Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation -- Copyright -- Contents -- Foreword -- Preface -- Chapter 1: Why Bricks Matter -- Implications -- Building the Right Bricks -- Brick 1: Effective Asset Strategies: The Buildings -- Brick 2: Right Expansion into BRIC Countries -- Brick 3: Knowledge: Building Effective Supply Chain Processes. Putting Value in Value Networks -- A Look at History -- Supply Chain Pioneers: The Tipping Points -- Meet the Pioneers -- 1980-1990: First Generation of Supply Chain Pioneers -- 1990-2000: Second Generation of Supply Chain Pioneers -- 2000-2010: Third Generation of Supply Chain Pioneers -- 2010-2020: Fourth Generation of Supply Chain Pioneers -- Why It Matters -- Supply Chain Process Failures Leading to Financial Balance Sheet Disclosure (Material Events) -- Failures in IT Project Implementation -- Supply Chain Process Evolution -- First Shift in the Supply Chain Process: The Efficient Supply Chain -- Second Shift in the Supply Chain Process: The Evolution of the Reliable Supply Chain -- Third Shift in the Supply Chain Process: Building the Resilient Supply Chain. Absorbing Demand and Supply Volatility -- Fourth Shift in the Supply Chain Process: Building the Adaptive Supply Chain. Becoming Demand Driven -- Fifth Shift in the Supply Chain Process: Align the Supply Chain Market to Market. Become Market Driven -- Today's Supply Chain Organization -- Who Does Supply Chain Best? -- Meet the Supply Chain Leaders -- Procter & Gamble: The Quiet Leader -- Apple and Dell: Inventing New Models -- Summary -- Notes -- Chapter 2: Building Value Networks -- The Journey from Cost to Value -- The Race to Become Global -- The Stages -- Transitioning from Cost to Value -- Aligning for Success -- How Do I Transcend Supply Chain Design Concepts to Build Value Networks? -- Five Rules of Thumb.

Building of Value Networks -- How Many Supply Chains Do I Have? -- The Journey -- Building Value Networks -- Three Primary Types of Extended Value Networks -- Partnering to Maximize Value -- Weathering the Changes over Time -- Why Are Value Networks So Hard to Build? -- A Close-up: Taking a Closer Look at a Value Network within the Consumer Value Chain -- Value Chain Case Studies -- Success in Creating Value in Value Networks -- Mistakes in Building Value Chain Networks -- Risk Management -- Shift to Value-based Outcomes -- Summary -- Notes -- Chapter 3: The New World of Demand Management: Demand Sensing, Shaping, and Translation -- What Is Demand Management? -- Learning a New Language to Build Market-Driven Demand Management Processes -- What Is Market-Driven Demand Management? -- Demand Signal -- Demand Challenges -- What Is Demand Sensing? -- What Is Demand Shaping? -- Achieving Market-Driven Capabilities -- Synchronizing Signals -- Why Is Becoming Market Driven Important for Industrial Companies? -- Driving the Market-Driven Demand Management Advantage -- Social: A New Form of Demand Signal -- Improving New Product Launch -- Listen and Use Social Sentiment Data -- How Can a Company Improve Demand Management? -- Summary -- Notes -- Chapter 4: Supply Management Evolution -- Current State -- What Is Supply? -- Building the Global Team -- Supply Chain Matters -- Procurement of Raw Materials -- Building the Right Supply Organization -- Manufacturing: The Making of Products -- Transforming Manufacturing -- Total Quality Management -- Theory of Constraints -- Lean -- Six Sigma -- Applying the Concepts to a Market-Driven Value Network -- A Framework to Apply the Logic of Manufacturing Process Improvement Initiatives to Market-Driven Value Networks -- Design with the Goal in Mind -- Manufacturing Summary -- Logistics -- Connectivity and the Pace of Change.

Challenges -- Inventory -- Form and Function of Inventory -- Dealing with Volatility -- Summary -- Notes -- Chapter 5: Building Horizontal Connectors -- The Building of Horizontal Supply Chain Processes -- A Brief Look at History -- Revenue Management -- Sales and Operations Planning -- Evolution of S&OP to Become Market Driven -- Why Does It Matter? -- What Does a Good S&OP Process Look Like? -- Automating S&OP -- Organizational Considerations -- Supplier Development -- Starting a Supplier Development Program -- Corporate Social Responsibility and Sustainability -- Rules of Thumb -- Summary -- Notes -- Chapter 6: Supply Chain 2020 -- Leading the Journey to Drive Market-Driven Value Networks -- Define Supply Chain Excellence -- Question Conventional Supply Chain "Best Practices" -- Redefine Technologies -- Build a Clear Supply Chain Strategy -- Building a Guiding Coalition -- Drive Organizational Cohesion -- Running the Race -- Building Agility -- Learning to Listen -- Making the Right Investments -- Supply Chain 2020 -- Supply Chain Talent Shortage -- Compliance: Safe and Secure Supply Chains -- Demand Orchestration -- Big Data Supply Chains -- Mobility and the Internet of Things -- Learning Systems -- Digital Manufacturing -- Winning the Race -- Notes -- About the Authors -- Index.