Retailing triumphs and blunders victims of competition in the new age of marketing management
Title:
Retailing triumphs and blunders victims of competition in the new age of marketing management
Author:
Michman, Ronald D.
ISBN:
9781429473477
Personal Author:
Publication Information:
Westport, Conn. : Quorum Books, 1995.
Physical Description:
1 online resource (x, 264 p.)
Contents:
Department stores : dinosaurs and champions -- Mass retailers : gone are the days -- The old five-and-dime : an endangered species -- Supermarkets : competitive victims -- Discounters : challengers and warriors -- Speciality clothing stores : battling the giants -- Home improvement centers : a new powerhouse -- Hamburgers : gold in those hills -- Hotels : adventures in lifestyle market segmentation -- Credit cards : the plastic wars -- In-home shopping : retailing without walls.
Genre:
Added Author:
Electronic Access:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=192425