Growth Champions -- Contents -- About The Growth Agenda -- About the Contributors -- Introduction -- Why Growth? -- Growth Champions -- Navigating this Book -- Part I - The Growth Agenda: The Changing Dynamics of Innovation -- Part II - The Growth Champions -- Part III - The Growth Challenge: Lessons for the Future -- Resources and References -- Part I: The Growth Agenda: The Changing Dynamics of Innovation -- CHAPTER 1: Why Growth? The Economist's Perspective -- The Nature of Growth -- National/international economic growth -- Company growth -- Established Growth Successes -- CHAPTER 2: Alternative Strategic Approaches to Growth -- M&A-Driven Growth -- Organic Growth Success -- Five Approaches to Improve Performance (in the 1990s) -- Core competences -- Multifunctional teams -- Stage-gate processes -- Customer insight -- Technology licensing -- Hygiene Factors -- Recent Approaches for Improved Performance -- Open innovation -- Smart M&A -- Customer engagement -- Strategic collaboration -- Using foresight -- Adoption and Commoditization -- CHAPTER 3: Drivers of Change -- Small Companies Acting Bigger/Big Companies Getting Smaller -- Emerging Economy Growth -- India -- China -- Emerging Market Country-to-Country Expansion -- Western Companies' Success in Emerging Markets -- Fragmenting Markets -- The Impact of the Financial Crisis -- CHAPTER 4: New Approaches to Growth -- Resource-Based View -- Dynamic Capabilities -- Sustainable Growth -- Part II: The Growth Champions -- CHAPTER 5: Nestlé and PepsiCo - Changing food and drink for the better -- Nestlé -- Nutrition, Health, and Wellness -- Pharma Foods -- Emerging Market Growth -- Sustainable Sourcing -- Growth via Innovation -- Global R&D -- Nestlé's USP? -- Challenges -- PepsiCo -- Outmaneuvering the Competition -- Growth Ambition -- Changing the Portfolio -- Shifting the Center of Gravity.

Future Growth -- Key Insights - Nestlé and PepsiCo -- CHAPTER 6: Audi and Samsung Electronics - Design as the growth driver -- Audi -- VW and Audi -- The Audi Growth Ambition -- The Role of Design -- Technology Landmarks -- Aesthetic Icons -- Audi Design Focus -- VW Group Platforms -- Design Team -- Business Performance -- Future Growth -- Samsung Electronics -- The Early Years -- Two Design Revolutions -- Emergence of Apple as a Competitor -- Samsung Electronics' Current Growth Capability -- Future Ambition and Challenges -- Key Insights - Audi and Samsung Electronics -- CHAPTER 7: Reckitt Benckiser and Procter & Gamble - Making the most of insight -- Reckitt Benckiser -- Innovation at the Core -- Big Company Acting Small and Young -- Three Things That Set Reckitt Benckiser Apart -- The Role of Insight -- Building through Acquisition and Expansion -- Going Forward -- Procter & Gamble -- Connect + Develop -- Integrated Design -- Organizing for Growth -- Deep Understanding of the Consumer -- Longevity -- New Leadership -- Future Growth -- Key Insights - Reckitt Benckiser and Procter & Gamble -- CHAPTER 8: Starwood Hotels and Inditex - Delivering a unique customer experience -- Starwood Hotels -- Starwood Hotels' Prowess -- Three Strategic Pillars -- 1: Building Great Brands -- 2: Financial Flexibility -- 3: Managing Global Scale -- The Winning Combination -- More Than Points -- Future Challenges -- Inditex -- Competition in the Fashion Sector -- Sources of Competitive Advantage -- Leadership Transition -- The Winning Formula -- The Future -- Key Insights - Starwood Hotels and Inditex -- CHAPTER 9: Amazon and Google - Expertly using data to get ever closer to customers -- Amazon -- For Amazon, Every Day is Day One -- Customer Centricity - Price, Choice, and Service -- New Products and Services that Embody Amazon's Approach -- Future Challenges.

Google -- The Company Aims to Solve Three Really Hard Problems -- A Unique Ability to Interpret and Monetize Data -- Processing Complex Auctions in Real Time -- Participative Product Development and a Culture of Freedom -- Three Examples of Innovation: Gmail, Android, and Google Books -- An Innovation Approach that is Part Montessori, Part Michael Moritz -- Anti-trust and Privacy Backlash -- Required: Improved Social Skills -- Key Insights - Amazon and Google -- CHAPTER 10: Narayana Hrudayalaya and Novo Nordisk - Reinventing healthcare -- Narayana Hrudayalaya -- Dynamics of Innovation -- The Narayana Hrudayalaya Difference - Leading Cardiac Expertise and Eliminating Waste -- New Growth Platforms -- Future Growth -- Novo Nordisk -- Innovation and Growth -- The Novo Mission -- Customer Focus -- Engaging Stakeholders -- The Novo Nordisk USP -- Looking Ahead -- Key Insights - Narayana Hrudayalaya and Novo Nordisk -- CHAPTER 11: Rolls-Royce and ARM - Technology partnerships for growth -- Rolls-Royce -- Research and Technology Partnerships -- Managing Long-Term Collaborations -- Impacts -- Going Forward -- ARM -- The Business Model -- Market Dynamics -- Growth Drivers -- Choreographing Communities -- The Future -- Key Insights - Rolls-Royce and ARM -- CHAPTER 12: BASF and Shell - Growth in a resource-constrained world -- BASF -- Innovation and Sustainability -- Stimulating Growth Performance -- BASF Future Business GmbH -- Eco-impacts -- Future Challenges -- Shell -- Shell's Growth Ambition -- The Link Between Innovation and Growth -- The Key Role of Foresight -- Additional Distinctive Competence -- Impacts -- Looking Ahead -- Key Insights - BASF and Shell -- CHAPTER 13: Tata and Bharti - Leapfrogging from India -- Tata -- Tata Steel -- Indian Growth -- Overseas Expansion -- Social Responsibility -- The Future -- Bharti -- Bharti Airtel.

Outsourcing Business Model Innovation -- Partnered Customer-Focused Innovation -- Africa -- Further Optimization -- Future Growth -- Key Insights - Tata and Bharti -- CHAPTER 14: LEGO and Apple - Bringing magic to the everyday -- LEGO -- Catalysts of Change -- Redesigning the Supply Chain -- Open Innovation and Crowd Sourcing -- Internal Innovation -- Experiments Outside the Core -- In-Sector Expansions -- The LEGO Culture -- The Future -- Building Brilliance -- Apple -- Stay Hungry Stay Foolish -- The Apple Magic -- Future Growth -- Key Insights - LEGO and Apple -- Part III: The Growth Challenge: Lessons for the Future -- CHAPTER 15: Key Characteristics -- Inspirational Leadership -- Founder CEO's drive -- Catalyst of change -- Key lessons -- Clarity of Ambition -- Key lessons -- Shared Values -- Key lessons -- Organizational Confidence -- Key lessons -- Innovation in the DNA -- Innovation Communication -- Innovation beyond the core -- Disruptive innovation -- Innovation acquisitions -- Key lessons -- CHAPTER 16: Further Common Traits -- Foresight and Insight -- Key lessons -- Return of the Conglomerate -- Key lessons -- The Unifying View -- CHAPTER 17: Future Challenges -- China -- Accessing China -- Accommodating China's demand -- Chinese champions -- Key lessons -- Open Network Collaboration -- Key lessons -- Sustainability -- Local supply -- Resource use -- Choice -- Key lessons -- Further Challenges -- The end of intellectual property? -- The war for talent -- Seeing Emerging Challenges Clearer -- CHAPTER 18: The Growth Agenda - The Essential Implications -- 1 Clear Ambition -- 2 Distinctive Competence -- 3 Innovation Priority -- 4 Unique Insight -- 5 Organizational Confidence -- 6 Risk Appetite -- 7 Innovation Balance -- 8 Disruptive Innovation -- 9 Aligned Investment -- 10 Acting at Speed -- Resources and References.

Appendix - Key Data for the Growth Champions -- Contributor Credits -- Index.