Search Results for - Narrowed by: Product management.SirsiDynix Enterprisehttps://catalog.iyte.edu.tr/client/en_US/default/default/qf$003dSUBJECT$002509Subject$002509Product$002bmanagement.$002509Product$002bmanagement.$0026ps$003d300$0026isd$003dtrue?2024-09-21T21:13:20ZMake your brand matter : experience-driven solutions to capture customers and keep them loyalent://SD_ILS/0/SD_ILS:23334872024-09-21T21:13:20Z2024-09-21T21:13:20Zby Soechtig, Steven G., author.<br/><a href="https://learning.oreilly.com/library/view/~/9781119860341">https://learning.oreilly.com/library/view/~/9781119860341</a>
<a href="https://learning.oreilly.com/library/view/~/9781119860341/?ar">https://learning.oreilly.com/library/view/~/9781119860341/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781119860341/?ar">https://go.oreilly.com/library-access/library/view/-/9781119860341/?ar</a><br/>Format: Electronic Resources<br/>The innovation mindset : eight essential steps to transform any industryent://SD_ILS/0/SD_ILS:23343972024-09-21T21:13:20Z2024-09-21T21:13:20Zby Marchand, Lorraine Hudson, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781663719911">https://learning.oreilly.com/library/view/~/9781663719911</a>
<a href="https://learning.oreilly.com/library/view/~/9781663719911/?ar">https://learning.oreilly.com/library/view/~/9781663719911/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781663719911/?ar">https://go.oreilly.com/library-access/library/view/-/9781663719911/?ar</a><br/>Format: Sound recording<br/>Product Management in Practice.ent://SD_ILS/0/SD_ILS:23331602024-09-21T21:13:20Z2024-09-21T21:13:20Zby LeMay, Matthew, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781098119720/?ar">https://go.oreilly.com/library-access/library/view/-/9781098119720/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781098119720">https://learning.oreilly.com/library/view/~/9781098119720</a>
<a href="https://learning.oreilly.com/library/view/~/9781098119720/?ar">https://learning.oreilly.com/library/view/~/9781098119720/?ar</a><br/>Format: Electronic Resources<br/>Lean UX : mit agilen Teams erfolgreiche Produkte designenent://SD_ILS/0/SD_ILS:23340182024-09-21T21:13:20Z2024-09-21T21:13:20Zby Gothelf, Jeff, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781098141462/?ar">https://learning.oreilly.com/library/view/~/9781098141462/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781098141462/?ar">https://go.oreilly.com/library-access/library/view/-/9781098141462/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781098141462">https://learning.oreilly.com/library/view/~/9781098141462</a><br/>Format: Electronic Resources<br/>Product development : an engineer's guide to business considerations, real-world product testing, and launchent://SD_ILS/0/SD_ILS:23320512024-09-21T21:13:20Z2024-09-21T21:13:20Zby Tennant, David V., author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781119780137/?ar">https://go.oreilly.com/library-access/library/view/-/9781119780137/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781119780137/?ar">https://learning.oreilly.com/library/view/~/9781119780137/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781119780137">https://learning.oreilly.com/library/view/~/9781119780137</a><br/>Format: Electronic Resources<br/>Product ownership meistern : Produkte erfolgreich entwickelnent://SD_ILS/0/SD_ILS:23347772024-09-21T21:13:20Z2024-09-21T21:13:20Zby Düsterbeck, Frank, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781098156732/?ar">https://go.oreilly.com/library-access/library/view/-/9781098156732/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781098156732">https://learning.oreilly.com/library/view/~/9781098156732</a>
<a href="https://learning.oreilly.com/library/view/~/9781098156732/?ar">https://learning.oreilly.com/library/view/~/9781098156732/?ar</a><br/>Format: Electronic Resources<br/>The IoT product manager : a handbook for engineers, data analysts, and other IT professionalsent://SD_ILS/0/SD_ILS:23348042024-09-21T21:13:20Z2024-09-21T21:13:20Zby Nidagundi, Padmaraj.<br/><a href="https://learning.oreilly.com/library/view/~/9781484286319/?ar">https://learning.oreilly.com/library/view/~/9781484286319/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781484286319">https://learning.oreilly.com/library/view/~/9781484286319</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781484286319/?ar">https://go.oreilly.com/library-access/library/view/-/9781484286319/?ar</a><br/>Format: Electronic Resources<br/>Adopting the innovator's mindset : too many innovations fail because they're solutions looking for problems, not the result of a disciplined processent://SD_ILS/0/SD_ILS:23348752024-09-21T21:13:20Z2024-09-21T21:13:20Zby Marchand, Lorraine Hudson, author.<br/><a href="https://learning.oreilly.com/library/view/~/53863MIT64207">https://learning.oreilly.com/library/view/~/53863MIT64207</a>
<a href="https://learning.oreilly.com/library/view/~/53863MIT64207/?ar">https://learning.oreilly.com/library/view/~/53863MIT64207/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/53863MIT64207/?ar">https://go.oreilly.com/library-access/library/view/-/53863MIT64207/?ar</a><br/>Format: Electronic Resources<br/>Product-led growth companies find a new way to serve customers : companies from Zoom to Slack lean on the product itself to find customers, convert them to paying, and drive rapid expansion, without adding customer-facing staff.ent://SD_ILS/0/SD_ILS:23348762024-09-21T21:13:20Z2024-09-21T21:13:20Zby Libert, Barry, author.<br/><a href="https://learning.oreilly.com/library/view/~/53863MIT64134">https://learning.oreilly.com/library/view/~/53863MIT64134</a>
<a href="https://learning.oreilly.com/library/view/~/53863MIT64134/?ar">https://learning.oreilly.com/library/view/~/53863MIT64134/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/53863MIT64134/?ar">https://go.oreilly.com/library-access/library/view/-/53863MIT64134/?ar</a><br/>Format: Electronic Resources<br/>Innovation and new product planningent://SD_ILS/0/SD_ILS:23257762024-09-21T21:13:20Z2024-09-21T21:13:20Zby Kahn, Kenneth B., author.<br/><a href="https://learning.oreilly.com/library/view/~/9781000327328/?ar">https://learning.oreilly.com/library/view/~/9781000327328/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781000327328/?ar">https://go.oreilly.com/library-access/library/view/-/9781000327328/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781000327328">https://learning.oreilly.com/library/view/~/9781000327328</a><br/>Format: Electronic Resources<br/>EMPOWEREDent://SD_ILS/0/SD_ILS:23270642024-09-21T21:13:20Z2024-09-21T21:13:20Zby CAGAN, MARTY.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781119691297/?ar">https://go.oreilly.com/library-access/library/view/-/9781119691297/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781119691297/?ar">https://learning.oreilly.com/library/view/~/9781119691297/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781119691297">https://learning.oreilly.com/library/view/~/9781119691297</a><br/>Format: Electronic Resources<br/>Effective Platform Product Managementent://SD_ILS/0/SD_ILS:23309532024-09-21T21:13:20Z2024-09-21T21:13:20Zby Memon, Tabassum, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781801811354/?ar">https://learning.oreilly.com/library/view/~/9781801811354/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781801811354">https://learning.oreilly.com/library/view/~/9781801811354</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781801811354/?ar">https://go.oreilly.com/library-access/library/view/-/9781801811354/?ar</a><br/>Format: Electronic Resources<br/>Leadership im Produktmanagement Wie Sie Stakeholder und Entwicklungsteams effektiv führen.ent://SD_ILS/0/SD_ILS:23308652024-09-21T21:13:20Z2024-09-21T21:13:20Zby Pichler, Roman.<br/><a href="https://learning.oreilly.com/library/view/~/9781098130107/?ar">https://learning.oreilly.com/library/view/~/9781098130107/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781098130107/?ar">https://go.oreilly.com/library-access/library/view/-/9781098130107/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781098130107">https://learning.oreilly.com/library/view/~/9781098130107</a><br/>Format: Electronic Resources<br/>Strategic brand management and development : creating and marketing successful brandsent://SD_ILS/0/SD_ILS:23566062024-09-21T21:13:20Z2024-09-21T21:13:20Zby Lalaounis, Sotiris T., 1980- author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=6419797">Click to View</a><br/>Format: Electronic Resources<br/>Competing with unicorns : how the world's best companies ship software and work differentlyent://SD_ILS/0/SD_ILS:23258572024-09-21T21:13:20Z2024-09-21T21:13:20Zby Rasmusson, Jonathan, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781680507669/?ar">https://learning.oreilly.com/library/view/~/9781680507669/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781680507669/?ar">https://go.oreilly.com/library-access/library/view/-/9781680507669/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781680507669">https://learning.oreilly.com/library/view/~/9781680507669</a><br/>Format: Electronic Resources<br/>Mastering professional scrum : a practitioner's guide to overcoming challenges and maximizing the benefits of agilityent://SD_ILS/0/SD_ILS:23222232024-09-21T21:13:20Z2024-09-21T21:13:20Zby Ockerman, Stephanie, author.<br/><a href="https://learning.oreilly.com/library/view/~/9780134841632/?ar">https://learning.oreilly.com/library/view/~/9780134841632/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780134841632/?ar">https://go.oreilly.com/library-access/library/view/-/9780134841632/?ar</a><br/>Format: Electronic Resources<br/>The influential product manager : how to lead and launch successful technology productsent://SD_ILS/0/SD_ILS:23230852024-09-21T21:13:20Z2024-09-21T21:13:20Zby Sandy, Ken, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781523087488/?ar">https://go.oreilly.com/library-access/library/view/-/9781523087488/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781523087488/?ar">https://learning.oreilly.com/library/view/~/9781523087488/?ar</a><br/>Format: Electronic Resources<br/>Why smart companies are giving customers more data : companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitabilityent://SD_ILS/0/SD_ILS:23259112024-09-21T21:13:20Z2024-09-21T21:13:20Zby Wixom, Barbara Haley, 1969- author.<br/><a href="https://learning.oreilly.com/library/view/~/53863MIT61425">https://learning.oreilly.com/library/view/~/53863MIT61425</a>
<a href="https://go.oreilly.com/library-access/library/view/-/53863MIT61425/?ar">https://go.oreilly.com/library-access/library/view/-/53863MIT61425/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/53863MIT61425/?ar">https://learning.oreilly.com/library/view/~/53863MIT61425/?ar</a><br/>Format: Electronic Resources<br/>Proactive risk management : [controlling uncertainty in product development]ent://SD_ILS/0/SD_ILS:23263262024-09-21T21:13:20Z2024-09-21T21:13:20Zby Smith, Preston G., 1941-<br/><a href="https://learning.oreilly.com/library/view/~/9781000285659/?ar">https://learning.oreilly.com/library/view/~/9781000285659/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781000285659">https://learning.oreilly.com/library/view/~/9781000285659</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781000285659/?ar">https://go.oreilly.com/library-access/library/view/-/9781000285659/?ar</a><br/>Format: Electronic Resources<br/>Raus aus der Feature-Falle : wie effektives Produktmanagement echten Mehrwert schafftent://SD_ILS/0/SD_ILS:23248082024-09-21T21:13:20Z2024-09-21T21:13:20Zby Perri, Melissa, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781098124113/?ar">https://learning.oreilly.com/library/view/~/9781098124113/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781098124113/?ar">https://go.oreilly.com/library-access/library/view/-/9781098124113/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781098124113">https://learning.oreilly.com/library/view/~/9781098124113</a><br/>Format: Electronic Resources<br/>Purodakuto manejimento : birudo torappu o sake kokyaku ni kachi o todokeruent://SD_ILS/0/SD_ILS:23326582024-09-21T21:13:20Z2024-09-21T21:13:20Zby Perri, Melissa, author.<br/><a href="https://learning.oreilly.com/library/view/~/9784873119250">https://learning.oreilly.com/library/view/~/9784873119250</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9784873119250/?ar">https://go.oreilly.com/library-access/library/view/-/9784873119250/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9784873119250/?ar">https://learning.oreilly.com/library/view/~/9784873119250/?ar</a><br/>Format: Electronic Resources<br/>Strategic Brand Management and Developmentent://SD_ILS/0/SD_ILS:23307832024-09-21T21:13:20Z2024-09-21T21:13:20Zby Lalaounis, Sotiris, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781000298185">https://learning.oreilly.com/library/view/~/9781000298185</a>
<a href="https://learning.oreilly.com/library/view/~/9781000298185/?ar">https://learning.oreilly.com/library/view/~/9781000298185/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781000298185/?ar">https://go.oreilly.com/library-access/library/view/-/9781000298185/?ar</a><br/>Format: Electronic Resources<br/>Product managementent://SD_ILS/0/SD_ILS:23215172024-09-21T21:13:20Z2024-09-21T21:13:20Zby LeMay, Matt, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781492036159">https://learning.oreilly.com/library/view/~/9781492036159</a>
<a href="https://learning.oreilly.com/library/view/~/9781492036159/?ar">https://learning.oreilly.com/library/view/~/9781492036159/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781492036159/?ar">https://go.oreilly.com/library-access/library/view/-/9781492036159/?ar</a><br/>Format: Electronic Resources<br/>Das Design Sprint Handbuch : Ihr Wegbegleiter durch die Produktentwicklungent://SD_ILS/0/SD_ILS:23214262024-09-21T21:13:20Z2024-09-21T21:13:20Zby Rüping, Andreas, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781098122935">https://learning.oreilly.com/library/view/~/9781098122935</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781098122935/?ar">https://go.oreilly.com/library-access/library/view/-/9781098122935/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781098122935/?ar">https://learning.oreilly.com/library/view/~/9781098122935/?ar</a><br/>Format: Electronic Resources<br/>Product management for dummiesent://SD_ILS/0/SD_ILS:23213182024-09-21T21:13:20Z2024-09-21T21:13:20Zby Lawley, Brian, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781515936787/?ar">https://go.oreilly.com/library-access/library/view/-/9781515936787/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781515936787/?ar">https://learning.oreilly.com/library/view/~/9781515936787/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781515936787">https://learning.oreilly.com/library/view/~/9781515936787</a><br/>Format: Sound recording<br/>The product manager's survival guide : everything you need to know to succeed as a product managerent://SD_ILS/0/SD_ILS:23208202024-09-21T21:13:20Z2024-09-21T21:13:20Zby Haines, Steven, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781260135244/?ar">https://go.oreilly.com/library-access/library/view/-/9781260135244/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781260135244/?ar">https://learning.oreilly.com/library/view/~/9781260135244/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781260135244">https://learning.oreilly.com/library/view/~/9781260135244</a><br/>Format: Electronic Resources<br/>Friction : passion brands in the age of disruptionent://SD_ILS/0/SD_ILS:23215312024-09-21T21:13:20Z2024-09-21T21:13:20Zby Rosenblum, Jeff, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781515930716/?ar">https://go.oreilly.com/library-access/library/view/-/9781515930716/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781515930716/?ar">https://learning.oreilly.com/library/view/~/9781515930716/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781515930716">https://learning.oreilly.com/library/view/~/9781515930716</a><br/>Format: Sound recording<br/>Brandingent://SD_ILS/0/SD_ILS:23328092024-09-21T21:13:20Z2024-09-21T21:13:20Zby Chiaravalle, Bill, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781618036803/?ar">https://go.oreilly.com/library-access/library/view/-/9781618036803/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781618036803">https://learning.oreilly.com/library/view/~/9781618036803</a>
<a href="https://learning.oreilly.com/library/view/~/9781618036803/?ar">https://learning.oreilly.com/library/view/~/9781618036803/?ar</a><br/>Format: Sound recording<br/>Executive briefing : managing AI productsent://SD_ILS/0/SD_ILS:23251762024-09-21T21:13:20Z2024-09-21T21:13:20Zby Bhaowal, Mayukh, on-screen presenter.<br/><a href="https://learning.oreilly.com/videos/~/0636920371298">https://learning.oreilly.com/videos/~/0636920371298</a>
<a href="https://learning.oreilly.com/videos/~/0636920371298/?ar">https://learning.oreilly.com/videos/~/0636920371298/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/0636920371298/?ar">https://go.oreilly.com/library-access/library/view/-/0636920371298/?ar</a><br/>Format: Electronic Resources<br/>Journal of product & brand management. Volume 27, Number 1, Corporate brandingent://SD_ILS/0/SD_ILS:21563842024-09-21T21:13:20Z2024-09-21T21:13:20Zby Balmer, John, editor.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=5351423">Click to View</a><br/>Format: Electronic Resources<br/>Getting to market with your MVP : how to achieve small business and entrepreneur successent://SD_ILS/0/SD_ILS:22153402024-09-21T21:13:20Z2024-09-21T21:13:20Zby Baker, J. C., author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=5530966">Click to View</a><br/>Format: Electronic Resources<br/>Building products for the enterprise : product management in enterprise softwareent://SD_ILS/0/SD_ILS:23158682024-09-21T21:13:20Z2024-09-21T21:13:20Zby Reeves, Blair, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781492024774">https://learning.oreilly.com/library/view/~/9781492024774</a>
<a href="https://learning.oreilly.com/library/view/~/9781492024774/?ar">https://learning.oreilly.com/library/view/~/9781492024774/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781492024774/?ar">https://go.oreilly.com/library-access/library/view/-/9781492024774/?ar</a><br/>Format: Electronic Resources<br/>Product manager vs. project manager : what's the difference and which one do I need?ent://SD_ILS/0/SD_ILS:23158432024-09-21T21:13:20Z2024-09-21T21:13:20Zby McCarthy, Bruce, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781492034452/?ar">https://go.oreilly.com/library-access/library/view/-/9781492034452/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781492034452/?ar">https://learning.oreilly.com/library/view/~/9781492034452/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781492034452">https://learning.oreilly.com/library/view/~/9781492034452</a><br/>Format: Electronic Resources<br/>Great customer experience starts with product management.ent://SD_ILS/0/SD_ILS:23156932024-09-21T21:13:20Z2024-09-21T21:13:20Zby LeMay, Matthew, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781492036128">https://learning.oreilly.com/library/view/~/9781492036128</a>
<a href="https://learning.oreilly.com/library/view/~/9781492036128/?ar">https://learning.oreilly.com/library/view/~/9781492036128/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781492036128/?ar">https://go.oreilly.com/library-access/library/view/-/9781492036128/?ar</a><br/>Format: Electronic Resources<br/>Lean product management : successful products from fuzzy business ideasent://SD_ILS/0/SD_ILS:23168352024-09-21T21:13:20Z2024-09-21T21:13:20Zby Nandakumar, Mangalam, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781788831178/?ar">https://go.oreilly.com/library-access/library/view/-/9781788831178/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781788831178/?ar">https://learning.oreilly.com/library/view/~/9781788831178/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781788831178">https://learning.oreilly.com/library/view/~/9781788831178</a><br/>Format: Electronic Resources<br/>Product leadership : Wie Top-Produktmanager herausragende IT-Prokukte entwickeln und erfolgreiche Teams formenent://SD_ILS/0/SD_ILS:23169612024-09-21T21:13:20Z2024-09-21T21:13:20Zby Banfield, Richard, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781492067986">https://learning.oreilly.com/library/view/~/9781492067986</a>
<a href="https://learning.oreilly.com/library/view/~/9781492067986/?ar">https://learning.oreilly.com/library/view/~/9781492067986/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781492067986/?ar">https://go.oreilly.com/library-access/library/view/-/9781492067986/?ar</a><br/>Format: Electronic Resources<br/>Using events to understand users : analytics for product managersent://SD_ILS/0/SD_ILS:23165892024-09-21T21:13:20Z2024-09-21T21:13:20Zby Edgar, Matthew, on-screen presenter.<br/><a href="https://learning.oreilly.com/videos/~/9781492035466/?ar">https://learning.oreilly.com/videos/~/9781492035466/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781492035466/?ar">https://go.oreilly.com/library-access/library/view/-/9781492035466/?ar</a><br/>Format: Electronic Resources<br/>Using split tests to understand users : analytics for product managersent://SD_ILS/0/SD_ILS:23165912024-09-21T21:13:20Z2024-09-21T21:13:20Zby Edgar, Matthew, on-screen presenter.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781492035480/?ar">https://go.oreilly.com/library-access/library/view/-/9781492035480/?ar</a>
<a href="https://learning.oreilly.com/videos/~/9781492035480/?ar">https://learning.oreilly.com/videos/~/9781492035480/?ar</a><br/>Format: Electronic Resources<br/>Building a culture focused on execution : What are the best ways to make sure that projects and new ideas move forward smoothly and smartly? : tap employees for their best ideas, encourage them to share their concerns, and use strategy loops to incorporate new information and translate it into effective action.ent://SD_ILS/0/SD_ILS:23168012024-09-21T21:13:20Z2024-09-21T21:13:20Z<a href="https://learning.oreilly.com/library/view/~/53863MIT59440/?ar">https://learning.oreilly.com/library/view/~/53863MIT59440/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/53863MIT59440/?ar">https://go.oreilly.com/library-access/library/view/-/53863MIT59440/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/53863MIT59440">https://learning.oreilly.com/library/view/~/53863MIT59440</a><br/>Format: Electronic Resources<br/>Getting smarter about strategy : Good strategic thinking and decision making often require a shift in perspective -- particularly in environments characterized by significant uncertainty and change.ent://SD_ILS/0/SD_ILS:23168032024-09-21T21:13:20Z2024-09-21T21:13:20Z<a href="https://learning.oreilly.com/library/view/~/53863MIT59449">https://learning.oreilly.com/library/view/~/53863MIT59449</a>
<a href="https://learning.oreilly.com/library/view/~/53863MIT59449/?ar">https://learning.oreilly.com/library/view/~/53863MIT59449/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/53863MIT59449/?ar">https://go.oreilly.com/library-access/library/view/-/53863MIT59449/?ar</a><br/>Format: Electronic Resources<br/>Developing and executing your vision : How can leaders instill a sense of purpose into their employees, and work together to build a company vision?ent://SD_ILS/0/SD_ILS:23168072024-09-21T21:13:20Z2024-09-21T21:13:20Z<a href="https://learning.oreilly.com/library/view/~/53863MIT59445/?ar">https://learning.oreilly.com/library/view/~/53863MIT59445/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/53863MIT59445">https://learning.oreilly.com/library/view/~/53863MIT59445</a>
<a href="https://go.oreilly.com/library-access/library/view/-/53863MIT59445/?ar">https://go.oreilly.com/library-access/library/view/-/53863MIT59445/?ar</a><br/>Format: Electronic Resources<br/>The Hybrid Trap : Why Most Efforts to Bridge Old and New Technology Miss the Markent://SD_ILS/0/SD_ILS:23207902024-09-21T21:13:20Z2024-09-21T21:13:20Zby Suarez, Fernando, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/53863MIT59328/?ar">https://go.oreilly.com/library-access/library/view/-/53863MIT59328/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/53863MIT59328/?ar">https://learning.oreilly.com/library/view/~/53863MIT59328/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/53863MIT59328">https://learning.oreilly.com/library/view/~/53863MIT59328</a><br/>Format: Electronic Resources<br/>Product management essentials : tools and techniques for becoming an effective technical product managerent://SD_ILS/0/SD_ILS:23148762024-09-21T21:13:20Z2024-09-21T21:13:20Zby Pranam, Aswin, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781484233030/?ar">https://go.oreilly.com/library-access/library/view/-/9781484233030/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781484233030/?ar">https://learning.oreilly.com/library/view/~/9781484233030/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781484233030">https://learning.oreilly.com/library/view/~/9781484233030</a><br/>Format: Electronic Resources<br/>Using goals to understand users : analytics for product managersent://SD_ILS/0/SD_ILS:23165742024-09-21T21:13:20Z2024-09-21T21:13:20Zby Edgar, Matthew, on-screen presenter.<br/><a href="https://learning.oreilly.com/videos/~/9781492035442/?ar">https://learning.oreilly.com/videos/~/9781492035442/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781492035442/?ar">https://go.oreilly.com/library-access/library/view/-/9781492035442/?ar</a><br/>Format: Electronic Resources<br/>Escaping the build trap : how effective product management creates real valueent://SD_ILS/0/SD_ILS:23177382024-09-21T21:13:20Z2024-09-21T21:13:20Zby Perri, Melissa, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781491973783">https://learning.oreilly.com/library/view/~/9781491973783</a>
<a href="https://learning.oreilly.com/library/view/~/9781491973783/?ar">https://learning.oreilly.com/library/view/~/9781491973783/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781491973783/?ar">https://go.oreilly.com/library-access/library/view/-/9781491973783/?ar</a><br/>Format: Electronic Resources<br/>Product management in practice : a real-world guide to the key connective role of the 21st centuryent://SD_ILS/0/SD_ILS:23147432024-09-21T21:13:20Z2024-09-21T21:13:20Zby LeMay, Matt, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781491982266/?ar">https://learning.oreilly.com/library/view/~/9781491982266/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781491982266/?ar">https://go.oreilly.com/library-access/library/view/-/9781491982266/?ar</a><br/>Format: Electronic Resources<br/>What is product management?ent://SD_ILS/0/SD_ILS:23165012024-09-21T21:13:20Z2024-09-21T21:13:20Zby LeMay, Matt, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781492040965">https://learning.oreilly.com/library/view/~/9781492040965</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781492040965/?ar">https://go.oreilly.com/library-access/library/view/-/9781492040965/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781492040965/?ar">https://learning.oreilly.com/library/view/~/9781492040965/?ar</a><br/>Format: Electronic Resources<br/>The wonderful, horrible truth about Agileent://SD_ILS/0/SD_ILS:23155222024-09-21T21:13:20Z2024-09-21T21:13:20Zby LeMay, Matt, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781492034667/?ar">https://go.oreilly.com/library-access/library/view/-/9781492034667/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781492034667/?ar">https://learning.oreilly.com/library/view/~/9781492034667/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781492034667">https://learning.oreilly.com/library/view/~/9781492034667</a><br/>Format: Electronic Resources<br/>Taste, consumption, and markets : an interdisciplinary volumeent://SD_ILS/0/SD_ILS:23174252024-09-21T21:13:20Z2024-09-21T21:13:20Zby Arsel, Zeynep, editor.<br/><a href="https://learning.oreilly.com/library/view/~/9781351795470">https://learning.oreilly.com/library/view/~/9781351795470</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781351795470/?ar">https://go.oreilly.com/library-access/library/view/-/9781351795470/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781351795470/?ar">https://learning.oreilly.com/library/view/~/9781351795470/?ar</a><br/>Format: Electronic Resources<br/>Introduction to Lean.ent://SD_ILS/0/SD_ILS:23347992024-09-21T21:13:20Z2024-09-21T21:13:20Zby Castellaw, Kylie, presenter.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781492028345/?ar">https://go.oreilly.com/library-access/library/view/-/9781492028345/?ar</a>
<a href="https://learning.oreilly.com/videos/~/9781492028345">https://learning.oreilly.com/videos/~/9781492028345</a>
<a href="https://learning.oreilly.com/videos/~/9781492028345/?ar">https://learning.oreilly.com/videos/~/9781492028345/?ar</a><br/>Format: Video recording<br/>Innovative business management using TRIZent://SD_ILS/0/SD_ILS:22423202024-09-21T21:13:20Z2024-09-21T21:13:20Zby Kaushik, Sunil Kumar V., 1983- author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=6356760">Click to View</a><br/>Format: Electronic Resources<br/>The activation imperative : how to build brands and business by inspiring actionent://SD_ILS/0/SD_ILS:22660022024-09-21T21:13:20Z2024-09-21T21:13:20Zby Rosen, William, 1963- author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=4731332">Click to View</a><br/>Format: Electronic Resources<br/>The Power of Product Recommendation Networksent://SD_ILS/0/SD_ILS:23152902024-09-21T21:13:20Z2024-09-21T21:13:20Zby Kane, Gerald, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/53863MIT59119/?ar">https://go.oreilly.com/library-access/library/view/-/53863MIT59119/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/53863MIT59119">https://learning.oreilly.com/library/view/~/53863MIT59119</a>
<a href="https://learning.oreilly.com/library/view/~/53863MIT59119/?ar">https://learning.oreilly.com/library/view/~/53863MIT59119/?ar</a><br/>Format: Electronic Resources<br/>The New Frontier of Price Optimizationent://SD_ILS/0/SD_ILS:23247332024-09-21T21:13:20Z2024-09-21T21:13:20Zby Simchi-Levi, David, author. (uri) http://id.loc.gov/authorities/names/n96110003 (uri) http://viaf.org/viaf/sourceID/LC%7cn96110003<br/><a href="https://go.oreilly.com/library-access/library/view/-/53863MIT59102/?ar">https://go.oreilly.com/library-access/library/view/-/53863MIT59102/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/53863MIT59102/?ar">https://learning.oreilly.com/library/view/~/53863MIT59102/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/53863MIT59102">https://learning.oreilly.com/library/view/~/53863MIT59102</a><br/>Format: Electronic Resources<br/>Powering content : building a nonstop content marketing machineent://SD_ILS/0/SD_ILS:23134492024-09-21T21:13:20Z2024-09-21T21:13:20Zby Busche, Laura, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781491963739">https://learning.oreilly.com/library/view/~/9781491963739</a>
<a href="https://learning.oreilly.com/library/view/~/9781491963739/?ar">https://learning.oreilly.com/library/view/~/9781491963739/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781491963739/?ar">https://go.oreilly.com/library-access/library/view/-/9781491963739/?ar</a><br/>Format: Electronic Resources<br/>Product management for dummiesent://SD_ILS/0/SD_ILS:23123472024-09-21T21:13:20Z2024-09-21T21:13:20Zby Lawley, Brian, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781119264026/?ar">https://learning.oreilly.com/library/view/~/9781119264026/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781119264026/?ar">https://go.oreilly.com/library-access/library/view/-/9781119264026/?ar</a><br/>Format: Electronic Resources<br/>Product roadmaps relaunched : how to set direction while embracing uncertaintyent://SD_ILS/0/SD_ILS:23145902024-09-21T21:13:20Z2024-09-21T21:13:20Zby Lombardo, C. Todd, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781491971710/?ar">https://go.oreilly.com/library-access/library/view/-/9781491971710/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781491971710/?ar">https://learning.oreilly.com/library/view/~/9781491971710/?ar</a><br/>Format: Electronic Resources<br/>Product management fundamentals : understanding and mastering the core connective skills of product management : Agile, Lean, Scrum, XP--oh my!ent://SD_ILS/0/SD_ILS:23163772024-09-21T21:13:20Z2024-09-21T21:13:20Zby LeMay, Matt, on-screen presenter.<br/><a href="https://learning.oreilly.com/videos/~/9781492034551/?ar">https://learning.oreilly.com/videos/~/9781492034551/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781492034551/?ar">https://go.oreilly.com/library-access/library/view/-/9781492034551/?ar</a><br/>Format: Electronic Resources<br/>Breaking into product management : successfully transitioning into a product role from within or outside an organizationent://SD_ILS/0/SD_ILS:23169212024-09-21T21:13:20Z2024-09-21T21:13:20Zby LeMay, Matt, on-screen presenter.<br/><a href="https://learning.oreilly.com/videos/~/9781491990834/?ar">https://learning.oreilly.com/videos/~/9781491990834/?ar</a>
<a href="https://learning.oreilly.com/videos/~/9781492034292/?ar">https://learning.oreilly.com/videos/~/9781492034292/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781491990834/?ar">https://go.oreilly.com/library-access/library/view/-/9781491990834/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781492034292/?ar">https://go.oreilly.com/library-access/library/view/-/9781492034292/?ar</a><br/>Format: Electronic Resources<br/>The agile marketer : turning customer experience into your competitive advantageent://SD_ILS/0/SD_ILS:20595822024-09-21T21:13:20Z2024-09-21T21:13:20Zby Smart, Roland, 1974- author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=4406557">Click to View</a><br/>Format: Electronic Resources<br/>El ciclo de vida del productoent://SD_ILS/0/SD_ILS:22195322024-09-21T21:13:20Z2024-09-21T21:13:20Zby Makki, Layal, author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=4504795">Click to View</a><br/>Format: Electronic Resources<br/>Project management in product development : leadership skills and management techniques to deliver great productsent://SD_ILS/0/SD_ILS:22091192024-09-21T21:13:20Z2024-09-21T21:13:20Zby Ellis, George, author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=4003784">Click to View</a><br/>Format: Electronic Resources<br/>Brand desire : how to create consumer involvement and inspirationent://SD_ILS/0/SD_ILS:22390782024-09-21T21:13:20Z2024-09-21T21:13:20Zby Ind, Nicholas, author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=4692895">Click to View</a><br/>Format: Electronic Resources<br/>The agile marketer : turning customer experience into your competitive advantageent://SD_ILS/0/SD_ILS:23096772024-09-21T21:13:20Z2024-09-21T21:13:20Zby Smart, Roland, 1974- author.<br/><a href="https://learning.oreilly.com/library/view/~/9781119223009">https://learning.oreilly.com/library/view/~/9781119223009</a>
<a href="https://learning.oreilly.com/library/view/~/9781119223009/?ar">https://learning.oreilly.com/library/view/~/9781119223009/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781119223009/?ar">https://go.oreilly.com/library-access/library/view/-/9781119223009/?ar</a><br/>Format: Electronic Resources<br/>How to design and prototype products that people loveent://SD_ILS/0/SD_ILS:23152252024-09-21T21:13:20Z2024-09-21T21:13:20Zby Hurff, Scott, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781491965368">https://learning.oreilly.com/library/view/~/9781491965368</a>
<a href="https://learning.oreilly.com/library/view/~/9781491965368/?ar">https://learning.oreilly.com/library/view/~/9781491965368/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781491965368/?ar">https://go.oreilly.com/library-access/library/view/-/9781491965368/?ar</a><br/>Format: Electronic Resources<br/>Designing for product strategy : a curated collection of chapters from the O'Reilly Design Libraryent://SD_ILS/0/SD_ILS:23111802024-09-21T21:13:20Z2024-09-21T21:13:20Zby O'Reilly & Associates, editor.<br/><a href="https://learning.oreilly.com/library/view/~/9781491971451/?ar">https://learning.oreilly.com/library/view/~/9781491971451/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781491971451/?ar">https://go.oreilly.com/library-access/library/view/-/9781491971451/?ar</a><br/>Format: Electronic Resources<br/>Rethinking Prestige Branding : Secrets of the Ueber-Brands.ent://SD_ILS/0/SD_ILS:12849562024-09-21T21:13:20Z2024-09-21T21:13:20Zby Schaefer, Wolfgang.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=2054531">Click to View</a><br/>Format: Electronic Resources<br/>Brand Meaning Management.ent://SD_ILS/0/SD_ILS:12851122024-09-21T21:13:20Z2024-09-21T21:13:20Zby Malhotra, Naresh K.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=2054907">Click to View</a><br/>Format: Electronic Resources<br/>Wirtschaftlichkeit für Systemlieferanten im Niedrigpreissegment : Stückzahlspezifische Optimierung von Produktentwicklung und Fertigungent://SD_ILS/0/SD_ILS:21196172024-09-21T21:13:20Z2024-09-21T21:13:20Zby Berginski, Michael, author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=4455695">Click to View</a><br/>Format: Electronic Resources<br/>Product lifecycleent://SD_ILS/0/SD_ILS:21432342024-09-21T21:13:20Z2024-09-21T21:13:20Zby Makki, Layal, author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=4005661">Click to View</a><br/>Format: Electronic Resources<br/>SPIKE your brand ROI : how to maximize reputation and get resultsent://SD_ILS/0/SD_ILS:23060502024-09-21T21:13:20Z2024-09-21T21:13:20Zby Cehrs, Adele, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781118976661">https://learning.oreilly.com/library/view/~/9781118976661</a>
<a href="https://learning.oreilly.com/library/view/~/9781118976661/?ar">https://learning.oreilly.com/library/view/~/9781118976661/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781118976661/?ar">https://go.oreilly.com/library-access/library/view/-/9781118976661/?ar</a><br/>Format: Electronic Resources<br/>75 historias de marketing con moralejaent://SD_ILS/0/SD_ILS:23150472024-09-21T21:13:20Z2024-09-21T21:13:20Zby Lury, Giles, author.<br/><a href="https://learning.oreilly.com/library/view/~/9788483562963/?ar">https://learning.oreilly.com/library/view/~/9788483562963/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9788483562963/?ar">https://go.oreilly.com/library-access/library/view/-/9788483562963/?ar</a><br/>Format: Electronic Resources<br/>Quality Assuranceent://SD_ILS/0/SD_ILS:23206682024-09-21T21:13:20Z2024-09-21T21:13:20Zby Stamatis, D., author.<br/><a href="https://learning.oreilly.com/library/view/~/9781498728706">https://learning.oreilly.com/library/view/~/9781498728706</a>
<a href="https://learning.oreilly.com/library/view/~/9781498728706/?ar">https://learning.oreilly.com/library/view/~/9781498728706/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781498728706/?ar">https://go.oreilly.com/library-access/library/view/-/9781498728706/?ar</a><br/>Format: Electronic Resources<br/>Supply chain management talent development acquire, develop, and advance processesent://SD_ILS/0/SD_ILS:23241432024-09-21T21:13:20Z2024-09-21T21:13:20Zby Council of Supply Chain Management Professionals.<br/><a href="https://learning.oreilly.com/library/view/~/9780134032818/?ar">https://learning.oreilly.com/library/view/~/9780134032818/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780134032818/?ar">https://go.oreilly.com/library-access/library/view/-/9780134032818/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780134032818">https://learning.oreilly.com/library/view/~/9780134032818</a><br/>Format: Electronic Resources<br/>Lean UX mit der Lean-Methode zu besserer User Experienceent://SD_ILS/0/SD_ILS:23083112024-09-21T21:13:20Z2024-09-21T21:13:20Zby Gothelf, Jeff, author.<br/><a href="https://learning.oreilly.com/library/view/~/9783958451599">https://learning.oreilly.com/library/view/~/9783958451599</a>
<a href="https://learning.oreilly.com/library/view/~/9783958451599/?ar">https://learning.oreilly.com/library/view/~/9783958451599/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9783958451599/?ar">https://go.oreilly.com/library-access/library/view/-/9783958451599/?ar</a><br/>Format: Electronic Resources<br/>Mastering the 'name your product category' gameent://SD_ILS/0/SD_ILS:23071592024-09-21T21:13:20Z2024-09-21T21:13:20Zby Suarez, Fernando F., author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/53863MIT56217/?ar">https://go.oreilly.com/library-access/library/view/-/53863MIT56217/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/53863MIT56217/?ar">https://learning.oreilly.com/library/view/~/53863MIT56217/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/53863MIT56217">https://learning.oreilly.com/library/view/~/53863MIT56217</a><br/>Format: Electronic Resources<br/>Prototype to productent://SD_ILS/0/SD_ILS:23080422024-09-21T21:13:20Z2024-09-21T21:13:20Zby Cohen, Alan M., 1962- author.<br/><a href="https://learning.oreilly.com/library/view/~/9781449362959/?ar">https://learning.oreilly.com/library/view/~/9781449362959/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781449362959/?ar">https://go.oreilly.com/library-access/library/view/-/9781449362959/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781449362959">https://learning.oreilly.com/library/view/~/9781449362959</a><br/>Format: Electronic Resources<br/>Branding for dummiesent://SD_ILS/0/SD_ILS:23062872024-09-21T21:13:20Z2024-09-21T21:13:20Zby Chiaravalle, Bill, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781118958094/?ar">https://learning.oreilly.com/library/view/~/9781118958094/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781118958094/?ar">https://go.oreilly.com/library-access/library/view/-/9781118958094/?ar</a><br/>Format: Electronic Resources<br/>Brand building and marketing in key emerging markets : a practitioner's guide to successful brand growth in China, India, Russia and Brazilent://SD_ILS/0/SD_ILS:23452362024-09-21T21:13:20Z2024-09-21T21:13:20Zby Schaffmeister, Niklas, author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=4095844">Click to View</a><br/>Format: Electronic Resources<br/>The Co-Creation Paradigm.ent://SD_ILS/0/SD_ILS:12695442024-09-21T21:13:20Z2024-09-21T21:13:20Zby Ramaswamy, Venkat.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=1656998">Click to View</a><br/>Format: Electronic Resources<br/>Open Innovation : New Product Development Essentials from the PDMA.ent://SD_ILS/0/SD_ILS:12766782024-09-21T21:13:20Z2024-09-21T21:13:20Zby Griffin, Abbie.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=1791960">Click to View</a><br/>Format: Electronic Resources<br/>Brand management and marketing of luxury goodsent://SD_ILS/0/SD_ILS:21424942024-09-21T21:13:20Z2024-09-21T21:13:20Zby Scholz, Lucie, author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=1640313">Click to View</a><br/>Format: Electronic Resources<br/>Agile Produktmanagement mit Scrum : Erfolgreich als Product Owner arbeiten.ent://SD_ILS/0/SD_ILS:23014702024-09-21T21:13:20Z2024-09-21T21:13:20Zby Pichler, Roman.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781492013921/?ar">https://go.oreilly.com/library-access/library/view/-/9781492013921/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781492013921/?ar">https://learning.oreilly.com/library/view/~/9781492013921/?ar</a><br/>Format: Electronic Resources<br/>The product manager's desk referenceent://SD_ILS/0/SD_ILS:23049112024-09-21T21:13:20Z2024-09-21T21:13:20Zby Haines, Steven.<br/><a href="https://learning.oreilly.com/library/view/~/9780071824507/?ar">https://learning.oreilly.com/library/view/~/9780071824507/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780071824507/?ar">https://go.oreilly.com/library-access/library/view/-/9780071824507/?ar</a><br/>Format: Electronic Resources<br/>Open innovation : new product development essentials from the PDMAent://SD_ILS/0/SD_ILS:23042742024-09-21T21:13:20Z2024-09-21T21:13:20Zby Noble, Charles, editor.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781118770856/?ar">https://go.oreilly.com/library-access/library/view/-/9781118770856/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781118770856/?ar">https://learning.oreilly.com/library/view/~/9781118770856/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781118770856">https://learning.oreilly.com/library/view/~/9781118770856</a><br/>Format: Electronic Resources<br/>Leading the Starbucks way : 5 principles for connecting with your customers, your products and your peopleent://SD_ILS/0/SD_ILS:23005742024-09-21T21:13:20Z2024-09-21T21:13:20Zby Michelli, Joseph A., 1960- author.<br/><a href="https://learning.oreilly.com/library/view/~/9780071801256">https://learning.oreilly.com/library/view/~/9780071801256</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780071801256/?ar">https://go.oreilly.com/library-access/library/view/-/9780071801256/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780071801256/?ar">https://learning.oreilly.com/library/view/~/9780071801256/?ar</a><br/>Format: Electronic Resources<br/>How to become innovative : collectionent://SD_ILS/0/SD_ILS:23006582024-09-21T21:13:20Z2024-09-21T21:13:20Zby Davila, Tony. Making innovation work.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780133742664/?ar">https://go.oreilly.com/library-access/library/view/-/9780133742664/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780133742664/?ar">https://learning.oreilly.com/library/view/~/9780133742664/?ar</a><br/>Format: Electronic Resources<br/>Romancing the brand : how brands create strong, intimate relationships with customersent://SD_ILS/0/SD_ILS:23008592024-09-21T21:13:20Z2024-09-21T21:13:20Zby Halloran, Tim, 1969-<br/><a href="https://learning.oreilly.com/library/view/~/9781118828977/?ar">https://learning.oreilly.com/library/view/~/9781118828977/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781118828977/?ar">https://go.oreilly.com/library-access/library/view/-/9781118828977/?ar</a><br/>Format: Electronic Resources<br/>EMC for Product Designersent://SD_ILS/0/SD_ILS:23206542024-09-21T21:13:20Z2024-09-21T21:13:20Zby Williams, Tim, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780750612647/?ar">https://go.oreilly.com/library-access/library/view/-/9780750612647/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780750612647">https://learning.oreilly.com/library/view/~/9780750612647</a>
<a href="https://learning.oreilly.com/library/view/~/9780750612647/?ar">https://learning.oreilly.com/library/view/~/9780750612647/?ar</a><br/>Format: Electronic Resources<br/>Disruption by design : how to create products that disrupt and then dominate marketsent://SD_ILS/0/SD_ILS:23054562024-09-21T21:13:20Z2024-09-21T21:13:20Zby Paetz, Paul, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781430246336/?ar">https://learning.oreilly.com/library/view/~/9781430246336/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781430246336/?ar">https://go.oreilly.com/library-access/library/view/-/9781430246336/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781430246336">https://learning.oreilly.com/library/view/~/9781430246336</a><br/>Format: Electronic Resources<br/>Digital product management : design websites and mobile apps that exceed expectationsent://SD_ILS/0/SD_ILS:23012752024-09-21T21:13:20Z2024-09-21T21:13:20Zby Layon, Kristofer.<br/><a href="https://learning.oreilly.com/library/view/~/9780133509915">https://learning.oreilly.com/library/view/~/9780133509915</a>
<a href="https://learning.oreilly.com/library/view/~/9780133509915/?ar">https://learning.oreilly.com/library/view/~/9780133509915/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780133509915/?ar">https://go.oreilly.com/library-access/library/view/-/9780133509915/?ar</a><br/>Format: Electronic Resources<br/>Produktmanagement Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation.ent://SD_ILS/0/SD_ILS:5281982024-09-21T21:13:20Z2024-09-21T21:13:20Zby Pepels, Werner.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=758934">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=758934</a><br/>Format: Electronic Resources<br/>The lean practitioner's handbookent://SD_ILS/0/SD_ILS:4755762024-09-21T21:13:20Z2024-09-21T21:13:20Zby Eaton, Mark, 1968-<br/>Knovel <a href="http://app.knovel.com/web/toc.v/cid:kpLPH00001">http://app.knovel.com/web/toc.v/cid:kpLPH00001</a><br/>Format: Electronic Resources<br/>Delight Your Customers : 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary.ent://SD_ILS/0/SD_ILS:12574382024-09-21T21:13:20Z2024-09-21T21:13:20Zby Curtin, Steve.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=1183297">Click to View</a><br/>Format: Electronic Resources<br/>The Lean Practitioner's Handbook.ent://SD_ILS/0/SD_ILS:12529492024-09-21T21:13:20Z2024-09-21T21:13:20Zby Eaton, Mark.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=1109921">Click to View</a><br/>Format: Electronic Resources<br/>İlk marka Hz. Adem mi? : iyi bir marka yaratmanın yolu: anla, markala, parçala ve yönetent://SD_ILS/0/SD_ILS:13426912024-09-21T21:13:20Z2024-09-21T21:13:20Zby Ok, Serhan, author.<br/>Format: Books<br/>Earned value management handbook.ent://SD_ILS/0/SD_ILS:22183802024-09-21T21:13:20Z2024-09-21T21:13:20Z<a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=6348577">Click to View</a><br/>Format: Electronic Resources<br/>The product manager's survival guide : everything you need to know to succeed as a product managerent://SD_ILS/0/SD_ILS:22989522024-09-21T21:13:20Z2024-09-21T21:13:20Zby Haines, Steven, author.<br/><a href="https://learning.oreilly.com/library/view/~/9780071805469">https://learning.oreilly.com/library/view/~/9780071805469</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780071805469/?ar">https://go.oreilly.com/library-access/library/view/-/9780071805469/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780071805469/?ar">https://learning.oreilly.com/library/view/~/9780071805469/?ar</a><br/>Format: Electronic Resources<br/>Digilogue : How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer.ent://SD_ILS/0/SD_ILS:22987942024-09-21T21:13:20Z2024-09-21T21:13:20Zby Sorman-Nilsson, Anders.<br/><a href="https://learning.oreilly.com/library/view/~/9781118641392/?ar">https://learning.oreilly.com/library/view/~/9781118641392/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781118641392/?ar">https://go.oreilly.com/library-access/library/view/-/9781118641392/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781118641392">https://learning.oreilly.com/library/view/~/9781118641392</a><br/>Format: Electronic Resources<br/>Discovery of Novel Natural Products with Therapeutic Potentialent://SD_ILS/0/SD_ILS:23198072024-09-21T21:13:20Z2024-09-21T21:13:20Zby Gullo, Vincent P., editor.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780750690034/?ar">https://go.oreilly.com/library-access/library/view/-/9780750690034/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780750690034">https://learning.oreilly.com/library/view/~/9780750690034</a>
<a href="https://learning.oreilly.com/library/view/~/9780750690034/?ar">https://learning.oreilly.com/library/view/~/9780750690034/?ar</a><br/>Format: Electronic Resources<br/>Grow the core : how to focus on your core business for brand successent://SD_ILS/0/SD_ILS:22964612024-09-21T21:13:20Z2024-09-21T21:13:20Zby Taylor, David, 1964-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781118484708/?ar">https://go.oreilly.com/library-access/library/view/-/9781118484708/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781118484708/?ar">https://learning.oreilly.com/library/view/~/9781118484708/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781118484708">https://learning.oreilly.com/library/view/~/9781118484708</a><br/>Format: Electronic Resources<br/>Lean UX : applying lean principles to improve user experienceent://SD_ILS/0/SD_ILS:22980052024-09-21T21:13:20Z2024-09-21T21:13:20Zby Gothelf, Jeff, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781449366834">https://learning.oreilly.com/library/view/~/9781449366834</a>
<a href="https://learning.oreilly.com/library/view/~/9781449366834/?ar">https://learning.oreilly.com/library/view/~/9781449366834/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781449366834/?ar">https://go.oreilly.com/library-access/library/view/-/9781449366834/?ar</a><br/>Format: Electronic Resources<br/>UX for lean startups : faster, smarter user experience research and designent://SD_ILS/0/SD_ILS:22996612024-09-21T21:13:20Z2024-09-21T21:13:20Zby Klein, Laura.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781449335007/?ar">https://go.oreilly.com/library-access/library/view/-/9781449335007/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781449335007/?ar">https://learning.oreilly.com/library/view/~/9781449335007/?ar</a><br/>Format: Electronic Resources<br/>Delight your customers : 7 simple ways to raise your customer service from ordinary to extraordinaryent://SD_ILS/0/SD_ILS:23133392024-09-21T21:13:20Z2024-09-21T21:13:20Zby Curtin, Steve, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780814432808/?ar">https://go.oreilly.com/library-access/library/view/-/9780814432808/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780814432808/?ar">https://learning.oreilly.com/library/view/~/9780814432808/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780814432808">https://learning.oreilly.com/library/view/~/9780814432808</a><br/>Format: Electronic Resources<br/>Lean product development a manager's guideent://SD_ILS/0/SD_ILS:4754132024-09-21T21:13:20Z2024-09-21T21:13:20Zby Mynott, Colin.<br/>Knovel <a href="http://app.knovel.com/web/toc.v/cid:kpLPDAMG07">http://app.knovel.com/web/toc.v/cid:kpLPDAMG07</a><br/>Format: Electronic Resources<br/>New product development in textiles innovation and productionent://SD_ILS/0/SD_ILS:4767292024-09-21T21:13:20Z2024-09-21T21:13:20Zby Horne, L.<br/>Knovel <a href="http://app.knovel.com/web/toc.v/cid:kpNPDTIP09">http://app.knovel.com/web/toc.v/cid:kpNPDTIP09</a><br/>Format: Electronic Resources<br/>Brand Anarchy : Managing corporate reputation.ent://SD_ILS/0/SD_ILS:12398482024-09-21T21:13:20Z2024-09-21T21:13:20Zby Waddington, Stephen.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=863153">Click to View</a><br/>Format: Electronic Resources<br/>The Soul of Design : Harnessing the Power of Plot to Create Extraordinary Products.ent://SD_ILS/0/SD_ILS:12472662024-09-21T21:13:20Z2024-09-21T21:13:20Zby Austin, Robert.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=994837">Click to View</a><br/>Format: Electronic Resources<br/>The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands.ent://SD_ILS/0/SD_ILS:12474562024-09-21T21:13:20Z2024-09-21T21:13:20Zby Kapferer, Jean-Noël.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=1000330">Click to View</a><br/>Format: Electronic Resources<br/>Branding and sustainable competitive advantage building virtual presenceent://SD_ILS/0/SD_ILS:13870982024-09-21T21:13:20Z2024-09-21T21:13:20Zby Kapoor, Avinash.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=3311443">Click to View</a><br/>Format: Electronic Resources<br/>Competitive Advantage through Mass-Customization - Baldrige 2013-14.ent://SD_ILS/0/SD_ILS:13219692024-09-21T21:13:20Z2024-09-21T21:13:20Zby Tuominen, Kari.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=3384262">Click to View</a><br/>Format: Electronic Resources<br/>Positioning the brand an inside-out approachent://SD_ILS/0/SD_ILS:21270742024-09-21T21:13:20Z2024-09-21T21:13:20Zby Riezebos, H. J., 1960-<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=957645">Click to View</a><br/>Format: Electronic Resources<br/>New product development in textiles innovation and productionent://SD_ILS/0/SD_ILS:22069232024-09-21T21:13:20Z2024-09-21T21:13:20Zby Horne, L.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=1575573">Click to View</a><br/>Format: Electronic Resources<br/>Managing product management : empowering your organization to produce competitive products and brandsent://SD_ILS/0/SD_ILS:22937802024-09-21T21:13:20Z2024-09-21T21:13:20Zby Haines, Steven.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780071769976/?ar">https://go.oreilly.com/library-access/library/view/-/9780071769976/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780071769976/?ar">https://learning.oreilly.com/library/view/~/9780071769976/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780071769976">https://learning.oreilly.com/library/view/~/9780071769976</a><br/>Format: Electronic Resources<br/>The product manager's handbook, fourth editionent://SD_ILS/0/SD_ILS:22937902024-09-21T21:13:20Z2024-09-21T21:13:20Zby Gorchels, Linda.<br/><a href="https://learning.oreilly.com/library/view/~/9780071772983/?ar">https://learning.oreilly.com/library/view/~/9780071772983/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780071772983/?ar">https://go.oreilly.com/library-access/library/view/-/9780071772983/?ar</a><br/>Format: Electronic Resources<br/>How Disruptive Will Innovations from Emerging Markets Be?ent://SD_ILS/0/SD_ILS:23207702024-09-21T21:13:20Z2024-09-21T21:13:20Zby Markides, Constantinos, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/53863MIT54120/?ar">https://go.oreilly.com/library-access/library/view/-/53863MIT54120/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/53863MIT54120/?ar">https://learning.oreilly.com/library/view/~/53863MIT54120/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/53863MIT54120">https://learning.oreilly.com/library/view/~/53863MIT54120</a><br/>Format: Electronic Resources<br/>Developing Practical Wireless Applications.ent://SD_ILS/0/SD_ILS:11906172024-09-21T21:13:20Z2024-09-21T21:13:20Zby Gratton, Dean A.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=285833">Click to View</a><br/>Format: Electronic Resources<br/>The Pursuit of New Product Development : The Business Development Process.ent://SD_ILS/0/SD_ILS:11906212024-09-21T21:13:20Z2024-09-21T21:13:20Zby Annacchino, Marc.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=285844">Click to View</a><br/>Format: Electronic Resources<br/>Competitive Advantage through Mass-Customization - EFQM 2013.ent://SD_ILS/0/SD_ILS:13219852024-09-21T21:13:20Z2024-09-21T21:13:20Zby Tuominen, Kari.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=3384327">Click to View</a><br/>Format: Electronic Resources<br/>New food product development from concept to marketplaceent://SD_ILS/0/SD_ILS:21260812024-09-21T21:13:20Z2024-09-21T21:13:20Zby Fuller, Gordon W.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=688509">Click to View</a><br/>Format: Electronic Resources<br/>Exclusive product offering : creating something just for youent://SD_ILS/0/SD_ILS:22900282024-09-21T21:13:20Z2024-09-21T21:13:20Zby Cesvet, Bertrand, 1964-<br/><a href="https://learning.oreilly.com/library/view/~/9780132479899/?ar">https://learning.oreilly.com/library/view/~/9780132479899/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780132479899/?ar">https://go.oreilly.com/library-access/library/view/-/9780132479899/?ar</a><br/>Format: Electronic Resources<br/>New product development in textiles : Innovation and productionent://SD_ILS/0/SD_ILS:22951012024-09-21T21:13:20Z2024-09-21T21:13:20Zby Horne, Lena.<br/><a href="https://learning.oreilly.com/library/view/~/9781845695385">https://learning.oreilly.com/library/view/~/9781845695385</a>
<a href="https://learning.oreilly.com/library/view/~/9781845695385/?ar">https://learning.oreilly.com/library/view/~/9781845695385/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781845695385/?ar">https://go.oreilly.com/library-access/library/view/-/9781845695385/?ar</a><br/>Format: Electronic Resources<br/>What's it take to make a product iconic?ent://SD_ILS/0/SD_ILS:22900662024-09-21T21:13:20Z2024-09-21T21:13:20Zby Cesvet, Bertrand, 1964-<br/><a href="https://learning.oreilly.com/library/view/~/9780132479912">https://learning.oreilly.com/library/view/~/9780132479912</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780132479912/?ar">https://go.oreilly.com/library-access/library/view/-/9780132479912/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780132479912/?ar">https://learning.oreilly.com/library/view/~/9780132479912/?ar</a><br/>Format: Electronic Resources<br/>Built to love creating products that captivate customersent://SD_ILS/0/SD_ILS:3075262024-09-21T21:13:20Z2024-09-21T21:13:20Zby Boatwright, Peter.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=335071">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=335071</a><br/>Format: Electronic Resources<br/>The Persona Lifecycle : Keeping People in Mind Throughout Product Design.ent://SD_ILS/0/SD_ILS:11875662024-09-21T21:13:20Z2024-09-21T21:13:20Zby Pruitt, John.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=269955">Click to View</a><br/>Format: Electronic Resources<br/>Sketching User Experiences : Getting the Design Right and the Right Design.ent://SD_ILS/0/SD_ILS:11956072024-09-21T21:13:20Z2024-09-21T21:13:20Zby Buxton, Bill.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=317018">Click to View</a><br/>Format: Electronic Resources<br/>Lean Machine : How Harley-Davidson Drove Top-Line Growth and Profitability with Revolutionary Lean Product Development.ent://SD_ILS/0/SD_ILS:12126432024-09-21T21:13:20Z2024-09-21T21:13:20Zby OOSTERWAL, Dantar P.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=484975">Click to View</a><br/>Format: Electronic Resources<br/>Inspired! : Take Your Product Dream from Concept to Shelf.ent://SD_ILS/0/SD_ILS:12287422024-09-21T21:13:20Z2024-09-21T21:13:20Zby Venkatraman, Vik.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=700563">Click to View</a><br/>Format: Electronic Resources<br/>Built to Love : Creating Products That Captivate Customers.ent://SD_ILS/0/SD_ILS:12181632024-09-21T21:13:20Z2024-09-21T21:13:20Zby Boatwright, Peter.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=578630">Click to View</a><br/>Format: Electronic Resources<br/>The Brand Gym : A Practical Workout to Gain and Retain Brand Leadership.ent://SD_ILS/0/SD_ILS:12177132024-09-21T21:13:20Z2024-09-21T21:13:20Zby Nichols, David S.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=564953">Click to View</a><br/>Format: Electronic Resources<br/>Product release planning methods, tools, and applicationsent://SD_ILS/0/SD_ILS:21250042024-09-21T21:13:20Z2024-09-21T21:13:20Zby Ruhe, Günther.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=566072">Click to View</a><br/>Format: Electronic Resources<br/>Distribution : a short guide to getting your new product or invention to customersent://SD_ILS/0/SD_ILS:22878732024-09-21T21:13:20Z2024-09-21T21:13:20Zby Baker, Phil, 1943-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780137079728/?ar">https://go.oreilly.com/library-access/library/view/-/9780137079728/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780137079728/?ar">https://learning.oreilly.com/library/view/~/9780137079728/?ar</a><br/>Format: Electronic Resources<br/>Outsourcing : some ideas about when and why to do itent://SD_ILS/0/SD_ILS:22878742024-09-21T21:13:20Z2024-09-21T21:13:20Zby Baker, Phil, 1943-<br/><a href="https://learning.oreilly.com/library/view/~/9780137079650/?ar">https://learning.oreilly.com/library/view/~/9780137079650/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780137079650/?ar">https://go.oreilly.com/library-access/library/view/-/9780137079650/?ar</a><br/>Format: Electronic Resources<br/>Invention isn't everything : consumer design rulesent://SD_ILS/0/SD_ILS:22878752024-09-21T21:13:20Z2024-09-21T21:13:20Zby Baker, Phil, 1943-<br/><a href="https://learning.oreilly.com/library/view/~/9780132481861/?ar">https://learning.oreilly.com/library/view/~/9780132481861/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780132481861/?ar">https://go.oreilly.com/library-access/library/view/-/9780132481861/?ar</a><br/>Format: Electronic Resources<br/>The lean machine : how Harley-Davidson drove top-line growth and profitability with revolutionary lean product developmentent://SD_ILS/0/SD_ILS:22876932024-09-21T21:13:20Z2024-09-21T21:13:20Zby Oosterwal, Dantar P.<br/><a href="https://learning.oreilly.com/library/view/~/9780814413784/?ar">https://learning.oreilly.com/library/view/~/9780814413784/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780814413784/?ar">https://go.oreilly.com/library-access/library/view/-/9780814413784/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780814413784">https://learning.oreilly.com/library/view/~/9780814413784</a><br/>Format: Electronic Resources<br/>The role of marketing in launching new productsent://SD_ILS/0/SD_ILS:22878092024-09-21T21:13:20Z2024-09-21T21:13:20Zby Baker, Phil, 1943-<br/><a href="https://learning.oreilly.com/library/view/~/9780132143356/?ar">https://learning.oreilly.com/library/view/~/9780132143356/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780132143356">https://learning.oreilly.com/library/view/~/9780132143356</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780132143356/?ar">https://go.oreilly.com/library-access/library/view/-/9780132143356/?ar</a><br/>Format: Electronic Resources<br/>Design matters--a lot : don't develop products without it!ent://SD_ILS/0/SD_ILS:22882092024-09-21T21:13:20Z2024-09-21T21:13:20Zby Baker, Phil, 1943-<br/><a href="https://learning.oreilly.com/library/view/~/9780132138468/?ar">https://learning.oreilly.com/library/view/~/9780132138468/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780132138468">https://learning.oreilly.com/library/view/~/9780132138468</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780132138468/?ar">https://go.oreilly.com/library-access/library/view/-/9780132138468/?ar</a><br/>Format: Electronic Resources<br/>Customization usability : 46 design guidelines to improve web-based interface and product customizationent://SD_ILS/0/SD_ILS:22890342024-09-21T21:13:20Z2024-09-21T21:13:20Zby Cardello, Jen.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780132107518/?ar">https://go.oreilly.com/library-access/library/view/-/9780132107518/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780132107518/?ar">https://learning.oreilly.com/library/view/~/9780132107518/?ar</a><br/>Format: Electronic Resources<br/>Just develop it! : managing the fast-track new product teament://SD_ILS/0/SD_ILS:22879632024-09-21T21:13:20Z2024-09-21T21:13:20Zby Baker, Phil, 1943-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780137038176/?ar">https://go.oreilly.com/library-access/library/view/-/9780137038176/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780137038176/?ar">https://learning.oreilly.com/library/view/~/9780137038176/?ar</a><br/>Format: Electronic Resources<br/>You've released a successful new product : now what?ent://SD_ILS/0/SD_ILS:22878892024-09-21T21:13:20Z2024-09-21T21:13:20Zby Baker, Phil, 1943-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780137079629/?ar">https://go.oreilly.com/library-access/library/view/-/9780137079629/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780137079629/?ar">https://learning.oreilly.com/library/view/~/9780137079629/?ar</a><br/>Format: Electronic Resources<br/>The basics of product design developmentent://SD_ILS/0/SD_ILS:22879082024-09-21T21:13:20Z2024-09-21T21:13:20Zby Baker, Phil, 1943-<br/><a href="https://learning.oreilly.com/library/view/~/9780132481908/?ar">https://learning.oreilly.com/library/view/~/9780132481908/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780132481908/?ar">https://go.oreilly.com/library-access/library/view/-/9780132481908/?ar</a><br/>Format: Electronic Resources<br/>What you need to know before beginning product design developmentent://SD_ILS/0/SD_ILS:22879102024-09-21T21:13:20Z2024-09-21T21:13:20Zby Baker, Phil, 1943-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780132481939/?ar">https://go.oreilly.com/library-access/library/view/-/9780132481939/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780132481939/?ar">https://learning.oreilly.com/library/view/~/9780132481939/?ar</a><br/>Format: Electronic Resources<br/>Robustness development and reliability growth : value-adding strategies for new products and processesent://SD_ILS/0/SD_ILS:22884272024-09-21T21:13:20Z2024-09-21T21:13:20Zby King, John P. (John Paul), 1944-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780137079254/?ar">https://go.oreilly.com/library-access/library/view/-/9780137079254/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780137079254/?ar">https://learning.oreilly.com/library/view/~/9780137079254/?ar</a><br/>Format: Electronic Resources<br/>Brand rewired : connecting intellectual property, branding, and creativity strategyent://SD_ILS/0/SD_ILS:22894502024-09-21T21:13:20Z2024-09-21T21:13:20Zby Chasser, Anne H.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780470575420/?ar">https://go.oreilly.com/library-access/library/view/-/9780470575420/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780470575420/?ar">https://learning.oreilly.com/library/view/~/9780470575420/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780470575420">https://learning.oreilly.com/library/view/~/9780470575420</a><br/>Format: Electronic Resources<br/>The essential persona lifecycle : your guide to building and using personasent://SD_ILS/0/SD_ILS:22900802024-09-21T21:13:20Z2024-09-21T21:13:20Zby Adlin, Tamara.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780123814180/?ar">https://go.oreilly.com/library-access/library/view/-/9780123814180/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780123814180/?ar">https://learning.oreilly.com/library/view/~/9780123814180/?ar</a><br/>Format: Electronic Resources<br/>Built to Love : Creating Products That Captivate Customers.ent://SD_ILS/0/SD_ILS:22896472024-09-21T21:13:20Z2024-09-21T21:13:20Zby Boatwright, Peter.<br/><a href="https://learning.oreilly.com/library/view/~/9781605096995">https://learning.oreilly.com/library/view/~/9781605096995</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781605096995/?ar">https://go.oreilly.com/library-access/library/view/-/9781605096995/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781605096995/?ar">https://learning.oreilly.com/library/view/~/9781605096995/?ar</a><br/>Format: Electronic Resources<br/>Product release planning : methods, tools, and applicationsent://SD_ILS/0/SD_ILS:23316172024-09-21T21:13:20Z2024-09-21T21:13:20Zby Ruhe, Gunther., author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781420004113/?ar">https://go.oreilly.com/library-access/library/view/-/9781420004113/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781420004113">https://learning.oreilly.com/library/view/~/9781420004113</a>
<a href="https://learning.oreilly.com/library/view/~/9781420004113/?ar">https://learning.oreilly.com/library/view/~/9781420004113/?ar</a><br/>Format: Electronic Resources<br/>Compendium of brand managementent://SD_ILS/0/SD_ILS:21013652024-09-21T21:13:20Z2024-09-21T21:13:20Zby Chunawalla, S. A.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=3011349">Click to View</a><br/>Format: Electronic Resources<br/>From concept to consumer : how to turn ideas into moneyent://SD_ILS/0/SD_ILS:22854892024-09-21T21:13:20Z2024-09-21T21:13:20Zby Baker, Phil, 1943-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780137151899/?ar">https://go.oreilly.com/library-access/library/view/-/9780137151899/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780137151899/?ar">https://learning.oreilly.com/library/view/~/9780137151899/?ar</a><br/>Format: Electronic Resources<br/>The product manager's desk referenceent://SD_ILS/0/SD_ILS:22869732024-09-21T21:13:20Z2024-09-21T21:13:20Zby Haines, Steven.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780071591348/?ar">https://go.oreilly.com/library-access/library/view/-/9780071591348/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780071591348/?ar">https://learning.oreilly.com/library/view/~/9780071591348/?ar</a><br/>Format: Electronic Resources<br/>Nation branding concepts, issues, practiceent://SD_ILS/0/SD_ILS:21098662024-09-21T21:13:20Z2024-09-21T21:13:20Zby Dinnie, Keith.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=535091">Click to View</a><br/>Format: Electronic Resources<br/>Design Reuse in Product Development Modeling, Analysis and Optimization.ent://SD_ILS/0/SD_ILS:12114922024-09-21T21:13:20Z2024-09-21T21:13:20Zby Ong, S K.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=477225">Click to View</a><br/>Format: Electronic Resources<br/>Brand Management for International Hotels.ent://SD_ILS/0/SD_ILS:12894362024-09-21T21:13:20Z2024-09-21T21:13:20Zby Patricia, Maria.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=3010962">Click to View</a><br/>Format: Electronic Resources<br/>Compendium of Brand Management.ent://SD_ILS/0/SD_ILS:12897432024-09-21T21:13:20Z2024-09-21T21:13:20Zby Chunawalla, S.A.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=3011349">Click to View</a><br/>Format: Electronic Resources<br/>Careers in Consumer Products.ent://SD_ILS/0/SD_ILS:13374872024-09-21T21:13:20Z2024-09-21T21:13:20Zby WetFeet.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=3571105">Click to View</a><br/>Format: Electronic Resources<br/>Something really new : three simple steps to creating truly innovative productsent://SD_ILS/0/SD_ILS:22846472024-09-21T21:13:20Z2024-09-21T21:13:20Zby Hauptly, Denis J.<br/><a href="https://learning.oreilly.com/library/view/~/9780814400326/?ar">https://learning.oreilly.com/library/view/~/9780814400326/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780814400326/?ar">https://go.oreilly.com/library-access/library/view/-/9780814400326/?ar</a><br/>Format: Electronic Resources<br/>Subject to change : creating great products and services for an uncertain worldent://SD_ILS/0/SD_ILS:22853952024-09-21T21:13:20Z2024-09-21T21:13:20Zby Merholz, Peter.<br/><a href="https://learning.oreilly.com/library/view/~/9780596516833">https://learning.oreilly.com/library/view/~/9780596516833</a>
<a href="https://learning.oreilly.com/library/view/~/9780596516833/?ar">https://learning.oreilly.com/library/view/~/9780596516833/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780596516833/?ar">https://go.oreilly.com/library-access/library/view/-/9780596516833/?ar</a><br/>Format: Electronic Resources<br/>The pursuit of new product development the business development processent://SD_ILS/0/SD_ILS:644472024-09-21T21:13:20Z2024-09-21T21:13:20Zby Annacchino, Marc A.<br/>ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780750679930">An electronic book accessible through the World Wide Web; click for information</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/fy0709/2007295616.html">http://www.loc.gov/catdir/toc/fy0709/2007295616.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0713/2007295616-d.html">http://www.loc.gov/catdir/enhancements/fy0713/2007295616-d.html</a><br/>Format: Electronic Resources<br/>Developing practical wireless applicationsent://SD_ILS/0/SD_ILS:642582024-09-21T21:13:20Z2024-09-21T21:13:20Zby Gratton, Dean A.<br/>ScienceDirect <a href="http://www.sciencedirect.com/science/book/9781555583101">An electronic book accessible through the World Wide Web; click for information</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0617/2006023176.html">http://www.loc.gov/catdir/toc/ecip0617/2006023176.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0664/2006023176-d.html">http://www.loc.gov/catdir/enhancements/fy0664/2006023176-d.html</a><br/>Format: Electronic Resources<br/>The lean product development guidebook everything your design team needs to improve efficiency and slash time-to-marketent://SD_ILS/0/SD_ILS:4754972024-09-21T21:13:20Z2024-09-21T21:13:20Zby Mascitelli, Ronald.<br/>Knovel <a href="http://app.knovel.com/web/toc.v/cid:kpLPDGEYDN">http://app.knovel.com/web/toc.v/cid:kpLPDGEYDN</a><br/>Format: Electronic Resources<br/>Branded Entertainment : Product Placement and Brand Strategy in the Entertainment Business.ent://SD_ILS/0/SD_ILS:11922552024-09-21T21:13:20Z2024-09-21T21:13:20Zby Lehu, Jean-marc.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=295011">Click to View</a><br/>Format: Electronic Resources<br/>Developing practical wireless applicationsent://SD_ILS/0/SD_ILS:22836252024-09-21T21:13:20Z2024-09-21T21:13:20Zby Gratton, Dean A.<br/><a href="https://learning.oreilly.com/library/view/~/9781555583101">https://learning.oreilly.com/library/view/~/9781555583101</a>
<a href="https://learning.oreilly.com/library/view/~/9781555583101/?ar">https://learning.oreilly.com/library/view/~/9781555583101/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781555583101/?ar">https://go.oreilly.com/library-access/library/view/-/9781555583101/?ar</a>
<a href="https://www.sciencedirect.com/science/book/9781555583101">https://www.sciencedirect.com/science/book/9781555583101</a><br/>Format: Electronic Resources<br/>Branding for dummiesent://SD_ILS/0/SD_ILS:22825512024-09-21T21:13:20Z2024-09-21T21:13:20Zby Chiaravalle, Bill.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780471771593/?ar">https://go.oreilly.com/library-access/library/view/-/9780471771593/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780471771593/?ar">https://learning.oreilly.com/library/view/~/9780471771593/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780471771593">https://learning.oreilly.com/library/view/~/9780471771593</a><br/>Format: Electronic Resources<br/>Mass customization information systems in businessent://SD_ILS/0/SD_ILS:22617602024-09-21T21:13:20Z2024-09-21T21:13:20Zby Blecker, Thorsten.<br/>Chapter PDFs via platform: <a href="http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-59904-039-4">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-59904-039-4</a><br/>Format: Electronic Resources<br/>Brand Stretch : Why 1 in 2 Extensions Fail and How to Beat the Odds : a Brandgym Workout.ent://SD_ILS/0/SD_ILS:11801652024-09-21T21:13:20Z2024-09-21T21:13:20Z<a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=176389">Click to View</a><br/>Format: Electronic Resources<br/>Product and services managementent://SD_ILS/0/SD_ILS:21094062024-09-21T21:13:20Z2024-09-21T21:13:20Zby Avlonitis, George J.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=334500">Click to View</a><br/>Format: Electronic Resources<br/>An analytical surver on customization at modular systems in the context of industrial designent://SD_ILS/0/SD_ILS:168022024-09-21T21:13:20Z2024-09-21T21:13:20Zby Tezcanlı Eda.<br/><a href="http://hdl.handle.net/11147/3289">Access to Electronic Version.</a><br/>Format: Manuscript<br/>Product and services managementent://SD_ILS/0/SD_ILS:2881882024-09-21T21:13:20Z2024-09-21T21:13:20Zby Avlonitis, George J.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=251151">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=251151</a><br/>Format: Electronic Resources<br/>The persona lifecycle keeping people in mind throughout product designent://SD_ILS/0/SD_ILS:658882024-09-21T21:13:20Z2024-09-21T21:13:20Zby Pruitt, John.<br/>ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780125662512">An electronic book accessible through the World Wide Web; click for information</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/ecip066/2006000795.html">http://www.loc.gov/catdir/toc/ecip066/2006000795.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html">http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html</a><br/>Format: Electronic Resources<br/>New Product Forecasting : An Applied Approach.ent://SD_ILS/0/SD_ILS:12805412024-09-21T21:13:20Z2024-09-21T21:13:20Zby Kahn, Kenneth B.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=1899979">Click to View</a><br/>Format: Electronic Resources<br/>Lean Product Development Guidebook : Everything Your Design Team Needs to Improve Efficiency and Slash Time-to-Market.ent://SD_ILS/0/SD_ILS:13265982024-09-21T21:13:20Z2024-09-21T21:13:20Zby Mascitelli, Ronald.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=3410329">Click to View</a><br/>Format: Electronic Resources<br/>Innovation, Product Development and Commercialization : Case Studies and Key Practices for Market Leadership.ent://SD_ILS/0/SD_ILS:13123272024-09-21T21:13:20Z2024-09-21T21:13:20Zby Rafinejad, Dariush.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=3319489">Click to View</a><br/>Format: Electronic Resources<br/>The persona lifecycle : keeping people in mind throughout product designent://SD_ILS/0/SD_ILS:22824842024-09-21T21:13:20Z2024-09-21T21:13:20Zby Pruitt, John.<br/><a href="https://learning.oreilly.com/library/view/~/9780125662512/?ar">https://learning.oreilly.com/library/view/~/9780125662512/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780125662512/?ar">https://go.oreilly.com/library-access/library/view/-/9780125662512/?ar</a>
<a href="https://www.sciencedirect.com/science/book/9780125662512">https://www.sciencedirect.com/science/book/9780125662512</a><br/>Format: Electronic Resources<br/>The business case for design for Six Sigmaent://SD_ILS/0/SD_ILS:22827932024-09-21T21:13:20Z2024-09-21T21:13:20Zby Perry, Randy C. (Randy Clair), 1956-<br/><a href="https://go.oreilly.com/library-access/library/view/-/0132335093/?ar">https://go.oreilly.com/library-access/library/view/-/0132335093/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/0132335093/?ar">https://learning.oreilly.com/library/view/~/0132335093/?ar</a><br/>Format: Electronic Resources<br/>Product lifecycle management : driving the next generation of lean thinkingent://SD_ILS/0/SD_ILS:23133962024-09-21T21:13:20Z2024-09-21T21:13:20Zby Grieves, Michael.<br/><a href="https://learning.oreilly.com/library/view/~/9780071452304">https://learning.oreilly.com/library/view/~/9780071452304</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780071452304/?ar">https://go.oreilly.com/library-access/library/view/-/9780071452304/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780071452304/?ar">https://learning.oreilly.com/library/view/~/9780071452304/?ar</a><br/>Format: Electronic Resources<br/>Brand failures the truth about the 100 biggest branding mistakes of all timeent://SD_ILS/0/SD_ILS:2857902024-09-21T21:13:20Z2024-09-21T21:13:20Zby Haig, Matt.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=232768">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=232768</a><br/>Format: Electronic Resources<br/>Branding Unbound : The Future of Advertising, Sales, and the Brand Experience in the Wireless Age.ent://SD_ILS/0/SD_ILS:11851532024-09-21T21:13:20Z2024-09-21T21:13:20Z<a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=242998">Click to View</a><br/>Format: Electronic Resources<br/>Value Innovation Portfolio Management : Achieving Double-Digit Growth Through Customer Value.ent://SD_ILS/0/SD_ILS:13123362024-09-21T21:13:20Z2024-09-21T21:13:20Zby Mello, Sheila.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=3319502">Click to View</a><br/>Format: Electronic Resources<br/>Design for six sigma as strategic experimentation : planning, designing, and building world-class products and servicesent://SD_ILS/0/SD_ILS:21011902024-09-21T21:13:20Z2024-09-21T21:13:20Zby Cook, H. E. (Harry E.), author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=3002564">Click to View</a><br/>Format: Electronic Resources<br/>The employer brand : bringing the best of brand management to people at workent://SD_ILS/0/SD_ILS:22821552024-09-21T21:13:20Z2024-09-21T21:13:20Zby Barrow, Simon.<br/><a href="https://learning.oreilly.com/library/view/~/9780470012734">https://learning.oreilly.com/library/view/~/9780470012734</a>
<a href="https://learning.oreilly.com/library/view/~/9780470012734/?ar">https://learning.oreilly.com/library/view/~/9780470012734/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780470012734/?ar">https://go.oreilly.com/library-access/library/view/-/9780470012734/?ar</a><br/>Format: Electronic Resources<br/>The PDMA handbook of new product developmentent://SD_ILS/0/SD_ILS:22824832024-09-21T21:13:20Z2024-09-21T21:13:20Zby Kahn, Kenneth B.<br/><a href="https://learning.oreilly.com/library/view/~/9780471485247">https://learning.oreilly.com/library/view/~/9780471485247</a>
<a href="https://learning.oreilly.com/library/view/~/9780471485247/?ar">https://learning.oreilly.com/library/view/~/9780471485247/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780471485247/?ar">https://go.oreilly.com/library-access/library/view/-/9780471485247/?ar</a><br/>Format: Electronic Resources<br/>The Design of Things to Come: How Ordinary People Create Extraordinary Productsent://SD_ILS/0/SD_ILS:23268732024-09-21T21:13:20Z2024-09-21T21:13:20Zby Vogel, Craig, author.<br/><a href="https://learning.oreilly.com/library/view/~/0131860828">https://learning.oreilly.com/library/view/~/0131860828</a>
<a href="https://learning.oreilly.com/library/view/~/0131860828/?ar">https://learning.oreilly.com/library/view/~/0131860828/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/0131860828/?ar">https://go.oreilly.com/library-access/library/view/-/0131860828/?ar</a><br/>Format: Electronic Resources<br/>Performance measurement in the 21st century : From performance measurement to performance management.ent://SD_ILS/0/SD_ILS:11864372024-09-21T21:13:20Z2024-09-21T21:13:20Zby Jarrar, Yasar.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=258158">Click to View</a><br/>Format: Electronic Resources<br/>Design for Six Sigma As Strategic Experimentation : Planning, Designing, and Building World-Class Products and Services.ent://SD_ILS/0/SD_ILS:12880652024-09-21T21:13:20Z2024-09-21T21:13:20Zby Cook, H.E.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=3002564">Click to View</a><br/>Format: Electronic Resources<br/>New product development from initial idea to product managementent://SD_ILS/0/SD_ILS:652612024-09-21T21:13:20Z2024-09-21T21:13:20Zby Annacchino, Marc A.<br/>ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780750677325">An electronic book accessible through the World Wide Web; click for information</a>
Publisher description <a href="http://www.loc.gov/catdir/description/els031/2003051881.html">http://www.loc.gov/catdir/description/els031/2003051881.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/els031/2003051881.html">http://www.loc.gov/catdir/toc/els031/2003051881.html</a><br/>Format: Electronic Resources<br/>Defending the Brand : Aggressive Strategies for Protecting Your Brand in the Online Arena.ent://SD_ILS/0/SD_ILS:11851652024-09-21T21:13:20Z2024-09-21T21:13:20Zby Murray, Brian H.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=243012">Click to View</a><br/>Format: Electronic Resources<br/>Marka aklıent://SD_ILS/0/SD_ILS:23426542024-09-21T21:13:20Z2024-09-21T21:13:20Zby Knapp, Duane E., author<br/>Format: Books<br/>Creating Breakthrough Products : Innovation from Product Planning to Program Approval.ent://SD_ILS/0/SD_ILS:22904682024-09-21T21:13:20Z2024-09-21T21:13:20Zby Cagan, Jonathan, author.<br/><a href="https://learning.oreilly.com/library/view/~/0139696946/?ar">https://learning.oreilly.com/library/view/~/0139696946/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/0139696946/?ar">https://go.oreilly.com/library-access/library/view/-/0139696946/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/0139696946">https://learning.oreilly.com/library/view/~/0139696946</a><br/>Format: Electronic Resources<br/>New service development creating memorable experiencesent://SD_ILS/0/SD_ILS:22225492024-09-21T21:13:20Z2024-09-21T21:13:20Zby Fitzsimmons, James A.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=996305">Click to View</a><br/>Format: Electronic Resources<br/>Rules for revolutionaries : the capitalist manifesto for creating and marketing new products and servicesent://SD_ILS/0/SD_ILS:22803112024-09-21T21:13:20Z2024-09-21T21:13:20Zby Kawasaki, Guy, 1954- author.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy1308/98011636-b.html">http://www.loc.gov/catdir/enhancements/fy1308/98011636-b.html</a><br/>Format: Books<br/>The Experience Economyent://SD_ILS/0/SD_ILS:23314072024-09-21T21:13:20Z2024-09-21T21:13:20Zby Gilmore, James, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781598871579">https://learning.oreilly.com/library/view/~/9781598871579</a>
<a href="https://learning.oreilly.com/library/view/~/9781598871579/?ar">https://learning.oreilly.com/library/view/~/9781598871579/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781598871579/?ar">https://go.oreilly.com/library-access/library/view/-/9781598871579/?ar</a><br/>Format: Electronic Resources<br/>Developing products in half the time: new rules new toolsent://SD_ILS/0/SD_ILS:98452024-09-21T21:13:20Z2024-09-21T21:13:20Zby Smith,Preston G.<br/>Format: Books<br/>