Cover -- Contents -- Editors' preface -- References -- Metaphor and metonymy in the conceptual system -- 1. Introduction -- 2. The organization of the conceptual system -- 2.1. Vertical organization: Thematic structure -- 2.2. Horizontal organization of the system -- 3. Links in the system -- 3.1. Is-connection: Identity -- 3.2. Through-connection: Metonymy -- 3.3. As if-connection: Metaphor -- 3.4. Schematicity of metaphor and metonymy -- 3.5. Nonspecificity of metaphor and metonymy -- 4. Interaction of vertical hierarchies and functional domains -- 4.1. Metaphor or metonymy? -- 4.2. The primacy of metonymy over metaphor -- 4.3. Metonymy or vertical polysemy? -- 5. Conclusions -- References -- Corpus-based analysis of conceptual metaphors of HAPPINESS in Russian and English -- 1. Introduction -- 2. Comparative analysis of HAPPINESS IS LIGHT, HAPPINESS IS WARMTH, HAPPINESS IS FIRE in Russian and English -- 2.1. Happiness is Light -- 2.2. Happiness is Warmth -- 2.3. Happiness is Fire -- 3. Conclusions -- References -- Feeling the taste of victory: The figurative utilization of the concepts MOUTH and TONGUE in English, German and Hungarian -- 1. Introduction -- 2. Empirical basis -- 3. The domain matrix of mouth and tongue -- 3.1. From EATING to LINGUISTIC ACTION -- 3.2. From EATING to EMOTIONS -- 3.3. Interactions of EMOTIONS with LINGUISTIC ACTION -- 4. Conclusions -- References -- Sources -- Bewegungsmetaphorik im Lakota: Metaphorische Bewegungsverben und ihre Entsprechungen in europäischen Sprachen -- 1. Einleitung -- 2. Substantivische Metaphern -- 3. Adjektivische/adverbiale Metaphern -- 4. Verbale Metaphern -- 5. Fazit -- Annex -- Literaturverzeichnis -- The metaphor of the "body politic" across languages and cultures -- 1. Introduction -- 2. Nations and their 'bodies' -- 3. Methodological implications -- 4. Conclusions -- Appendix.

References -- The concept of the STATE in Hungarian political discourse: Variations reflected in the language of the constitutions -- 1. Introduction -- 2. Theoretical background and methodology -- 3. A note on the history of the three constitutions -- 4. Research findings -- 4.1. Metaphorical versus non-metaphorical occurrences -- 4.2. Words used with reference to the target domain -- 4.3. Metaphor identification and interpretation -- 5. Conclusions -- Appendix 1: Metaphor identification, the item state in its context -- 1949 -- 1989 -- 2012 -- Appendix 2: The basis of syntactic classification of other words in the target domain, referring to the entity itself (verbal collocates) -- 1949 -- 1989 -- 2012 -- References -- Metaphors on the territorial changes of post-Trianon Hungary -- 1. Introduction -- 2. Conceptual metaphors in academic papers -- 2.1. The EVENT metaphor -- 2.2. The SUBDIVISION metaphor -- 2.3. The DETACHING metaphor -- 2.4. The CUTTING metaphor -- 2.5. The TEARING APART metaphor -- 2.6. The AMPUTATION metaphor -- 3. Conceptual metaphors in popular papers -- 3.1. The DRAWING metaphor -- 3.2. The FILLING metaphor -- 3.3. The SUBDIVISION metaphor -- 3.4. The DETACHING metaphor -- 3.5. The CUTTING metaphor -- 3.6. The TEARING APART metaphor -- 3.7. The AMPUTATION metaphor -- 3.8. Mixed metaphors -- 4. Comparing academic and popular discourse metaphors -- 4.1. Within-culture variation -- 4.2. Common generic frame -- 5. Conclusion -- References -- Sources -- Cognitive metaphorand the "Arab Spring" -- 1. Introduction -- 2. Conceptual metaphors -- 3. Method and corpus -- 4. Case Study -- 4.1. Forces of Nature -- 4.1.1. Water -- 4.1.2. Fire -- 4.1.3. Earthquake -- 4.1.4. Volcanic Eruption -- 4.1.5. Wind -- 4.2. Country-specific metaphors -- 4.2.1. Tunisia -- 4.2.2. Egypt -- 5. Conclusion -- References -- Newspaper articles.

Wenn das ‚Embodiment' politisch wird: Das Image-Schema PATH und seine Realisierung im Mediendiskurs zum „Arabischen Frühling" (2010-11) -- 1. Einleitung -- 2. Kurze Einführung grundlegender Konzepte -- 3. Analyseprämissen -- 4. Das PATH-Schema: ‚Entrenchment' und metaphorische Erweiterung/ Produktivität -- 5. Das PATH-Schema und seine metaphorische Realisierung im Mediendiskurs zum „Arabischen Frühling" (2010-11) -- 5.1. ‚Der Weg ist das Ziel'? Konzeptuelle Dynamiken zwischen Teleologie, Vermittlungsstrategien und Erwartungen -- 5.2. Politische (System-)Veränderung als Bewegung -- 5.3. Demokratie als Ort und Ziel -- 6. Resümee -- Literaturverzeichnis -- EMOTIONAL VALUE metaphors: A new class of INTEREST metaphors in advertising -- 1. Introduction -- 2. The interaction of INTEREST metaphors and GRABBING metonymies in advertising -- 3. The corpus -- 4. New types of INTEREST metaphors -- 4.1. Early advertising: USING THE PRODUCT IS GETTING MARRIED -- 4.2. Contemporary advertising -- 4.2.1. The FREEDOM metaphor -- 4.2.2. The PROTECTION metaphor -- 4.2.3. The CHARITY metaphor -- 5. Summary and conclusion -- References -- Figures -- Metaphor, metonymy, and brands: From INTEREST metaphors to INTEREST metonymies -- 1. Introduction -- 2. Metaphors in advertising -- 3. INTEREST metaphors -- 4. Case study: INTEREST metaphors on brand websites -- 5. Discussion -- References -- The conception of diseases in the persuasive sections of Hungarian medical recipes from the 16th and 17th centuries -- 1. Introduction -- 2. Research background and underlying assumptions -- 3. Corpus and research method -- 4. The schema of medical recipes in the 16th and 17th centuries -- 5. Concepts of diseases in the persuasion part of recipes -- 5.1. The non-metaphorical elaboration of PROMISE/RESULT -- 5.2. The metaphorical realization of PROMISE/RESULT.

5.2.1. Healing is The Passing of The Disease -- 5.2.2. Healing is The Death/Killing of The Disease -- 5.2.3. Recovery Means The Stopping of The Disease - A Disease is Motion -- 5.2.4. Recovery is Positive Change - Disease is A Negative State/Quality -- 6. Conclusion -- Note -- Sources -- References -- Kognitive Metaphern in der Jungschen Psychotherapie -- 1. Einleitung -- 2. Fallstudie -- 3. Schlussbetrachtungen -- Literaturverzeichnis -- What did 18th-century grammarians know about grammaticalisation? Notes on the early history of a current idea -- 1. Introduction -- 2. Grammaticalisation and Cognitive Linguistics -- 3. The history of the idea of grammaticalisation -- 4. Why the history of ideas matters -- References -- Kohärenz und Metonymie: Zitierpraktiken in öffentlichen Internetdiskussionsforen -- 1. Einleitung -- 2. Metonymie und Kohärenz: Von der metonymisch basierten Inferenz zur metonymischen Assoziation -- 3. Zitierpraktiken und Muster metonymischer Assoziationen in HYS -- Nachbemerkung -- Literaturverzeichnis -- "WTF is 'helicopter parenting' "? Metaphor commenting and negotiation in an online debate at BBC Being a parent -- 1. Metaphor in verbal interaction online -- 2. Metaphor in discourse - two perspectives -- 2.1. Origin, usage and cross-cultural comparison -- 2.2. Semantics and conceptual motivation of HELICOPTER PARENT -- 3. A brief sketch of interactional conditions at BBC Being a parent -- 4. Analysis and discussion -- 4.1. The HELICOPTER PARENT(ING) exchange and discourse activity -- 4.2. Micro-level functions and positioning in the HELICOPTER PARENTING exchange -- 5. Conclusion and outlook -- References -- Culture-specific metonymic relations in the conceptual system: On cognitive linguistic attitude research -- 1. Introduction -- 2. An introduction to cognitive linguistic attitude research.

2.1. The socio-psychological approach to attitude research -- 2.2. Combining linguistic studies with cognitive attitude research -- 2.3. Social categorisation in cognitive linguistic attitude research -- 3. Attitudes towards English in Ghana: A case study -- 4. Concluding remarks -- References -- Croatian place suffixations in -ište: Polysemy and metonymy -- 1. Introduction -- 2. Polysemy and word formation -- 3. The polysemy of suffixations in -ište: Extensions to non-locative meanings -- 4. Locative meanings of -ište -- 5. The direction of locative extensions in suffixations ending in -ište: a cognitively plausible account -- 6. Discussion and outlook -- Note -- References.