Search Results for - Narrowed by: Brand name products -- Management. - Branding (Marketing)SirsiDynix Enterprisehttps://catalog.iyte.edu.tr/client/en_US/default/default/qf$003dSUBJECT$002509Subject$002509Brand$002bname$002bproducts$002b--$002bManagement.$002509Brand$002bname$002bproducts$002b--$002bManagement.$0026qf$003dSUBJECT$002509Subject$002509Branding$002b$002528Marketing$002529$002509Branding$002b$002528Marketing$002529$0026ps$003d300?2024-06-20T02:35:42ZStrategic brand management and development : creating and marketing successful brandsent://SD_ILS/0/SD_ILS:23566062024-06-20T02:35:42Z2024-06-20T02:35:42Zby Lalaounis, Sotiris T., 1980- author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=6419797">Click to View</a><br/>Format: Electronic Resources<br/>Strategic Brand Management and Developmentent://SD_ILS/0/SD_ILS:23307832024-06-20T02:35:42Z2024-06-20T02:35:42Zby Lalaounis, Sotiris, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781000298185">https://learning.oreilly.com/library/view/~/9781000298185</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9781000298185/?ar">https://go.oreilly.com/library-access/library/view/-/9781000298185/?ar</a><br/>Format: Electronic Resources<br/>The shopping revolution : how successful retailers win customers in an era of endless disruptionent://SD_ILS/0/SD_ILS:22204692024-06-20T02:35:42Z2024-06-20T02:35:42Zby Kahn, Barbara E., author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=5482546">Click to View</a><br/>Format: Electronic Resources<br/>The shopping revolution : how successful retailers win customers in an era of endless disruptionent://SD_ILS/0/SD_ILS:22729302024-06-20T02:35:42Z2024-06-20T02:35:42Zby Kahn, Barbara E., author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=5482546">Click to View</a><br/>Format: Electronic Resources<br/>The road to luxury : the evolution, markets and strategies of luxury brand managementent://SD_ILS/0/SD_ILS:23061072024-06-20T02:35:42Z2024-06-20T02:35:42Zby Som, Ashok, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780470830024/?ar">https://go.oreilly.com/library-access/library/view/-/9780470830024/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780470830024">https://learning.oreilly.com/library/view/~/9780470830024</a><br/>Format: Electronic Resources<br/>Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing positionent://SD_ILS/0/SD_ILS:23050492024-06-20T02:35:42Z2024-06-20T02:35:42Zby VanAuken, Brad.<br/><a href="https://learning.oreilly.com/library/view/~/9780814434734">https://learning.oreilly.com/library/view/~/9780814434734</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9780814434734/?ar">https://go.oreilly.com/library-access/library/view/-/9780814434734/?ar</a><br/>Format: Electronic Resources<br/>Point-Of-Sale-Qualität : Konzeptualisierung, Operationalisierung und Validierungent://SD_ILS/0/SD_ILS:22201812024-06-20T02:35:42Z2024-06-20T02:35:42Zby Neuhaus, Sarah, author.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=5231150">Click to View</a><br/>Format: Electronic Resources<br/>Grow the core : how to focus on your core business for brand successent://SD_ILS/0/SD_ILS:22964612024-06-20T02:35:42Z2024-06-20T02:35:42Zby Taylor, David, 1964-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781118484708/?ar">https://go.oreilly.com/library-access/library/view/-/9781118484708/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781118484708">https://learning.oreilly.com/library/view/~/9781118484708</a><br/>Format: Electronic Resources<br/>Branding and sustainable competitive advantage building virtual presenceent://SD_ILS/0/SD_ILS:13870982024-06-20T02:35:42Z2024-06-20T02:35:42Zby Kapoor, Avinash.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=3311443">Click to View</a><br/>Format: Electronic Resources<br/>Connective branding : building brand equity in a demanding worldent://SD_ILS/0/SD_ILS:22892872024-06-20T02:35:42Z2024-06-20T02:35:42Zby Fisher-Buttinger, Claudia.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780470512401/?ar">https://go.oreilly.com/library-access/library/view/-/9780470512401/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780470512401">https://learning.oreilly.com/library/view/~/9780470512401</a><br/>Format: Electronic Resources<br/>ProfitBrand how to increase the profitability, accountability & sustainability of brandsent://SD_ILS/0/SD_ILS:2766062024-06-20T02:35:42Z2024-06-20T02:35:42Zby Wreden, Nick.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=137382">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=137382</a><br/>Format: Electronic Resources<br/>Competitive strategy for media firms strategic and brand management in changing media marketsent://SD_ILS/0/SD_ILS:20476892024-06-20T02:35:42Z2024-06-20T02:35:42Zby Chan-Olmsted, Sylvia M.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=274550">Click to View</a><br/>Format: Electronic Resources<br/>Global brand strategy unlocking brand potential across countries, cultures & marketsent://SD_ILS/0/SD_ILS:2731652024-06-20T02:35:42Z2024-06-20T02:35:42Zby Van Gelder, Sicco, 1964-<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=125913">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=125913</a><br/>Format: Electronic Resources<br/>