Cover -- Title page -- Acknowledgements -- Contents -- Introduction -- Prologue -- Part 1: Policy Developments -- 1. Transactional policy-making -- 2. Environmental policy instruments on the move -- 3. Interactive policy-making and communication -- 4. Voluntary action and transactional policy-making -- 5. Government communication in the Netherlands: co-ordination and planning -- Part 2: Mass Media Campaigns -- 6. Strategic aspects of mass media campaigns -- 7. Effective television advertising: linking commercial content to its impact -- 8. An integrative framework for effective communication -- 9. Fear appeals in persuasive communication -- 10. Two-sided communication: focusing on the perceiver -- 11. Celebrities in advertising and publicity campaigns -- 12. Value segmentation for the environment: implications for public policy from experiences in marketing -- 13. Media strategies in campaigns: the fight for attention -- 14. Improving campaign effectiveness: a research model to separate chaff from campaign wheat -- Part 3: Information Processing -- 15. The receiver's point of view: effect hierarchies and the underlying social-psychological processes -- 16. Attitude change: the elaboration likelihood model of persuasion -- 17. Learning and forgetting communicative messages -- 18. The role of affect in the formation and change of attitudes -- 19. Environmental concern: the key to communication effects and behavioural change -- 20. A closer look at eleven years of environment perception through laddering -- 21. Brand identity -- 22. Developing marketing and communication strategies with the aid of the FCB grid -- Part 4: Behavioural Change -- 23. Behavioural modification as a transaction between individual, behaviour and the environment -- 24. The commons dilemma as a practical model for research and policy-making about environmental risks.

25. Consumer behaviour analysis and social marketing -- 26. Stages of behavioural change: motivation, ability and opportunity -- 27. Self-justification among car drivers: processes that undermine policy measures -- 28. Adoption and diffusion of green innovations -- 29. The effects of road design on driving -- 30. Durable pro-environmental behaviour change -- 31. A social network approach to behaviour change -- 32. Getting energy conservation feedback to work: a new understanding -- 33. Social marketing communications and the Rossiter-Percy model -- Part 5: Risks, Trends and Youth -- 34. Drivers for sustainable business practices -- 35. Developments in thinking about risk communication -- 36. Nuclear energy: perceived risk, risk acceptability and communication -- 37. Awareness and attitudes with respect to genetic modification -- 38. Public involvement in the Netherlands 1981-1997 -- 39. The waste monitor: what has improved waste separation in the past ten years? -- 40. Ten years of monitoring environmental behaviour. A corner of the veil -- 41. The development of beliefs, attitudes and behaviour in adolescents between 1995 and 2000 -- 42. Children: what they are interested in and how to involve them in the environment -- Epilogue -- A look into the future: the government in the digital society -- Overview of this book -- Author Index -- B -- C -- D -- E -- F -- G -- H -- K -- L -- M -- N -- P -- R -- S -- T -- V -- W -- Z.