Contents -- Acknowledgements -- Introduction and Summary -- The foundations of value creation -- 01 Value for everyone -- 1.1 What is value? -- 1.2 Value for whom? -- 1.3 Africa: Ubuntu and Africapitalism -- 1.4 Europe: the rise of the Rhineland model -- 1.5 The USA: Conscious Capitalism -- 1.6 Greater value for all means greater value for each individual -- 1.7 Review and preview -- 02 The waves of value -- 2.1 Lead the Value -- 2.2 Manage the Value -- 2.3 Market the Value -- 2.4 Making the waves concrete -- 2.5 Review and preview -- 03 Starbucks -- 3.1 How it all began -- 3.2 Growth -- 3.3 Pain -- 3.4 Whirlwind, January to June 2008 -- 3.5 In the mud, July to December 2008 -- 3.6 Perseverance, January to June 2009 -- 3.7 Entrepreneurship, July to December 2009 -- 3.8 The waves of value at Starbucks -- 3.9 Review and preview -- Wave 1: Lead the Value -- 04 Mobilize energy -- 4.1 What happens here? -- 4.2 Urgency and excitement -- 4.3 Sources for urgency and excitement: the value analysis -- 4.4 The energy of the boss -- 4.5 What it is not -- 4.6 Review and preview -- 05 Take ownership -- 5.1 Ownership at the top -- 5.2 What Carlos Ghosn did -- 5.3 Leading coalition -- 5.4 Let customers and employees participate: online and en masse -- 5.5 What all of this brings us -- 5.6 Review and preview -- 06 Set direction -- 6.1 Alignment -- 6.2 Discover your vision -- 6.3 Achmea Health Insurance: vision process in a merger process -- 6.4 The business transformation model -- 6.5 Ristorante D'O radically changes its business transformation model -- 6.6 Brand positioning -- 6.7 The strategy map -- 6.8 Translating the strategy: no need for reams of paper -- 6.9 Review and preview -- Wrap-up: Lead the Value -- Wave 2: Manage the Value -- 07 Make it happen and improve -- 7.1 Live the vision and the brand -- 7.2 Executing the strategy.

7.3 Empower entrepreneurship -- 7.4 Review and preview -- 08 Zappos.com -- 8.1 Results -- 8.2 Lead the Value at Zappos -- 8.3 Manage the Value at Zappos -- 8.4 Review and preview -- Wrap-Up: Manage the Value -- Wave 3: Market the Value -- 09 Inspire others -- 9.1 Don't impress, be inspirational -- 9.2 Inspire who? -- 9.3 Showing -- 9.4 Sharing -- 9.5 Inspiration obstacles -- 9.6 Review and preview -- 10 Interface -- 10.1 What a simple customer question can do -- 10.2 Mount Sustainability: how to get to the top? -- 10.3 Climbing Mount Sustainability with the first five fronts -- 10.4 Inspiring others with Mission Zero -- 10.5 Results Interface -- 10.6 Review and preview -- Wrap-up: Market the Value -- Making even bigger waves -- 11 Change holistically -- 11.1 Leadership and team -- 11.2 Manage the change -- 11.3 Leadership and change management at AkzoNobel Deco Spain -- 11.4 Cultural breakthroughs -- 11.5 Review and preview -- 12 Dr V -- 12.1 Life only starts after retirement -- 12.2 Give sight to everyone -- 12.3 A brilliant business transformation model -- 12.4 The leadership of Dr V -- 12.5 Transfer of leadership -- Epilogue -- References -- Index.