Search Results for - Narrowed by: Marketing

Karmic Marketing

2024-05-30T00:16:35Z

by Vitale, Joe, 1953- author.
https://go.oreilly.com/library-access/library/view/-/9781469080468/?ar https://learning.oreilly.com/library/view/~/9781469080468/?ar https://learning.oreilly.com/library/view/~/9781469080468
Format: Electronic Resources

Event success : maximizing the business impact of in-person, virtual, and hybrid experiences

2024-05-30T00:16:35Z

by Alroy, Alon, author.
https://learning.oreilly.com/library/view/~/9781119817154 https://learning.oreilly.com/library/view/~/9781119817154/?ar https://go.oreilly.com/library-access/library/view/-/9781119817154/?ar
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The Evolutionary Dynamics of Discursive Knowledge : Communication-Theoretical Perspectives on an Empirical Philosophy of Science

2024-05-30T00:16:35Z

by Leydesdorff, Loet
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Format: Books

Frontiers of Real Estate Science in Japan

2024-05-30T00:16:35Z

by Asami, Yasushi
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Format: Books

ROI in marketing : the design thinking approach to measure, prove, and improve the value of marketing

2024-05-30T00:16:35Z

by Phillips, Jack J., 1945- author.
https://learning.oreilly.com/library/view/~/9781260460438/?ar https://go.oreilly.com/library-access/library/view/-/9781260460438/?ar https://learning.oreilly.com/library/view/~/9781260460438
Format: Electronic Resources

Marketing no es (solo) publicidad

2024-05-30T00:16:35Z

by Bringas, Pilar, author.
https://go.oreilly.com/library-access/library/view/-/9788418952920/?ar https://learning.oreilly.com/library/view/~/9788418952920/?ar https://learning.oreilly.com/library/view/~/9788418952920
Format: Electronic Resources

Marketing 5.0 : technology for humanity

2024-05-30T00:16:35Z

by Kotler, Philip, author.
https://go.oreilly.com/library-access/library/view/-/9781119668510/?ar https://learning.oreilly.com/library/view/~/9781119668510/?ar https://learning.oreilly.com/library/view/~/9781119668510
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The 6 disciplines of agile marketing : proven practices for more effective marketing and better business results

2024-05-30T00:16:35Z

by Ewel, Jim, author.
https://learning.oreilly.com/library/view/~/9781119712039 https://learning.oreilly.com/library/view/~/9781119712039/?ar https://go.oreilly.com/library-access/library/view/-/9781119712039/?ar
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Principles of strategic communication

2024-05-30T00:16:35Z

by Holtzhausen, Derina Rhoda, author.
https://learning.oreilly.com/library/view/~/9781000398434 https://learning.oreilly.com/library/view/~/9781000398434/?ar https://go.oreilly.com/library-access/library/view/-/9781000398434/?ar
Format: Electronic Resources

Marketing for sustainable development : rethinking consumption models

2024-05-30T00:16:35Z

by Dekhili, Sihem, editor.
https://go.oreilly.com/library-access/library/view/-/9781789450361/?ar https://learning.oreilly.com/library/view/~/9781789450361/?ar https://learning.oreilly.com/library/view/~/9781789450361
Format: Electronic Resources

Digital Peripheries : The Online Circulation of Audiovisual Content from the Small Market Perspective

2024-05-30T00:16:35Z

by Szczepanik, Petr
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Format: Books

Markeninszenierung in Japan : Zur narrativen Konstruktion der Lifestyle-Marken »Muji« und »Uniqlo«

2024-05-30T00:16:35Z

by Rühle, Christiane
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Format: Books

Goliath strikes back : how traditional retailers are winning back customers from ecommerce startups

2024-05-30T00:16:35Z

by Cohan, Peter S., 1957- author.
https://learning.oreilly.com/library/view/~/9781484265192 https://learning.oreilly.com/library/view/~/9781484265192/?ar https://go.oreilly.com/library-access/library/view/-/9781484265192/?ar
Format: Electronic Resources

Raus aus der Feature-Falle : wie effektives Produktmanagement echten Mehrwert schafft

2024-05-30T00:16:35Z

by Perri, Melissa, author.
https://learning.oreilly.com/library/view/~/9781098124113/?ar https://go.oreilly.com/library-access/library/view/-/9781098124113/?ar https://learning.oreilly.com/library/view/~/9781098124113
Format: Electronic Resources

The forever transaction : how to build a subscription model so compelling, your customers will never want to leave

2024-05-30T00:16:35Z

by Baxter, Robbie Kellman, author.
https://go.oreilly.com/library-access/library/view/-/9781260458718/?ar https://learning.oreilly.com/library/view/~/9781260458718/?ar https://learning.oreilly.com/library/view/~/9781260458718
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Hacia el reto de marcas sostenibles

2024-05-30T00:16:35Z

by Liliana López Campo
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Chapter 1 Craft, Design and Nostalgia in Modern Japan : The Case of Sushi

2024-05-30T00:16:35Z

by Holt, Robin
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Format: Books

Musikgeschichte ohne Markennamen : Soziologie und Ästhetik des Klavierquintetts

2024-05-30T00:16:35Z

by Döhl, Frédéric
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Chapter 2 Big stories and small stories in the psychological relief work after the earthquake disaster : Life and Death

2024-05-30T00:16:35Z

by Kawai, Toshio
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Format: Books

Conversational marketing : how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too)

2024-05-30T00:16:35Z

by Cancel, David, 1972- author.
https://learning.oreilly.com/library/view/~/9781469074269 https://go.oreilly.com/library-access/library/view/-/9781469074269/?ar https://learning.oreilly.com/library/view/~/9781469074269/?ar
Format: Sound recording

Sell more faster : the ultimate sales playbook for startups

2024-05-30T00:16:35Z

by Schwartzfarb, Amos, 1973- author.
https://learning.oreilly.com/library/view/~/9781119597803 https://go.oreilly.com/library-access/library/view/-/9781119597803/?ar https://learning.oreilly.com/library/view/~/9781119597803/?ar
Format: Electronic Resources

The laws of brand storytelling : win -- and keep -- your customers' hearts and minds

2024-05-30T00:16:35Z

by Walter, Ekaterina, author.
https://learning.oreilly.com/library/view/~/9781260440201 https://learning.oreilly.com/library/view/~/9781260440201/?ar https://go.oreilly.com/library-access/library/view/-/9781260440201/?ar
Format: Electronic Resources

Direct Selling For Dummies

2024-05-30T00:16:35Z

by Ellsworth, Belinda, author.
https://learning.oreilly.com/library/view/~/9781618037114/?ar https://go.oreilly.com/library-access/library/view/-/9781618037114/?ar https://learning.oreilly.com/library/view/~/9781618037114
Format: Electronic Resources

Ethical branding and marketing : cases and lessons

2024-05-30T00:16:35Z

by Gringarten, Hagai, editor.
https://go.oreilly.com/library-access/library/view/-/9780429809330/?ar https://learning.oreilly.com/library/view/~/9780429809330/?ar https://learning.oreilly.com/library/view/~/9780429809330
Format: Electronic Resources

Data driven : harnessing data and AI to reinvent customer engagement

2024-05-30T00:16:35Z

by Chavez, Tom, author.
https://go.oreilly.com/library-access/library/view/-/9781260441543/?ar https://learning.oreilly.com/library/view/~/9781260441543/?ar https://learning.oreilly.com/library/view/~/9781260441543
Format: Electronic Resources

Typologie des Marketing-Management : Theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde

2024-05-30T00:16:35Z

by Seifert, Andreas
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Format: Books

Kennzahlensysteme zur Erfolgskontrolle des Verkaufs und der Marketing-Logistik : Entwicklung und Anwendung in der Konsumgueterindustrie

2024-05-30T00:16:35Z

by Bentz, Stephan
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Format: Books

Die Vergabe der Fernsehrechte an der Fußball-Bundesliga : Wohlfahrtsoekonomische, wettbewerbspolitische und sportoekonomische Aspekte der Zentralvermarktung

2024-05-30T00:16:35Z

by Quitzau, Jörn
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Format: Books

Kundenbindung in Mitgliedschaftssystemen : Ein Beitrag zum Kundenwertmanagement - dargestellt am Beispiel von Buchgemeinschaften

2024-05-30T00:16:35Z

by Giloth, Mathias
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Format: Books

Agricultural Value Chain

2024-05-30T00:16:35Z

by Gokhan Egilmez
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Format: Books

Product Lifecycle Management - Terminology and Applications

2024-05-30T00:16:35Z

by Paul Bere
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Format: Books

Marketing im liberalisierten Strommarkt : Kommunikation und Produktplanung im Privatkundenmarkt

2024-05-30T00:16:35Z

by Haller, Thomas
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Format: Books

Marketing

2024-05-30T00:16:35Z

by Sonyel Oflazo?lu
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Format: Books

Marketing innovativer Dienstleistungen am Beispiel elektronischer Wirtschaftsinformationsdienste

2024-05-30T00:16:35Z

by Krups, M.
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Format: Books

Marketing 4.0

2024-05-30T00:16:35Z

by Kartajaya, Hermawan.
https://learning.oreilly.com/library/view/~/9788416894857 https://learning.oreilly.com/library/view/~/9788416894857/?ar https://go.oreilly.com/library-access/library/view/-/9788416894857/?ar
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Shift ahead : how the best companies stay relevant in a fast-changing world

2024-05-30T00:16:35Z

by Adamson, Allen P., author.
https://go.oreilly.com/library-access/library/view/-/9780814438343/?ar https://learning.oreilly.com/library/view/~/9780814438343/?ar
Format: Electronic Resources

Get to aha! : discover your positioning DNA and dominate your competition

2024-05-30T00:16:35Z

by Cunningham, Andrea, author.
https://learning.oreilly.com/library/view/~/9781260031218 https://learning.oreilly.com/library/view/~/9781260031218/?ar https://go.oreilly.com/library-access/library/view/-/9781260031218/?ar
Format: Electronic Resources

Inbound content : a step-by-step guide to doing content marketing the inbound way

2024-05-30T00:16:35Z

by Champion, Justin, 1986- author.
https://learning.oreilly.com/library/view/~/9781119488958 https://go.oreilly.com/library-access/library/view/-/9781119488958/?ar https://learning.oreilly.com/library/view/~/9781119488958/?ar
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Promotional marketing

2024-05-30T00:16:35Z

by Mullin, Roddy, author.
https://learning.oreilly.com/library/view/~/9781351341257 https://go.oreilly.com/library-access/library/view/-/9781351341257/?ar https://learning.oreilly.com/library/view/~/9781351341257/?ar
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Artificial intelligence for marketing : practical applications

2024-05-30T00:16:35Z

by Sterne, Jim, 1955- author.
https://go.oreilly.com/library-access/library/view/-/9781469097572/?ar https://learning.oreilly.com/library/view/~/9781469097572/?ar https://learning.oreilly.com/library/view/~/9781469097572
Format: Sound recording

Strategic marketing for high technology products : an integrated approach

2024-05-30T00:16:35Z

by Fotiadis, Thomas, author.
https://go.oreilly.com/library-access/library/view/-/9781351363808/?ar https://learning.oreilly.com/library/view/~/9781351363808/?ar https://learning.oreilly.com/library/view/~/9781351363808
Format: Electronic Resources

Inbound PR : the PR agency's manual to transforming your business with inbound

2024-05-30T00:16:35Z

by Stareva, Iliyana, author.
https://go.oreilly.com/library-access/library/view/-/9781119462217/?ar https://learning.oreilly.com/library/view/~/9781119462217 https://learning.oreilly.com/library/view/~/9781119462217/?ar
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Growth dynamics in new markets : improving decision making through simulation model-based management

2024-05-30T00:16:35Z

by Schaffernicht, Martin F. G., 1961- author.
https://go.oreilly.com/library-access/library/view/-/9781119118237/?ar https://learning.oreilly.com/library/view/~/9781119118237/?ar
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As I see it : views on international business crises, innovations, and freedom : the impact on our daily lives

2024-05-30T00:16:35Z

by Czinkota, Michael R., author.
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Format: Electronic Resources

Commercial Communication in the Digital Age : Information or Disinformation?

2024-05-30T00:16:35Z

by Siegert, Gabriele
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Format: Books

Culture Management : Strategy and Marketing Aspects

2024-05-30T00:16:35Z

by Lukasz Wroblewski
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Format: Books

Advancing Insights on Brand Management

2024-05-30T00:16:35Z

by Paolo Popoli
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Format: Books

Consumer Behavior - Practice Oriented Perspectives

2024-05-30T00:16:35Z

by Senay Sabah
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Format: Books

Inside the mind of the shopper : the science of retailing

2024-05-30T00:16:35Z

by Sorensen, Herb, 1944- author.
https://go.oreilly.com/library-access/library/view/-/9780134307824/?ar https://learning.oreilly.com/library/view/~/9780134307824/?ar
Format: Electronic Resources

Social media in the marketing context : a state of the art analysis and future directions

2024-05-30T00:16:35Z

by Plume, Cherniece J., author.
https://go.oreilly.com/library-access/library/view/-/9780081017579/?ar https://learning.oreilly.com/library/view/~/9780081017579/?ar
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They ask you answer : a revolutionary approach to inbound sales, content marketing, and today's digital consumer

2024-05-30T00:16:35Z

by Sheridan, Marcus, author.
https://go.oreilly.com/library-access/library/view/-/9781119312970/?ar https://learning.oreilly.com/library/view/~/9781119312970/?ar https://learning.oreilly.com/library/view/~/9781119312970
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Grow your global markets : a handbook for successful market entry

2024-05-30T00:16:35Z

by Hopkins, Raymond A., author.
https://learning.oreilly.com/library/view/~/9781484231142/?ar https://go.oreilly.com/library-access/library/view/-/9781484231142/?ar https://learning.oreilly.com/library/view/~/9781484231142
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The Power of Consumer Stories in Digital Marketing

2024-05-30T00:16:35Z

by Urban, Glen, author.
https://go.oreilly.com/library-access/library/view/-/53863MIT58424/?ar https://learning.oreilly.com/library/view/~/53863MIT58424 https://learning.oreilly.com/library/view/~/53863MIT58424/?ar
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Leading creative teams : management career paths for designers, developers, and copywriters

2024-05-30T00:16:35Z

by Hernández, Eleazar, author.
https://learning.oreilly.com/library/view/~/9781484220566 https://go.oreilly.com/library-access/library/view/-/9781484220566/?ar https://learning.oreilly.com/library/view/~/9781484220566/?ar
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Chaotics

2024-05-30T00:16:35Z

by Caslione, John, author.
https://learning.oreilly.com/library/view/~/9781469066394/?ar https://learning.oreilly.com/library/view/~/9781469066394 https://go.oreilly.com/library-access/library/view/-/9781469066394/?ar
Format: Electronic Resources

Artificial intelligence for marketing : practical applications

2024-05-30T00:16:35Z

by Sterne, Jim, 1955- author.
https://learning.oreilly.com/library/view/~/9781119406334/?ar https://go.oreilly.com/library-access/library/view/-/9781119406334/?ar
Format: Electronic Resources

Get to aha! : discover your positioning DNA and dominate your competition

2024-05-30T00:16:35Z

by Cunningham, Andy, author.
https://learning.oreilly.com/library/view/~/9781260122091 https://learning.oreilly.com/library/view/~/9781639292189 https://learning.oreilly.com/library/view/~/9781260122091/?ar https://learning.oreilly.com/library/view/~/9781639292189/?ar https://go.oreilly.com/library-access/library/view/-/9781260122091/?ar
Format: Sound recording

Edge Strategy

2024-05-30T00:16:35Z

by Lewis, Alan, author.
https://learning.oreilly.com/library/view/~/9781501972331 https://learning.oreilly.com/library/view/~/9781501972331/?ar https://go.oreilly.com/library-access/library/view/-/9781501972331/?ar
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Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing

2024-05-30T00:16:35Z

by GATE, Germany
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Advocate marketing : strategies for building buzz, leveraging customer satisfaction, and creating relationships

2024-05-30T00:16:35Z

by Thomas, Barbara, author.
https://learning.oreilly.com/library/view/~/9780134496832 https://learning.oreilly.com/library/view/~/9780134496832/?ar https://go.oreilly.com/library-access/library/view/-/9780134496832/?ar
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Influencer marketing for dummies

2024-05-30T00:16:35Z

by Sammis, Kristy, author.
https://learning.oreilly.com/library/view/~/9781119114093 https://go.oreilly.com/library-access/library/view/-/9781119114093/?ar https://learning.oreilly.com/library/view/~/9781119114093/?ar
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Why she buys : the new strategy for reaching the world's most powerful consumers

2024-05-30T00:16:35Z

by Brennan, Bridget.
https://learning.oreilly.com/library/view/~/9781515992516 https://learning.oreilly.com/library/view/~/9781515992516/?ar https://go.oreilly.com/library-access/library/view/-/9781515992516/?ar
Format: Sound recording

Storytelling für Unternehmen : Mit Geschichten zum Erfolg in Content Marketing, PR, Social Media, Employer Branding und Leadership

2024-05-30T00:16:35Z

by Rupp, Miriam, author.
https://learning.oreilly.com/library/view/~/9783958452428/?ar https://go.oreilly.com/library-access/library/view/-/9783958452428/?ar https://learning.oreilly.com/library/view/~/9783958452428
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Marketing above the noise : achieve strategic advantage with marketing that matters

2024-05-30T00:16:35Z

by Popky, Linda J., author.
https://learning.oreilly.com/library/view/~/9781351861410 https://go.oreilly.com/library-access/library/view/-/9781351861410/?ar https://learning.oreilly.com/library/view/~/9781351861410/?ar
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Marketing de ciudades : crear y prosperar en mercados de alto crecimiento

2024-05-30T00:16:35Z

by Kotler, Philip, author.
https://go.oreilly.com/library-access/library/view/-/9788483569405/?ar https://learning.oreilly.com/library/view/~/9788483569405/?ar https://learning.oreilly.com/library/view/~/9788483569405
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Aligned to achieve : how to unite your sales and marketing teams into a single force for growth

2024-05-30T00:16:35Z

by Eiler, Tracy, author.
https://learning.oreilly.com/library/view/~/9781119291756 https://learning.oreilly.com/library/view/~/9781119291756/?ar https://go.oreilly.com/library-access/library/view/-/9781119291756/?ar
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Hacking marketing : agile practices to make marketing smarter, faster, and more innovative

2024-05-30T00:16:35Z

by Brinker, Scott, 1971- author.
https://go.oreilly.com/library-access/library/view/-/9781119183174/?ar https://learning.oreilly.com/library/view/~/9781119183174/?ar https://learning.oreilly.com/library/view/~/9781119183174
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Creating effective sales and marketing relationships

2024-05-30T00:16:35Z

by Le Meunier-FitzHugh, Kenneth., author.
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Format: Electronic Resources

Einfluss von Kommunikationsmaßnahmen mit CSR-Bezug auf die Einstellung zur Marke : Entwicklung und Ueberpruefung eines konzeptionellen Modells

2024-05-30T00:16:35Z

by Secka, Marion
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Format: Books

Society, Organizations and the Brain: building towards a unified cognitive neuroscience perspective

2024-05-30T00:16:35Z

by Nick Lee
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Format: Books

Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works

2024-05-30T00:16:35Z

by Didner, Pam.
https://go.oreilly.com/library-access/library/view/-/9780071840972/?ar https://learning.oreilly.com/library/view/~/9780071840972 https://learning.oreilly.com/library/view/~/9780071840972/?ar
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The art of consultative selling in IT : taking blue ocean strategy a step further

2024-05-30T00:16:35Z

by Upadrista, Venkatesh.
https://learning.oreilly.com/library/view/~/9781498707718/?ar https://learning.oreilly.com/library/view/~/9781498707718 https://go.oreilly.com/library-access/library/view/-/9781498707718/?ar
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Oversubscribed : how to get people lining up to do business with you

2024-05-30T00:16:35Z

by Priestley, Daniel, author.
https://go.oreilly.com/library-access/library/view/-/9780857086181/?ar https://learning.oreilly.com/library/view/~/9780857086181/?ar
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The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer

2024-05-30T00:16:35Z

by Johnson, Nick (Writer on social media), author.
https://learning.oreilly.com/library/view/~/9780134084572/?ar https://go.oreilly.com/library-access/library/view/-/9780134084572/?ar https://learning.oreilly.com/library/view/~/9780134084572
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YouthNation : building remarkable brands in a youth-driven culture

2024-05-30T00:16:35Z

by Britton, Matt, author.
https://learning.oreilly.com/library/view/~/9781118982532/?ar https://go.oreilly.com/library-access/library/view/-/9781118982532/?ar
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The three value conversations : how to create, elevate, and capture customer value at every stage of the long-lead sale

2024-05-30T00:16:35Z

by Peterson, Erik (Economist), author.
https://go.oreilly.com/library-access/library/view/-/9780071849722/?ar https://learning.oreilly.com/library/view/~/9780071849722/?ar https://learning.oreilly.com/library/view/~/9780071849722
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75 historias de marketing con moraleja

2024-05-30T00:16:35Z

by Lury, Giles, author.
https://learning.oreilly.com/library/view/~/9788483562963/?ar https://go.oreilly.com/library-access/library/view/-/9788483562963/?ar
Format: Electronic Resources

Integrated marketing communication : Pentacom

2024-05-30T00:16:35Z

by Malaval, Philippe, author.
https://go.oreilly.com/library-access/library/view/-/9789332558359/?ar https://learning.oreilly.com/library/view/~/9789332558359/?ar
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Visual storytelling : Visuelles Erzählen in PR und Marketing

2024-05-30T00:16:35Z

by Sammer, Petra, author.
https://learning.oreilly.com/library/view/~/9781492066279/?ar https://go.oreilly.com/library-access/library/view/-/9781492066279/?ar https://learning.oreilly.com/library/view/~/9781492066279
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The membership economy : find your super users, master the forever transaction, and build recurring revenue

2024-05-30T00:16:35Z

by Baxter, Robbie Kellman.
https://learning.oreilly.com/library/view/~/9780071839334 https://learning.oreilly.com/library/view/~/9780071839334/?ar https://go.oreilly.com/library-access/library/view/-/9780071839334/?ar
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The future of product design

2024-05-30T00:16:35Z

by Follett, Jonathan, author.
https://go.oreilly.com/library-access/library/view/-/9781492048619/?ar https://learning.oreilly.com/library/view/~/9781492048619 https://learning.oreilly.com/library/view/~/9781492048619/?ar
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QR codes kill kittens : how to alienate customers, dishearten employees, and drive your business into the ground

2024-05-30T00:16:35Z

by Stratten, Scott.
https://learning.oreilly.com/library/view/~/9781118786871 https://go.oreilly.com/library-access/library/view/-/9781118786871/?ar https://learning.oreilly.com/library/view/~/9781118786871/?ar
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Freemium economics : leveraging analytics and user segmentation to drive revenue

2024-05-30T00:16:35Z

by Seufert, Eric Benjamin.
https://learning.oreilly.com/library/view/~/9780124166905/?ar https://go.oreilly.com/library-access/library/view/-/9780124166905/?ar
Format: Electronic Resources

The product manager's desk reference

2024-05-30T00:16:35Z

by Haines, Steven.
https://learning.oreilly.com/library/view/~/9780071824507/?ar https://go.oreilly.com/library-access/library/view/-/9780071824507/?ar
Format: Electronic Resources

Marketing

2024-05-30T00:16:35Z

by Tracy, Brian.
https://learning.oreilly.com/library/view/~/9780814434215/?ar https://go.oreilly.com/library-access/library/view/-/9780814434215/?ar https://learning.oreilly.com/library/view/~/9780814434215
Format: Electronic Resources

Target opportunity selling : top sales performers reveal what really works

2024-05-30T00:16:35Z

by Read, Nicholas A. C.
https://learning.oreilly.com/library/view/~/9780071773072 https://go.oreilly.com/library-access/library/view/-/9780071773072/?ar https://learning.oreilly.com/library/view/~/9780071773072/?ar
Format: Electronic Resources

Everybody writes : your go-to guide to creating ridiculously good content

2024-05-30T00:16:35Z

by Handley, Ann, 1963- author.
https://learning.oreilly.com/library/view/~/9781118905616 https://learning.oreilly.com/library/view/~/9781118905616/?ar https://go.oreilly.com/library-access/library/view/-/9781118905616/?ar
Format: Electronic Resources

True alignment : linking company culture with customer needs for extraordinary results

2024-05-30T00:16:35Z

by Papke, Edgar, author.
https://learning.oreilly.com/library/view/~/9781469091013 https://learning.oreilly.com/library/view/~/9781469091013/?ar https://go.oreilly.com/library-access/library/view/-/9781469091013/?ar
Format: Sound recording

Copy, copy, copy : how to do smarter marketing by using other peoples ideas

2024-05-30T00:16:35Z

by Earls, Mark.
https://learning.oreilly.com/library/view/~/9781118964972/?ar https://go.oreilly.com/library-access/library/view/-/9781118964972/?ar
Format: Electronic Resources

Die neuen Marketing- und PR-Regeln im Social Web : wie Sie mit Social Media und Content Marketing, Blogs, Pressemitteilungen und viralem Marketing Ihre Kunden erreichen

2024-05-30T00:16:35Z

by Scott, David Meerman, author.
https://learning.oreilly.com/library/view/~/9783826682063 https://learning.oreilly.com/library/view/~/9783826682063/?ar https://go.oreilly.com/library-access/library/view/-/9783826682063/?ar
Format: Electronic Resources

Absolute value : what really influences customers in the age of (nearly) perfect information

2024-05-30T00:16:35Z

by Simonson, Itamar, author.
https://learning.oreilly.com/library/view/~/9780062215680/?ar https://learning.oreilly.com/library/view/~/9780062215680 https://go.oreilly.com/library-access/library/view/-/9780062215680/?ar
Format: Electronic Resources

Learn popular retail strategies : collection

2024-05-30T00:16:35Z

by Hammond, Richard. Smart retail.
https://learning.oreilly.com/library/view/~/9780133742510/?ar https://go.oreilly.com/library-access/library/view/-/9780133742510/?ar
Format: Electronic Resources

Retail 101 : the guide to managing and marketing your retail business

2024-05-30T00:16:35Z

by Reyhle, Nicole.
https://learning.oreilly.com/library/view/~/9780071840149/?ar https://go.oreilly.com/library-access/library/view/-/9780071840149/?ar https://learning.oreilly.com/library/view/~/9780071840149
Format: Electronic Resources

True alignment : linking company culture with customer needs for extraordinary results

2024-05-30T00:16:35Z

by Papke, Edgar.
https://go.oreilly.com/library-access/library/view/-/9780814433362/?ar https://learning.oreilly.com/library/view/~/9780814433362/?ar https://learning.oreilly.com/library/view/~/9780814433362
Format: Electronic Resources

How to Kill a Unicorn

2024-05-30T00:16:35Z

by Payne, Mark, author.
https://go.oreilly.com/library-access/library/view/-/9781490642345/?ar https://learning.oreilly.com/library/view/~/9781490642345/?ar https://learning.oreilly.com/library/view/~/9781490642345
Format: Electronic Resources

Fashion Myths : A Cultural Critique (translated by John Irons)

2024-05-30T00:16:35Z

by Meinhold, Roman
DOAB: download the publication DOAB: description of the publication
Format: Books

31 days to millionaire marketing miracles : attract more leads, get more clients, and make more sales

2024-05-30T00:16:35Z

by Repchuk, Tracy Lynn.
https://learning.oreilly.com/library/view/~/9781118684412/?ar https://go.oreilly.com/library-access/library/view/-/9781118684412/?ar https://learning.oreilly.com/library/view/~/9781118684412
Format: Electronic Resources

Drucker on marketing : lessons from the world's most influential business thinker

2024-05-30T00:16:35Z

by Cohen, William A., 1937-
https://go.oreilly.com/library-access/library/view/-/9780071778626/?ar https://learning.oreilly.com/library/view/~/9780071778626/?ar https://learning.oreilly.com/library/view/~/9780071778626
Format: Electronic Resources

The passion conversation : understanding, sparking, and sustaining word of mouth marketing

2024-05-30T00:16:35Z

by Phillips, Robbin.
https://learning.oreilly.com/library/view/~/9781118533338 https://go.oreilly.com/library-access/library/view/-/9781118533338/?ar https://learning.oreilly.com/library/view/~/9781118533338/?ar
Format: Electronic Resources

Social media commerce for dummies

2024-05-30T00:16:35Z

by Collier, Marsha, author.
https://learning.oreilly.com/library/view/~/9781118461501 https://learning.oreilly.com/library/view/~/9781118461501/?ar https://go.oreilly.com/library-access/library/view/-/9781118461501/?ar
Format: Electronic Resources

Converge : transforming business at the intersection of marketing and technology

2024-05-30T00:16:35Z

by Lord, Bob, 1963-
https://learning.oreilly.com/library/view/~/9781118632222 https://learning.oreilly.com/library/view/~/9781118632222/?ar https://go.oreilly.com/library-access/library/view/-/9781118632222/?ar
Format: Electronic Resources

The CustomerCentric selling® field guide to prospecting and business development : techniques, tools, and exercises to win more business

2024-05-30T00:16:35Z

by Walker, Gary.
https://go.oreilly.com/library-access/library/view/-/9780071808057/?ar https://learning.oreilly.com/library/view/~/9780071808057/?ar https://learning.oreilly.com/library/view/~/9780071808057
Format: Electronic Resources

Communication in responsible business strategies, concepts, and cases

2024-05-30T00:16:35Z

by Conaway, Roger N.
Click to View
Format: Electronic Resources

Lebensqualitaet von Patienten als Orientierung fuer ein zielgruppenspezifisches Health Care Marketing : Eine empirische Analyse am Beispiel der AMD

2024-05-30T00:16:35Z

by Rohn,
DOAB: download the publication DOAB: description of the publication
Format: Books

Needs Analysis and Programme Planning in Adult Education

2024-05-30T00:16:35Z

by Sava, Simona
DOAB: download the publication DOAB: description of the publication
Format: Books

Contextual pricing : the death of list price and the new market reality

2024-05-30T00:16:35Z

by Docters, Robert G.
https://go.oreilly.com/library-access/library/view/-/9780071772464/?ar https://learning.oreilly.com/library/view/~/9780071772464/?ar https://learning.oreilly.com/library/view/~/9780071772464
Format: Electronic Resources

Market Your Way to Growth : 8 Ways to Win.

2024-05-30T00:16:35Z

by Kotler, Philip.
https://learning.oreilly.com/library/view/~/9781118496404/?ar https://go.oreilly.com/library-access/library/view/-/9781118496404/?ar https://learning.oreilly.com/library/view/~/9781118496404
Format: Electronic Resources

Marketing in the round : how to develop an integrated marketing campaign in the digital era

2024-05-30T00:16:35Z

by Dietrich, Gini.
https://learning.oreilly.com/library/view/~/9780132939553 https://learning.oreilly.com/library/view/~/9780132939553/?ar https://go.oreilly.com/library-access/library/view/-/9780132939553/?ar
Format: Electronic Resources

Branding strategies for success

2024-05-30T00:16:35Z

by Light, Larry. Six rules for brand revitalization.
https://learning.oreilly.com/library/view/~/9780133039030/?ar https://go.oreilly.com/library-access/library/view/-/9780133039030/?ar
Format: Electronic Resources

Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing

2024-05-30T00:16:35Z

by Odden, Lee.
https://learning.oreilly.com/library/view/~/9781118167779 https://learning.oreilly.com/library/view/~/9781118167779/?ar https://go.oreilly.com/library-access/library/view/-/9781118167779/?ar
Format: Electronic Resources

Small business marketing kit for dummies

2024-05-30T00:16:35Z

by Schenck, Barbara Findlay.
https://go.oreilly.com/library-access/library/view/-/9781118383070/?ar https://learning.oreilly.com/library/view/~/9781118383070/?ar
Format: Electronic Resources

Marketing synchronisé

2024-05-30T00:16:35Z

by Tinelli, Marco, author.
https://go.oreilly.com/library-access/library/view/-/9782212017526/?ar https://learning.oreilly.com/library/view/~/9782212017526/?ar https://learning.oreilly.com/library/view/~/9782212017526
Format: Electronic Resources

The Gap Between the Vision for Marketing and Reality

2024-05-30T00:16:35Z

by Korsten, Peter, author.
https://go.oreilly.com/library-access/library/view/-/53863MIT54108/?ar https://learning.oreilly.com/library/view/~/53863MIT54108/?ar https://learning.oreilly.com/library/view/~/53863MIT54108
Format: Electronic Resources

Le grand livre du marketing

2024-05-30T00:16:35Z

by Ducreux, Jean-Marie, author.
https://learning.oreilly.com/library/view/~/9782212023107/?ar https://go.oreilly.com/library-access/library/view/-/9782212023107/?ar https://learning.oreilly.com/library/view/~/9782212023107
Format: Electronic Resources

Case studies on Marketing Management

2024-05-30T00:16:35Z

by Singh, Ramendra, author.
https://learning.oreilly.com/library/view/~/9789353067069/?ar https://learning.oreilly.com/library/view/~/9789353067069 https://go.oreilly.com/library-access/library/view/-/9789353067069/?ar
Format: Electronic Resources

Ubiquitous computing for business innovation

2024-05-30T00:16:35Z

by Begole, James, 1963-
https://go.oreilly.com/library-access/library/view/-/9780132724678/?ar https://learning.oreilly.com/library/view/~/9780132724678/?ar
Format: Electronic Resources

Ubiquitous computing for business : find new markets, create better businesses, and reach customers around the world 24-7-365

2024-05-30T00:16:35Z

by Begole, James, 1963-
https://learning.oreilly.com/library/view/~/9780132563406/?ar https://go.oreilly.com/library-access/library/view/-/9780132563406/?ar
Format: Electronic Resources

Exclusive product offering : creating something just for you

2024-05-30T00:16:35Z

by Cesvet, Bertrand, 1964-
https://learning.oreilly.com/library/view/~/9780132479899/?ar https://go.oreilly.com/library-access/library/view/-/9780132479899/?ar
Format: Electronic Resources

Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success

2024-05-30T00:16:35Z

by DeHerder, Richard Guy, 1953-
https://go.oreilly.com/library-access/library/view/-/9780132485364/?ar https://learning.oreilly.com/library/view/~/9780132485364/?ar
Format: Electronic Resources

Now, build a great business! : 7 ways to maximize your profits in any market

2024-05-30T00:16:35Z

by Thompson, Mark, author.
https://learning.oreilly.com/library/view/~/9780814416976/?ar https://go.oreilly.com/library-access/library/view/-/9780814416976/?ar https://learning.oreilly.com/library/view/~/9780814416976
Format: Electronic Resources

Powerful social media, branding, PR practices.

2024-05-30T00:16:35Z

https://go.oreilly.com/library-access/library/view/-/9780132489522/?ar https://learning.oreilly.com/library/view/~/9780132489522/?ar
Format: Electronic Resources

Marketing strategy from the masters : collections.

2024-05-30T00:16:35Z

https://go.oreilly.com/library-access/library/view/-/9780132617642/?ar https://learning.oreilly.com/library/view/~/9780132617642 https://learning.oreilly.com/library/view/~/9780132617642/?ar
Format: Electronic Resources

Strategies for Success in Retail.

2024-05-30T00:16:35Z

by Z. John Zhang.
https://learning.oreilly.com/library/view/~/9780132696500/?ar https://go.oreilly.com/library-access/library/view/-/9780132696500/?ar
Format: Electronic Resources

Data mining techniques : for marketing, sales, and customer relationship management

2024-05-30T00:16:35Z

by Linoff, Gordon.
https://learning.oreilly.com/library/view/~/9780470650936 https://learning.oreilly.com/library/view/~/9780470650936/?ar https://go.oreilly.com/library-access/library/view/-/9780470650936/?ar
Format: Electronic Resources

Launch : how to quickly propel your business beyond the competition

2024-05-30T00:16:35Z

by Stelzner, Michael A.
https://learning.oreilly.com/library/view/~/9781118102787 https://learning.oreilly.com/library/view/~/9781118102787/?ar https://go.oreilly.com/library-access/library/view/-/9781118102787/?ar
Format: Electronic Resources

Recommended : how to sell through networking and referrals

2024-05-30T00:16:35Z

by Lopata, Andy.
https://learning.oreilly.com/library/view/~/9780273757962 https://learning.oreilly.com/library/view/~/9780273757962/?ar https://go.oreilly.com/library-access/library/view/-/9780273757962/?ar
Format: Electronic Resources

The marketing plan : how to prepare and implement it

2024-05-30T00:16:35Z

by Luther, William M.
https://learning.oreilly.com/library/view/~/9780814416938 https://learning.oreilly.com/library/view/~/9780814416938/?ar https://go.oreilly.com/library-access/library/view/-/9780814416938/?ar
Format: Electronic Resources

Le marketing des émotions

2024-05-30T00:16:35Z

by Chétochine, Georges, author.
https://learning.oreilly.com/library/view/~/9782212155471 https://learning.oreilly.com/library/view/~/9782212155471/?ar https://go.oreilly.com/library-access/library/view/-/9782212155471/?ar
Format: Electronic Resources

Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth

2024-05-30T00:16:35Z

by Silverman, George, 1942-
https://learning.oreilly.com/library/view/~/9780814416686 https://go.oreilly.com/library-access/library/view/-/9780814416686/?ar https://learning.oreilly.com/library/view/~/9780814416686/?ar
Format: Electronic Resources

Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effective results

2024-05-30T00:16:35Z

by Mizrahi, Janet.
Click to View
Format: Electronic Resources

Places : identity, image and reputation

2024-05-30T00:16:35Z

by Anholt, Simon.
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=303627
Format: Electronic Resources

Layered retail merchandizing : strategies to capture all customer behaviors

2024-05-30T00:16:35Z

by Sorensen, Herb, 1944-
https://learning.oreilly.com/library/view/~/9780132489249/?ar https://go.oreilly.com/library-access/library/view/-/9780132489249/?ar
Format: Electronic Resources

Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history

2024-05-30T00:16:35Z

by Scott, David Meerman.
https://go.oreilly.com/library-access/library/view/-/9780470900529/?ar https://learning.oreilly.com/library/view/~/9780470900529/?ar https://learning.oreilly.com/library/view/~/9780470900529
Format: Electronic Resources

Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements.

2024-05-30T00:16:35Z

by Phillips, Robbin.
https://learning.oreilly.com/library/view/~/9780470614181 https://learning.oreilly.com/library/view/~/9780470614181/?ar https://go.oreilly.com/library-access/library/view/-/9780470614181/?ar
Format: Electronic Resources

Pazarlamanın aşikar olan sırları : karmaşa hastalığına tutulmuş pazarlamaya tek dozda tedavi

2024-05-30T00:16:35Z

by Trout, Jack, author
Format: Books

Pricing for profit : how to command higher prices for your products and services

2024-05-30T00:16:35Z

by Furtwengler, Dale.
https://go.oreilly.com/library-access/library/view/-/9780814415177/?ar https://learning.oreilly.com/library/view/~/9780814415177/?ar
Format: Electronic Resources

Repositioning : marketing in an era of competition, change, and crisis

2024-05-30T00:16:35Z

by Trout, Jack, author.
https://go.oreilly.com/library-access/library/view/-/9780071637107/?ar https://learning.oreilly.com/library/view/~/9780071637107/?ar
Format: Electronic Resources

Kundenkenntnis im Handel - Ausprägungen, Herkunft und Wirkungen

2024-05-30T00:16:35Z

by Silberer, Günter,
DOAB: download the publication DOAB: description of the publication
Format: Books

The new language of marketing 2.0 : how to use ANGELS to energize your market

2024-05-30T00:16:35Z

by Carter, Sandy, 1963-
https://go.oreilly.com/library-access/library/view/-/9780137010325/?ar https://learning.oreilly.com/library/view/~/9780137010325/?ar https://learning.oreilly.com/library/view/~/9780137010325
Format: Electronic Resources

Inside the mind of the shopper : the science of retailing

2024-05-30T00:16:35Z

by Sorensen, Herb, 1944-
https://learning.oreilly.com/library/view/~/9780131366138/?ar https://go.oreilly.com/library-access/library/view/-/9780131366138/?ar
Format: Electronic Resources

Marketing to the social web : how digital customer communities build your business

2024-05-30T00:16:35Z

by Weber, Larry.
https://learning.oreilly.com/library/view/~/9780470410974/?ar https://go.oreilly.com/library-access/library/view/-/9780470410974/?ar https://learning.oreilly.com/library/view/~/9780470410974
Format: Electronic Resources

Convergence marketing : combining brand and direct for unprecedented profits

2024-05-30T00:16:35Z

by Rosen, Richard G.
https://learning.oreilly.com/library/view/~/9780470522394 https://learning.oreilly.com/library/view/~/9780470522394/?ar https://go.oreilly.com/library-access/library/view/-/9780470522394/?ar
Format: Electronic Resources

The product manager's desk reference

2024-05-30T00:16:35Z

by Haines, Steven.
https://go.oreilly.com/library-access/library/view/-/9780071591348/?ar https://learning.oreilly.com/library/view/~/9780071591348/?ar
Format: Electronic Resources

Connective branding : building brand equity in a demanding world

2024-05-30T00:16:35Z

by Fisher-Buttinger, Claudia.
https://go.oreilly.com/library-access/library/view/-/9780470512401/?ar https://learning.oreilly.com/library/view/~/9780470512401/?ar https://learning.oreilly.com/library/view/~/9780470512401
Format: Electronic Resources

Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast

2024-05-30T00:16:35Z

by Geoghegan, Michael W. (Michael Woodland), 1968-
https://learning.oreilly.com/library/view/~/9780240809670/?ar https://go.oreilly.com/library-access/library/view/-/9780240809670/?ar
Format: Electronic Resources

Expert podcasting practices for dummies

2024-05-30T00:16:35Z

by Morris, Tee, 1968-
https://go.oreilly.com/library-access/library/view/-/9780470149263/?ar https://learning.oreilly.com/library/view/~/9780470149263 https://learning.oreilly.com/library/view/~/9780470149263/?ar
Format: Electronic Resources

Social media marketing : an hour a day

2024-05-30T00:16:35Z

by Evans, Dave.
https://learning.oreilly.com/library/view/~/9780470344026/?ar https://go.oreilly.com/library-access/library/view/-/9780470344026/?ar
Format: Electronic Resources

Relationship marketing : creating stakeholder value

2024-05-30T00:16:35Z

by Christopher, Martin.
https://learning.oreilly.com/library/view/~/9780750648394/?ar https://go.oreilly.com/library-access/library/view/-/9780750648394/?ar
Format: Electronic Resources

What's your story? : storytelling to move markets, audiences, people, and brands

2024-05-30T00:16:35Z

by Mathews, Ryan.
https://learning.oreilly.com/library/view/~/9780132277426/?ar https://go.oreilly.com/library-access/library/view/-/9780132277426/?ar
Format: Electronic Resources

1000 retail graphics : from signage to logos and everything in-store.

2024-05-30T00:16:35Z

by JGA (Southfield, Mich.)
https://go.oreilly.com/library-access/library/view/-/9781592533367/?ar https://learning.oreilly.com/library/view/~/9781592533367/?ar
Format: Electronic Resources

Introduction to Tourism

2024-05-30T00:16:35Z

by Jenkins, Carson L.
https://go.oreilly.com/library-access/library/view/-/9780750619561/?ar https://learning.oreilly.com/library/view/~/9780750619561/?ar https://learning.oreilly.com/library/view/~/9780750619561
Format: Electronic Resources

The eng@ged customer : the new rules of Internet direct marketing

2024-05-30T00:16:35Z

by Brondmo, Hans Peter.
https://go.oreilly.com/library-access/library/view/-/9780061741708/?ar https://learning.oreilly.com/library/view/~/9780061741708/?ar
Format: Electronic Resources

The art of woo : using strategic persuasion to sell your ideas

2024-05-30T00:16:35Z

by Shell, G. Richard, 1949-
https://go.oreilly.com/library-access/library/view/-/9781400125302/?ar https://learning.oreilly.com/library/view/~/9781400125302 https://learning.oreilly.com/library/view/~/9781400125302/?ar
Format: Sound recording

Endüstriyel ürün pazarlaması : analitik bir yaklaşım

2024-05-30T00:16:35Z

by Özdemir, Şuayip
Format: Books

Boom : marketing to the ultimate power consumer--the baby boomer woman

2024-05-30T00:16:35Z

by Brown, Mary, 1959-
https://learning.oreilly.com/library/view/~/9780814473900/?ar https://go.oreilly.com/library-access/library/view/-/9780814473900/?ar
Format: Electronic Resources

Il marketing della moda : Temi emergenti nel tessile-abbigliamento

2024-05-30T00:16:35Z

by Aldo Burresi
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Format: Books

Write a business plan ... in no time

2024-05-30T00:16:35Z

by Fiore, Frank, 1946-
https://go.oreilly.com/library-access/library/view/-/0789733722/?ar https://learning.oreilly.com/library/view/~/0789733722/?ar https://learning.oreilly.com/library/view/~/0789733722
Format: Electronic Resources

The big moo

2024-05-30T00:16:35Z

by Godin, Seth.
https://learning.oreilly.com/library/view/~/9781400122011 https://learning.oreilly.com/library/view/~/9781400122011/?ar https://go.oreilly.com/library-access/library/view/-/9781400122011/?ar
Format: Sound recording

Da amministratore a manager : Il dirigente pubblico nella gestione del personale: esperienze a confronto

2024-05-30T00:16:35Z

by Dario Rosini
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Marketing : the one-semester introduction

2024-05-30T00:16:35Z

by Lancaster, Geoffrey, 1938-
https://learning.oreilly.com/library/view/~/9780750643818/?ar https://go.oreilly.com/library-access/library/view/-/9780750643818/?ar
Format: Electronic Resources

Successful affiliate marketing for merchants

2024-05-30T00:16:35Z

by Fiore, Frank, 1946-
https://learning.oreilly.com/library/view/~/9780768683592 https://go.oreilly.com/library-access/library/view/-/9780768683592/?ar https://learning.oreilly.com/library/view/~/9780768683592/?ar
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Reklam, halkla ilişkiler ve ötesi / [yazarlar] Emre Becer, Feridun Hürel, Yiğit Şardan, Haluk Mesci, Faruk Atasoy, Ersin Salman, Hulki Aktunç, Tunç Tayanç, Vural Çakır, Nick Cohen, Galip E. Uzun, Robert L. Woodrum, A. Sami Palta, Saymur Luft, İzzet Bozkurt, Roland T. Rust, Richard W. Oliver, Kağan İşmen, Salim Kadıbeşegil, Vedat Çakmak, Sait Aytemur, Güven Borça, Emet Gürel, Müjde Ker.

2024-05-30T00:16:35Z

by Becer, Emre, author
Format: Books

Effective marketing : creating and keeping customers

2024-05-30T00:16:35Z

by Zikmund, William G., author.
Format: Books

Marketing : creating value for customers

2024-05-30T00:16:35Z

by Churchill, Gilbert A.
Format: Books

Marketing

2024-05-30T00:16:35Z

by Lamb, Charles W., author.
Format: Books

Marketing

2024-05-30T00:16:35Z

by Berkowitz, Eric N.
Format: Books

Contemporary marketing

2024-05-30T00:16:35Z

by Boone, Louis E., author
Format: Books

Marketing im Handwerk

2024-05-30T00:16:35Z

by Zimmermann, Thomas
DOAB: download the publication DOAB: description of the publication
Format: Books

Cases and readings in marketing

2024-05-30T00:16:35Z

by Buskirk, Richard Hobart, 1927- author
Format: Books

Marketing: principles and methods

2024-05-30T00:16:35Z

by Phillips, Charles F. (Charles Franklin), 1910-1998, author
Format: Books

Development of marketing theory.

2024-05-30T00:16:35Z

by Schwartz, George.
Format: Books