Creating Desired Futures : How Design Thinking Innovates Business.
Title:
Creating Desired Futures : How Design Thinking Innovates Business.
Author:
Shamiyeh, Michael.
ISBN:
9783034611398
Personal Author:
Physical Description:
1 online resource (424 pages)
Series:
Birkhäuser Generalstandingorder
Contents:
Foreword -- Contributors -- DESIGN NEW FUTURES -- Design New Futures! -- Design Matters for Management -- Form Follows Sense. New Innovation and Design Strategies for Crisis-Ridden Times -- How We Learned to Pluralize the Future: Foresight Scenarios as Design Thinking -- WAYS OF BRINGING IT ABOUT -- Anecdote by a Nike Product Manager -- From Operation Research to Cybernetics and Finally to Design Thinkin -- Ways of Bringing It About -- Abductive Reasoning and the Conjecture of the New -- The Problem with Tough Problems -- Designing-Innovation at the Crossroads of Structure and Process -- Uncovering Design Attitude: Inside the Culture of Designers -- Design Thinking within Shell Innovation/Research -- Business as Usual? -- Reflecting on the Conceptualization and the Empirical Focus of Design Thinking -- CASES ON DESIGN METHODOLOGY: SUSTAINABILITY -- Designing Systems at Scale -- Six Ideas at Work in Low Carbon Urban Projects -- Food, Food Systems and Sustainability -- Cradle-to-Cradle Design: Creating Healthy Emissions A Strategy for Eco-Effective Product and System Design -- MANAGEMENT STRATEGIES BY DESIGN -- Frameworks, Artefacts, Designers-Three Vectors of Design -- In Defense of Strategy as Design -- The Practice of Breakthrough Strategies by Design -- Strategy Design: Design Practices for Entrepreneurial Strategizing -- Designing Business Architecture corporate innovation and design -- CORPORATE INNOVATION AND DESING -- Planning Innovations: A Question of Design? -- Meeting Innovation Requirements in Large Companies -- From Dogma to Style. On Wittgenstein and Redesign -- Beyond the Nostalgia of Political Spatial Practice.
Abstract:
Today's society is making great leaps in its effort to obtain ever more and ever more specific know-how in various specialties, with the consequence that the structures of today's companies are become increasingly complex. This in turn leads to problems at the points of interface, which calls for a comprehensive approach to solutions.Creating Desired Futures defines design a creative, analytical method to develop and explore alternative solutions to complex problems, and it shows that design is particularly well suited to the business world's current need for innovative strategies. In twenty-four essays by designers, architects, and representatives of large companies such as Nike and Shell, the book shows how such a design-based approach can help define, assess, and solve problems for companies. It presents not only specific strategies from actual practice but also innovative approaches from the world of corporate consulting. Essays by researchers and teachers discuss theoretical aspects of the subject "Design Thinking." Michael Shamiyeh is a practicing architect with his own firm (Shamiyeh Associates) and also founder and direction of the DOM (Design-Organisation-Media) Research Laboratory at the Kunstuniversität Linz. He works on the relevance of creative, analytical approaches in architectural thinking to solve complex problems in the area of Strategic Business Thinking and Innovation. Shamiyeh has received numerous awards, including the Innovation Prize (2008) of the Austrian Federal Ministry for Science and Research and well as the Future Award (ZuP, 2003) and the Award for Entrepreneurship (2000), both awarded by the Austrian government.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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