Contents -- Preface -- PART I The Principles -- The Launching Pad -- What's in It for You -- CLOWT, and How You Can Get It -- PART II Pro files of Practitioners -- John Yasinsky -- Jim Browne -- Praising and Dissing the Articulates and the Also-­Rans We've Known -- Sherry Davis Guth -- Joe D -- Georgia Berner -- PART III Let's Talk Money, Big Money! -- The High Costs of Inarticulation -- The High Profits of Articulation -- A Glance at the Root Causes of Inarticulation and How They Can Be Reversed -- PART IV Self-Help for Believers -- Painless (Almost) Ways to Build Your Vocabulary -- The Elite Eleven Tools for Becoming an Articulate -- PART V Epilogue: Is What's Good for the Person Good for the Group? -- Spreading the Word about Words -- Bibliography -- Index.