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SirsiDynix Enterprise https://catalog.iyte.edu.tr/client/en_US/default/default/qf$003dSUBJECT$002509Subject$002509Consumer$002bbehavior.$002509Consumer$002bbehavior.$0026ps$003d300? 2024-05-27T16:34:45Z Decoded : the science behind why we buy ent://SD_ILS/0/SD_ILS:2333485 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Barden, Phil, 1959- author.<br/><a href="https://learning.oreilly.com/library/view/~/9781119673088">https://learning.oreilly.com/library/view/~/9781119673088</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781119673088/?ar">https://go.oreilly.com/library-access/library/view/-/9781119673088/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781119673088/?ar">https://learning.oreilly.com/library/view/~/9781119673088/?ar</a><br/>Format:&#160;Electronic Resources<br/> The Metail Economy ent://SD_ILS/0/SD_ILS:2331210 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Bines, Joel.<br/><a href="https://learning.oreilly.com/library/view/~/9781264274642/?ar">https://learning.oreilly.com/library/view/~/9781264274642/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781264274642/?ar">https://go.oreilly.com/library-access/library/view/-/9781264274642/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781264274642">https://learning.oreilly.com/library/view/~/9781264274642</a><br/>Format:&#160;Electronic Resources<br/> Shift : transform motion into progress in business ent://SD_ILS/0/SD_ILS:2329999 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Lees, Richard (Chief strategy officer), author.<br/><a href="https://learning.oreilly.com/library/view/~/9781119810148">https://learning.oreilly.com/library/view/~/9781119810148</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781119810148/?ar">https://go.oreilly.com/library-access/library/view/-/9781119810148/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781119810148/?ar">https://learning.oreilly.com/library/view/~/9781119810148/?ar</a><br/>Format:&#160;Electronic Resources<br/> The power of scarcity : leveraging urgency and demand to influence customer decisions ent://SD_ILS/0/SD_ILS:2335306 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Weinstein, Mindy, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781638411734">https://learning.oreilly.com/library/view/~/9781638411734</a> <a href="https://learning.oreilly.com/library/view/~/9781638411734/?ar">https://learning.oreilly.com/library/view/~/9781638411734/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781638411734/?ar">https://go.oreilly.com/library-access/library/view/-/9781638411734/?ar</a><br/>Format:&#160;Sound recording<br/> Human-driven experience : the battle for trust in the digital age ent://SD_ILS/0/SD_ILS:2333696 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Harles, Robert, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781119812982/?ar">https://learning.oreilly.com/library/view/~/9781119812982/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781119812982">https://learning.oreilly.com/library/view/~/9781119812982</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781119812982/?ar">https://go.oreilly.com/library-access/library/view/-/9781119812982/?ar</a><br/>Format:&#160;Electronic Resources<br/> Shift : how to transform motion into progress in business ent://SD_ILS/0/SD_ILS:2332916 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Lees, Richard (Chief strategy officer), author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781663719218/?ar">https://go.oreilly.com/library-access/library/view/-/9781663719218/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781663719218/?ar">https://learning.oreilly.com/library/view/~/9781663719218/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781663719218">https://learning.oreilly.com/library/view/~/9781663719218</a><br/>Format:&#160;Sound recording<br/> Choose your customer : how to compete against the digital giants and thrive ent://SD_ILS/0/SD_ILS:2327136 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Byrnes, Jonathan L. S., author.<br/><a href="https://learning.oreilly.com/library/view/~/9781264257102/?ar">https://learning.oreilly.com/library/view/~/9781264257102/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781264257102/?ar">https://go.oreilly.com/library-access/library/view/-/9781264257102/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781264257102">https://learning.oreilly.com/library/view/~/9781264257102</a><br/>Format:&#160;Electronic Resources<br/> Growth opportunities for brands during the COVID-19 crisis : small and midtier brands have unique opportunities to provide value in the new consumer environment ent://SD_ILS/0/SD_ILS:2325921 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Knowles, Jonathan, author.<br/><a href="https://learning.oreilly.com/library/view/~/53863MIT61423">https://learning.oreilly.com/library/view/~/53863MIT61423</a> <a href="https://learning.oreilly.com/library/view/~/53863MIT61423/?ar">https://learning.oreilly.com/library/view/~/53863MIT61423/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/53863MIT61423/?ar">https://go.oreilly.com/library-access/library/view/-/53863MIT61423/?ar</a><br/>Format:&#160;Electronic Resources<br/> Executive Briefing : Building a culture of self-service from predeployment to continued engagement ent://SD_ILS/0/SD_ILS:2323507 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Tudor, Jonathan, author.<br/><a href="https://learning.oreilly.com/videos/~/0636920372400">https://learning.oreilly.com/videos/~/0636920372400</a> <a href="https://learning.oreilly.com/videos/~/0636920372400/?ar">https://learning.oreilly.com/videos/~/0636920372400/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/0636920372400/?ar">https://go.oreilly.com/library-access/library/view/-/0636920372400/?ar</a><br/>Format:&#160;Electronic Resources<br/> Laws of UX : using psychology to design better products &amp; services ent://SD_ILS/0/SD_ILS:2323885 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Yablonski, Jon, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781492055303/?ar">https://learning.oreilly.com/library/view/~/9781492055303/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781492055303">https://learning.oreilly.com/library/view/~/9781492055303</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781492055303/?ar">https://go.oreilly.com/library-access/library/view/-/9781492055303/?ar</a><br/>Format:&#160;Electronic Resources<br/> Consumer behaviour and analytics ent://SD_ILS/0/SD_ILS:2355826 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Smith, Andrew, 1967 March 27- author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=5849783">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Social Media Marketing For Dummies, 4th Edition ent://SD_ILS/0/SD_ILS:2327373 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Singh, Shiv, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781119617006/?ar">https://go.oreilly.com/library-access/library/view/-/9781119617006/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781119617006/?ar">https://learning.oreilly.com/library/view/~/9781119617006/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781119617006">https://learning.oreilly.com/library/view/~/9781119617006</a><br/>Format:&#160;Electronic Resources<br/> Real time, contextual and personalized recommendations ent://SD_ILS/0/SD_ILS:2326366 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Rajprasad, Dhivya, on-screen presenter.<br/><a href="https://go.oreilly.com/library-access/library/view/-/00000NN47XV7SC0/?ar">https://go.oreilly.com/library-access/library/view/-/00000NN47XV7SC0/?ar</a> <a href="https://learning.oreilly.com/videos/~/00000NN47XV7SC0/?ar">https://learning.oreilly.com/videos/~/00000NN47XV7SC0/?ar</a> <a href="https://learning.oreilly.com/videos/~/00000NN47XV7SC0">https://learning.oreilly.com/videos/~/00000NN47XV7SC0</a><br/>Format:&#160;Electronic Resources<br/> The Product-Led Organization : drive growth by putting product at the center of your customer experience ent://SD_ILS/0/SD_ILS:2330764 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Olson, Todd, 1975- author.<br/><a href="https://learning.oreilly.com/library/view/~/9781469080383/?ar">https://learning.oreilly.com/library/view/~/9781469080383/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781469080383/?ar">https://go.oreilly.com/library-access/library/view/-/9781469080383/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781469080383">https://learning.oreilly.com/library/view/~/9781469080383</a><br/>Format:&#160;Electronic Resources<br/> Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business ent://SD_ILS/0/SD_ILS:2322456 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Revella, Adele, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781469076843/?ar">https://go.oreilly.com/library-access/library/view/-/9781469076843/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781469076843/?ar">https://learning.oreilly.com/library/view/~/9781469076843/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781469076843">https://learning.oreilly.com/library/view/~/9781469076843</a><br/>Format:&#160;Sound recording<br/> Embarrassment of product choices. 2, Towards a society of well-being ent://SD_ILS/0/SD_ILS:2318391 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Millot, Michel, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781786303448/?ar">https://go.oreilly.com/library-access/library/view/-/9781786303448/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781786303448/?ar">https://learning.oreilly.com/library/view/~/9781786303448/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781786303448">https://learning.oreilly.com/library/view/~/9781786303448</a><br/>Format:&#160;Electronic Resources<br/> Why customers leave : (and how to win them back) ent://SD_ILS/0/SD_ILS:2319298 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Avrin, David, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781632658371/?ar">https://go.oreilly.com/library-access/library/view/-/9781632658371/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781632658371/?ar">https://learning.oreilly.com/library/view/~/9781632658371/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781632658371">https://learning.oreilly.com/library/view/~/9781632658371</a><br/>Format:&#160;Electronic Resources<br/> Artificial intelligence on human behavior : new insights into customer segmentation ent://SD_ILS/0/SD_ILS:2322789 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Williams, Melinda Han, on-screen presenter.<br/><a href="https://go.oreilly.com/library-access/library/view/-/0636920330165/?ar">https://go.oreilly.com/library-access/library/view/-/0636920330165/?ar</a> <a href="https://learning.oreilly.com/videos/~/0636920330165/?ar">https://learning.oreilly.com/videos/~/0636920330165/?ar</a> <a href="https://learning.oreilly.com/videos/~/0636920330165">https://learning.oreilly.com/videos/~/0636920330165</a><br/>Format:&#160;Electronic Resources<br/> Regionale Erzeugnisse Aus Deutschland : Rahmenbedingungen und Perspektiven Aus Wirtschaftlicher und Rechtlicher Sicht ent://SD_ILS/0/SD_ILS:2354632 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Becker, Friedrich-Philipp, author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=5964324">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Handbook of research methods in consumer psychology ent://SD_ILS/0/SD_ILS:2355623 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Kardes, Frank R., editor.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=5751708">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Eco-friendly and fair : fast fashion and consumer behaviour ent://SD_ILS/0/SD_ILS:2316407 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Heuer, Mark, 1954- editor.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781351058339/?ar">https://go.oreilly.com/library-access/library/view/-/9781351058339/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781351058339/?ar">https://learning.oreilly.com/library/view/~/9781351058339/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781351058339">https://learning.oreilly.com/library/view/~/9781351058339</a><br/>Format:&#160;Electronic Resources<br/> Taste, consumption, and markets : an interdisciplinary volume ent://SD_ILS/0/SD_ILS:2317425 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Arsel, Zeynep, editor.<br/><a href="https://learning.oreilly.com/library/view/~/9781351795470">https://learning.oreilly.com/library/view/~/9781351795470</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781351795470/?ar">https://go.oreilly.com/library-access/library/view/-/9781351795470/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781351795470/?ar">https://learning.oreilly.com/library/view/~/9781351795470/?ar</a><br/>Format:&#160;Electronic Resources<br/> Marketing 4.0 ent://SD_ILS/0/SD_ILS:2320400 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Kartajaya, Hermawan.<br/><a href="https://learning.oreilly.com/library/view/~/9788416894857">https://learning.oreilly.com/library/view/~/9788416894857</a> <a href="https://learning.oreilly.com/library/view/~/9788416894857/?ar">https://learning.oreilly.com/library/view/~/9788416894857/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9788416894857/?ar">https://go.oreilly.com/library-access/library/view/-/9788416894857/?ar</a><br/>Format:&#160;Electronic Resources<br/> Social CRM : market research ent://SD_ILS/0/SD_ILS:2315583 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Finger, Lutz, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781492034681/?ar">https://go.oreilly.com/library-access/library/view/-/9781492034681/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781492034681/?ar">https://learning.oreilly.com/library/view/~/9781492034681/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781492034681">https://learning.oreilly.com/library/view/~/9781492034681</a><br/>Format:&#160;Electronic Resources<br/> Blind spots : how to uncover and attract the fastest emerging economy ent://SD_ILS/0/SD_ILS:2314285 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Brideson, R. J. (Bec), author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780730345404/?ar">https://go.oreilly.com/library-access/library/view/-/9780730345404/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780730345404/?ar">https://learning.oreilly.com/library/view/~/9780730345404/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780730345404">https://learning.oreilly.com/library/view/~/9780730345404</a><br/>Format:&#160;Electronic Resources<br/> Marketing to Gen Z : the rules for reaching this vast, and very different, generation of influencers ent://SD_ILS/0/SD_ILS:2315761 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Fromm, Jeff, author.<br/><a href="https://learning.oreilly.com/library/view/~/9780814439289/?ar">https://learning.oreilly.com/library/view/~/9780814439289/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9780814439289/?ar">https://go.oreilly.com/library-access/library/view/-/9780814439289/?ar</a><br/>Format:&#160;Electronic Resources<br/> Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your business and your brand ent://SD_ILS/0/SD_ILS:2325602 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Miller, Pepper, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781515969631/?ar">https://learning.oreilly.com/library/view/~/9781515969631/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781515969631">https://learning.oreilly.com/library/view/~/9781515969631</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781515969631/?ar">https://go.oreilly.com/library-access/library/view/-/9781515969631/?ar</a><br/>Format:&#160;Sound recording<br/> Inside the mind of the shopper : the science of retailing ent://SD_ILS/0/SD_ILS:2311471 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Sorensen, Herb, 1944- author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780134307824/?ar">https://go.oreilly.com/library-access/library/view/-/9780134307824/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780134307824/?ar">https://learning.oreilly.com/library/view/~/9780134307824/?ar</a><br/>Format:&#160;Electronic Resources<br/> The Power of Consumer Stories in Digital Marketing ent://SD_ILS/0/SD_ILS:2320655 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Urban, Glen, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/53863MIT58424/?ar">https://go.oreilly.com/library-access/library/view/-/53863MIT58424/?ar</a> <a href="https://learning.oreilly.com/library/view/~/53863MIT58424">https://learning.oreilly.com/library/view/~/53863MIT58424</a> <a 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persuasive design ent://SD_ILS/0/SD_ILS:2311278 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Yocco, Victor S., 1978- author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781617292958/?ar">https://go.oreilly.com/library-access/library/view/-/9781617292958/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781617292958">https://learning.oreilly.com/library/view/~/9781617292958</a> <a href="https://learning.oreilly.com/library/view/~/9781617292958/?ar">https://learning.oreilly.com/library/view/~/9781617292958/?ar</a><br/>Format:&#160;Electronic Resources<br/> Customer obsessed : a whole company approach to delivering exceptional customer experiences ent://SD_ILS/0/SD_ILS:2311580 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Berridge, Eric, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781119326038/?ar">https://go.oreilly.com/library-access/library/view/-/9781119326038/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781119326038/?ar">https://learning.oreilly.com/library/view/~/9781119326038/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781119326038">https://learning.oreilly.com/library/view/~/9781119326038</a><br/>Format:&#160;Electronic Resources<br/> Why she buys : the new strategy for reaching the world's most powerful consumers ent://SD_ILS/0/SD_ILS:2311722 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Brennan, Bridget.<br/><a href="https://learning.oreilly.com/library/view/~/9781515992516">https://learning.oreilly.com/library/view/~/9781515992516</a> <a href="https://learning.oreilly.com/library/view/~/9781515992516/?ar">https://learning.oreilly.com/library/view/~/9781515992516/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781515992516/?ar">https://go.oreilly.com/library-access/library/view/-/9781515992516/?ar</a><br/>Format:&#160;Sound recording<br/> Content marketing strategies for dummies ent://SD_ILS/0/SD_ILS:2309386 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Diamond, Stephanie, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781119154549/?ar">https://go.oreilly.com/library-access/library/view/-/9781119154549/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781119154549/?ar">https://learning.oreilly.com/library/view/~/9781119154549/?ar</a><br/>Format:&#160;Electronic Resources<br/> Designing products people love : how great designers create successful products ent://SD_ILS/0/SD_ILS:2309387 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Hurff, Scott, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781491923696/?ar">https://learning.oreilly.com/library/view/~/9781491923696/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781491923696/?ar">https://go.oreilly.com/library-access/library/view/-/9781491923696/?ar</a> <a 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href="https://go.oreilly.com/library-access/library/view/-/9780128014608/?ar">https://go.oreilly.com/library-access/library/view/-/9780128014608/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780128014608/?ar">https://learning.oreilly.com/library/view/~/9780128014608/?ar</a><br/>Format:&#160;Electronic Resources<br/> The wallet allocation rule : winning the battle for share ent://SD_ILS/0/SD_ILS:2306205 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Keiningham, Timothy L.<br/><a href="https://learning.oreilly.com/library/view/~/9781119037316/?ar">https://learning.oreilly.com/library/view/~/9781119037316/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781119037316">https://learning.oreilly.com/library/view/~/9781119037316</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781119037316/?ar">https://go.oreilly.com/library-access/library/view/-/9781119037316/?ar</a><br/>Format:&#160;Electronic Resources<br/> How customers view self-service 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href="https://learning.oreilly.com/library/view/~/9781119076315/?ar">https://learning.oreilly.com/library/view/~/9781119076315/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781119076315/?ar">https://go.oreilly.com/library-access/library/view/-/9781119076315/?ar</a><br/>Format:&#160;Electronic Resources<br/> Social media marketing for dummies ent://SD_ILS/0/SD_ILS:2306425 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Singh, Shiv, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781118985359/?ar">https://learning.oreilly.com/library/view/~/9781118985359/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781118985359/?ar">https://go.oreilly.com/library-access/library/view/-/9781118985359/?ar</a><br/>Format:&#160;Electronic Resources<br/> BrainScripts for sales success : 21 hidden principles of consumer psychology for winning new customers ent://SD_ILS/0/SD_ILS:2306518 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z 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href="https://go.oreilly.com/library-access/library/view/-/9781118964972/?ar">https://go.oreilly.com/library-access/library/view/-/9781118964972/?ar</a><br/>Format:&#160;Electronic Resources<br/> Managing emotion in design innovation ent://SD_ILS/0/SD_ILS:2299568 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Singh, Amitoj.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781466567511/?ar">https://go.oreilly.com/library-access/library/view/-/9781466567511/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781466567511/?ar">https://learning.oreilly.com/library/view/~/9781466567511/?ar</a><br/>Format:&#160;Electronic Resources<br/> Decoding the new consumer mind : how and why we shop and buy ent://SD_ILS/0/SD_ILS:2301836 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Yarrow, Kit, 1958-<br/><a href="https://learning.oreilly.com/library/view/~/9781118647684">https://learning.oreilly.com/library/view/~/9781118647684</a> <a href="https://learning.oreilly.com/library/view/~/9781118647684/?ar">https://learning.oreilly.com/library/view/~/9781118647684/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781118647684/?ar">https://go.oreilly.com/library-access/library/view/-/9781118647684/?ar</a><br/>Format:&#160;Electronic Resources<br/> The big data-driven business : how to use big data to win customers, beat competitors, and boost profits ent://SD_ILS/0/SD_ILS:2304994 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Glass, Russell, 1976-<br/><a href="https://learning.oreilly.com/library/view/~/9781118889800">https://learning.oreilly.com/library/view/~/9781118889800</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781118889800/?ar">https://go.oreilly.com/library-access/library/view/-/9781118889800/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781118889800/?ar">https://learning.oreilly.com/library/view/~/9781118889800/?ar</a><br/>Format:&#160;Electronic 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href="https://go.oreilly.com/library-access/library/view/-/9781118969700/?ar">https://go.oreilly.com/library-access/library/view/-/9781118969700/?ar</a><br/>Format:&#160;Electronic Resources<br/> Ask, measure, learn : using social media analytics to understand and influence customer behavior ent://SD_ILS/0/SD_ILS:2301675 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Finger, Lutz, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781449336806">https://learning.oreilly.com/library/view/~/9781449336806</a> <a href="https://learning.oreilly.com/library/view/~/9781449336806/?ar">https://learning.oreilly.com/library/view/~/9781449336806/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781449336806/?ar">https://go.oreilly.com/library-access/library/view/-/9781449336806/?ar</a><br/>Format:&#160;Electronic Resources<br/> Recommend this! : delivering digital experiences that people want to share ent://SD_ILS/0/SD_ILS:2302396 2024-05-27T16:34:45Z 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href="https://go.oreilly.com/library-access/library/view/-/9781118758274/?ar">https://go.oreilly.com/library-access/library/view/-/9781118758274/?ar</a><br/>Format:&#160;Electronic Resources<br/> Should you punish or reward current customers? ent://SD_ILS/0/SD_ILS:2307075 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Shin, Jiwoong, author.<br/><a href="https://learning.oreilly.com/library/view/~/53863MIT55103">https://learning.oreilly.com/library/view/~/53863MIT55103</a> <a href="https://learning.oreilly.com/library/view/~/53863MIT55103/?ar">https://learning.oreilly.com/library/view/~/53863MIT55103/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/53863MIT55103/?ar">https://go.oreilly.com/library-access/library/view/-/53863MIT55103/?ar</a><br/>Format:&#160;Electronic Resources<br/> Decoded : the science behind why we buy ent://SD_ILS/0/SD_ILS:2296872 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Barden, Phil, 1959-<br/><a href="https://learning.oreilly.com/library/view/~/9781118345597">https://learning.oreilly.com/library/view/~/9781118345597</a> <a href="https://learning.oreilly.com/library/view/~/9781118345597/?ar">https://learning.oreilly.com/library/view/~/9781118345597/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781118345597/?ar">https://go.oreilly.com/library-access/library/view/-/9781118345597/?ar</a><br/>Format:&#160;Electronic Resources<br/> User acceptance testing : a step-by-step guide ent://SD_ILS/0/SD_ILS:2298867 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Hambling, Brian, 1946-<br/><a href="https://learning.oreilly.com/library/view/~/9781780171678">https://learning.oreilly.com/library/view/~/9781780171678</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781780171678/?ar">https://go.oreilly.com/library-access/library/view/-/9781780171678/?ar</a> <a 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href="https://learning.oreilly.com/library/view/~/9780814433225/?ar">https://learning.oreilly.com/library/view/~/9780814433225/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9780814433225/?ar">https://go.oreilly.com/library-access/library/view/-/9780814433225/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780814433225">https://learning.oreilly.com/library/view/~/9780814433225</a><br/>Format:&#160;Electronic Resources<br/> The human brand : how we relate to people, products, and companies ent://SD_ILS/0/SD_ILS:2300113 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Malone, Chris, 1969- author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781622312979/?ar">https://go.oreilly.com/library-access/library/view/-/9781622312979/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781622312979/?ar">https://learning.oreilly.com/library/view/~/9781622312979/?ar</a> <a 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href="https://learning.oreilly.com/library/view/~/9780062125712/?ar">https://learning.oreilly.com/library/view/~/9780062125712/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9780062125712/?ar">https://go.oreilly.com/library-access/library/view/-/9780062125712/?ar</a><br/>Format:&#160;Electronic Resources<br/> Arts, Entertainment and Tourism ent://SD_ILS/0/SD_ILS:2320361 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Hughes, Howard.<br/><a href="https://learning.oreilly.com/library/view/~/9780750645331/?ar">https://learning.oreilly.com/library/view/~/9780750645331/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9780750645331/?ar">https://go.oreilly.com/library-access/library/view/-/9780750645331/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780750645331">https://learning.oreilly.com/library/view/~/9780750645331</a><br/>Format:&#160;Electronic Resources<br/> How to Use Location-Based Marketing to Grow Your Sales and Revenue ent://SD_ILS/0/SD_ILS:2325357 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Turner, Jamie.<br/><a href="https://learning.oreilly.com/library/view/~/9780133256031">https://learning.oreilly.com/library/view/~/9780133256031</a> <a href="https://learning.oreilly.com/library/view/~/9780133256031/?ar">https://learning.oreilly.com/library/view/~/9780133256031/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9780133256031/?ar">https://go.oreilly.com/library-access/library/view/-/9780133256031/?ar</a><br/>Format:&#160;Electronic Resources<br/> Using technology to sell : tactics to ratchet up results ent://SD_ILS/0/SD_ILS:2297571 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;London, Jonathan.<br/><a href="https://learning.oreilly.com/library/view/~/9781430239338">https://learning.oreilly.com/library/view/~/9781430239338</a> <a href="https://learning.oreilly.com/library/view/~/9781430239338/?ar">https://learning.oreilly.com/library/view/~/9781430239338/?ar</a> <a 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href="https://go.oreilly.com/library-access/library/view/-/9781118236307/?ar">https://go.oreilly.com/library-access/library/view/-/9781118236307/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781118236307/?ar">https://learning.oreilly.com/library/view/~/9781118236307/?ar</a><br/>Format:&#160;Electronic Resources<br/> The shopper economy : the new way to achieve marketplace success by turning behavior into currency ent://SD_ILS/0/SD_ILS:2294696 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Crawford, Liz.<br/><a href="https://learning.oreilly.com/library/view/~/9780071787178/?ar">https://learning.oreilly.com/library/view/~/9780071787178/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780071787178">https://learning.oreilly.com/library/view/~/9780071787178</a> <a href="https://go.oreilly.com/library-access/library/view/-/9780071787178/?ar">https://go.oreilly.com/library-access/library/view/-/9780071787178/?ar</a><br/>Format:&#160;Electronic Resources<br/> 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href="https://learning.oreilly.com/library/view/~/9782212161366/?ar">https://learning.oreilly.com/library/view/~/9782212161366/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9782212161366">https://learning.oreilly.com/library/view/~/9782212161366</a><br/>Format:&#160;Electronic Resources<br/> Case studies on Marketing Management ent://SD_ILS/0/SD_ILS:2319456 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Singh, Ramendra, author.<br/><a href="https://learning.oreilly.com/library/view/~/9789353067069/?ar">https://learning.oreilly.com/library/view/~/9789353067069/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9789353067069">https://learning.oreilly.com/library/view/~/9789353067069</a> <a href="https://go.oreilly.com/library-access/library/view/-/9789353067069/?ar">https://go.oreilly.com/library-access/library/view/-/9789353067069/?ar</a><br/>Format:&#160;Electronic Resources<br/> Le grand livre du marketing ent://SD_ILS/0/SD_ILS:2320995 2024-05-27T16:34:45Z 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href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=7026138">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Marketing 3.0 ent://SD_ILS/0/SD_ILS:2304148 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Kotler, Philip.<br/><a href="https://learning.oreilly.com/library/view/~/9788483565391/?ar">https://learning.oreilly.com/library/view/~/9788483565391/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9788483565391">https://learning.oreilly.com/library/view/~/9788483565391</a> <a href="https://go.oreilly.com/library-access/library/view/-/9788483565391/?ar">https://go.oreilly.com/library-access/library/view/-/9788483565391/?ar</a><br/>Format:&#160;Electronic Resources<br/> Let their mouseclicks do the walking : how consumers use the internet to shop ent://SD_ILS/0/SD_ILS:2290544 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Solomon, Michael R.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780132609746/?ar">https://go.oreilly.com/library-access/library/view/-/9780132609746/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780132609746/?ar">https://learning.oreilly.com/library/view/~/9780132609746/?ar</a><br/>Format:&#160;Electronic Resources<br/> The truth about finding and using customer momentum and the wisdom of crowds ent://SD_ILS/0/SD_ILS:2290648 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Solomon, Michael R.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780132480680/?ar">https://go.oreilly.com/library-access/library/view/-/9780132480680/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780132480680/?ar">https://learning.oreilly.com/library/view/~/9780132480680/?ar</a><br/>Format:&#160;Electronic Resources<br/> The truth about male &amp; female markets ent://SD_ILS/0/SD_ILS:2290649 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Solomon, Michael R.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780132479936/?ar">https://go.oreilly.com/library-access/library/view/-/9780132479936/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780132479936/?ar">https://learning.oreilly.com/library/view/~/9780132479936/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780132479936">https://learning.oreilly.com/library/view/~/9780132479936</a><br/>Format:&#160;Electronic Resources<br/> Sensory marketing : smells like profits ent://SD_ILS/0/SD_ILS:2290578 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Solomon, Michael R.<br/><a href="https://learning.oreilly.com/library/view/~/9780132609760/?ar">https://learning.oreilly.com/library/view/~/9780132609760/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9780132609760/?ar">https://go.oreilly.com/library-access/library/view/-/9780132609760/?ar</a><br/>Format:&#160;Electronic Resources<br/> Slow down, sell faster! : understand your customer's 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a handbook to the art of global branding : 12 keys to creating successful global brands ent://SD_ILS/0/SD_ILS:2294069 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Cato, Mac.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781592535170/?ar">https://go.oreilly.com/library-access/library/view/-/9781592535170/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781592535170/?ar">https://learning.oreilly.com/library/view/~/9781592535170/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781592535170">https://learning.oreilly.com/library/view/~/9781592535170</a><br/>Format:&#160;Electronic Resources<br/> Managing markets : managing markets and customers. ent://SD_ILS/0/SD_ILS:2299823 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z <a href="https://go.oreilly.com/library-access/library/view/-/9780080557397/?ar">https://go.oreilly.com/library-access/library/view/-/9780080557397/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780080557397/?ar">https://learning.oreilly.com/library/view/~/9780080557397/?ar</a><br/>Format:&#160;Electronic Resources<br/> Why customers really buy : uncovering the emotional triggers that drive sales ent://SD_ILS/0/SD_ILS:2290834 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Goodman, Linda, 1948-<br/><a href="https://learning.oreilly.com/library/view/~/9781601630414">https://learning.oreilly.com/library/view/~/9781601630414</a> <a href="https://learning.oreilly.com/library/view/~/9781601630414/?ar">https://learning.oreilly.com/library/view/~/9781601630414/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9781601630414/?ar">https://go.oreilly.com/library-access/library/view/-/9781601630414/?ar</a><br/>Format:&#160;Electronic Resources<br/> Consumer behaviour and branding : concepts, readings and cases : the Indian context ent://SD_ILS/0/SD_ILS:2298375 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Ramesh Kumar, S.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9789332501386/?ar">https://go.oreilly.com/library-access/library/view/-/9789332501386/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9789332501386/?ar">https://learning.oreilly.com/library/view/~/9789332501386/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9789332501386">https://learning.oreilly.com/library/view/~/9789332501386</a><br/>Format:&#160;Electronic Resources<br/> Nudge (Revised Edition) ent://SD_ILS/0/SD_ILS:2330772 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Sunstein, Cass, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781469089393/?ar">https://go.oreilly.com/library-access/library/view/-/9781469089393/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781469089393/?ar">https://learning.oreilly.com/library/view/~/9781469089393/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781469089393">https://learning.oreilly.com/library/view/~/9781469089393</a><br/>Format:&#160;Electronic Resources<br/> Search Engine Marketing, Inc. : Driving Search Traffic to Your Company's Web Site, Second Edition ent://SD_ILS/0/SD_ILS:2319987 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Moran, Mike, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780137005147/?ar">https://go.oreilly.com/library-access/library/view/-/9780137005147/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780137005147/?ar">https://learning.oreilly.com/library/view/~/9780137005147/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780137005147">https://learning.oreilly.com/library/view/~/9780137005147</a><br/>Format:&#160;Electronic Resources<br/> Introduction to Tourism ent://SD_ILS/0/SD_ILS:2320436 2024-05-27T16:34:45Z 2024-05-27T16:34:45Z by&#160;Jenkins, Carson L.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780750619561/?ar">https://go.oreilly.com/library-access/library/view/-/9780750619561/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780750619561/?ar">https://learning.oreilly.com/library/view/~/9780750619561/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780750619561">https://learning.oreilly.com/library/view/~/9780750619561</a><br/>Format:&#160;Electronic Resources<br/>