Facebook Marketing For Dummies.
Title:
Facebook Marketing For Dummies.
Author:
Haydon, John.
ISBN:
9781118413241
Personal Author:
Edition:
4th ed.
Physical Description:
1 online resource (491 pages)
Contents:
Cover -- Title Page -- Table of Contents -- About the Author -- Introduction -- Part I: Getting Started with Facebook Marketing -- Chapter 1: Marketing in the Age of Facebook -- Chapter 2: Researching and Understanding Your Target Audience -- Chapter 3: Developing a Facebook Marketing Plan -- Part II: Building Your Facebook Presence -- Chapter 4: Getting Started with a Facebook Page -- Chapter 5: Configuring the Best Admin Settings for Your Facebook Page -- Chapter 6: Enhancing Your Facebook Page with Applications -- Part III: Engaging with Your Customers and Prospects on Facebook -- Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing -- Chapter 8: Going Public with Your Facebook Page -- Chapter 9: Engaging with Your Fans -- Chapter 10: Measuring Success with Facebook Insights -- Part IV: Marketing beyond the Facebook Page -- Chapter 11: Using Facebook Advertising to Promote Your Business -- Chapter 12: Using Facebook Offers to Promote Your Business -- Chapter 13: Using Facebook Groups and Events to Promote Your Business -- Chapter 14: Cross-Promoting Your Page -- Chapter 15: Understanding and Using Facebook Social Plug-Ins -- Part V: The Part of Tens -- Chapter 16: Ten Common Facebook Marketing Mistakes (and How to Avoid Them) -- Chapter 17: Ten (or So) Business Etiquette Tips for Facebook -- Chapter 18: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success -- Cheat Sheet.
Abstract:
The bestselling book updated with all of the latest features and Facebook upgrades This latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure your efforts. Real-world case studies illustrate the techniques. Facebook is among the most important marketing tools for today's business or nonprofit organizations This extremely popular guidebook has been fully updated to cover Facebook's new and ever-evolving tools Shows how to create and administer the Timeline for your page, how to use events, contests, and polls to generate interest, ways to increase brand awareness, and how to integrate your Facebook marketing campaign with other marketing efforts Introduces you to the psychology of a Facebook user, shows how third-party apps can be used with your Facebook presence, and helps you focus on tried-and-true strategies and techniques Facebook Marketing For Dummies, 4th Edition is a must-read for businesses and nonprofits that want to succeed in today's social media environment.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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