Search Results for - Narrowed by: English - Marketing -- Management.

Marketing

2024-06-23T11:47:44Z

by McMurtry, Jeanette Maw, author.
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Launching & Building a Brand For Dummies

2024-06-23T11:47:44Z

by Will, Amy, author.
https://learning.oreilly.com/library/view/~/9781119748038 https://learning.oreilly.com/library/view/~/9781119748038/?ar https://go.oreilly.com/library-access/library/view/-/9781119748038/?ar
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Product Management in Practice.

2024-06-23T11:47:44Z

by LeMay, Matthew, author.
https://go.oreilly.com/library-access/library/view/-/9781098119720/?ar https://learning.oreilly.com/library/view/~/9781098119720 https://learning.oreilly.com/library/view/~/9781098119720/?ar
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Marketing for dummies

2024-06-23T11:47:44Z

by McMurtry, Jeanette Maw, author.
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Format: Sound recording

HBR's 10 must reads on strategic marketing

2024-06-23T11:47:44Z

by Larkin, Susan (Voice actor), narrator.
https://go.oreilly.com/library-access/library/view/-/9781663723277/?ar https://learning.oreilly.com/library/view/~/9781663723277/?ar https://learning.oreilly.com/library/view/~/9781663723277
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Manage your customer portfolio for maximum lifetime value : how converting customers to closer relationships, leveraging them, and defending them can drive future revenue and lower costs

2024-06-23T11:47:44Z

by Selnes, Fred, author.
https://learning.oreilly.com/library/view/~/53863MIT64119/?ar https://go.oreilly.com/library-access/library/view/-/53863MIT64119/?ar https://learning.oreilly.com/library/view/~/53863MIT64119
Format: Electronic Resources

Master of marketing measurement : Margaret Henderson Blair on marketing accountability

2024-06-23T11:47:44Z

by Kuse, Allan R., editor.
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Format: Electronic Resources

Market entropy : how to manage chaos and uncertainty for improving organizational performance

2024-06-23T11:47:44Z

by Rajagopal, 1957- author.
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Format: Electronic Resources

Experiential approach to consumer decision making

2024-06-23T11:47:44Z

by Wang, Chenglu, editor.
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Format: Electronic Resources

The history of marketing theory and thought

2024-06-23T11:47:44Z

by Jones, D. G. Brian, editor.
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Format: Electronic Resources

Location-based marketing : geomarketing and geolocation

2024-06-23T11:47:44Z

by Cliquet, Gérard, author.
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Format: Electronic Resources

Connect, engage, transform!

2024-06-23T11:47:44Z

by Mooi, Erik, editor.
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Format: Electronic Resources

Data-first marketing : how to compete and win in the age of analytics

2024-06-23T11:47:44Z

by Miller, Janet Driscoll, 1971- author.
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Format: Electronic Resources

DATA-FIRST MARKETING data-driven marketing in the age of analytics.

2024-06-23T11:47:44Z

by DRISCOLL MILLER.
https://go.oreilly.com/library-access/library/view/-/9781119701217/?ar https://learning.oreilly.com/library/view/~/9781119701217/?ar https://learning.oreilly.com/library/view/~/9781119701217
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Entrepreneurship marketing : principles and practice of SME marketing

2024-06-23T11:47:44Z

by Nwankwo, Sonny, editor.
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Format: Electronic Resources

Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth

2024-06-23T11:47:44Z

by Parvatiyar, Atul, editor.
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Format: Electronic Resources

Marketing in a digital world

2024-06-23T11:47:44Z

by Rindfleisch, Aric, editor.
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Format: Electronic Resources

If you want to get rich, build a power niche : ... and a bundle of other utterly brilliant marketing & sales ideas that actually work

2024-06-23T11:47:44Z

by Stachenfeld, Bruce M., author.
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Format: Electronic Resources

Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business

2024-06-23T11:47:44Z

by Revella, Adele, author.
https://go.oreilly.com/library-access/library/view/-/9781469076843/?ar https://learning.oreilly.com/library/view/~/9781469076843/?ar https://learning.oreilly.com/library/view/~/9781469076843
Format: Sound recording

10 principles of modern marketing : to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches

2024-06-23T11:47:44Z

by Lewnes, Ann, author.
https://go.oreilly.com/library-access/library/view/-/53863MIT60431/?ar https://learning.oreilly.com/library/view/~/53863MIT60431/?ar https://learning.oreilly.com/library/view/~/53863MIT60431
Format: Electronic Resources

Data science that works : building impactful products for media clients

2024-06-23T11:47:44Z

by Lombardo, Lauren, on-screen presenter.
https://go.oreilly.com/library-access/library/view/-/00000RMUXDKLCLYC/?ar https://learning.oreilly.com/videos/~/00000RMUXDKLCLYC/?ar https://learning.oreilly.com/videos/~/00000RMUXDKLCLYC
Format: Electronic Resources

The Science of Customer Connections

2024-06-23T11:47:44Z

by Karrh, Jim, author.
https://learning.oreilly.com/library/view/~/9781632657794/?ar https://go.oreilly.com/library-access/library/view/-/9781632657794/?ar https://learning.oreilly.com/library/view/~/9781632657794
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Improving the marriage of modeling and theory for accurate forecasts of outcomes

2024-06-23T11:47:44Z

by Woodside, Arch G., editor.
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Format: Electronic Resources

Corporate ethics for turbulent markets : the market context of executive decisions

2024-06-23T11:47:44Z

by Mascarenhas, Oswald A. J., author.
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Format: Electronic Resources

Marketing management in Turkey

2024-06-23T11:47:44Z

by Ozturkcan, Selcen, editor.
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Format: Electronic Resources

Marketing management : Indian cases

2024-06-23T11:47:44Z

by Aggarwal, Ashita, author.
https://learning.oreilly.com/library/view/~/9789352861859/?ar https://go.oreilly.com/library-access/library/view/-/9789352861859/?ar https://learning.oreilly.com/library/view/~/9789352861859
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Killing marketing : how innovative businesses are turning marketing cost into profit

2024-06-23T11:47:44Z

by Pulizzi, Joe, author.
https://learning.oreilly.com/library/view/~/9781260026436/?ar https://go.oreilly.com/library-access/library/view/-/9781260026436/?ar https://learning.oreilly.com/library/view/~/9781260026436
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The wonderful, horrible truth about Agile

2024-06-23T11:47:44Z

by LeMay, Matt, author.
https://go.oreilly.com/library-access/library/view/-/9781492034667/?ar https://learning.oreilly.com/library/view/~/9781492034667/?ar https://learning.oreilly.com/library/view/~/9781492034667
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Product management in practice : a real-world guide to the key connective role of the 21st century

2024-06-23T11:47:44Z

by LeMay, Matt, author.
https://learning.oreilly.com/library/view/~/9781491982266/?ar https://go.oreilly.com/library-access/library/view/-/9781491982266/?ar
Format: Electronic Resources

Digital marketing analytics : making sense of consumer data in a digital world

2024-06-23T11:47:44Z

by Hemann, Chuck, author.
https://learning.oreilly.com/library/view/~/9780134997797/?ar https://go.oreilly.com/library-access/library/view/-/9780134997797/?ar
Format: Electronic Resources

Mapping out marketing : navigation lessons from the ivory trenches

2024-06-23T11:47:44Z

by Hill, Ronald Paul, editor.
https://go.oreilly.com/library-access/library/view/-/9781351622523/?ar https://learning.oreilly.com/library/view/~/9781351622523/?ar https://learning.oreilly.com/library/view/~/9781351622523
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Product manager vs. project manager : what's the difference and which one do I need?

2024-06-23T11:47:44Z

by McCarthy, Bruce, author.
https://go.oreilly.com/library-access/library/view/-/9781492034452/?ar https://learning.oreilly.com/library/view/~/9781492034452/?ar https://learning.oreilly.com/library/view/~/9781492034452
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The Financial Times guide to social media strategy : boost your business, manage risk and develop your personal brand

2024-06-23T11:47:44Z

by Thomas, Martin, author.
https://learning.oreilly.com/library/view/~/9781292234847/?ar https://go.oreilly.com/library-access/library/view/-/9781292234847/?ar
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What is product management?

2024-06-23T11:47:44Z

by LeMay, Matt, author.
https://learning.oreilly.com/library/view/~/9781492040965 https://go.oreilly.com/library-access/library/view/-/9781492040965/?ar https://learning.oreilly.com/library/view/~/9781492040965/?ar
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How to launch products in uncertain markets : In volatile times, uncertainty can be turned into a competitive advantage

2024-06-23T11:47:44Z

by Ross, Jan-Michael, author.
https://go.oreilly.com/library-access/library/view/-/53863MIT60114/?ar https://learning.oreilly.com/library/view/~/53863MIT60114/?ar https://learning.oreilly.com/library/view/~/53863MIT60114
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Strategic marketing management in Asia : case studies and lessons across industries

2024-06-23T11:47:44Z

by Andaleeb, Syed Saad, editor.
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Format: Electronic Resources

Powering content : building a nonstop content marketing machine

2024-06-23T11:47:44Z

by Busche, Laura, author.
https://learning.oreilly.com/library/view/~/9781491963739 https://learning.oreilly.com/library/view/~/9781491963739/?ar https://go.oreilly.com/library-access/library/view/-/9781491963739/?ar
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Making Sense of Sensors : End-to-End Algorithms and Infrastructure Design from Wearable-Devices to Data Center

2024-06-23T11:47:44Z

by Tickoo, Omesh, author.
https://go.oreilly.com/library-access/library/view/-/9781430265931/?ar https://learning.oreilly.com/library/view/~/9781430265931/?ar
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Getting your game out there : practical advice for getting a video game noticed in an insanely crowded marketplace

2024-06-23T11:47:44Z

by Imms, Jason, speaker.
https://learning.oreilly.com/videos/~/9781491970317/?ar https://go.oreilly.com/library-access/library/view/-/9781491970317/?ar
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Marketing for dummies

2024-06-23T11:47:44Z

by McMurtry, Jeanette Maw, author.
https://learning.oreilly.com/library/view/~/9781119365570 https://go.oreilly.com/library-access/library/view/-/9781119365570/?ar https://learning.oreilly.com/library/view/~/9781119365570/?ar
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Hacking marketing : agile practices to make marketing smarter, faster, and more innovative

2024-06-23T11:47:44Z

by Brinker, Scott, 1971- author.
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Format: Electronic Resources

Marketing performance : 10 simple rules to navigate today's complex marketing analytics space

2024-06-23T11:47:44Z

by Bauer, Thomas, author.
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Format: Electronic Resources

The brand mapping strategy : design, build, and accelerate your brand

2024-06-23T11:47:44Z

by Leland, Karen, author.
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Format: Electronic Resources

Marketing plans : how to prepare them, how to profit from them

2024-06-23T11:47:44Z

by McDonald, Malcolm, author.
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Format: Electronic Resources

Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company

2024-06-23T11:47:44Z

by Lodish, Leonard M., author.
https://learning.oreilly.com/library/view/~/9780133994339/?ar https://go.oreilly.com/library-access/library/view/-/9780133994339/?ar
Format: Electronic Resources

Hacking marketing : agile practices to make marketing smarter, faster, and more innovative

2024-06-23T11:47:44Z

by Brinker, Scott, 1971- author.
https://go.oreilly.com/library-access/library/view/-/9781119183174/?ar https://learning.oreilly.com/library/view/~/9781119183174/?ar https://learning.oreilly.com/library/view/~/9781119183174
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Get scrappy : smarter digital marketing for businesses big and small

2024-06-23T11:47:44Z

by Westergaard, Nick, author.
https://learning.oreilly.com/library/view/~/9780814437322/?ar https://go.oreilly.com/library-access/library/view/-/9780814437322/?ar https://learning.oreilly.com/library/view/~/9780814437322
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Small business marketing strategies : All-in-one for Dummies.

2024-06-23T11:47:44Z

https://go.oreilly.com/library-access/library/view/-/9781119236917/?ar https://learning.oreilly.com/library/view/~/9781119236917/?ar
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Marketing performance : how marketers drive profitable growth

2024-06-23T11:47:44Z

by Bauer, Thomas, author.
https://learning.oreilly.com/library/view/~/9781119278337/?ar https://go.oreilly.com/library-access/library/view/-/9781119278337/?ar
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Buyer Personas : How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business.

2024-06-23T11:47:44Z

by Revella, Adele.
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Format: Electronic Resources

Marketing and Innovation in Business.

2024-06-23T11:47:44Z

by Christofi, Michael.
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Format: Electronic Resources

Firms' Strategic Decisions : Theoretical and Empirical Findings.

2024-06-23T11:47:44Z

by Ohnishi, Kazuhiro.
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Format: Electronic Resources

Customer-Centric Marketing : Build Relationships, Create Advocates, and Influence Your Customers.

2024-06-23T11:47:44Z

by Cundari, Aldo.
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Format: Electronic Resources

Creating effective sales and marketing relationships

2024-06-23T11:47:44Z

by Le Meunier-FitzHugh, Kenneth., author.
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Format: Electronic Resources

Buyer personas : how to gain insight into your customers expectations, align your marketing strategies, and win more business

2024-06-23T11:47:44Z

by Revella, Adele.
https://go.oreilly.com/library-access/library/view/-/9781118961667/?ar https://learning.oreilly.com/library/view/~/9781118961667/?ar https://learning.oreilly.com/library/view/~/9781118961667
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New brand leadership : managing at the intersection of globalization, localization, and personalization

2024-06-23T11:47:44Z

by Light, Larry, author.
https://learning.oreilly.com/library/view/~/9780134194486 https://go.oreilly.com/library-access/library/view/-/9780134194486/?ar https://learning.oreilly.com/library/view/~/9780134194486/?ar
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Marketing that works in India

2024-06-23T11:47:44Z

by Moorthi, Y. L. R., author.
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Inbound marketing for Dummies : a Wiley brand

2024-06-23T11:47:44Z

by Miller, Scott Anderson, author.
https://learning.oreilly.com/library/view/~/9781119120506/?ar https://go.oreilly.com/library-access/library/view/-/9781119120506/?ar
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Does it work? : 10 principles for delivering true business value in digital marketing

2024-06-23T11:47:44Z

by Atchison, Shane, author.
https://go.oreilly.com/library-access/library/view/-/9780071847872/?ar https://learning.oreilly.com/library/view/~/9780071847872/?ar
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Customer-centric marketing : build relationships, create advocates and influence your consumers

2024-06-23T11:47:44Z

by Cundari, Aldo, author.
https://go.oreilly.com/library-access/library/view/-/9781119092896/?ar https://learning.oreilly.com/library/view/~/9781119092896/?ar
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Corporate communication : a marketing viewpoint

2024-06-23T11:47:44Z

by Podnar, Klement, author.
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Brand building and marketing in key emerging markets : a practitioner's guide to successful brand growth in China, India, Russia and Brazil

2024-06-23T11:47:44Z

by Schaffmeister, Niklas, author.
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Format: Electronic Resources

Value-based marketing strategy : pricing and costs for relationship marketing

2024-06-23T11:47:44Z

by López, Santiago, author.
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The Marketing Performance Code : Strategies and Technologies to Build and Measure Business Success.

2024-06-23T11:47:44Z

by Roetzer, Paul.
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The Accidental Marketer : Power Tools for People Who Find Themselves in Marketing Roles.

2024-06-23T11:47:44Z

by Spitale, Tom.
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The Best Digital Marketing Campaigns in the World II.

2024-06-23T11:47:44Z

by Ryan, Damian.
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Lead Generation For Dummies.

2024-06-23T11:47:44Z

by Rothman, Dayna.
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Format: Electronic Resources

Obstructive Marketing : Restricting Distribution of Products and Services in the Age of Asymmetric Warfare.

2024-06-23T11:47:44Z

by Hyslop, Maitland.
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Format: Electronic Resources

Marketing Value Metrics : A New Metrics Model to Measure Marketing Effectiveness.

2024-06-23T11:47:44Z

by McDonald, Malcolm.
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The Marketing Pathfinder : Key Concepts and Cases for Marketing Strategy and Decision Making.

2024-06-23T11:47:44Z

by Stewart, David.
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Format: Electronic Resources

Developing successful marketing strategies

2024-06-23T11:47:44Z

by Randazzo, Gary W., author.
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Business fundamentals for engineering managers

2024-06-23T11:47:44Z

by Chang, C. M. (Ching Ming), 1935-, author.
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Demarketing

2024-06-23T11:47:44Z

by Bradley, Nigel, 1958-
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Motivate your team in 30 days : boost your team's morale, productivity, and effectiveness in just 30 days

2024-06-23T11:47:44Z

by Urichuck, Bob, author.
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Big data marketing : engage your customers more effectively and drive value

2024-06-23T11:47:44Z

by Arthur, Lisa.
https://learning.oreilly.com/library/view/~/9781118734025 https://learning.oreilly.com/library/view/~/9781118734025/?ar https://go.oreilly.com/library-access/library/view/-/9781118734025/?ar
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The sponsorship seeker's toolkit

2024-06-23T11:47:44Z

by Skildum-Reid, Kim.
https://learning.oreilly.com/library/view/~/9780071825795/?ar https://go.oreilly.com/library-access/library/view/-/9780071825795/?ar
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The marketing performance blueprint : strategies and technologies to build and measure business success

2024-06-23T11:47:44Z

by Roetzer, Paul, 1978-
https://go.oreilly.com/library-access/library/view/-/9781118883587/?ar https://learning.oreilly.com/library/view/~/9781118883587/?ar
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Marketing For dummies.

2024-06-23T11:47:44Z

by Hiam, Alexander.
https://learning.oreilly.com/library/view/~/9781118880654/?ar https://go.oreilly.com/library-access/library/view/-/9781118880654/?ar
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Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business

2024-06-23T11:47:44Z

by Rand, Paul, author.
https://learning.oreilly.com/library/view/~/9780071816212 https://go.oreilly.com/library-access/library/view/-/9780071816212/?ar https://learning.oreilly.com/library/view/~/9780071816212/?ar
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The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans

2024-06-23T11:47:44Z

by Hamper, Robert J.
https://learning.oreilly.com/library/view/~/9780071809092/?ar https://go.oreilly.com/library-access/library/view/-/9780071809092/?ar https://learning.oreilly.com/library/view/~/9780071809092
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Lead generation for dummies

2024-06-23T11:47:44Z

by Rothman, Dayna, author.
https://go.oreilly.com/library-access/library/view/-/9781118815892/?ar https://learning.oreilly.com/library/view/~/9781118815892/?ar https://learning.oreilly.com/library/view/~/9781118815892
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Do It! Marketing : 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition.

2024-06-23T11:47:44Z

by Newman, David.
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The New Rules of Lead Generation : Proven Strategies to Maximize Marketing ROI.

2024-06-23T11:47:44Z

by Scott, David T.
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Format: Electronic Resources

Big Data Marketing : Engage Your Customers More Effectively and Drive Value.

2024-06-23T11:47:44Z

by Arthur, Lisa.
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Competing in the Right Space : A Process for Developing the Right Priorities Through Strategic Thinking.

2024-06-23T11:47:44Z

by Putsis, William.
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The 20 Ps of Marketing : A Complete Guide to Marketing Strategy.

2024-06-23T11:47:44Z

by Pearson, David.
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Billion-dollar branding : brand your small business like a big-business and make great things happen

2024-06-23T11:47:44Z

by Parker, Honey, author.
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Marketing management in Asia

2024-06-23T11:47:44Z

by Paliwoda, Stanley J.
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The marketing matrix how the corporation gets its power-- and how we can reclaim it

2024-06-23T11:47:44Z

by Hastings, Gerard.
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Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage

2024-06-23T11:47:44Z

by Middleton, Daina, author.
https://learning.oreilly.com/library/view/~/9781118431955/?ar https://go.oreilly.com/library-access/library/view/-/9781118431955/?ar https://learning.oreilly.com/library/view/~/9781118431955
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Advanced social media marketing : how to lead, launch, and manage a successful social media program

2024-06-23T11:47:44Z

by Funk, Tom, 1965-
https://learning.oreilly.com/library/view/~/9781430244073 https://learning.oreilly.com/library/view/~/9781430244073/?ar https://go.oreilly.com/library-access/library/view/-/9781430244073/?ar
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Strategic planning and new product development

2024-06-23T11:47:44Z

by Tillman, Frank A., 1937-
https://go.oreilly.com/library-access/library/view/-/9780132981828/?ar https://learning.oreilly.com/library/view/~/9780132981828/?ar
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Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement

2024-06-23T11:47:44Z

by Paharia, Rajat, author.
https://go.oreilly.com/library-access/library/view/-/9780071813372/?ar https://learning.oreilly.com/library/view/~/9780071813372 https://learning.oreilly.com/library/view/~/9780071813372/?ar
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DO IT! Marketing : 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

2024-06-23T11:47:44Z

by Newman, David, 1964- author.
https://learning.oreilly.com/library/view/~/9780814432860/?ar https://go.oreilly.com/library-access/library/view/-/9780814432860/?ar https://learning.oreilly.com/library/view/~/9780814432860
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The new rules of lead generation : proven strategies to maximize marketing ROI

2024-06-23T11:47:44Z

by Scott, David T.
https://learning.oreilly.com/library/view/~/9780814432617/?ar https://go.oreilly.com/library-access/library/view/-/9780814432617/?ar https://learning.oreilly.com/library/view/~/9780814432617
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Compete smarter, not harder : a process for developing the right priorities through strategic thinking

2024-06-23T11:47:44Z

by Putsis, William, 1959-
https://go.oreilly.com/library-access/library/view/-/9781118708712/?ar https://learning.oreilly.com/library/view/~/9781118708712/?ar https://learning.oreilly.com/library/view/~/9781118708712
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Feed the startup beast : a 7-step guide to big, hairy, outrageous sales growth

2024-06-23T11:47:44Z

by Williams, Drew, 1959-
https://learning.oreilly.com/library/view/~/9780071809054 https://learning.oreilly.com/library/view/~/9780071809054/?ar https://go.oreilly.com/library-access/library/view/-/9780071809054/?ar
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Duct tape marketing : the world's most practical small business marketing guide

2024-06-23T11:47:44Z

by Jantsch, John.
https://learning.oreilly.com/library/view/~/9781469056395/?ar https://go.oreilly.com/library-access/library/view/-/9781469056395/?ar https://learning.oreilly.com/library/view/~/9781469056395
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Digital marketing analytics : making sense of consumer data in a digital world

2024-06-23T11:47:44Z

by Hemann, Chuck.
https://learning.oreilly.com/library/view/~/9780133150933 https://learning.oreilly.com/library/view/~/9780133150933/?ar https://go.oreilly.com/library-access/library/view/-/9780133150933/?ar
Format: Electronic Resources

How to innovate in marketing (collection), 2/e

2024-06-23T11:47:44Z

by Reece, Monique.
https://go.oreilly.com/library-access/library/view/-/9780133443103/?ar https://learning.oreilly.com/library/view/~/9780133443103/?ar https://learning.oreilly.com/library/view/~/9780133443103
Format: Electronic Resources

Marketing in the Participation Age : A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage.

2024-06-23T11:47:44Z

by Middleton, D.
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Format: Electronic Resources

Paid, Owned, Earned : Maximising Marketing Returns in a Socially Connected World.

2024-06-23T11:47:44Z

by Burcher, Nick.
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Format: Electronic Resources

Marketing Navigation : How to keep your marketing plan on course to implementation success.

2024-06-23T11:47:44Z

by Bradford, Edmund.
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Format: Electronic Resources

Internal Marketing : Directions for Management.

2024-06-23T11:47:44Z

by Varey, Richard.
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Format: Electronic Resources

Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation.

2024-06-23T11:47:44Z

by Ryan, Damian.
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Format: Electronic Resources

Applying scientific reasoning to the field of marketing make better decisions

2024-06-23T11:47:44Z

by Grapentine, Terry.
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Format: Electronic Resources

The hidden agenda : a proven way to win business and create a following

2024-06-23T11:47:44Z

by Allen, Kevin, 1954-
https://go.oreilly.com/library-access/library/view/-/9781937134051/?ar https://learning.oreilly.com/library/view/~/9781937134051/?ar https://learning.oreilly.com/library/view/~/9781937134051
Format: Electronic Resources

Double your business : how to break through the barriers to higher growth, turnover, and profit

2024-06-23T11:47:44Z

by Duncan, Lee.
https://learning.oreilly.com/library/view/~/9780273759492/?ar https://go.oreilly.com/library-access/library/view/-/9780273759492/?ar
Format: Electronic Resources

Marketing Accountability : A New Metrics Model to Measure Marketing Effectiveness.

2024-06-23T11:47:44Z

by McDonald, Malcolm.
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Format: Electronic Resources

The 30 Day MBA in Marketing : Your Fast Track Guide to Business Success.

2024-06-23T11:47:44Z

by Barrow, Colin.
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Format: Electronic Resources

Cracking the Code : Leveraging Consumer Psychology to Drive Profitability.

2024-06-23T11:47:44Z

by Posavac, Steven S.
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Format: Electronic Resources

Spending Advertising Money in the Digital Age : How to Navigate the Media Flow.

2024-06-23T11:47:44Z

by Pringle, Hamish.
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Format: Electronic Resources

Marketing Plans : How to Prepare Them, How to Use Them.

2024-06-23T11:47:44Z

by McDonald, Malcolm.
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Format: Electronic Resources

Marketing Your Business : Make the Internet Work for You Get into Exports Learn about Products and Pricing.

2024-06-23T11:47:44Z

by Westwood, John.
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Format: Electronic Resources

The Best Digital Marketing Campaigns in the World : Mastering The Art of Customer Engagement.

2024-06-23T11:47:44Z

by Ryan, Damian.
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Format: Electronic Resources

Contemporary Issues in Marketing Management.

2024-06-23T11:47:44Z

by Suk, Norazah Mohd.
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Format: Electronic Resources

Marketing your business : a guide to developing a strategic marketing plan

2024-06-23T11:47:44Z

by Nykiel, Ronald A.
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Format: Electronic Resources

Online community management for dummies

2024-06-23T11:47:44Z

by Ng, Deborah.
https://go.oreilly.com/library-access/library/view/-/9781118099179/?ar https://learning.oreilly.com/library/view/~/9781118099179/?ar
Format: Electronic Resources

Management skills in IT : shaping your career.

2024-06-23T11:47:44Z

by Atkins, Jooli.
https://learning.oreilly.com/library/view/~/9781780171029 https://learning.oreilly.com/library/view/~/9781780171029/?ar https://go.oreilly.com/library-access/library/view/-/9781780171029/?ar
Format: Electronic Resources

Launch : how to quickly propel your business beyond the competition

2024-06-23T11:47:44Z

by Stelzner, Michael A.
https://learning.oreilly.com/library/view/~/9781118102787 https://learning.oreilly.com/library/view/~/9781118102787/?ar https://go.oreilly.com/library-access/library/view/-/9781118102787/?ar
Format: Electronic Resources

Marketing plans : how to prepare them, how to use them

2024-06-23T11:47:44Z

by McDonald, Malcolm.
https://go.oreilly.com/library-access/library/view/-/9780470670125/?ar https://learning.oreilly.com/library/view/~/9780470670125/?ar https://learning.oreilly.com/library/view/~/9780470670125
Format: Electronic Resources

The secrets of success in marketing : how to accelerate your marketing performance

2024-06-23T11:47:44Z

by Linton, Ian.
https://go.oreilly.com/library-access/library/view/-/9780273742449/?ar https://learning.oreilly.com/library/view/~/9780273742449 https://learning.oreilly.com/library/view/~/9780273742449/?ar
Format: Electronic Resources

Game on : energize your business with social media games

2024-06-23T11:47:44Z

by Radoff, Jon.
https://go.oreilly.com/library-access/library/view/-/9781118089309/?ar https://learning.oreilly.com/library/view/~/9781118089309 https://learning.oreilly.com/library/view/~/9781118089309/?ar
Format: Electronic Resources

Breakthrough! : a 7-step system for developing unexpected and profitable ideas

2024-06-23T11:47:44Z

by Kurnit, Paul.
https://go.oreilly.com/library-access/library/view/-/9780814415627/?ar https://learning.oreilly.com/library/view/~/9780814415627/?ar https://learning.oreilly.com/library/view/~/9780814415627
Format: Electronic Resources

Breakthrough! : A 7-Step System for Developing Unexpected and Profitable Ideas.

2024-06-23T11:47:44Z

by KURNIT, Paul.
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Format: Electronic Resources

Develop Your Marketing Skills.

2024-06-23T11:47:44Z

by Richardson, Neil.
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Format: Electronic Resources

Innovative Marketing Strategy : Balancing Commercial Goal and Corporate Social Responsibility.

2024-06-23T11:47:44Z

by Gupta, Kamal.
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Format: Electronic Resources

Marketing Planning by Design : Systematic Planning for Successful Marketing Strategy.

2024-06-23T11:47:44Z

by Strauss, Ralf.
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Format: Electronic Resources

Globalized Supply Chains to U.S. Policy.

2024-06-23T11:47:44Z

by Mensah, Solomon.
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Format: Electronic Resources

Marketing the basics

2024-06-23T11:47:44Z

by Moore, Karl, 1955-
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Format: Electronic Resources

Real-time marketing for business growth : how to use social media, measure marketing, and create a culture of execution

2024-06-23T11:47:44Z

by Reece, Monique.
https://go.oreilly.com/library-access/library/view/-/9780137081363/?ar https://learning.oreilly.com/library/view/~/9780137081363/?ar
Format: Electronic Resources

The entrepreneur's guide to marketing

2024-06-23T11:47:44Z

by Everett, Robert F.
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Format: Electronic Resources

How to land a top-paying advertising, marketing, promotions, public realtions, and sales managers job your complete guide to opportunities, resumes and cover letters, interviews, salaries, promotions, what to expect from recruiters and more!

2024-06-23T11:47:44Z

by Andrews, Brad.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=283619
Format: Electronic Resources

Market Intelligence : Building Strategic Insight.

2024-06-23T11:47:44Z

by Jenster, Per V.
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Format: Electronic Resources

Marketing accountability how to measure marketing effectiveness

2024-06-23T11:47:44Z

by McDonald, Malcolm.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=280327
Format: Electronic Resources

Channel Management and Retail Marketing.

2024-06-23T11:47:44Z

by Dhotre, Meenal.
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Format: Electronic Resources

Marketing Management.

2024-06-23T11:47:44Z

by Ramachandra, K.
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Format: Electronic Resources

Marketing Management.

2024-06-23T11:47:44Z

by Sherlekar, S.A.
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Format: Electronic Resources

Six Sigma Marketing : From Cutting Costs to Growing Market Share.

2024-06-23T11:47:44Z

by Reidenbach, R. Eric.
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Format: Electronic Resources

Six sigma marketing : from cutting costs to growing market share

2024-06-23T11:47:44Z

by Reidenbach, R. Eric, author.
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Format: Electronic Resources

Meatball sundae

2024-06-23T11:47:44Z

by Godin, Seth.
https://learning.oreilly.com/library/view/~/9781598875164 https://learning.oreilly.com/library/view/~/9781598875164/?ar https://go.oreilly.com/library-access/library/view/-/9781598875164/?ar
Format: Sound recording

Value above cost : driving superior financial performance with CVA, the most important metric you've never used

2024-06-23T11:47:44Z

by Sexton, Donald E., 1943-
https://learning.oreilly.com/library/view/~/9780137017379/?ar https://go.oreilly.com/library-access/library/view/-/9780137017379/?ar
Format: Electronic Resources

Think like a marketer : what it really takes to stand out from the crowd, the clutter, and the competition

2024-06-23T11:47:44Z

by Sonnier, Lauron.
https://go.oreilly.com/library-access/library/view/-/9781601630735/?ar https://learning.oreilly.com/library/view/~/9781601630735/?ar https://learning.oreilly.com/library/view/~/9781601630735
Format: Electronic Resources

Web marketing all-in-one for dummies

2024-06-23T11:47:44Z

by Arnold, John, 1972-
https://go.oreilly.com/library-access/library/view/-/9780470413982/?ar https://learning.oreilly.com/library/view/~/9780470413982/?ar
Format: Electronic Resources

Managing markets : managing markets and customers.

2024-06-23T11:47:44Z

https://go.oreilly.com/library-access/library/view/-/9780080557397/?ar https://learning.oreilly.com/library/view/~/9780080557397/?ar
Format: Electronic Resources

Creating Market Insight : How Firms Create Value from Market Understanding.

2024-06-23T11:47:44Z

by Smith, Brian.
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Format: Electronic Resources

Marketing Management.

2024-06-23T11:47:44Z

by Bose, Biplab S.
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Format: Electronic Resources

Rethinking marketing : sustainable market-ing enterprise in Asia

2024-06-23T11:47:44Z

by Kotler, Philip.
https://go.oreilly.com/library-access/library/view/-/9780133410150/?ar https://learning.oreilly.com/library/view/~/9780133410150/?ar
Format: Electronic Resources

Habit : the 95% of behavior marketers ignore

2024-06-23T11:47:44Z

by Martin, Neale, 1957-
https://learning.oreilly.com/library/view/~/9780137148233/?ar https://go.oreilly.com/library-access/library/view/-/9780137148233/?ar
Format: Electronic Resources

Mastering the rules of competitive strategy : a resource guide for managers

2024-06-23T11:47:44Z

by Paley, Norton.
https://learning.oreilly.com/library/view/~/9781420068108/?ar https://go.oreilly.com/library-access/library/view/-/9781420068108/?ar https://learning.oreilly.com/library/view/~/9781420068108
Format: Electronic Resources

SugarCRM Developer's Manual Customize and extend SugarCRM : Customize And Extend Sugarcrm.

2024-06-23T11:47:44Z

by Bain, Mark Alexander.
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Format: Electronic Resources

Marketing dynamics theory and practice

2024-06-23T11:47:44Z

by Rajagopal, 1957-
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=281515
Format: Electronic Resources

Marketing Dynamics : Theory and Practice.

2024-06-23T11:47:44Z

by Rajagopal.
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Format: Electronic Resources

Marketing Strategy Desktop Guide.

2024-06-23T11:47:44Z

by Paley, Norton.
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Format: Electronic Resources

Profitable Marketing Communications : A Guide to Marketing Return on Investment.

2024-06-23T11:47:44Z

by Young, Antony.
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Format: Electronic Resources

Marketing Management.

2024-06-23T11:47:44Z

by Karunakaran, K.
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Format: Electronic Resources

Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company

2024-06-23T11:47:44Z

by Lodish, Leonard M.
https://learning.oreilly.com/library/view/~/9780132390750/?ar https://go.oreilly.com/library-access/library/view/-/9780132390750/?ar
Format: Electronic Resources

Improve your marketing to grow your business : insights and innovation that drive business and brand growth

2024-06-23T11:47:44Z

by Hastings, Hunter.
https://learning.oreilly.com/library/view/~/9780132331593/?ar https://go.oreilly.com/library-access/library/view/-/9780132331593/?ar
Format: Electronic Resources

Manager's Guide to Competitive Marketing Strategies.

2024-06-23T11:47:44Z

by Paley, Norton.
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Format: Electronic Resources

Give Your Elevator Speech a Lift!.

2024-06-23T11:47:44Z

by Howell, Lorraine.
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Format: Electronic Resources

Consumer empowerment, Volume 40, Issue 9\10 : Consumer Empowerment.

2024-06-23T11:47:44Z

by Mukerjee, Avinandan.
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Format: Electronic Resources

Mastering Marketing.

2024-06-23T11:47:44Z

by Ruskin-Brown, Ian.
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Format: Electronic Resources

Smarter pricing : how to capture more value in your market

2024-06-23T11:47:44Z

by Cram, Tony.
https://go.oreilly.com/library-access/library/view/-/9780273706137/?ar https://learning.oreilly.com/library/view/~/9780273706137/?ar
Format: Electronic Resources

Viable Vision : Transforming Total Sales into New Profits.

2024-06-23T11:47:44Z

by Kendall, Gerald I.
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Format: Electronic Resources

Marketing briefs a revision study guide

2024-06-23T11:47:44Z

by Dibb, Sally, 1963-
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Format: Electronic Resources

The highly effective marketing plan (HEMP) : a proven, practical, planning process for companies of all sizes

2024-06-23T11:47:44Z

by Knight, Peter, 1961 October 12-
https://go.oreilly.com/library-access/library/view/-/9780131370456/?ar https://learning.oreilly.com/library/view/~/9780131370456/?ar https://learning.oreilly.com/library/view/~/9780131370456
Format: Electronic Resources

Internal marketing : tools and concepts for customer-focused management

2024-06-23T11:47:44Z

by Ahmed, Pervaiz K.
https://learning.oreilly.com/library/view/~/9780750648387/?ar https://go.oreilly.com/library-access/library/view/-/9780750648387/?ar
Format: Electronic Resources

Grow Right : 102 Marketing Tips for Growing Businesses.

2024-06-23T11:47:44Z

by Lesonsky, Rieva.
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Format: Electronic Resources

Gurus on Marketing.

2024-06-23T11:47:44Z

by Kermally, Sultan.
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Format: Electronic Resources

Strategic Marketing : An Introduction.

2024-06-23T11:47:44Z

by Proctor, Tony.
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Format: Electronic Resources

Strategic Success : Advanced Marketing Tips.

2024-06-23T11:47:44Z

by Lesonsky, Rieva.
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Format: Electronic Resources

Start Smart : Beginning Marketing Tips.

2024-06-23T11:47:44Z

by Lesonsky, Rieva.
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Format: Electronic Resources

Get the Word Out : 98 Marketing Tips for Promoting Your Business.

2024-06-23T11:47:44Z

by Lesonsky, Rieva.
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Format: Electronic Resources

Start Right : 103 Start-Up Marketing Tips.

2024-06-23T11:47:44Z

by Lesonsky, Rieva.
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Format: Electronic Resources

Marketing Strategy Desktop Guide.

2024-06-23T11:47:44Z

by Paley, Norton.
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Format: Electronic Resources

Marketing Information Products and Services : A Primer for Librarians and Information Professionals.

2024-06-23T11:47:44Z

by Jambhekar, Ashok.
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Format: Electronic Resources

Instructors manual and test bank to accompany : marketing management : knowledge and skills

2024-06-23T11:47:44Z

by Peter, J. Paul.
Format: Books

Marketing management: analysis, planning, implementation, and control.

2024-06-23T11:47:44Z

by Kotler, Philip.
Format: Books

Marketing management : analysis, planning, implementation, and control

2024-06-23T11:47:44Z

by Kotler, Philip, author.
Format: Books

Basic marketing: a managerial approach / E. Jerome McCarthy, Andrew A. Brogowicz.

2024-06-23T11:47:44Z

by McCarthy, E. Jerome.
Format: Books

Introduction to marketing management; text and cases

2024-06-23T11:47:44Z

by Rewoldt, H. Stewart.
Format: Books

Introduction to marketing management ; text and cases

2024-06-23T11:47:44Z

by Rewoldt, Stewart H. (Stewart Henry), 1922-1979, author.
Format: Books