Section 1. Setting the course of the organization -- 1. The strategic management process -- 2. Establish a vision -- Section 2. Environmental issues: the organization in context -- 3. Governance and social responsibility of the firm -- 4. Sustainability -- 5. Monitoring the external environment -- Section 3. How to decide which strategy is best -- 6. Assessing organizational strengths and weaknesses -- 7. The value chain -- 8. Creating organizational vision -- 9. How to innovate and how innovation fits with strategy -- Section 4. Implementation -- 10. Strategic clarity: is your plan complete and understandable? -- 11. Evaluating your strategy in a global context -- 12. How to provide strategic leadership -- About the authors -- References -- Index.