Contents -- Acknowledgments -- The Elusive "It" Factor -- No One Is Born with the -- "It" Factor-No Matter Your Parents Say -- The Enormous Value of Building Connections -- How to Turn Every Conversation into a Connection -- How to Build Instant Connections by Painting Pictures with Your Words -- How to Make Boring Jargon and Stats Fascinating -- Preserve Your Hard-Won Connections by Avoiding Patronizing Patter -- Perfecting Your Elevator Pitch: How to Wow Them in Just Three Floors -- How to Enhance Your Connections with Meaningful Praise and Helpful Criticism -- How to Succeed at "Small Talk" (It's the Only Way to Get to "Big Talk") -- How to Get Noticed at Meetings -- The "It" Factor Five-Step Implementation Program -- The Delights of Having the "It" Factor -- Index.