The Sustainable MBA: A Business Guide to Sustainability -- Copyright -- Contents -- Preface -- Acknowledgments -- Part 1: Setting the Scene -- Chapter 1: About this Book -- Who is The Sustainable MBA for and why should I read it? -- What you will find in The Sustainable MBA -- How The Sustainable MBA is organized -- Ideas on how to use this book -- Planet Earth fact sheet -- Chapter 2: What is Sustainability? -- The basics -- Other definitions -- Sustainable development: A global effort -- Working together: Stakeholders in sustainability -- Chapter 3: What does this Mean for Business? -- The business case -- The sustainability sales pitch -- Chapter 4: The Sustainability Journey -- The journey -- What does a leading company look like? -- Chapter 5: Getting Started -- Step by step -- Getting past internal excuses -- Part 2: The Core Topics -- Chapter 6: Accounting -- Why is it important? -- The key concepts -- Full or true cost accounting -- Materiality -- Key performance indicators -- Measuring social impact -- Sustainability in financial statements -- Integrated reporting -- Assurance -- Challenges? -- Trends and new ideas -- Bringing it all together -- Increased disclosure -- Recognizing unrecognized assets -- Different forms of reporting -- Shadow reporting -- Sustainability reporting -- Chapter 7: Economics -- Why is it important? -- The key concepts -- Sustainable consumption -- The commons -- Externalities -- Market-based incentives -- Re-evaluating GDP -- Emerging markets -- Challenges? -- Trends and new ideas -- Alternative trading systems -- A new economic model -- Estimating the cost of inaction -- From free to fee -- Valuing future generations -- Regulatory instruments -- Environmental valuation -- Business and the world's poor -- Chapter 8: Entrepreneurship -- Why is it important? -- The key concepts.

Social/environmental entrepreneurs -- Exploring new business models -- Making changes from within -- Generating ideas -- Funding -- Challenges? -- Trends and new ideas -- Merging and selling -- Microbusinesses -- Social stock exchange -- Working with big business -- Marketing on a shoestring -- Some advice for entrepreneurs -- Cooperatives -- Chapter 9: Ethics and Corporate Governance -- Why is it important? -- The key concepts -- Business and human rights -- Labor and working conditions -- Ethics and the individual manager -- Corporate governance -- Corruption -- Bribery -- The power of media -- Challenges? -- Trends and new ideas -- Transparency and honesty -- The company of the future -- Fair trade -- Crowdsourcing the truth -- Whistleblowing -- The role of the CEO -- Chapter 10: Finance -- Why is it important? -- The key concepts -- Sustainable investment -- Integrating ESG -- Fiduciary responsibilities -- Shareholder engagement -- Ratings and indexes -- Project finance -- Challenges? -- Trends and new ideas -- Cross-disciplinary collaboration -- New landscape for corporate ownership -- Long-term value -- The role of the CFO -- Insurance sector -- A new kind of bank -- Microfinance -- Chapter 11: Marketing -- Why is it important? -- The key concepts -- People -- Products -- Price -- Place -- Packaging -- Eco-labels -- Social marketing -- Cause-related marketing -- Challenges? -- Trends and new ideas -- Green = inexpensive -- Eco-iconic to eco-embedded -- Understanding how people think -- Communicating with the customer virtually -- Popups -- Buycotts -- The barcode reinvented -- Advertising dos and don'ts -- Chapter 12: Operations -- Why is it important? -- The key concepts -- Eco-design -- 'Green' chemistry -- Doing more with less -- Sustainable technology -- Suppliers and contractors -- Transportation -- Waste management -- Challenges?.

Trends and new ideas -- Inspiration from nature -- Products that do more -- Traceability -- Manufacturing differently -- Instant feedback -- Exploring new materials -- Co-creation -- Lifecycle assessment -- Information technology/information systems -- Chapter 13: HR and Organizational Behavior -- Why is it important? -- The key concepts -- Creating a culture of sustainability -- Communication -- Recruiting -- Employee engagement -- Motivation and rewards -- Talent development and training -- Challenges? -- Trends and new ideas -- Linking pay and sustainability -- Diversity -- Skills for sustainability -- Creating great workplaces -- Changing the way we talk -- Rise of the CSO -- Managing change -- Chapter 14: Strategy -- Why is it important? -- The key concepts -- The wider business environment -- Understanding where you stand -- Understanding risks -- Sustainability strategies -- Goals and targets -- Working with others -- Influencing change -- Challenges? -- Trends and new ideas -- Zero and 100% -- Getting your customers involved -- Instant information -- Strategic philanthropy -- Transformation of partners -- Why do initiatives fail? -- Stakeholder engagement -- Part 3: Tools -- Chapter 15: Tools for Monitoring, Managing, and Improving Performance -- Assessments -- Audits -- Environmental and social management systems -- Standards -- Chapter 16: Tools for Greening Offices and Buildings -- Steps for setting up office greening programs -- Buildings -- Energy -- Water -- Waste and recycling -- Paper -- Electronics -- All those other little things -- Commuting to work -- Organizing green events and meetings -- Putting together a green team -- Performance contracting -- Part 4: Wrapping It All Up -- Chapter 17: What Can I Do? -- As an employee - leading by example -- How to turn any job into a green job.

As a consumer - putting your money where your mouth is -- A simple guide to making choices as a consumer -- As a citizen - be active in your community -- Chapter 18: What Will the Future Bring? -- Twenty-one wise words of advice -- Additional Resources: Who, What, Where, and How -- Who: Different groups involved in sustainability -- What: Sustainability issues -- Where: Sustainability around the world -- How: Keeping up to date -- Endnotes -- Index.