Search Results for - Narrowed by: MarketingSirsiDynix Enterprisehttps://catalog.iyte.edu.tr/client/en_US/default/default/qf$003dSUBJECT$002509Subject$002509Marketing$002509Marketing$0026ps$003d300$0026isd$003dtrue?2024-06-20T22:00:40ZKarmic Marketingent://SD_ILS/0/SD_ILS:23322412024-06-20T22:00:40Z2024-06-20T22:00:40Zby Vitale, Joe, 1953- author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781469080468/?ar">https://go.oreilly.com/library-access/library/view/-/9781469080468/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781469080468">https://learning.oreilly.com/library/view/~/9781469080468</a><br/>Format: Electronic Resources<br/>Event success : maximizing the business impact of in-person, virtual, and hybrid experiencesent://SD_ILS/0/SD_ILS:23314432024-06-20T22:00:40Z2024-06-20T22:00:40Zby Alroy, Alon, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781119817154">https://learning.oreilly.com/library/view/~/9781119817154</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9781119817154/?ar">https://go.oreilly.com/library-access/library/view/-/9781119817154/?ar</a><br/>Format: Electronic Resources<br/>Frontiers of Real Estate Science in Japanent://SD_ILS/0/SD_ILS:21824082024-06-20T22:00:40Z2024-06-20T22:00:40Zby Asami, Yasushi<br/><a href="https://library.oapen.org/bitstream/20.500.12657/46837/1/2021_Book_FrontiersOfRealEstateScienceIn.pdf">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/63699">DOAB: description of the publication</a><br/>Format: Books<br/>The Evolutionary Dynamics of Discursive Knowledge : Communication-Theoretical Perspectives on an Empirical Philosophy of Scienceent://SD_ILS/0/SD_ILS:21829672024-06-20T22:00:40Z2024-06-20T22:00:40Zby Leydesdorff, Loet<br/><a href="https://library.oapen.org/bitstream/20.500.12657/46116/1/2021_Book_TheEvolutionaryDynamicsOfDiscu.pdf">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/36600">DOAB: description of the publication</a><br/>Format: Books<br/>Marketing no es (solo) publicidadent://SD_ILS/0/SD_ILS:23309622024-06-20T22:00:40Z2024-06-20T22:00:40Zby Bringas, Pilar, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9788418952920/?ar">https://go.oreilly.com/library-access/library/view/-/9788418952920/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9788418952920">https://learning.oreilly.com/library/view/~/9788418952920</a><br/>Format: Electronic Resources<br/>The 6 disciplines of agile marketing : proven practices for more effective marketing and better business resultsent://SD_ILS/0/SD_ILS:23250982024-06-20T22:00:40Z2024-06-20T22:00:40Zby Ewel, Jim, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781119712039">https://learning.oreilly.com/library/view/~/9781119712039</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9781119712039/?ar">https://go.oreilly.com/library-access/library/view/-/9781119712039/?ar</a><br/>Format: Electronic Resources<br/>ROI in marketing : the design thinking approach to measure, prove, and improve the value of marketingent://SD_ILS/0/SD_ILS:23244202024-06-20T22:00:40Z2024-06-20T22:00:40Zby Phillips, Jack J., 1945- author.<br/><a href="https://learning.oreilly.com/library/view/~/9781260460438/?ar">https://learning.oreilly.com/library/view/~/9781260460438/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781260460438">https://learning.oreilly.com/library/view/~/9781260460438</a><br/>Format: Electronic Resources<br/>Marketing for sustainable development : rethinking consumption modelsent://SD_ILS/0/SD_ILS:23310602024-06-20T22:00:40Z2024-06-20T22:00:40Zby Dekhili, Sihem, editor.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781789450361/?ar">https://go.oreilly.com/library-access/library/view/-/9781789450361/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781789450361">https://learning.oreilly.com/library/view/~/9781789450361</a><br/>Format: Electronic Resources<br/>Marketing 5.0 : technology for humanityent://SD_ILS/0/SD_ILS:23263112024-06-20T22:00:40Z2024-06-20T22:00:40Zby Kotler, Philip, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781119668510/?ar">https://go.oreilly.com/library-access/library/view/-/9781119668510/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781119668510">https://learning.oreilly.com/library/view/~/9781119668510</a><br/>Format: Electronic Resources<br/>Principles of strategic communicationent://SD_ILS/0/SD_ILS:23280182024-06-20T22:00:40Z2024-06-20T22:00:40Zby Holtzhausen, Derina Rhoda, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781000398434">https://learning.oreilly.com/library/view/~/9781000398434</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9781000398434/?ar">https://go.oreilly.com/library-access/library/view/-/9781000398434/?ar</a><br/>Format: Electronic Resources<br/>Markeninszenierung in Japan : Zur narrativen Konstruktion der Lifestyle-Marken »Muji« und »Uniqlo«ent://SD_ILS/0/SD_ILS:21775472024-06-20T22:00:40Z2024-06-20T22:00:40Zby Rühle, Christiane<br/><a href="https://library.oapen.org/bitstream/20.500.12657/39495/1/9783839449080.pdf">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/39614">DOAB: description of the publication</a><br/>Format: Books<br/>Digital Peripheries : The Online Circulation of Audiovisual Content from the Small Market Perspectiveent://SD_ILS/0/SD_ILS:21986952024-06-20T22:00:40Z2024-06-20T22:00:40Zby Szczepanik, Petr<br/><a href="https://library.oapen.org/bitstream/20.500.12657/39561/1/2020_Book_DigitalPeripheries.pdf">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/30520">DOAB: description of the publication</a><br/>Format: Books<br/>Goliath strikes back : how traditional retailers are winning back customers from ecommerce startupsent://SD_ILS/0/SD_ILS:23275172024-06-20T22:00:40Z2024-06-20T22:00:40Zby Cohan, Peter S., 1957- author.<br/><a href="https://learning.oreilly.com/library/view/~/9781484265192">https://learning.oreilly.com/library/view/~/9781484265192</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9781484265192/?ar">https://go.oreilly.com/library-access/library/view/-/9781484265192/?ar</a><br/>Format: Electronic Resources<br/>Raus aus der Feature-Falle : wie effektives Produktmanagement echten Mehrwert schafftent://SD_ILS/0/SD_ILS:23248082024-06-20T22:00:40Z2024-06-20T22:00:40Zby Perri, Melissa, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781098124113/?ar">https://learning.oreilly.com/library/view/~/9781098124113/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781098124113">https://learning.oreilly.com/library/view/~/9781098124113</a><br/>Format: Electronic Resources<br/>The forever transaction : how to build a subscription model so compelling, your customers will never want to leaveent://SD_ILS/0/SD_ILS:23237342024-06-20T22:00:40Z2024-06-20T22:00:40Zby Baxter, Robbie Kellman, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781260458718/?ar">https://go.oreilly.com/library-access/library/view/-/9781260458718/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781260458718">https://learning.oreilly.com/library/view/~/9781260458718</a><br/>Format: Electronic Resources<br/>Chapter 2 Big stories and small stories in the psychological relief work after the earthquake disaster : Life and Deathent://SD_ILS/0/SD_ILS:21762042024-06-20T22:00:40Z2024-06-20T22:00:40Zby Kawai, Toshio<br/><a href="https://library.oapen.org/bitstream/20.500.12657/22277/1/9780415721264_oachapter2.pdf">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/38056">DOAB: description of the publication</a><br/>Format: Books<br/>Hacia el reto de marcas sosteniblesent://SD_ILS/0/SD_ILS:21912802024-06-20T22:00:40Z2024-06-20T22:00:40Zby Liliana López Campo<br/><a href="https://www.funlam.edu.co/uploads/fondoeditorial/535_Hacia_el_reto_de_marcas_sostenibles.pdf">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/49058">DOAB: description of the publication</a><br/>Format: Books<br/>Chapter 1 Craft, Design and Nostalgia in Modern Japan : The Case of Sushient://SD_ILS/0/SD_ILS:22026042024-06-20T22:00:40Z2024-06-20T22:00:40Zby Holt, Robin<br/><a href="https://library.oapen.org/bitstream/20.500.12657/22343/1/9781138636668_oachapter1.pdf">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/34339">DOAB: description of the publication</a><br/>Format: Books<br/>The laws of brand storytelling : win -- and keep -- your customers' hearts and mindsent://SD_ILS/0/SD_ILS:23178132024-06-20T22:00:40Z2024-06-20T22:00:40Zby Walter, Ekaterina, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781260440201">https://learning.oreilly.com/library/view/~/9781260440201</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9781260440201/?ar">https://go.oreilly.com/library-access/library/view/-/9781260440201/?ar</a><br/>Format: Electronic Resources<br/>Data driven : harnessing data and AI to reinvent customer engagementent://SD_ILS/0/SD_ILS:23175612024-06-20T22:00:40Z2024-06-20T22:00:40Zby Chavez, Tom, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781260441543/?ar">https://go.oreilly.com/library-access/library/view/-/9781260441543/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781260441543">https://learning.oreilly.com/library/view/~/9781260441543</a><br/>Format: Electronic Resources<br/>Sell more faster : the ultimate sales playbook for startupsent://SD_ILS/0/SD_ILS:23195442024-06-20T22:00:40Z2024-06-20T22:00:40Zby Schwartzfarb, Amos, 1973- author.<br/><a href="https://learning.oreilly.com/library/view/~/9781119597803">https://learning.oreilly.com/library/view/~/9781119597803</a>
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<a href="https://learning.oreilly.com/library/view/~/9781119597803/?ar">https://learning.oreilly.com/library/view/~/9781119597803/?ar</a><br/>Format: Electronic Resources<br/>Ethical branding and marketing : cases and lessonsent://SD_ILS/0/SD_ILS:23193522024-06-20T22:00:40Z2024-06-20T22:00:40Zby Gringarten, Hagai, editor.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780429809330/?ar">https://go.oreilly.com/library-access/library/view/-/9780429809330/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780429809330/?ar">https://learning.oreilly.com/library/view/~/9780429809330/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780429809330">https://learning.oreilly.com/library/view/~/9780429809330</a><br/>Format: Electronic Resources<br/>Conversational marketing : how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too)ent://SD_ILS/0/SD_ILS:23212902024-06-20T22:00:40Z2024-06-20T22:00:40Zby Cancel, David, 1972- author.<br/><a href="https://learning.oreilly.com/library/view/~/9781469074269">https://learning.oreilly.com/library/view/~/9781469074269</a>
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<a href="https://learning.oreilly.com/library/view/~/9781469074269/?ar">https://learning.oreilly.com/library/view/~/9781469074269/?ar</a><br/>Format: Sound recording<br/>Direct Selling For Dummiesent://SD_ILS/0/SD_ILS:23313492024-06-20T22:00:40Z2024-06-20T22:00:40Zby Ellsworth, Belinda, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781618037114/?ar">https://learning.oreilly.com/library/view/~/9781618037114/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781618037114">https://learning.oreilly.com/library/view/~/9781618037114</a><br/>Format: Electronic Resources<br/>Musikgeschichte ohne Markennamen : Soziologie und Ästhetik des Klavierquintettsent://SD_ILS/0/SD_ILS:22008782024-06-20T22:00:40Z2024-06-20T22:00:40Zby Döhl, Frédéric<br/><a href="https://library.oapen.org/bitstream/20.500.12657/24787/1/1005322.pdf">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/33539">DOAB: description of the publication</a><br/>Format: Books<br/>Typologie des Marketing-Management : Theoretisch-konzeptionelle Grundlagen und internationale empirische Befundeent://SD_ILS/0/SD_ILS:21834982024-06-20T22:00:40Z2024-06-20T22:00:40Zby Seifert, Andreas<br/><a href="https://library.oapen.org/bitstream/20.500.12657/27040/1/1002989.pdf">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/37131">DOAB: description of the publication</a><br/>Format: Books<br/>Marketingent://SD_ILS/0/SD_ILS:21948602024-06-20T22:00:40Z2024-06-20T22:00:40Zby Sonyel Oflazo?lu<br/><a href="https://www.intechopen.com/books/marketing">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/52798">DOAB: description of the publication</a><br/>Format: Books<br/>Agricultural Value Chainent://SD_ILS/0/SD_ILS:21785882024-06-20T22:00:40Z2024-06-20T22:00:40Zby Gokhan Egilmez<br/><a href="https://www.intechopen.com/books/agricultural-value-chain">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/40490">DOAB: description of the publication</a><br/>Format: Books<br/>Marketing innovativer Dienstleistungen am Beispiel elektronischer Wirtschaftsinformationsdiensteent://SD_ILS/0/SD_ILS:21776162024-06-20T22:00:40Z2024-06-20T22:00:40Zby Krups, M.<br/><a href="https://library.oapen.org/bitstream/20.500.12657/27052/1/1002976.pdf">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/38920">DOAB: description of the publication</a><br/>Format: Books<br/>Product Lifecycle Management - Terminology and Applicationsent://SD_ILS/0/SD_ILS:21704082024-06-20T22:00:40Z2024-06-20T22:00:40Zby Paul Bere<br/><a href="https://www.intechopen.com/books/product-lifecycle-management-terminology-and-applications">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/57089">DOAB: description of the publication</a><br/>Format: Books<br/>Kennzahlensysteme zur Erfolgskontrolle des Verkaufs und der Marketing-Logistik : Entwicklung und Anwendung in der Konsumgueterindustrieent://SD_ILS/0/SD_ILS:21989412024-06-20T22:00:40Z2024-06-20T22:00:40Zby Bentz, Stephan<br/><a href="https://library.oapen.org/bitstream/20.500.12657/27058/1/1002970.pdf">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/30890">DOAB: description of the publication</a><br/>Format: Books<br/>Marketing im liberalisierten Strommarkt : Kommunikation und Produktplanung im Privatkundenmarktent://SD_ILS/0/SD_ILS:22040372024-06-20T22:00:40Z2024-06-20T22:00:40Zby Haller, Thomas<br/><a href="https://library.oapen.org/bitstream/20.500.12657/26836/1/1003209.pdf">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/35663">DOAB: description of the publication</a><br/>Format: Books<br/>Die Vergabe der Fernsehrechte an der Fußball-Bundesliga : Wohlfahrtsoekonomische, wettbewerbspolitische und sportoekonomische Aspekte der Zentralvermarktungent://SD_ILS/0/SD_ILS:22033612024-06-20T22:00:40Z2024-06-20T22:00:40Zby Quitzau, Jörn<br/><a href="https://library.oapen.org/bitstream/20.500.12657/27015/1/1003014.pdf">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/36574">DOAB: description of the publication</a><br/>Format: Books<br/>Kundenbindung in Mitgliedschaftssystemen : Ein Beitrag zum Kundenwertmanagement - dargestellt am Beispiel von Buchgemeinschaftenent://SD_ILS/0/SD_ILS:22017902024-06-20T22:00:40Z2024-06-20T22:00:40Zby Giloth, Mathias<br/><a href="https://library.oapen.org/bitstream/20.500.12657/27055/1/1002973.pdf">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/34361">DOAB: description of the publication</a><br/>Format: Books<br/>Inbound content : a step-by-step guide to doing content marketing the inbound wayent://SD_ILS/0/SD_ILS:23155672024-06-20T22:00:40Z2024-06-20T22:00:40Zby Champion, Justin, 1986- author.<br/><a href="https://learning.oreilly.com/library/view/~/9781119488958">https://learning.oreilly.com/library/view/~/9781119488958</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781119488958/?ar">https://go.oreilly.com/library-access/library/view/-/9781119488958/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781119488958/?ar">https://learning.oreilly.com/library/view/~/9781119488958/?ar</a><br/>Format: Electronic Resources<br/>Strategic marketing for high technology products : an integrated approachent://SD_ILS/0/SD_ILS:23164122024-06-20T22:00:40Z2024-06-20T22:00:40Zby Fotiadis, Thomas, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781351363808/?ar">https://go.oreilly.com/library-access/library/view/-/9781351363808/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781351363808/?ar">https://learning.oreilly.com/library/view/~/9781351363808/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781351363808">https://learning.oreilly.com/library/view/~/9781351363808</a><br/>Format: Electronic Resources<br/>Artificial intelligence for marketing : practical applicationsent://SD_ILS/0/SD_ILS:23162392024-06-20T22:00:40Z2024-06-20T22:00:40Zby Sterne, Jim, 1955- author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781469097572/?ar">https://go.oreilly.com/library-access/library/view/-/9781469097572/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781469097572">https://learning.oreilly.com/library/view/~/9781469097572</a><br/>Format: Sound recording<br/>Promotional marketingent://SD_ILS/0/SD_ILS:23165122024-06-20T22:00:40Z2024-06-20T22:00:40Zby Mullin, Roddy, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781351341257">https://learning.oreilly.com/library/view/~/9781351341257</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781351341257/?ar">https://go.oreilly.com/library-access/library/view/-/9781351341257/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781351341257/?ar">https://learning.oreilly.com/library/view/~/9781351341257/?ar</a><br/>Format: Electronic Resources<br/>Get to aha! : discover your positioning DNA and dominate your competitionent://SD_ILS/0/SD_ILS:23149682024-06-20T22:00:40Z2024-06-20T22:00:40Zby Cunningham, Andrea, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781260031218">https://learning.oreilly.com/library/view/~/9781260031218</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9781260031218/?ar">https://go.oreilly.com/library-access/library/view/-/9781260031218/?ar</a><br/>Format: Electronic Resources<br/>Shift ahead : how the best companies stay relevant in a fast-changing worldent://SD_ILS/0/SD_ILS:23145022024-06-20T22:00:40Z2024-06-20T22:00:40Zby Adamson, Allen P., author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780814438343/?ar">https://go.oreilly.com/library-access/library/view/-/9780814438343/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780814438343/?ar">https://learning.oreilly.com/library/view/~/9780814438343/?ar</a><br/>Format: Electronic Resources<br/>Inbound PR : the PR agency's manual to transforming your business with inboundent://SD_ILS/0/SD_ILS:23224782024-06-20T22:00:40Z2024-06-20T22:00:40Zby Stareva, Iliyana, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781119462217/?ar">https://go.oreilly.com/library-access/library/view/-/9781119462217/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781119462217">https://learning.oreilly.com/library/view/~/9781119462217</a>
<a href="https://learning.oreilly.com/library/view/~/9781119462217/?ar">https://learning.oreilly.com/library/view/~/9781119462217/?ar</a><br/>Format: Electronic Resources<br/>Growth dynamics in new markets : improving decision making through simulation model-based managementent://SD_ILS/0/SD_ILS:23224812024-06-20T22:00:40Z2024-06-20T22:00:40Zby Schaffernicht, Martin F. G., 1961- author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781119118237/?ar">https://go.oreilly.com/library-access/library/view/-/9781119118237/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781119118237/?ar">https://learning.oreilly.com/library/view/~/9781119118237/?ar</a><br/>Format: Electronic Resources<br/>Marketing 4.0ent://SD_ILS/0/SD_ILS:23204002024-06-20T22:00:40Z2024-06-20T22:00:40Zby Kartajaya, Hermawan.<br/><a href="https://learning.oreilly.com/library/view/~/9788416894857">https://learning.oreilly.com/library/view/~/9788416894857</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9788416894857/?ar">https://go.oreilly.com/library-access/library/view/-/9788416894857/?ar</a><br/>Format: Electronic Resources<br/>Advancing Insights on Brand Managementent://SD_ILS/0/SD_ILS:21779272024-06-20T22:00:40Z2024-06-20T22:00:40Zby Paolo Popoli<br/><a href="https://www.intechopen.com/books/advancing-insights-on-brand-management">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/40383">DOAB: description of the publication</a><br/>Format: Books<br/>As I see it : views on international business crises, innovations, and freedom : the impact on our daily livesent://SD_ILS/0/SD_ILS:21557582024-06-20T22:00:40Z2024-06-20T22:00:40Zby Czinkota, Michael R., author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=4773887">Click to View</a><br/>Format: Electronic Resources<br/>Consumer Behavior - Practice Oriented Perspectivesent://SD_ILS/0/SD_ILS:21814062024-06-20T22:00:40Z2024-06-20T22:00:40Zby Senay Sabah<br/><a href="https://www.intechopen.com/books/consumer-behavior-practice-oriented-perspectives">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/43957">DOAB: description of the publication</a><br/>Format: Books<br/>Culture Management : Strategy and Marketing Aspectsent://SD_ILS/0/SD_ILS:21818982024-06-20T22:00:40Z2024-06-20T22:00:40Zby Lukasz Wroblewski<br/><a href="https://www.logos-verlag.de/ebooks/OA/978-3-8325-4378-5.pdf">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/44383">DOAB: description of the publication</a><br/>Format: Books<br/>Commercial Communication in the Digital Age : Information or Disinformation?ent://SD_ILS/0/SD_ILS:21998912024-06-20T22:00:40Z2024-06-20T22:00:40Zby Siegert, Gabriele<br/><a href="https://library.oapen.org/bitstream/20.500.12657/31406/1/628402.pdf">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/32329">DOAB: description of the publication</a><br/>Format: Books<br/>Edge Strategyent://SD_ILS/0/SD_ILS:23322372024-06-20T22:00:40Z2024-06-20T22:00:40Zby Lewis, Alan, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781501972331">https://learning.oreilly.com/library/view/~/9781501972331</a>
<a href="https://learning.oreilly.com/library/view/~/9781501972331/?ar">https://learning.oreilly.com/library/view/~/9781501972331/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781501972331/?ar">https://go.oreilly.com/library-access/library/view/-/9781501972331/?ar</a><br/>Format: Electronic Resources<br/>Grow your global markets : a handbook for successful market entryent://SD_ILS/0/SD_ILS:23143902024-06-20T22:00:40Z2024-06-20T22:00:40Zby Hopkins, Raymond A., author.<br/><a href="https://learning.oreilly.com/library/view/~/9781484231142/?ar">https://learning.oreilly.com/library/view/~/9781484231142/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781484231142">https://learning.oreilly.com/library/view/~/9781484231142</a><br/>Format: Electronic Resources<br/>Artificial intelligence for marketing : practical applicationsent://SD_ILS/0/SD_ILS:23142892024-06-20T22:00:40Z2024-06-20T22:00:40Zby Sterne, Jim, 1955- author.<br/><a href="https://learning.oreilly.com/library/view/~/9781119406334/?ar">https://learning.oreilly.com/library/view/~/9781119406334/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781119406334/?ar">https://go.oreilly.com/library-access/library/view/-/9781119406334/?ar</a><br/>Format: Electronic Resources<br/>Social media in the marketing context : a state of the art analysis and future directionsent://SD_ILS/0/SD_ILS:23119872024-06-20T22:00:40Z2024-06-20T22:00:40Zby Plume, Cherniece J., author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780081017579/?ar">https://go.oreilly.com/library-access/library/view/-/9780081017579/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780081017579/?ar">https://learning.oreilly.com/library/view/~/9780081017579/?ar</a><br/>Format: Electronic Resources<br/>Leading creative teams : management career paths for designers, developers, and copywritersent://SD_ILS/0/SD_ILS:23117312024-06-20T22:00:40Z2024-06-20T22:00:40Zby Hernández, Eleazar, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781484220566">https://learning.oreilly.com/library/view/~/9781484220566</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781484220566/?ar">https://go.oreilly.com/library-access/library/view/-/9781484220566/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781484220566/?ar">https://learning.oreilly.com/library/view/~/9781484220566/?ar</a><br/>Format: Electronic Resources<br/>They ask you answer : a revolutionary approach to inbound sales, content marketing, and today's digital consumerent://SD_ILS/0/SD_ILS:23121902024-06-20T22:00:40Z2024-06-20T22:00:40Zby Sheridan, Marcus, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781119312970/?ar">https://go.oreilly.com/library-access/library/view/-/9781119312970/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781119312970/?ar">https://learning.oreilly.com/library/view/~/9781119312970/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781119312970">https://learning.oreilly.com/library/view/~/9781119312970</a><br/>Format: Electronic Resources<br/>The Power of Consumer Stories in Digital Marketingent://SD_ILS/0/SD_ILS:23206552024-06-20T22:00:40Z2024-06-20T22:00:40Zby Urban, Glen, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/53863MIT58424/?ar">https://go.oreilly.com/library-access/library/view/-/53863MIT58424/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/53863MIT58424/?ar">https://learning.oreilly.com/library/view/~/53863MIT58424/?ar</a><br/>Format: Electronic Resources<br/>Inside the mind of the shopper : the science of retailingent://SD_ILS/0/SD_ILS:23114712024-06-20T22:00:40Z2024-06-20T22:00:40Zby Sorensen, Herb, 1944- author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780134307824/?ar">https://go.oreilly.com/library-access/library/view/-/9780134307824/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780134307824/?ar">https://learning.oreilly.com/library/view/~/9780134307824/?ar</a><br/>Format: Electronic Resources<br/>Chaoticsent://SD_ILS/0/SD_ILS:23307162024-06-20T22:00:40Z2024-06-20T22:00:40Zby Caslione, John, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781469066394/?ar">https://learning.oreilly.com/library/view/~/9781469066394/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781469066394">https://learning.oreilly.com/library/view/~/9781469066394</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781469066394/?ar">https://go.oreilly.com/library-access/library/view/-/9781469066394/?ar</a><br/>Format: Electronic Resources<br/>Get to aha! : discover your positioning DNA and dominate your competitionent://SD_ILS/0/SD_ILS:23327372024-06-20T22:00:40Z2024-06-20T22:00:40Zby Cunningham, Andy, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781260122091">https://learning.oreilly.com/library/view/~/9781260122091</a>
<a href="https://learning.oreilly.com/library/view/~/9781639292189">https://learning.oreilly.com/library/view/~/9781639292189</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9781260122091/?ar">https://go.oreilly.com/library-access/library/view/-/9781260122091/?ar</a><br/>Format: Sound recording<br/>Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketingent://SD_ILS/0/SD_ILS:22024852024-06-20T22:00:40Z2024-06-20T22:00:40Zby GATE, Germany<br/><a href="https://library.oapen.org/bitstream/20.500.12657/30946/1/640954.pdf">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/34861">DOAB: description of the publication</a><br/>Format: Books<br/>Marketing above the noise : achieve strategic advantage with marketing that mattersent://SD_ILS/0/SD_ILS:23160472024-06-20T22:00:40Z2024-06-20T22:00:40Zby Popky, Linda J., author.<br/><a href="https://learning.oreilly.com/library/view/~/9781351861410">https://learning.oreilly.com/library/view/~/9781351861410</a>
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<a href="https://learning.oreilly.com/library/view/~/9781351861410/?ar">https://learning.oreilly.com/library/view/~/9781351861410/?ar</a><br/>Format: Electronic Resources<br/>Advocate marketing : strategies for building buzz, leveraging customer satisfaction, and creating relationshipsent://SD_ILS/0/SD_ILS:23099642024-06-20T22:00:40Z2024-06-20T22:00:40Zby Thomas, Barbara, author.<br/><a href="https://learning.oreilly.com/library/view/~/9780134496832">https://learning.oreilly.com/library/view/~/9780134496832</a>
<a href="https://learning.oreilly.com/library/view/~/9780134496832/?ar">https://learning.oreilly.com/library/view/~/9780134496832/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780134496832/?ar">https://go.oreilly.com/library-access/library/view/-/9780134496832/?ar</a><br/>Format: Electronic Resources<br/>Marketing de ciudades : crear y prosperar en mercados de alto crecimientoent://SD_ILS/0/SD_ILS:23150482024-06-20T22:00:40Z2024-06-20T22:00:40Zby Kotler, Philip, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9788483569405/?ar">https://go.oreilly.com/library-access/library/view/-/9788483569405/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9788483569405">https://learning.oreilly.com/library/view/~/9788483569405</a><br/>Format: Electronic Resources<br/>Aligned to achieve : how to unite your sales and marketing teams into a single force for growthent://SD_ILS/0/SD_ILS:23111222024-06-20T22:00:40Z2024-06-20T22:00:40Zby Eiler, Tracy, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781119291756">https://learning.oreilly.com/library/view/~/9781119291756</a>
<a href="https://learning.oreilly.com/library/view/~/9781119291756/?ar">https://learning.oreilly.com/library/view/~/9781119291756/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781119291756/?ar">https://go.oreilly.com/library-access/library/view/-/9781119291756/?ar</a><br/>Format: Electronic Resources<br/>Why she buys : the new strategy for reaching the world's most powerful consumersent://SD_ILS/0/SD_ILS:23117222024-06-20T22:00:40Z2024-06-20T22:00:40Zby Brennan, Bridget.<br/><a href="https://learning.oreilly.com/library/view/~/9781515992516">https://learning.oreilly.com/library/view/~/9781515992516</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9781515992516/?ar">https://go.oreilly.com/library-access/library/view/-/9781515992516/?ar</a><br/>Format: Sound recording<br/>Hacking marketing : agile practices to make marketing smarter, faster, and more innovativeent://SD_ILS/0/SD_ILS:23095712024-06-20T22:00:40Z2024-06-20T22:00:40Zby Brinker, Scott, 1971- author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781119183174/?ar">https://go.oreilly.com/library-access/library/view/-/9781119183174/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781119183174">https://learning.oreilly.com/library/view/~/9781119183174</a><br/>Format: Electronic Resources<br/>Storytelling für Unternehmen : Mit Geschichten zum Erfolg in Content Marketing, PR, Social Media, Employer Branding und Leadershipent://SD_ILS/0/SD_ILS:23108592024-06-20T22:00:40Z2024-06-20T22:00:40Zby Rupp, Miriam, author.<br/><a href="https://learning.oreilly.com/library/view/~/9783958452428/?ar">https://learning.oreilly.com/library/view/~/9783958452428/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9783958452428">https://learning.oreilly.com/library/view/~/9783958452428</a><br/>Format: Electronic Resources<br/>Influencer marketing for dummiesent://SD_ILS/0/SD_ILS:23089922024-06-20T22:00:40Z2024-06-20T22:00:40Zby Sammis, Kristy, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781119114093">https://learning.oreilly.com/library/view/~/9781119114093</a>
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<a href="https://learning.oreilly.com/library/view/~/9781119114093/?ar">https://learning.oreilly.com/library/view/~/9781119114093/?ar</a><br/>Format: Electronic Resources<br/>Society, Organizations and the Brain: building towards a unified cognitive neuroscience perspectiveent://SD_ILS/0/SD_ILS:21719892024-06-20T22:00:40Z2024-06-20T22:00:40Zby Nick Lee<br/><a href="http://journal.frontiersin.org/researchtopic/1812/society-organizations-and-the-brain-building-towards-a-unified-cognitive-neuroscience-perspective">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/59592">DOAB: description of the publication</a><br/>Format: Books<br/>Creating effective sales and marketing relationshipsent://SD_ILS/0/SD_ILS:20567552024-06-20T22:00:40Z2024-06-20T22:00:40Zby Le Meunier-FitzHugh, Kenneth., author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=2189476">Click to View</a><br/>Format: Electronic Resources<br/>Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that worksent://SD_ILS/0/SD_ILS:23048412024-06-20T22:00:40Z2024-06-20T22:00:40Zby Didner, Pam.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780071840972/?ar">https://go.oreilly.com/library-access/library/view/-/9780071840972/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780071840972/?ar">https://learning.oreilly.com/library/view/~/9780071840972/?ar</a><br/>Format: Electronic Resources<br/>YouthNation : building remarkable brands in a youth-driven cultureent://SD_ILS/0/SD_ILS:23073242024-06-20T22:00:40Z2024-06-20T22:00:40Zby Britton, Matt, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781118982532/?ar">https://learning.oreilly.com/library/view/~/9781118982532/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781118982532/?ar">https://go.oreilly.com/library-access/library/view/-/9781118982532/?ar</a><br/>Format: Electronic Resources<br/>The future of product designent://SD_ILS/0/SD_ILS:23181722024-06-20T22:00:40Z2024-06-20T22:00:40Zby Follett, Jonathan, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781492048619/?ar">https://go.oreilly.com/library-access/library/view/-/9781492048619/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781492048619/?ar">https://learning.oreilly.com/library/view/~/9781492048619/?ar</a><br/>Format: Electronic Resources<br/>75 historias de marketing con moralejaent://SD_ILS/0/SD_ILS:23150472024-06-20T22:00:40Z2024-06-20T22:00:40Zby Lury, Giles, author.<br/><a href="https://learning.oreilly.com/library/view/~/9788483562963/?ar">https://learning.oreilly.com/library/view/~/9788483562963/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9788483562963/?ar">https://go.oreilly.com/library-access/library/view/-/9788483562963/?ar</a><br/>Format: Electronic Resources<br/>Visual storytelling : Visuelles Erzählen in PR und Marketingent://SD_ILS/0/SD_ILS:23256072024-06-20T22:00:40Z2024-06-20T22:00:40Zby Sammer, Petra, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781492066279/?ar">https://learning.oreilly.com/library/view/~/9781492066279/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781492066279">https://learning.oreilly.com/library/view/~/9781492066279</a><br/>Format: Electronic Resources<br/>The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customerent://SD_ILS/0/SD_ILS:23077762024-06-20T22:00:40Z2024-06-20T22:00:40Zby Johnson, Nick (Writer on social media), author.<br/><a href="https://learning.oreilly.com/library/view/~/9780134084572/?ar">https://learning.oreilly.com/library/view/~/9780134084572/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780134084572">https://learning.oreilly.com/library/view/~/9780134084572</a><br/>Format: Electronic Resources<br/>Integrated marketing communication : Pentacoment://SD_ILS/0/SD_ILS:23128912024-06-20T22:00:40Z2024-06-20T22:00:40Zby Malaval, Philippe, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9789332558359/?ar">https://go.oreilly.com/library-access/library/view/-/9789332558359/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9789332558359/?ar">https://learning.oreilly.com/library/view/~/9789332558359/?ar</a><br/>Format: Electronic Resources<br/>The three value conversations : how to create, elevate, and capture customer value at every stage of the long-lead saleent://SD_ILS/0/SD_ILS:23088792024-06-20T22:00:40Z2024-06-20T22:00:40Zby Peterson, Erik (Economist), author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780071849722/?ar">https://go.oreilly.com/library-access/library/view/-/9780071849722/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780071849722">https://learning.oreilly.com/library/view/~/9780071849722</a><br/>Format: Electronic Resources<br/>The membership economy : find your super users, master the forever transaction, and build recurring revenueent://SD_ILS/0/SD_ILS:23066402024-06-20T22:00:40Z2024-06-20T22:00:40Zby Baxter, Robbie Kellman.<br/><a href="https://learning.oreilly.com/library/view/~/9780071839334">https://learning.oreilly.com/library/view/~/9780071839334</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9781498707718/?ar">https://go.oreilly.com/library-access/library/view/-/9781498707718/?ar</a><br/>Format: Electronic Resources<br/>Oversubscribed : how to get people lining up to do business with youent://SD_ILS/0/SD_ILS:23072242024-06-20T22:00:40Z2024-06-20T22:00:40Zby Priestley, Daniel, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780857086181/?ar">https://go.oreilly.com/library-access/library/view/-/9780857086181/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780857086181/?ar">https://learning.oreilly.com/library/view/~/9780857086181/?ar</a><br/>Format: Electronic Resources<br/>Einfluss von Kommunikationsmaßnahmen mit CSR-Bezug auf die Einstellung zur Marke : Entwicklung und Ueberpruefung eines konzeptionellen Modellsent://SD_ILS/0/SD_ILS:22000742024-06-20T22:00:40Z2024-06-20T22:00:40Zby Secka, Marion<br/><a href="https://library.oapen.org/bitstream/20.500.12657/27268/1/1002744.pdf">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/33676">DOAB: description of the publication</a><br/>Format: Books<br/>Copy, copy, copy : how to do smarter marketing by using other peoples ideasent://SD_ILS/0/SD_ILS:23043432024-06-20T22:00:40Z2024-06-20T22:00:40Zby Earls, Mark.<br/><a href="https://learning.oreilly.com/library/view/~/9781118964972/?ar">https://learning.oreilly.com/library/view/~/9781118964972/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780071773072/?ar">https://learning.oreilly.com/library/view/~/9780071773072/?ar</a><br/>Format: Electronic Resources<br/>How to Kill a Unicornent://SD_ILS/0/SD_ILS:23322082024-06-20T22:00:40Z2024-06-20T22:00:40Zby Payne, Mark, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781490642345/?ar">https://go.oreilly.com/library-access/library/view/-/9781490642345/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781490642345">https://learning.oreilly.com/library/view/~/9781490642345</a><br/>Format: Electronic Resources<br/>Absolute value : what really influences customers in the age of (nearly) perfect informationent://SD_ILS/0/SD_ILS:23099632024-06-20T22:00:40Z2024-06-20T22:00:40Zby Simonson, Itamar, author.<br/><a href="https://learning.oreilly.com/library/view/~/9780062215680/?ar">https://learning.oreilly.com/library/view/~/9780062215680/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780062215680">https://learning.oreilly.com/library/view/~/9780062215680</a>
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<a href="https://learning.oreilly.com/library/view/~/9780814433362">https://learning.oreilly.com/library/view/~/9780814433362</a><br/>Format: Electronic Resources<br/>Learn popular retail strategies : collectionent://SD_ILS/0/SD_ILS:23006572024-06-20T22:00:40Z2024-06-20T22:00:40Zby Hammond, Richard. Smart retail.<br/><a href="https://learning.oreilly.com/library/view/~/9780133742510/?ar">https://learning.oreilly.com/library/view/~/9780133742510/?ar</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9781469091013/?ar">https://go.oreilly.com/library-access/library/view/-/9781469091013/?ar</a><br/>Format: Sound recording<br/>Everybody writes : your go-to guide to creating ridiculously good contentent://SD_ILS/0/SD_ILS:23036512024-06-20T22:00:40Z2024-06-20T22:00:40Zby Handley, Ann, 1963- author.<br/><a href="https://learning.oreilly.com/library/view/~/9781118905616">https://learning.oreilly.com/library/view/~/9781118905616</a>
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<a href="https://learning.oreilly.com/library/view/~/9780071840149">https://learning.oreilly.com/library/view/~/9780071840149</a><br/>Format: Electronic Resources<br/>Die neuen Marketing- und PR-Regeln im Social Web : wie Sie mit Social Media und Content Marketing, Blogs, Pressemitteilungen und viralem Marketing Ihre Kunden erreichenent://SD_ILS/0/SD_ILS:23085222024-06-20T22:00:40Z2024-06-20T22:00:40Zby Scott, David Meerman, author.<br/><a href="https://learning.oreilly.com/library/view/~/9783826682063">https://learning.oreilly.com/library/view/~/9783826682063</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9783826682063/?ar">https://go.oreilly.com/library-access/library/view/-/9783826682063/?ar</a><br/>Format: Electronic Resources<br/>Fashion Myths : A Cultural Critique (translated by John Irons)ent://SD_ILS/0/SD_ILS:21845782024-06-20T22:00:40Z2024-06-20T22:00:40Zby Meinhold, Roman<br/><a href="https://library.oapen.org/bitstream/20.500.12657/31466/1/627780.pdf">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/26188">DOAB: description of the publication</a><br/>Format: Books<br/>The passion conversation : understanding, sparking, and sustaining word of mouth marketingent://SD_ILS/0/SD_ILS:22986692024-06-20T22:00:40Z2024-06-20T22:00:40Zby Phillips, Robbin.<br/><a href="https://learning.oreilly.com/library/view/~/9781118533338">https://learning.oreilly.com/library/view/~/9781118533338</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9781118461501/?ar">https://go.oreilly.com/library-access/library/view/-/9781118461501/?ar</a><br/>Format: Electronic Resources<br/>Drucker on marketing : lessons from the world's most influential business thinkerent://SD_ILS/0/SD_ILS:22981172024-06-20T22:00:40Z2024-06-20T22:00:40Zby Cohen, William A., 1937-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780071778626/?ar">https://go.oreilly.com/library-access/library/view/-/9780071778626/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780071778626">https://learning.oreilly.com/library/view/~/9780071778626</a><br/>Format: Electronic Resources<br/>31 days to millionaire marketing miracles : attract more leads, get more clients, and make more salesent://SD_ILS/0/SD_ILS:22984142024-06-20T22:00:40Z2024-06-20T22:00:40Zby Repchuk, Tracy Lynn.<br/><a href="https://learning.oreilly.com/library/view/~/9781118684412/?ar">https://learning.oreilly.com/library/view/~/9781118684412/?ar</a>
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<a href="https://directory.doabooks.org/handle/20.500.12854/31832">DOAB: description of the publication</a><br/>Format: Books<br/>Needs Analysis and Programme Planning in Adult Educationent://SD_ILS/0/SD_ILS:22033122024-06-20T22:00:40Z2024-06-20T22:00:40Zby Sava, Simona<br/><a href="https://library.oapen.org/bitstream/20.500.12657/29456/1/9783847403562.pdf">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/36259">DOAB: description of the publication</a><br/>Format: Books<br/>Communication in responsible business strategies, concepts, and casesent://SD_ILS/0/SD_ILS:20512172024-06-20T22:00:40Z2024-06-20T22:00:40Zby Conaway, Roger N.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=1000021">Click to View</a><br/>Format: Electronic Resources<br/>Branding strategies for successent://SD_ILS/0/SD_ILS:22953312024-06-20T22:00:40Z2024-06-20T22:00:40Zby Light, Larry. Six rules for brand revitalization.<br/><a href="https://learning.oreilly.com/library/view/~/9780133039030/?ar">https://learning.oreilly.com/library/view/~/9780133039030/?ar</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9789353067069/?ar">https://go.oreilly.com/library-access/library/view/-/9789353067069/?ar</a><br/>Format: Electronic Resources<br/>Marketing synchroniséent://SD_ILS/0/SD_ILS:23210352024-06-20T22:00:40Z2024-06-20T22:00:40Zby Tinelli, Marco, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9782212017526/?ar">https://go.oreilly.com/library-access/library/view/-/9782212017526/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9782212017526">https://learning.oreilly.com/library/view/~/9782212017526</a><br/>Format: Electronic Resources<br/>The Gap Between the Vision for Marketing and Realityent://SD_ILS/0/SD_ILS:23205692024-06-20T22:00:40Z2024-06-20T22:00:40Zby Korsten, Peter, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/53863MIT54108/?ar">https://go.oreilly.com/library-access/library/view/-/53863MIT54108/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/53863MIT54108">https://learning.oreilly.com/library/view/~/53863MIT54108</a><br/>Format: Electronic Resources<br/>Le grand livre du marketingent://SD_ILS/0/SD_ILS:23209952024-06-20T22:00:40Z2024-06-20T22:00:40Zby Ducreux, Jean-Marie, author.<br/><a href="https://learning.oreilly.com/library/view/~/9782212023107/?ar">https://learning.oreilly.com/library/view/~/9782212023107/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9782212023107/?ar">https://go.oreilly.com/library-access/library/view/-/9782212023107/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9782212023107">https://learning.oreilly.com/library/view/~/9782212023107</a><br/>Format: Electronic Resources<br/>The marketing plan : how to prepare and implement itent://SD_ILS/0/SD_ILS:23001122024-06-20T22:00:40Z2024-06-20T22:00:40Zby Luther, William M.<br/><a href="https://learning.oreilly.com/library/view/~/9780814416938">https://learning.oreilly.com/library/view/~/9780814416938</a>
<a href="https://learning.oreilly.com/library/view/~/9780814416938/?ar">https://learning.oreilly.com/library/view/~/9780814416938/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780814416938/?ar">https://go.oreilly.com/library-access/library/view/-/9780814416938/?ar</a><br/>Format: Electronic Resources<br/>Exclusive product offering : creating something just for youent://SD_ILS/0/SD_ILS:22900282024-06-20T22:00:40Z2024-06-20T22:00:40Zby Cesvet, Bertrand, 1964-<br/><a href="https://learning.oreilly.com/library/view/~/9780132479899/?ar">https://learning.oreilly.com/library/view/~/9780132479899/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780132479899/?ar">https://go.oreilly.com/library-access/library/view/-/9780132479899/?ar</a><br/>Format: Electronic Resources<br/>Now, build a great business! : 7 ways to maximize your profits in any marketent://SD_ILS/0/SD_ILS:22901662024-06-20T22:00:40Z2024-06-20T22:00:40Zby Thompson, Mark, author.<br/><a href="https://learning.oreilly.com/library/view/~/9780814416976/?ar">https://learning.oreilly.com/library/view/~/9780814416976/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780814416976">https://learning.oreilly.com/library/view/~/9780814416976</a><br/>Format: Electronic Resources<br/>Powerful social media, branding, PR practices.ent://SD_ILS/0/SD_ILS:22899332024-06-20T22:00:40Z2024-06-20T22:00:40Z<a href="https://go.oreilly.com/library-access/library/view/-/9780132489522/?ar">https://go.oreilly.com/library-access/library/view/-/9780132489522/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780132489522/?ar">https://learning.oreilly.com/library/view/~/9780132489522/?ar</a><br/>Format: Electronic Resources<br/>Data mining techniques : for marketing, sales, and customer relationship managementent://SD_ILS/0/SD_ILS:22914822024-06-20T22:00:40Z2024-06-20T22:00:40Zby Linoff, Gordon.<br/><a href="https://learning.oreilly.com/library/view/~/9780470650936">https://learning.oreilly.com/library/view/~/9780470650936</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9780470650936/?ar">https://go.oreilly.com/library-access/library/view/-/9780470650936/?ar</a><br/>Format: Electronic Resources<br/>Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail successent://SD_ILS/0/SD_ILS:22916232024-06-20T22:00:40Z2024-06-20T22:00:40Zby DeHerder, Richard Guy, 1953-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780132485364/?ar">https://go.oreilly.com/library-access/library/view/-/9780132485364/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780132485364/?ar">https://learning.oreilly.com/library/view/~/9780132485364/?ar</a><br/>Format: Electronic Resources<br/>Ubiquitous computing for business : find new markets, create better businesses, and reach customers around the world 24-7-365ent://SD_ILS/0/SD_ILS:22918282024-06-20T22:00:40Z2024-06-20T22:00:40Zby Begole, James, 1963-<br/><a href="https://learning.oreilly.com/library/view/~/9780132563406/?ar">https://learning.oreilly.com/library/view/~/9780132563406/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780132563406/?ar">https://go.oreilly.com/library-access/library/view/-/9780132563406/?ar</a><br/>Format: Electronic Resources<br/>Strategies for Success in Retail.ent://SD_ILS/0/SD_ILS:22914862024-06-20T22:00:40Z2024-06-20T22:00:40Zby Z. John Zhang.<br/><a href="https://learning.oreilly.com/library/view/~/9780132696500/?ar">https://learning.oreilly.com/library/view/~/9780132696500/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780132696500/?ar">https://go.oreilly.com/library-access/library/view/-/9780132696500/?ar</a><br/>Format: Electronic Resources<br/>Ubiquitous computing for business innovationent://SD_ILS/0/SD_ILS:22914232024-06-20T22:00:40Z2024-06-20T22:00:40Zby Begole, James, 1963-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780132724678/?ar">https://go.oreilly.com/library-access/library/view/-/9780132724678/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780132724678/?ar">https://learning.oreilly.com/library/view/~/9780132724678/?ar</a><br/>Format: Electronic Resources<br/>Launch : how to quickly propel your business beyond the competitionent://SD_ILS/0/SD_ILS:22922682024-06-20T22:00:40Z2024-06-20T22:00:40Zby Stelzner, Michael A.<br/><a href="https://learning.oreilly.com/library/view/~/9781118102787">https://learning.oreilly.com/library/view/~/9781118102787</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9781118102787/?ar">https://go.oreilly.com/library-access/library/view/-/9781118102787/?ar</a><br/>Format: Electronic Resources<br/>Recommended : how to sell through networking and referralsent://SD_ILS/0/SD_ILS:22944132024-06-20T22:00:40Z2024-06-20T22:00:40Zby Lopata, Andy.<br/><a href="https://learning.oreilly.com/library/view/~/9780273757962">https://learning.oreilly.com/library/view/~/9780273757962</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9780273757962/?ar">https://go.oreilly.com/library-access/library/view/-/9780273757962/?ar</a><br/>Format: Electronic Resources<br/>Marketing strategy from the masters : collections.ent://SD_ILS/0/SD_ILS:22907972024-06-20T22:00:40Z2024-06-20T22:00:40Z<a href="https://go.oreilly.com/library-access/library/view/-/9780132617642/?ar">https://go.oreilly.com/library-access/library/view/-/9780132617642/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780132617642/?ar">https://learning.oreilly.com/library/view/~/9780132617642/?ar</a><br/>Format: Electronic Resources<br/>Le marketing des émotionsent://SD_ILS/0/SD_ILS:23210322024-06-20T22:00:40Z2024-06-20T22:00:40Zby Chétochine, Georges, author.<br/><a href="https://learning.oreilly.com/library/view/~/9782212155471">https://learning.oreilly.com/library/view/~/9782212155471</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9782212155471/?ar">https://go.oreilly.com/library-access/library/view/-/9782212155471/?ar</a><br/>Format: Electronic Resources<br/>Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouthent://SD_ILS/0/SD_ILS:23253872024-06-20T22:00:40Z2024-06-20T22:00:40Zby Silverman, George, 1942-<br/><a href="https://learning.oreilly.com/library/view/~/9780814416686">https://learning.oreilly.com/library/view/~/9780814416686</a>
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<a href="https://learning.oreilly.com/library/view/~/9780814416686/?ar">https://learning.oreilly.com/library/view/~/9780814416686/?ar</a><br/>Format: Electronic Resources<br/>Places : identity, image and reputationent://SD_ILS/0/SD_ILS:21064892024-06-20T22:00:40Z2024-06-20T22:00:40Zby Anholt, Simon.<br/><a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=303627">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=303627</a><br/>Format: Electronic Resources<br/>Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effective resultsent://SD_ILS/0/SD_ILS:20504962024-06-20T22:00:40Z2024-06-20T22:00:40Zby Mizrahi, Janet.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=876591">Click to View</a><br/>Format: Electronic Resources<br/>Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in historyent://SD_ILS/0/SD_ILS:22896842024-06-20T22:00:40Z2024-06-20T22:00:40Zby Scott, David Meerman.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780470900529/?ar">https://go.oreilly.com/library-access/library/view/-/9780470900529/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780470900529">https://learning.oreilly.com/library/view/~/9780470900529</a><br/>Format: Electronic Resources<br/>Pricing for profit : how to command higher prices for your products and servicesent://SD_ILS/0/SD_ILS:22872082024-06-20T22:00:40Z2024-06-20T22:00:40Zby Furtwengler, Dale.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780814415177/?ar">https://go.oreilly.com/library-access/library/view/-/9780814415177/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780814415177/?ar">https://learning.oreilly.com/library/view/~/9780814415177/?ar</a><br/>Format: Electronic Resources<br/>Layered retail merchandizing : strategies to capture all customer behaviorsent://SD_ILS/0/SD_ILS:22898722024-06-20T22:00:40Z2024-06-20T22:00:40Zby Sorensen, Herb, 1944-<br/><a href="https://learning.oreilly.com/library/view/~/9780132489249/?ar">https://learning.oreilly.com/library/view/~/9780132489249/?ar</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9780470614181/?ar">https://go.oreilly.com/library-access/library/view/-/9780470614181/?ar</a><br/>Format: Electronic Resources<br/>Repositioning : marketing in an era of competition, change, and crisisent://SD_ILS/0/SD_ILS:23112252024-06-20T22:00:40Z2024-06-20T22:00:40Zby Trout, Jack, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780071637107/?ar">https://go.oreilly.com/library-access/library/view/-/9780071637107/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780071637107/?ar">https://learning.oreilly.com/library/view/~/9780071637107/?ar</a><br/>Format: Electronic Resources<br/>Pazarlamanın aşikar olan sırları : karmaşa hastalığına tutulmuş pazarlamaya tek dozda tedavient://SD_ILS/0/SD_ILS:22623952024-06-20T22:00:40Z2024-06-20T22:00:40Zby Trout, Jack, author<br/>Format: Books<br/>Kundenkenntnis im Handel - Ausprägungen, Herkunft und Wirkungenent://SD_ILS/0/SD_ILS:21758442024-06-20T22:00:40Z2024-06-20T22:00:40Zby Silberer, Günter,<br/><a href="https://library.oapen.org/bitstream/20.500.12657/32602/1/610248.pdf">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/38430">DOAB: description of the publication</a><br/>Format: Books<br/>Convergence marketing : combining brand and direct for unprecedented profitsent://SD_ILS/0/SD_ILS:22872692024-06-20T22:00:40Z2024-06-20T22:00:40Zby Rosen, Richard G.<br/><a href="https://learning.oreilly.com/library/view/~/9780470522394">https://learning.oreilly.com/library/view/~/9780470522394</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9780470522394/?ar">https://go.oreilly.com/library-access/library/view/-/9780470522394/?ar</a><br/>Format: Electronic Resources<br/>Inside the mind of the shopper : the science of retailingent://SD_ILS/0/SD_ILS:22867332024-06-20T22:00:40Z2024-06-20T22:00:40Zby Sorensen, Herb, 1944-<br/><a href="https://learning.oreilly.com/library/view/~/9780131366138/?ar">https://learning.oreilly.com/library/view/~/9780131366138/?ar</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9780470410974/?ar">https://go.oreilly.com/library-access/library/view/-/9780470410974/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780470410974">https://learning.oreilly.com/library/view/~/9780470410974</a><br/>Format: Electronic Resources<br/>The new language of marketing 2.0 : how to use ANGELS to energize your marketent://SD_ILS/0/SD_ILS:22854362024-06-20T22:00:40Z2024-06-20T22:00:40Zby Carter, Sandy, 1963-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780137010325/?ar">https://go.oreilly.com/library-access/library/view/-/9780137010325/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780137010325">https://learning.oreilly.com/library/view/~/9780137010325</a><br/>Format: Electronic Resources<br/>The product manager's desk referenceent://SD_ILS/0/SD_ILS:22869732024-06-20T22:00:40Z2024-06-20T22:00:40Zby Haines, Steven.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780071591348/?ar">https://go.oreilly.com/library-access/library/view/-/9780071591348/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780071591348/?ar">https://learning.oreilly.com/library/view/~/9780071591348/?ar</a><br/>Format: Electronic Resources<br/>Expert podcasting practices for dummiesent://SD_ILS/0/SD_ILS:22848822024-06-20T22:00:40Z2024-06-20T22:00:40Zby Morris, Tee, 1968-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780470149263/?ar">https://go.oreilly.com/library-access/library/view/-/9780470149263/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780470149263/?ar">https://learning.oreilly.com/library/view/~/9780470149263/?ar</a><br/>Format: Electronic Resources<br/>Relationship marketing : creating stakeholder valueent://SD_ILS/0/SD_ILS:23002962024-06-20T22:00:40Z2024-06-20T22:00:40Zby Christopher, Martin.<br/><a href="https://learning.oreilly.com/library/view/~/9780750648394/?ar">https://learning.oreilly.com/library/view/~/9780750648394/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780750648394/?ar">https://go.oreilly.com/library-access/library/view/-/9780750648394/?ar</a><br/>Format: Electronic Resources<br/>Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcastent://SD_ILS/0/SD_ILS:22839172024-06-20T22:00:40Z2024-06-20T22:00:40Zby Geoghegan, Michael W. (Michael Woodland), 1968-<br/><a href="https://learning.oreilly.com/library/view/~/9780240809670/?ar">https://learning.oreilly.com/library/view/~/9780240809670/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780470512401">https://learning.oreilly.com/library/view/~/9780470512401</a><br/>Format: Electronic Resources<br/>Social media marketing : an hour a dayent://SD_ILS/0/SD_ILS:22856552024-06-20T22:00:40Z2024-06-20T22:00:40Zby Evans, Dave.<br/><a href="https://learning.oreilly.com/library/view/~/9780470344026/?ar">https://learning.oreilly.com/library/view/~/9780470344026/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780470344026/?ar">https://go.oreilly.com/library-access/library/view/-/9780470344026/?ar</a><br/>Format: Electronic Resources<br/>What's your story? : storytelling to move markets, audiences, people, and brandsent://SD_ILS/0/SD_ILS:22836782024-06-20T22:00:40Z2024-06-20T22:00:40Zby Mathews, Ryan.<br/><a href="https://learning.oreilly.com/library/view/~/9780132277426/?ar">https://learning.oreilly.com/library/view/~/9780132277426/?ar</a>
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<a href="https://directory.doabooks.org/handle/20.500.12854/52799">DOAB: description of the publication</a><br/>Format: Books<br/>Write a business plan ... in no timeent://SD_ILS/0/SD_ILS:22844592024-06-20T22:00:40Z2024-06-20T22:00:40Zby Fiore, Frank, 1946-<br/><a href="https://go.oreilly.com/library-access/library/view/-/0789733722/?ar">https://go.oreilly.com/library-access/library/view/-/0789733722/?ar</a>
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<a href="https://directory.doabooks.org/handle/20.500.12854/44495">DOAB: description of the publication</a><br/>Format: Books<br/>Marketing : the one-semester introductionent://SD_ILS/0/SD_ILS:22837192024-06-20T22:00:40Z2024-06-20T22:00:40Zby Lancaster, Geoffrey, 1938-<br/><a href="https://learning.oreilly.com/library/view/~/9780750643818/?ar">https://learning.oreilly.com/library/view/~/9780750643818/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780768683592/?ar">https://learning.oreilly.com/library/view/~/9780768683592/?ar</a><br/>Format: Electronic Resources<br/>Reklam, halkla ilişkiler ve ötesi / [yazarlar] Emre Becer, Feridun Hürel, Yiğit Şardan, Haluk Mesci, Faruk Atasoy, Ersin Salman, Hulki Aktunç, Tunç Tayanç, Vural Çakır, Nick Cohen, Galip E. Uzun, Robert L. Woodrum, A. Sami Palta, Saymur Luft, İzzet Bozkurt, Roland T. Rust, Richard W. Oliver, Kağan İşmen, Salim Kadıbeşegil, Vedat Çakmak, Sait Aytemur, Güven Borça, Emet Gürel, Müjde Ker.ent://SD_ILS/0/SD_ILS:23428342024-06-20T22:00:40Z2024-06-20T22:00:40Zby Becer, Emre, author<br/>Format: Books<br/>Effective marketing : creating and keeping customersent://SD_ILS/0/SD_ILS:76012024-06-20T22:00:40Z2024-06-20T22:00:40Zby Zikmund, William G., author.<br/>Format: Books<br/>Marketing : creating value for customersent://SD_ILS/0/SD_ILS:67992024-06-20T22:00:40Z2024-06-20T22:00:40Zby Churchill, Gilbert A.<br/>Format: Books<br/>Marketingent://SD_ILS/0/SD_ILS:84352024-06-20T22:00:40Z2024-06-20T22:00:40Zby Lamb, Charles W., author.<br/>Format: Books<br/>Marketingent://SD_ILS/0/SD_ILS:73872024-06-20T22:00:40Z2024-06-20T22:00:40Zby Berkowitz, Eric N.<br/>Format: Books<br/>Contemporary marketingent://SD_ILS/0/SD_ILS:77022024-06-20T22:00:40Z2024-06-20T22:00:40Zby Boone, Louis E., author<br/>Format: Books<br/>Marketing im Handwerkent://SD_ILS/0/SD_ILS:21952802024-06-20T22:00:40Z2024-06-20T22:00:40Zby Zimmermann, Thomas<br/><a href="https://elibrary.duncker-humblot.com/publikation/b/id/48277/">DOAB: download the publication</a>
<a href="https://directory.doabooks.org/handle/20.500.12854/52801">DOAB: description of the publication</a><br/>Format: Books<br/>Cases and readings in marketingent://SD_ILS/0/SD_ILS:73732024-06-20T22:00:40Z2024-06-20T22:00:40Zby Buskirk, Richard Hobart, 1927- author<br/>Format: Books<br/>Marketing: principles and methodsent://SD_ILS/0/SD_ILS:77552024-06-20T22:00:40Z2024-06-20T22:00:40Zby Phillips, Charles F. (Charles Franklin), 1910-1998, author<br/>Format: Books<br/>Development of marketing theory.ent://SD_ILS/0/SD_ILS:66162024-06-20T22:00:40Z2024-06-20T22:00:40Zby Schwartz, George.<br/>Format: Books<br/>