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1.
Ethnic marketing : theory, practice and entrepreneurship
Ethnic marketing : theory, practice and entrepreneurship
by
Pires, Guilherme D., author.
https://learning.oreilly.com/library/view/~/9781315454870
https://go.oreilly.com/library-access/library/view/-/9781315454870/?ar
https://learning.oreilly.com/library/view/~/9781315454870/?ar
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2.
Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your business and your brand
Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your business and your brand
by
Miller, Pepper, author.
https://learning.oreilly.com/library/view/~/9781515969631/?ar
https://learning.oreilly.com/library/view/~/9781515969631
https://go.oreilly.com/library-access/library/view/-/9781515969631/?ar
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3.
Reframe the marketplace : the total market approach to reaching the new majority
Reframe the marketplace : the total market approach to reaching the new majority
by
Bowman, Jeffrey L., 1970-
https://go.oreilly.com/library-access/library/view/-/9781119100256/?ar
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https://learning.oreilly.com/library/view/~/9781119100256
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