Search Results for - Narrowed by: O'reilly E-Books - 2011 - Marketing. SirsiDynix Enterprise https://catalog.iyte.edu.tr/client/en_US/default/default/qf$003dLOCATION$002509Shelf$002bLocation$0025091$00253AOREILLY$002509O$002527reilly$002bE-Books$0026qf$003dPUBDATE$002509Publication$002bDate$0025092011$0025092011$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300? 2024-06-25T14:10:17Z The new rules of green marketing : strategies, tools, and inspiration for sustainable branding ent://SD_ILS/0/SD_ILS:2303098 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Ottman, Jacquelyn A.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781605098678/?ar">https://go.oreilly.com/library-access/library/view/-/9781605098678/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781605098678/?ar">https://learning.oreilly.com/library/view/~/9781605098678/?ar</a><br/>Format:&#160;Electronic Resources<br/> Le marketing des &eacute;motions ent://SD_ILS/0/SD_ILS:2321032 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Ch&eacute;tochine, Georges, author.<br/><a href="https://learning.oreilly.com/library/view/~/9782212155471">https://learning.oreilly.com/library/view/~/9782212155471</a> <a href="https://learning.oreilly.com/library/view/~/9782212155471/?ar">https://learning.oreilly.com/library/view/~/9782212155471/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9782212155471/?ar">https://go.oreilly.com/library-access/library/view/-/9782212155471/?ar</a><br/>Format:&#160;Electronic Resources<br/> Le marketing du coach ent://SD_ILS/0/SD_ILS:2320099 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Hadjadj, Ren&eacute;-David.<br/><a href="https://learning.oreilly.com/library/view/~/9782212417210/?ar">https://learning.oreilly.com/library/view/~/9782212417210/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9782212417210/?ar">https://go.oreilly.com/library-access/library/view/-/9782212417210/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9782212417210">https://learning.oreilly.com/library/view/~/9782212417210</a><br/>Format:&#160;Electronic Resources<br/> Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth ent://SD_ILS/0/SD_ILS:2325387 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Silverman, George, 1942-<br/><a href="https://learning.oreilly.com/library/view/~/9780814416686">https://learning.oreilly.com/library/view/~/9780814416686</a> <a href="https://go.oreilly.com/library-access/library/view/-/9780814416686/?ar">https://go.oreilly.com/library-access/library/view/-/9780814416686/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780814416686/?ar">https://learning.oreilly.com/library/view/~/9780814416686/?ar</a><br/>Format:&#160;Electronic Resources<br/> Winning the customer : turn consumers into fans and get them to spend more ent://SD_ILS/0/SD_ILS:2334441 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Imbriano, Lou, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781639296866">https://learning.oreilly.com/library/view/~/9781639296866</a> <a href="https://learning.oreilly.com/library/view/~/9781639296866/?ar">https://learning.oreilly.com/library/view/~/9781639296866/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781639296866/?ar">https://go.oreilly.com/library-access/library/view/-/9781639296866/?ar</a><br/>Format:&#160;Sound recording<br/> The marketing plan : how to prepare and implement it ent://SD_ILS/0/SD_ILS:2300112 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Luther, William M.<br/><a href="https://learning.oreilly.com/library/view/~/9780814416938">https://learning.oreilly.com/library/view/~/9780814416938</a> <a href="https://learning.oreilly.com/library/view/~/9780814416938/?ar">https://learning.oreilly.com/library/view/~/9780814416938/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9780814416938/?ar">https://go.oreilly.com/library-access/library/view/-/9780814416938/?ar</a><br/>Format:&#160;Electronic Resources<br/> Marketing 3.0 ent://SD_ILS/0/SD_ILS:2304148 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Kotler, Philip.<br/><a href="https://learning.oreilly.com/library/view/~/9788483565391/?ar">https://learning.oreilly.com/library/view/~/9788483565391/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9788483565391">https://learning.oreilly.com/library/view/~/9788483565391</a> <a href="https://go.oreilly.com/library-access/library/view/-/9788483565391/?ar">https://go.oreilly.com/library-access/library/view/-/9788483565391/?ar</a><br/>Format:&#160;Electronic Resources<br/> Rural marketing : text and cases ent://SD_ILS/0/SD_ILS:2298313 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Krishnamacharyulu, C. S. G.<br/><a href="https://learning.oreilly.com/library/view/~/9788131732632/?ar">https://learning.oreilly.com/library/view/~/9788131732632/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9788131732632/?ar">https://go.oreilly.com/library-access/library/view/-/9788131732632/?ar</a><br/>Format:&#160;Electronic Resources<br/> Strategies for Success in Retail. ent://SD_ILS/0/SD_ILS:2291486 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Z. John Zhang.<br/><a href="https://learning.oreilly.com/library/view/~/9780132696500/?ar">https://learning.oreilly.com/library/view/~/9780132696500/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9780132696500/?ar">https://go.oreilly.com/library-access/library/view/-/9780132696500/?ar</a><br/>Format:&#160;Electronic Resources<br/> Powerful social media, branding, PR practices. ent://SD_ILS/0/SD_ILS:2289933 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z <a href="https://go.oreilly.com/library-access/library/view/-/9780132489522/?ar">https://go.oreilly.com/library-access/library/view/-/9780132489522/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780132489522/?ar">https://learning.oreilly.com/library/view/~/9780132489522/?ar</a><br/>Format:&#160;Electronic Resources<br/> Marketing strategy from the masters : collections. ent://SD_ILS/0/SD_ILS:2290797 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z <a href="https://go.oreilly.com/library-access/library/view/-/9780132617642/?ar">https://go.oreilly.com/library-access/library/view/-/9780132617642/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780132617642">https://learning.oreilly.com/library/view/~/9780132617642</a> <a href="https://learning.oreilly.com/library/view/~/9780132617642/?ar">https://learning.oreilly.com/library/view/~/9780132617642/?ar</a><br/>Format:&#160;Electronic Resources<br/> Launch : how to quickly propel your business beyond the competition ent://SD_ILS/0/SD_ILS:2292268 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Stelzner, Michael A.<br/><a href="https://learning.oreilly.com/library/view/~/9781118102787">https://learning.oreilly.com/library/view/~/9781118102787</a> <a href="https://learning.oreilly.com/library/view/~/9781118102787/?ar">https://learning.oreilly.com/library/view/~/9781118102787/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781118102787/?ar">https://go.oreilly.com/library-access/library/view/-/9781118102787/?ar</a><br/>Format:&#160;Electronic Resources<br/> The marketer's handbook : reassessing marketing techniques for modern business ent://SD_ILS/0/SD_ILS:2292651 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Young, Laurie, 1955-<br/><a href="https://learning.oreilly.com/library/view/~/9781119978503">https://learning.oreilly.com/library/view/~/9781119978503</a> <a href="https://learning.oreilly.com/library/view/~/9781119978503/?ar">https://learning.oreilly.com/library/view/~/9781119978503/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781119978503/?ar">https://go.oreilly.com/library-access/library/view/-/9781119978503/?ar</a><br/>Format:&#160;Electronic Resources<br/> The truth about male &amp; female markets ent://SD_ILS/0/SD_ILS:2290649 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Solomon, Michael R.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780132479936/?ar">https://go.oreilly.com/library-access/library/view/-/9780132479936/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780132479936/?ar">https://learning.oreilly.com/library/view/~/9780132479936/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780132479936">https://learning.oreilly.com/library/view/~/9780132479936</a><br/>Format:&#160;Electronic Resources<br/> Emerging business online : global markets and the power of B2B internet marketing ent://SD_ILS/0/SD_ILS:2290149 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Fawzy, Lara, 1981-<br/><a href="https://learning.oreilly.com/library/view/~/9780132311946/?ar">https://learning.oreilly.com/library/view/~/9780132311946/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9780132311946/?ar">https://go.oreilly.com/library-access/library/view/-/9780132311946/?ar</a><br/>Format:&#160;Electronic Resources<br/> Marketing your new business ent://SD_ILS/0/SD_ILS:2290021 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Barringer, Bruce R.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780132378727/?ar">https://go.oreilly.com/library-access/library/view/-/9780132378727/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780132378727/?ar">https://learning.oreilly.com/library/view/~/9780132378727/?ar</a><br/>Format:&#160;Electronic Resources<br/> Exclusive product offering : creating something just for you ent://SD_ILS/0/SD_ILS:2290028 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Cesvet, Bertrand, 1964-<br/><a href="https://learning.oreilly.com/library/view/~/9780132479899/?ar">https://learning.oreilly.com/library/view/~/9780132479899/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9780132479899/?ar">https://go.oreilly.com/library-access/library/view/-/9780132479899/?ar</a><br/>Format:&#160;Electronic Resources<br/> Book yourself solid : the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling ent://SD_ILS/0/SD_ILS:2290525 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Port, Michael, 1970-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780470643471/?ar">https://go.oreilly.com/library-access/library/view/-/9780470643471/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780470643471/?ar">https://learning.oreilly.com/library/view/~/9780470643471/?ar</a><br/>Format:&#160;Electronic Resources<br/> Mastering the world of marketing : the ultimate training resource from the biggest names in marketing ent://SD_ILS/0/SD_ILS:2291465 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Taylor, Eric, 1963-<br/><a href="https://learning.oreilly.com/library/view/~/9781118061749">https://learning.oreilly.com/library/view/~/9781118061749</a> <a href="https://learning.oreilly.com/library/view/~/9781118061749/?ar">https://learning.oreilly.com/library/view/~/9781118061749/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781118061749/?ar">https://go.oreilly.com/library-access/library/view/-/9781118061749/?ar</a><br/>Format:&#160;Electronic Resources<br/> What's it take to make a product iconic? ent://SD_ILS/0/SD_ILS:2290066 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Cesvet, Bertrand, 1964-<br/><a href="https://learning.oreilly.com/library/view/~/9780132479912">https://learning.oreilly.com/library/view/~/9780132479912</a> <a href="https://go.oreilly.com/library-access/library/view/-/9780132479912/?ar">https://go.oreilly.com/library-access/library/view/-/9780132479912/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780132479912/?ar">https://learning.oreilly.com/library/view/~/9780132479912/?ar</a><br/>Format:&#160;Electronic Resources<br/> Case studies in marketing ent://SD_ILS/0/SD_ILS:2292168 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Balakrishna, Sidharth.<br/><a href="https://learning.oreilly.com/library/view/~/9788131757970/?ar">https://learning.oreilly.com/library/view/~/9788131757970/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9788131757970/?ar">https://go.oreilly.com/library-access/library/view/-/9788131757970/?ar</a><br/>Format:&#160;Electronic Resources<br/> How to make money marketing your small business on Twitter ent://SD_ILS/0/SD_ILS:2290699 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Turner, Jamie.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780132615419/?ar">https://go.oreilly.com/library-access/library/view/-/9780132615419/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780132615419/?ar">https://learning.oreilly.com/library/view/~/9780132615419/?ar</a><br/>Format:&#160;Electronic Resources<br/> How to market to people not like you : &quot;know it or blow it&quot; rules for reaching diverse customers ent://SD_ILS/0/SD_ILS:2291360 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;McDonald, Kelly, 1961- author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780470879009/?ar">https://go.oreilly.com/library-access/library/view/-/9780470879009/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780470879009/?ar">https://learning.oreilly.com/library/view/~/9780470879009/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780470879009">https://learning.oreilly.com/library/view/~/9780470879009</a><br/>Format:&#160;Electronic Resources<br/> Smarter, faster, cheaper : non-boring, fluff-free strategies for marketing and promoting your business ent://SD_ILS/0/SD_ILS:2291785 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Garland, David Siteman.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780470647929/?ar">https://go.oreilly.com/library-access/library/view/-/9780470647929/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780470647929/?ar">https://learning.oreilly.com/library/view/~/9780470647929/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780470647929">https://learning.oreilly.com/library/view/~/9780470647929</a><br/>Format:&#160;Electronic Resources<br/> Content marketing for dummies ent://SD_ILS/0/SD_ILS:2292262 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Gunelius, Susan.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781118093788/?ar">https://go.oreilly.com/library-access/library/view/-/9781118093788/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781118093788/?ar">https://learning.oreilly.com/library/view/~/9781118093788/?ar</a><br/>Format:&#160;Electronic Resources<br/> Ubiquitous computing at Dai Nippon Magitti ent://SD_ILS/0/SD_ILS:2291422 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Begole, James, 1963-<br/><a href="https://learning.oreilly.com/library/view/~/9780132724715/?ar">https://learning.oreilly.com/library/view/~/9780132724715/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9780132724715/?ar">https://go.oreilly.com/library-access/library/view/-/9780132724715/?ar</a><br/>Format:&#160;Electronic Resources<br/> Ubiquitous computing for business innovation ent://SD_ILS/0/SD_ILS:2291423 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Begole, James, 1963-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780132724678/?ar">https://go.oreilly.com/library-access/library/view/-/9780132724678/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780132724678/?ar">https://learning.oreilly.com/library/view/~/9780132724678/?ar</a><br/>Format:&#160;Electronic Resources<br/> Ubiquitous computing for business : find new markets, create better businesses, and reach customers around the world 24-7-365 ent://SD_ILS/0/SD_ILS:2291828 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Begole, James, 1963-<br/><a href="https://learning.oreilly.com/library/view/~/9780132563406/?ar">https://learning.oreilly.com/library/view/~/9780132563406/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9780132563406/?ar">https://go.oreilly.com/library-access/library/view/-/9780132563406/?ar</a><br/>Format:&#160;Electronic Resources<br/> Kick-ass business &amp; marketing secrets : how to blitz your competition ent://SD_ILS/0/SD_ILS:2292848 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Pritchard, Bob, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781118113455/?ar">https://go.oreilly.com/library-access/library/view/-/9781118113455/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781118113455/?ar">https://learning.oreilly.com/library/view/~/9781118113455/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781118113455">https://learning.oreilly.com/library/view/~/9781118113455</a><br/>Format:&#160;Electronic Resources<br/> The business of influence : reframing marketing and PR for the digital age ent://SD_ILS/0/SD_ILS:2293160 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Sheldrake, Philip, 1971-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781119978305/?ar">https://go.oreilly.com/library-access/library/view/-/9781119978305/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781119978305/?ar">https://learning.oreilly.com/library/view/~/9781119978305/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781119978305">https://learning.oreilly.com/library/view/~/9781119978305</a><br/>Format:&#160;Electronic Resources<br/> Ubiquitous computing in action : the Xerox PrintTicket story ent://SD_ILS/0/SD_ILS:2291429 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Begole, James, 1963-<br/><a href="https://learning.oreilly.com/library/view/~/9780132724647/?ar">https://learning.oreilly.com/library/view/~/9780132724647/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9780132724647/?ar">https://go.oreilly.com/library-access/library/view/-/9780132724647/?ar</a><br/>Format:&#160;Electronic Resources<br/> Recommended : how to sell through networking and referrals ent://SD_ILS/0/SD_ILS:2294413 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Lopata, Andy.<br/><a href="https://learning.oreilly.com/library/view/~/9780273757962">https://learning.oreilly.com/library/view/~/9780273757962</a> <a href="https://learning.oreilly.com/library/view/~/9780273757962/?ar">https://learning.oreilly.com/library/view/~/9780273757962/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9780273757962/?ar">https://go.oreilly.com/library-access/library/view/-/9780273757962/?ar</a><br/>Format:&#160;Electronic Resources<br/> Think before you engage : 100 questions to ask before starting a social media marketing campaign ent://SD_ILS/0/SD_ILS:2293219 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Peck, Dave D.<br/><a href="https://learning.oreilly.com/library/view/~/9781118018811/?ar">https://learning.oreilly.com/library/view/~/9781118018811/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781118018811/?ar">https://go.oreilly.com/library-access/library/view/-/9781118018811/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781118018811">https://learning.oreilly.com/library/view/~/9781118018811</a><br/>Format:&#160;Electronic Resources<br/> Agile marketing ent://SD_ILS/0/SD_ILS:2293535 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Accardi-Petersen, Michelle.<br/><a href="https://learning.oreilly.com/library/view/~/9781430233152">https://learning.oreilly.com/library/view/~/9781430233152</a> <a href="https://learning.oreilly.com/library/view/~/9781430233152/?ar">https://learning.oreilly.com/library/view/~/9781430233152/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781430233152/?ar">https://go.oreilly.com/library-access/library/view/-/9781430233152/?ar</a><br/>Format:&#160;Electronic Resources<br/> Free marketing : 101 low and no-cost ways to grow your business, online and off ent://SD_ILS/0/SD_ILS:2294233 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Cockrum, Jim, 1969-<br/><a href="https://learning.oreilly.com/library/view/~/9781118034712/?ar">https://learning.oreilly.com/library/view/~/9781118034712/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781118034712/?ar">https://go.oreilly.com/library-access/library/view/-/9781118034712/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781118034712">https://learning.oreilly.com/library/view/~/9781118034712</a><br/>Format:&#160;Electronic Resources<br/> Now, build a great business! : 7 ways to maximize your profits in any market ent://SD_ILS/0/SD_ILS:2290166 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Thompson, Mark, author.<br/><a href="https://learning.oreilly.com/library/view/~/9780814416976/?ar">https://learning.oreilly.com/library/view/~/9780814416976/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9780814416976/?ar">https://go.oreilly.com/library-access/library/view/-/9780814416976/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780814416976">https://learning.oreilly.com/library/view/~/9780814416976</a><br/>Format:&#160;Electronic Resources<br/> Case studies in marketing ent://SD_ILS/0/SD_ILS:2292468 2024-06-25T14:10:17Z 2024-06-25T14:10:17Z by&#160;Kapil, Kanwal Nayan.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9788131756331/?ar">https://go.oreilly.com/library-access/library/view/-/9788131756331/?ar</a> <a 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