Preface -- Maurice F. Strong -- Founder Chairman, Cosmos International Group, -- Secretary General 1992 Rio Earth Summit -- Travel and tourism - the green imperative -- Dedication -- Introduction and Overview -- Towards Transformation -- New Directions -- Thomas Enders -- CEO of EADS (European Aeronautic Defence and Space Company) -- One born every minute -- Patricia R. Francis -- Executive Director, International Trade Centre -- Greening the tourism sector - building the competitiveness of developing countries -- Edwin D. Fuller -- President of Laguna Strategic Advisors, , Former President International Marriott -- Helping to manage change by sitting at the table -- Angela Gittens -- Director General of Airports Council International -- Aviation and green growth - an airport perspective -- Harold Goodwin -- Professor of Responsible Tourism Management at Leeds Metropolitan University -- Mainstream tourism and sustainability -- Gloria Guevara -- Secretary of Tourism, Mexico -- Tourism, green growth and sustainable development -- Peter Harbison -- Chairman, CAPA-Centre for Aviation -- Sustainable aviation and green growth - blood, sweat and tears -- Donald E. Hawkins -- Eisenhower Professor of Tourism Policy, The George Washington University -- Green growth development strategies for the travel and tourism sector -- James Hogan -- President and CEO, Etihad Airways -- Green growth and travelism -- Brian King -- Centre for Tourism and Services Research, Victoria University -- Chris Buckingham -- Chief Executive, Destination Melbourne -- A liveable and sustainable city that loves visitors -- Karen Kotowski -- CEO, Convention Industry Council -- Meeting as a green growth strategy -- Gerald Lawless -- Executive Chairman, Jumeirah Group.

Green growth in Dubai - delivering sustainable community benefits -- Manfredi Lefebvre -- Director and Chairman, Silversea Cruises -- The green economy - travel and tourism and the cruise sector -- Chris Lyle -- CEO Air Transport Economics -- Aviation's role in green growth for developing countries -- Francis McCosker -- Managing Director, International Organizations, Microsoft -- A global tourism transformation - sustainably connecting the unconnected -- Supachai Panitchpakdi -- Secretary-General of the UN Conference on Trade and Development -- Sustainable tourism development - a public-private partnership -- Jeanine Pires -- President of the Tourism and Business Council at FECOMÉRCIO, Sao Paulo, Brazil -- Sustainable development of travel and tourism in South America -- Randy Powell -- President & CEO, Armstrong Group -- A sustainable train of thought -- Taleb Rifai -- Secretary-General, World Tourism Organization -- One billion tourists … one billion opportunities for more sustainable tourism -- Ignace Schops -- Director, Regional Landscape Kempen and Maasland -- Re-connecting with our planet: think globally, act locally, change personally! -- Daniel Scott -- Canada Research Chair in Global Change and Tourism at the University of Waterloo -- Towards climate compatible travelism -- Vanessa Scott -- Director of Strattons Hotel -- Never too small to make a difference -- David P. Scowsill -- President & CEO, World travel and tourism Council -- Travel & tourism leading the way towards green growth -- Sonu Shivdasani -- Founder of Six Senses, CEO of Soneva -- Luxury and sustainability - natural partners for delivering green growth -- Alain St. Ange -- Minister for Tourism & Culture, Seychelles -- Seychelles Sustainability Framework -- Lyonchhen Jigmi Y. Thinley -- Prime Minister of Bhutan.

Gross national happiness as an alternative development paradigm -- Valere Tjolle -- Principal of TotemTourism.com -- Tourism - towards a green economy -- Tony Tyler -- Director General and CEO, IATA -- A green economy: the contribution of travel and tourism - the aviation viewpoint -- Marthinus van Schalkwyk -- Minister of Tourism, South Africa -- Breaking out of the silos -- Dawid de Villiers -- Special Advisor to the UNWTO Secretary-General on Ethical Matters -- Responsible tourism, local communities and ethics -- Gordon Wilson -- President and CEO, Travelport -- Green growth and travelism - a technology company's commitment -- Reto Wittwer -- President and CEO, Kempinski Hotels -- Harnessing people power to secure green growth -- Ian Yeoman -- Associate Professor, Victoria University of Wellington -- Our sustainable future - looking back from 2050 -- Shanzhong Zhu -- Vice Chairman of China National Tourism Administration -- Making better use of the multiple functions of tourism -- Ghassan Aidi -- President of the International Hotels & Restaurants Association -- The hospitality sector - advancing the green growth agenda -- Akbar Al Baker -- CEO, Qatar Airways -- Qatar Airways roadmap for alternative fuels - for sustainable green growth -- Mike Ambrose -- Director General, ERA -- A fairer environmental balance - aviation's responsible role -- Rick Antonson -- President and CEO, Tourism Vancouver -- Vancouver - on a green growth path for residents and visitors -- Raymond Benjamin -- Secretary General, the International Civil Aviation Organization -- Aviation's and ICAO's climate change response -- Madan Prasad Bezbaruah -- Representative of UNWTO India, Former Secretary of Tourism, India -- Everybody's action or nobody's action? Rio+20, tourism and India -- Giovanni Bisignani -- Chairman WEF Global Agenda Council (Aviation, Travel & Tourism).

The mystery of governments' aviation policy -- Richard Branson -- Founder and Chairman, Virgin Group -- Why aviation can respond positively to climate change -- Geoff Buckley -- Managing Director, New Earth Tourism, Former MD Tourism Australia -- Establishing a destination brand framework for a green growth strategy -- Lucian Cernat -- Chief Trade Economist of the European Commission -- Tourism performance benchmarking for sustainability development policy -- Tony Charters -- Founding Director, Ecotourism Australia -- Ecotourism spearheads the green growth of travelism -- Felix Dodds -- Executive Director of Stakeholder Forum for a Sustainable Future -- Traveling to tomorrow - stakeholders on the same planet -- Acronyms and abbreviations.