Search Results for - Narrowed by: 2017 - Marketing. SirsiDynix Enterprise https://catalog.iyte.edu.tr/client/en_US/default/default/qf$003dPUBDATE$002509Publication$002bDate$0025092017$0025092017$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300? 2024-06-07T01:36:09Z Small money big impact : fighting poverty with microfinance ent://SD_ILS/0/SD_ILS:2062241 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Fanconi, Peter, author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=4813152">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing ent://SD_ILS/0/SD_ILS:2121466 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Polese, Francesco, author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=4856363">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Critical thinking for marketers : learn how to think, not what to think. Volume II ent://SD_ILS/0/SD_ILS:2155726 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Dwight, David, author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=4756023">Click to View</a><br/>Format:&#160;Electronic Resources<br/> !VAMOS AL GRANO! : Manual r&aacute;pido de espa&ntilde;ol comercial y socio-econ&oacute;mico para italianos ent://SD_ILS/0/SD_ILS:2122030 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z <a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=5051100">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Critical thinking for marketers : learn how to think, not what to think. Volume I ent://SD_ILS/0/SD_ILS:2155725 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Dwight, David, author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=4756022">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Artificial intelligence for marketing : practical applications ent://SD_ILS/0/SD_ILS:2144371 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Sterne, Jim, author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=4939407">Click to View</a><br/>Format:&#160;Electronic Resources<br/> The strategic storyteller : content marketing in the age of the educated consumer ent://SD_ILS/0/SD_ILS:2111843 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Jutkowitz, Alexander, 1968- author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=4983688">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Communications writing and design : the integrated manual for marketing, advertising, and public relations ent://SD_ILS/0/SD_ILS:2111691 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;DiMarco, John, author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=4825798">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing 4.0 : moving from traditional to digital ent://SD_ILS/0/SD_ILS:2061968 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Kotler, Philip, author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=4785177">Click to View</a><br/>Format:&#160;Electronic Resources<br/> High returns from low risk : a remarkable stock market paradox ent://SD_ILS/0/SD_ILS:2099187 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Vlit, Pim Van, author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=4747116">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing perspectives ent://SD_ILS/0/SD_ILS:2276869 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;MacLaren, Andrew, author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=4591472">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Bridging and transcending co-creation and engagement ent://SD_ILS/0/SD_ILS:2239679 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Conduit, Jodie, editor.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=4914071">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Qualitative consumer research ent://SD_ILS/0/SD_ILS:2212172 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Belk, Russell W., editor.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=4845320">Click to View</a><br/>Format:&#160;Electronic Resources<br/> The store and the internet of things : retail operations, marketing and beyond ent://SD_ILS/0/SD_ILS:2240101 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Brusset, Xavier, editor.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=5047028">Click to View</a><br/>Format:&#160;Electronic Resources<br/> British Food Journal : an international multi-disciplinary journal for the dissemination of food-related research : New dimensions of market power and bargaining in the agri-food sector ent://SD_ILS/0/SD_ILS:2240092 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Simeone, Mariarosaria, editor.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=5047011">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Understanding vulnerable, stigmatized, and marginalized consumers in service settings ent://SD_ILS/0/SD_ILS:2235866 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Rosenbaum, Mark Scott, editor.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=5047027">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Social media in the marketing context : a state of the art analysis and future directions ent://SD_ILS/0/SD_ILS:2210862 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Plume, Cherniece J., author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=4697994">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Artificial intelligence for marketing : practical applications ent://SD_ILS/0/SD_ILS:2314289 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Sterne, Jim, 1955- author.<br/><a href="https://learning.oreilly.com/library/view/~/9781119406334/?ar">https://learning.oreilly.com/library/view/~/9781119406334/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781119406334/?ar">https://go.oreilly.com/library-access/library/view/-/9781119406334/?ar</a><br/>Format:&#160;Electronic Resources<br/> Brilliant marketing : become a brilliantly effective marketer in today's chaotic world, regardless of the size of your budget ent://SD_ILS/0/SD_ILS:2311550 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Hall, Richard, 1944- author.<br/><a href="https://learning.oreilly.com/library/view/~/9781292139067/?ar">https://learning.oreilly.com/library/view/~/9781292139067/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781292139067/?ar">https://go.oreilly.com/library-access/library/view/-/9781292139067/?ar</a><br/>Format:&#160;Electronic Resources<br/> Grow your global markets : a handbook for successful market entry ent://SD_ILS/0/SD_ILS:2314390 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Hopkins, Raymond A., author.<br/><a href="https://learning.oreilly.com/library/view/~/9781484231142/?ar">https://learning.oreilly.com/library/view/~/9781484231142/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781484231142/?ar">https://go.oreilly.com/library-access/library/view/-/9781484231142/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781484231142">https://learning.oreilly.com/library/view/~/9781484231142</a><br/>Format:&#160;Electronic Resources<br/> Leading creative teams : management career paths for designers, developers, and copywriters ent://SD_ILS/0/SD_ILS:2311731 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Hern&aacute;ndez, Eleazar, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781484220566">https://learning.oreilly.com/library/view/~/9781484220566</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781484220566/?ar">https://go.oreilly.com/library-access/library/view/-/9781484220566/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781484220566/?ar">https://learning.oreilly.com/library/view/~/9781484220566/?ar</a><br/>Format:&#160;Electronic Resources<br/> Inside the mind of the shopper : the science of retailing ent://SD_ILS/0/SD_ILS:2311471 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Sorensen, Herb, 1944- author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780134307824/?ar">https://go.oreilly.com/library-access/library/view/-/9780134307824/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780134307824/?ar">https://learning.oreilly.com/library/view/~/9780134307824/?ar</a><br/>Format:&#160;Electronic Resources<br/> Social media in the marketing context : a state of the art analysis and future directions ent://SD_ILS/0/SD_ILS:2311987 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Plume, Cherniece J., author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780081017579/?ar">https://go.oreilly.com/library-access/library/view/-/9780081017579/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780081017579/?ar">https://learning.oreilly.com/library/view/~/9780081017579/?ar</a><br/>Format:&#160;Electronic Resources<br/> They ask you answer : a revolutionary approach to inbound sales, content marketing, and today's digital consumer ent://SD_ILS/0/SD_ILS:2312190 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Sheridan, Marcus, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781119312970/?ar">https://go.oreilly.com/library-access/library/view/-/9781119312970/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781119312970/?ar">https://learning.oreilly.com/library/view/~/9781119312970/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781119312970">https://learning.oreilly.com/library/view/~/9781119312970</a><br/>Format:&#160;Electronic Resources<br/> The 12 powers of a marketing leader : how to succeed by building customer and company value ent://SD_ILS/0/SD_ILS:2311038 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Barta, Thomas, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781259834721/?ar">https://learning.oreilly.com/library/view/~/9781259834721/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781259834721/?ar">https://go.oreilly.com/library-access/library/view/-/9781259834721/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781259834721">https://learning.oreilly.com/library/view/~/9781259834721</a><br/>Format:&#160;Electronic Resources<br/> The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser ent://SD_ILS/0/SD_ILS:2313516 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Nelson, Tara-Nicholle, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781626568853">https://learning.oreilly.com/library/view/~/9781626568853</a> <a href="https://learning.oreilly.com/library/view/~/9781626568853/?ar">https://learning.oreilly.com/library/view/~/9781626568853/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781626568853/?ar">https://go.oreilly.com/library-access/library/view/-/9781626568853/?ar</a><br/>Format:&#160;Electronic Resources<br/> Storytelling : Strategien und Best Practices f&uuml;r PR und marketing ent://SD_ILS/0/SD_ILS:2314617 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Sammer, Petra, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781492065067/?ar">https://go.oreilly.com/library-access/library/view/-/9781492065067/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781492065067/?ar">https://learning.oreilly.com/library/view/~/9781492065067/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9783955618216">https://learning.oreilly.com/library/view/~/9783955618216</a><br/>Format:&#160;Electronic Resources<br/> The Power of Consumer Stories in Digital Marketing ent://SD_ILS/0/SD_ILS:2320655 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Urban, Glen, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/53863MIT58424/?ar">https://go.oreilly.com/library-access/library/view/-/53863MIT58424/?ar</a> <a href="https://learning.oreilly.com/library/view/~/53863MIT58424">https://learning.oreilly.com/library/view/~/53863MIT58424</a> <a href="https://learning.oreilly.com/library/view/~/53863MIT58424/?ar">https://learning.oreilly.com/library/view/~/53863MIT58424/?ar</a><br/>Format:&#160;Electronic Resources<br/> Book yourself solid : the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling ent://SD_ILS/0/SD_ILS:2314723 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Port, Michael, 1970- author.<br/><a href="https://learning.oreilly.com/library/view/~/9781119431220/?ar">https://learning.oreilly.com/library/view/~/9781119431220/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781119431220/?ar">https://go.oreilly.com/library-access/library/view/-/9781119431220/?ar</a><br/>Format:&#160;Electronic Resources<br/> Chaotics ent://SD_ILS/0/SD_ILS:2330716 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Caslione, John, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781469066394/?ar">https://learning.oreilly.com/library/view/~/9781469066394/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781469066394">https://learning.oreilly.com/library/view/~/9781469066394</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781469066394/?ar">https://go.oreilly.com/library-access/library/view/-/9781469066394/?ar</a><br/>Format:&#160;Electronic Resources<br/> Get to aha! : discover your positioning DNA and dominate your competition ent://SD_ILS/0/SD_ILS:2332737 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Cunningham, Andy, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781260122091">https://learning.oreilly.com/library/view/~/9781260122091</a> <a href="https://learning.oreilly.com/library/view/~/9781639292189">https://learning.oreilly.com/library/view/~/9781639292189</a> <a href="https://learning.oreilly.com/library/view/~/9781260122091/?ar">https://learning.oreilly.com/library/view/~/9781260122091/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781639292189/?ar">https://learning.oreilly.com/library/view/~/9781639292189/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781260122091/?ar">https://go.oreilly.com/library-access/library/view/-/9781260122091/?ar</a><br/>Format:&#160;Sound recording<br/> Edge Strategy ent://SD_ILS/0/SD_ILS:2332237 2024-06-07T01:36:09Z 2024-06-07T01:36:09Z by&#160;Lewis, Alan, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781501972331">https://learning.oreilly.com/library/view/~/9781501972331</a> <a href="https://learning.oreilly.com/library/view/~/9781501972331/?ar">https://learning.oreilly.com/library/view/~/9781501972331/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781501972331/?ar">https://go.oreilly.com/library-access/library/view/-/9781501972331/?ar</a><br/>Format:&#160;Electronic Resources<br/>