Organizations Don't Tweet, People Do : A Manager's Guide to the Social Web.
Title:
Organizations Don't Tweet, People Do : A Manager's Guide to the Social Web.
Author:
Semple, Euan.
ISBN:
9781119951308
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (296 pages)
Contents:
ORGANIZATIONS DON'T TWEET, PEOPLE DO -- CONTENTS -- FOREWORD -- INTRODUCTION -- 1: WE ALL NEED TO GROW UP -- 2: TEN STEPS TO SUCCESS WITH TECHNOLOGY -- 3: THE ULTIMATE IN DEMOCRACY -- 4: LEAVING A TRACE -- 5: EVOLUTION ON STEROIDS -- 6: "WRITING OURSELVES INTO EXISTENCE" -- 7: LITERACY RE-DISCOVERED -- 8: MASS ILLITERACY -- 9: STATING THE OBVIOUS -- 10: VOLUME CONTROL ON MOB RULE -- 11: DEALING WITH A BOSS WHO DOESN'T "GET IT" -- 12: THE MORE YOU GIVE THE MORE YOU GET -- 13: "OOH, THAT'S INTERESTING" -- 14: THE NETWORK OF NETWORKS -- 15: REAL LEADERS HAVE FOLLOWERS -- 16: REAL FRIENDS -- 17: TOO MUCH OF A GOOD THING -- 18: GLOBALLY DISTRIBUTED CONVERSATIONS -- 19: CONVERSATIONS CAN ONLY TAKE PLACE BETWEEN EQUALS -- 20: MANAGEMENT BY BEING INTERESTED -- 21: ASKING THE RIGHT QUESTIONS -- 22: THE MEANING OF TRUE COLLABORATION -- 23: WAR OF THE WORLDS -- 24: THE INSIDE IS BECOMING THE OUTSIDE -- 25: YOUR STAFF ARE YOUR BEST ADVOCATES -- 26: CREATIVELY MESSY -- 27: INNOVATION AND THE FORCES OF DISRUPTION -- 28: NO SUCH THING AS CONSCRIPTS -- 29: HEADING INTO THE GREAT UNKNOWN -- 30: BE STRATEGICALLY TACTICAL -- 31: BACK TO FRONT ROI -- 32: THE PRICE OF POMPOSITY -- 33: MANAGING THE MESS -- 34: WE NEED MORE RUBBISH -- 35: LINES IN THE SAND -- 36: SMALL PIECES LOOSELY JOINED -- 37: UNLEASH YOUR TROJAN MICE -- 38: DON'T FEED THE TROLLS -- 39: WHEN THE SHIT HITS THE FAN -- 40: CRISIS MANAGEMENT -- 41: THE BEST WAY TO BE SAFE IS TO BE OPEN -- 42: RADICAL TRANSPARENCY -- 43: THE REVOLUTION IS WITHIN -- 44: IT'S YOUR PARTY . . . -- 45: A FINAL WORD -- A NOTE ABOUT TECHNOLOGY -- READING LIST -- ABOUT EUAN SEMPLE -- INDEX.
Abstract:
Practical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Organizations Don't Tweet, People Do provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better. From strategy to corporate communication, team building to customer relations, this uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and it outlines practical things they can do to make social media integral to the tone and tenor of their departments or organizational cultures. A long-overdue guide to social media that talks directly to people in the real world in which they work Grounded in the author's unparalleled experience consulting on social media, it features eye-opening accounts from some of the world's most successful and powerful organizations Gives managers at all levels and in every type of organization the context and the confidence to make better decisions about the social web and its impact on them.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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