Contents -- An Introduction to the Gameful World -- I Approaches -- Position Statemnet: Manifesto for a Ludic Century -- 1 The Ambiguity of Games -- 2 Why Gamification is Bullshit -- 3 Gamification as Behavioral Psychology -- Position Statement: Contraludics -- 4 Gamification and Motivation -- 5 Gamification and Economics -- Position Statement: Losing is Fun -- 6 Pleasurable Troublemakers -- Position Statement: Games as Design Archetypes -- 7 Behind Games -- Position Statement: A Gameful Mind -- 8 Playing the Good Life -- Position Statement: Games and the World -- 9 Playful Aesthetics -- II Issues -- 10 Gamification and Post-Fordist Capitalism -- Position Statement: Monkey Brains and Fraction Bingo -- 11 Gamification and Culture -- 12 The Playpump -- 13 Foucalt's Fitbit -- 14 Privacy and Data Collection in the Gameful World -- 15 Gamification and Morality -- Position Statement: Playful Systems -- 16 The Technical Conditions of a Gameful World -- Position Statement: Bot-Mediated Reality -- III Applications -- Position Statement: The Gamepocalypse and the Pleasure Revolution -- 17 Dissecting Playfulness for Practical Design -- 18 Gamification and the Enterprise -- Position Statement: When Peers Select Tasks and Teams -- 19 Gamification and Social Media -- Position Statement: Collaboration in the Gameful World -- 20 Massively Multiplayer Research -- 21 Game State? -- Position Statement: Homo Ludens (Subspecies Politikos) -- 22 The Gameful City -- Position Statement: Mobilizing Gamification -- 23 Gamifying Green: Gamification and Environmental Sustainability -- 24 Gamification and Health -- Position Statement: Learning to Pivot -- 25 Gamification and Learning -- Position Statement: I'm Not Playful, I'm Gameful -- About the Authors -- Index.