Practical Sustainability Strategies: How to Gain a Competitive Advantage -- Copyright -- Contents -- Preface -- Part 1 Intrduction to Sustainability -- Chapter 1 Urgency to Adopt Sustainability -- Creation of the Environment -- Exceeding the Ecological Footprint -- The Limits to Growth -- Consumption Factor -- Conservation of Water -- The Depletion of Fossil Fuels -- Climate Change -- Population Growth -- The Environment's Big Four -- References -- Chapter 2 Development of the Sustainability Concept and CSR -- CSR Today: From Shareholder Value to Stakeholder Value -- CSR Measuring and Reporting -- The Sustainable Development Concept Thousands of Years Ago -- References -- Part 2 Sustainability Strategies -- Chapter 3 The CERES and Other Principles -- CERES Principles -- Roadmap Expectations -- Governance for Sustainability -- Stakeholder Engagement -- Disclosure -- Performance -- Summary of Key Findings of Roadmap -- CERES and Reporting -- Other Principles for Commerce -- The Hannover Principles -- The Precautionary Principle -- Additional Principles -- Community -- Natural Resources -- Ecological Design -- Biosphere -- References -- Chapter 4 The Natural Step -- The Four System Conditions for Sustainability -- System Condition 1-Substances from the Earth's Crust Must not Systematically Increase in the Ecosphere -- System Condition 2-Substances Produced by Society Must not Systematically Increase in the Ecosphere -- System Condition 3-The Physical Basis for Productivity and Diversity of Nature Must not be Systematically Diminished -- System Condition 4-There Must be Fair and Efficient Use of Resources with Respect to Meeting Human Needs -- Scientific Rationale for the Natural Step -- The Natural Step Recent Projects [8] -- Interface Reduces Water Use by 80% per Unit Since 1996.

VinylPlus: The European PVC Industry's Voluntary Commitment to Sustainable Development -- Real Change for the Rhine -- Dow Measures Up -- Low Fat Carbon in the South of New Zealand -- Nike's Core Values -- References -- Chapter 5 Eco-effective Versus Eco-efficient: Sustainability Versus Being "Less Bad" -- Fuel Efficiency -- Computing Efficiency -- More Durable Brake Pads -- Increase Polymer Recycling -- Reduced Sewage Effluent -- More Efficient Clocks -- Cradle to Cradle -- Don't Take It to the Extreme -- References -- Chapter 6 Extended Product Responsibility and "Servicizing" -- Sell Illumination -- Sell a Painted Car -- Sell Floor Comfort and Aesthetics -- Sell Water Treatment Services -- Underutilized Assets -- Class Final Projects -- Medication Delivery -- Refill Perfume Shop -- Luggage -- Home Improvement Paint -- Nutrient Services -- Baby Mattresses -- Seat-Go-Round -- Bike Helmets -- Q Card for Better Transportation -- Fashion Cycle -- References -- Chapter 7 Systems Thinking Leads to "Tunneling Through the Cost Barrier" -- System Elements -- System Interconnections -- System Function or Purpose -- Tunneling Through the Cost Barrier -- Interface Pipe Design -- Reducing Oil Imports -- Reducing Carbon Dioxide Emissions -- Illegal Immigration -- Sailboat Design -- References -- Chapter 8 Environmental Innovation Through Biomimicry -- Abalone -- Spider Silk -- Bivalves -- Rhinoceros -- Fish-Inspired Travel -- Cheetahs -- Compact and Efficient Structure -- Ethanol -- Mobile Phone Screen -- Cricket Sounds -- Bio-Inspired LEDs -- Lessons from Lavasa -- Mindful Mining: A Proposal -- Introduction -- Business as Usual -- Business Unusual: Proposed Business Model -- References -- Chapter 9 Base of the Pyramid -- The Great Leap Downward -- Electrify the Bottom of the Pyramid -- Hindustan Lever and Nirma -- BOP Protocol.

Initiatives by the World Resources Institute -- Developing the Bottom of the Pyramid -- Is the Base of the Pyramid a Mirage? -- References -- Chapter 10 Sustaining Fisheries -- Depletion of Fish -- Overfishing Remedies -- Limited Access Privilege Programs (LAPPs) -- New Sustainable Fishing Policy for Europe -- Case Study: FishBanks Limited -- References -- Chapter 11 Environmentally Effective Buildings -- LEED Project Certification Process -- LEED Accredited Professional -- Living Building Challenge -- World's Greenest Building -- References -- Chapter 12 Green Chemistry, Nanotechnology, and "Big Hairy Audacious Goal" -- Green Chemistry -- Nanotechnology -- "Big Hairy Audacious Goal" -- Washing Machine -- Toilets -- Urban Farming -- References -- Chapter 13 Sustainable Strategies and Beyond -- Part 3 Tools and Metrics -- Chapter 14 Standards and Guidelines for Managing Corporate Social Responsibility towards Sustainability -- Need for a Sustainable Strategy -- Managing Sustainability and Standards -- Case Study on Sustainable Strategy -- GRI and Stakeholders -- GRI Interpretations of Stakeholder Engagement -- The Stakeholder Reporting Process -- GRI Tests for Stakeholder Inclusiveness -- Presentation of Reported Stakeholder Discussions -- Customers -- Communities -- Employees -- Shareholders -- Regulators -- NGOs -- Suppliers -- ISO 26000 Framework -- United Nations Global Compact Initiative -- Human Rights -- Labor -- Environment -- Anticorruption -- References -- Chapter 15 The Corporation and Its Stakeholders -- Examining the Stakeholder Concept -- Stakeholders: Definition-Primary and Secondary Stakeholders -- Case Study: Campbell's 2010 Sustainability Report Extract -- Stakeholder Engagement -- Stakeholder Relations and Attributes: Power, Legitimacy, and Urgency -- Case Study: Intel 2010 Sustainability Report Extract -- Stakeholder Engagement.

Balancing Stakeholders' Expectations -- Case Study: ExxonMobil's 2010 Corporate Citizenship Report Engagement -- Benefits from the Corporation's Responsible Behavior: The CSR Debate -- The CSR Debate -- References -- Chapter 16 Sustainability Reporting -- Sustainability Reporting -- Context of Reports -- Changes over the Years -- Hess Corporation 2010 Sustainability Report -- Reporting Standards -- Boundary Setting -- Internal Quality Assurance -- Restatements and Additions -- Report Availability -- Dow 2010 Global Reporting Initiative Report: The Annual Sustainability Report -- Report Parameters -- Report Scope and Boundary -- Process for Determining Report Content -- Reports and Investing -- Report Utility and the Investing Debate -- Sustainability Indexes -- References -- Chapter 17 Metrics for Sustainability -- Metrics in the GRI Guidelines -- Part 2: Standard Disclosures -- Case Study ABM Sustainability Report (2011) -- The BS 8900 -- ISO 26000 -- Ecological Footprint -- Metrics for Carbon Footprint -- Life Cycle Analysis -- Case Study: Heineken Group Carbon Footprint -- Balanced Scorecard -- How Metrics of Sustainability Can Be Used (e.g., Assessments, Audits) -- Stakeholder Metrics and Sustainability -- References -- Chapter 18 Life Cycle Analysis and Carbon Footprint -- Climate Change and Carbon Footprint -- Carbon Emissions and Carbon Footprint -- LCA and Measuring Carbon Footprint -- GHG Protocol -- LCA and Product Labels -- Cases for Carbon Footprint -- Case Study: Eco Labels Bases on LCA-climatop -- World Population and Energy Consumption -- Energy Consumption and Global Warming -- climatop's Contribution -- References -- Chapter 19 Water Footprint -- Overview -- Guidelines for Measuring the Water Footprint -- Water Footprint and LCA -- Case Study: SABMiller -- Nestle -- Water Footprint Versus Carbon Footprint -- References.

Chapter 20 Green Marketing, Communication, and Greenwashing -- Greenwashing -- Green Marketing, Communications, and Sustainability -- Green Marketing -- Materiality and Sustainability -- Guidelines for Green Marketing -- Accuracy -- Clarity -- Sustainable Communications Strategy -- Designing the Sustainability Communications Strategy -- Conducting an Assessment and Defining the Challenges/Issues -- Developing a Sustainability Communications Strategy -- Implementing the Communications Strategy -- Reinforcing Stakeholder Interaction -- The Importance of Social Media -- The Importance of the Company Website -- References -- Part 4 Conclusion -- Chapter 21 Epilogue: Where Do We Go Now? -- References -- Appendix Additional Case Studies for a Practical Understanding of Sustainability -- IKEA -- Related to this Case Study [1]: Chapter 4 -- Lloyds Banking Group: Translating Sustainability Vision into Strategy -- Related to this Case Study [4]: Chapters 15-17 -- Stakeholder Mapping and Engagement -- Issues for Learning and Discussion -- Apple [5a, b] : Supply Chain Risks -- Related to this Case Study: Chapters 14, 15, and 20 -- Issues for Learning and Discussion -- RIM: Carbon Footprint and LCA Reporting to Its Stakeholders -- Related to this Case Study [6]: Chapter 18 -- Renewable and Responsible Energy use -- Green it -- Improving Product Sustainability -- Life Cycle Assessments of the BlackBerry Torch 9810 Smartphone and the BlackBerry PlayBook Tablet -- Materials -- End of Life -- Issues for Learning and Discussion -- Unilever: Water Footprint Strategy Challenges and Approach -- Chapters Related to this Case Study [7]: Chapter 19 -- BP: Deep Oil Spill Crisis and Greenwashing -- Related to this Case Study [8]: Chapters 14 and 20 -- Later on -- Green Rebranding -- Issues for Learning and Discussion -- References -- Index.