Search Results for - Narrowed by: Branding (Marketing)

Sell yourself : how to create, live, and sell a powerful personal brand

2024-05-26T05:53:12Z

by McGovern, Cindy, author.
https://learning.oreilly.com/library/view/~/9781264849314 https://learning.oreilly.com/library/view/~/9781264849314/?ar https://go.oreilly.com/library-access/library/view/-/9781264849314/?ar
Format: Electronic Resources

Launching & Building a Brand For Dummies

2024-05-26T05:53:12Z

by Will, Amy, author.
https://learning.oreilly.com/library/view/~/9781119748038 https://learning.oreilly.com/library/view/~/9781119748038/?ar https://go.oreilly.com/library-access/library/view/-/9781119748038/?ar
Format: Electronic Resources

Branding between the ears : using cognitive science to build lasting customer connections

2024-05-26T05:53:12Z

by Dayal, Sandeep, author.
https://learning.oreilly.com/library/view/~/9781264269853/?ar https://learning.oreilly.com/library/view/~/9781264269853 https://go.oreilly.com/library-access/library/view/-/9781264269853/?ar
Format: Electronic Resources

Exponential : transform your brand by empowering instead of interrupting

2024-05-26T05:53:12Z

by Rosenblum, Jeff, author.
https://learning.oreilly.com/library/view/~/9781264268153 https://go.oreilly.com/library-access/library/view/-/9781264268153/?ar https://learning.oreilly.com/library/view/~/9781264268153/?ar
Format: Electronic Resources

Sell yourself : how to create, live, and sell a powerful personal brand

2024-05-26T05:53:12Z

by McGovern, Cindy, author.
https://learning.oreilly.com/library/view/~/9781638412694 https://go.oreilly.com/library-access/library/view/-/9781638412694/?ar https://learning.oreilly.com/library/view/~/9781638412694/?ar
Format: Sound recording

Human-driven experience : the battle for trust in the digital age

2024-05-26T05:53:12Z

by Harles, Robert, author.
https://learning.oreilly.com/library/view/~/9781119812982/?ar https://learning.oreilly.com/library/view/~/9781119812982 https://go.oreilly.com/library-access/library/view/-/9781119812982/?ar
Format: Electronic Resources

Design, visual communication and branding

2024-05-26T05:53:12Z

by Raposo, Daniel, editor.
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Format: Electronic Resources

Experiential marketing in an age of hyper-connectivity : navigating the customer experience journey

2024-05-26T05:53:12Z

by Mariadoss, Babu John, editor.
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Format: Electronic Resources

Luxury marketing and branding

2024-05-26T05:53:12Z

by Guzman, Francisco, author.
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Format: Electronic Resources

Marketing mess to brand success : 30 challenges to transform your organization's brand (and your own)!

2024-05-26T05:53:12Z

by Miller, Scott Jeffrey, author, narrator.
https://learning.oreilly.com/library/view/~/9781705280959 https://learning.oreilly.com/library/view/~/9781705280959/?ar https://go.oreilly.com/library-access/library/view/-/9781705280959/?ar
Format: Electronic Resources

Stand out! : building brilliant brands for the world we live in

2024-05-26T05:53:12Z

by McGurk, Brian, author.
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Format: Electronic Resources

Meet the Expert : Kate Strachnyi on Building a Data Brand

2024-05-26T05:53:12Z

by Strachnyi, Kate, presenter.
https://go.oreilly.com/library-access/library/view/-/0636920629474/?ar https://learning.oreilly.com/videos/~/0636920629474 https://learning.oreilly.com/videos/~/0636920629474/?ar
Format: Electronic Resources

Winfluence : reframing influencer marketing to ignite your brand

2024-05-26T05:53:12Z

by Falls, Jason, author, narrator.
https://go.oreilly.com/library-access/library/view/-/9781663711427/?ar https://learning.oreilly.com/library/view/~/9781663711427/?ar https://learning.oreilly.com/library/view/~/9781663711427
Format: Sound recording

Make it, don't fake it : leading with authenticity for real business success

2024-05-26T05:53:12Z

by Horn, Sabrina, author.
https://learning.oreilly.com/library/view/~/9781523091515 https://learning.oreilly.com/library/view/~/9781523091515/?ar https://go.oreilly.com/library-access/library/view/-/9781523091515/?ar
Format: Electronic Resources

Strategic brand management and development : creating and marketing successful brands

2024-05-26T05:53:12Z

by Lalaounis, Sotiris T., 1980- author.
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Format: Electronic Resources

Building brand communities : how organizations succeed by creating belonging

2024-05-26T05:53:12Z

by Jones, Carrie Melissa, author.
https://learning.oreilly.com/library/view/~/9781523086634 https://learning.oreilly.com/library/view/~/9781523086634/?ar https://go.oreilly.com/library-access/library/view/-/9781523086634/?ar
Format: Electronic Resources

Online Marketing Manager

2024-05-26T05:53:12Z

by Beilharz, Felix.
https://learning.oreilly.com/library/view/~/9781098125769 https://learning.oreilly.com/library/view/~/9781098125769/?ar https://go.oreilly.com/library-access/library/view/-/9781098125769/?ar
Format: Electronic Resources

Rock the tech stage : how the best speakers in tech present ideas and pitch products

2024-05-26T05:53:12Z

by Santolalla, Oscar, author.
https://go.oreilly.com/library-access/library/view/-/9781484263129/?ar https://learning.oreilly.com/library/view/~/9781484263129 https://learning.oreilly.com/library/view/~/9781484263129/?ar
Format: Electronic Resources

Touch : building your brand in the experience economy

2024-05-26T05:53:12Z

by Dietzel, Jörg, 1961- author.
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Format: Electronic Resources

The naming book : 5 steps to creating brand and product names that sell

2024-05-26T05:53:12Z

by Flowers, Brad, author.
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Format: Electronic Resources

Stop listening to the customer : try hearing your brand instead

2024-05-26T05:53:12Z

by Ferrier, Adam, author.
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Format: Electronic Resources

Category creation : how to build a brand that customers, employees, and investors will love

2024-05-26T05:53:12Z

by Kennada, Anthony, 1986- author.
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Format: Electronic Resources

Cultural mediations of brands. Volume 3 : unadvertization and quest for authority

2024-05-26T05:53:12Z

by Marti, Caroline, author.
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Format: Electronic Resources

Category creation : how to build a brand that customers, employees, and investors will love

2024-05-26T05:53:12Z

by Kennada, Anthony, 1986- author.
https://learning.oreilly.com/library/view/~/9781469077543/?ar https://learning.oreilly.com/library/view/~/9781469077543 https://go.oreilly.com/library-access/library/view/-/9781469077543/?ar
Format: Electronic Resources

Why smart companies are giving customers more data : companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability

2024-05-26T05:53:12Z

by Wixom, Barbara Haley, 1969- author.
https://learning.oreilly.com/library/view/~/53863MIT61425 https://go.oreilly.com/library-access/library/view/-/53863MIT61425/?ar https://learning.oreilly.com/library/view/~/53863MIT61425/?ar
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Influencer marketing for brands : what YouTube and Instagram can teach you about the future of digital advertising

2024-05-26T05:53:12Z

by Levin, Aron (Marketing executive), author.
https://go.oreilly.com/library-access/library/view/-/9781484255032/?ar https://learning.oreilly.com/library/view/~/9781484255032/?ar
Format: Electronic Resources

The brand strategy canvas : a one-page guide for startups

2024-05-26T05:53:12Z

by Woods, Patrick (Branding consultant), author.
https://go.oreilly.com/library-access/library/view/-/9781484251591/?ar https://learning.oreilly.com/library/view/~/9781484251591/?ar
Format: Electronic Resources

Financial information and brand value : reflections, challenges and limitations

2024-05-26T05:53:12Z

by Ach, Yves-Alain.
https://go.oreilly.com/library-access/library/view/-/9781786305671/?ar https://learning.oreilly.com/library/view/~/9781786305671/?ar https://learning.oreilly.com/library/view/~/9781786305671
Format: Electronic Resources

Stop listening to the customer : try hearing your brand instead

2024-05-26T05:53:12Z

by Ferrier, Adam, author.
https://learning.oreilly.com/library/view/~/9780730370574 https://learning.oreilly.com/library/view/~/9780730370574/?ar https://go.oreilly.com/library-access/library/view/-/9780730370574/?ar
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Strategic Brand Management and Development

2024-05-26T05:53:12Z

by Lalaounis, Sotiris, author.
https://learning.oreilly.com/library/view/~/9781000298185 https://learning.oreilly.com/library/view/~/9781000298185/?ar https://go.oreilly.com/library-access/library/view/-/9781000298185/?ar
Format: Electronic Resources

Growth opportunities for brands during the COVID-19 crisis : small and midtier brands have unique opportunities to provide value in the new consumer environment

2024-05-26T05:53:12Z

by Knowles, Jonathan, author.
https://learning.oreilly.com/library/view/~/53863MIT61423 https://learning.oreilly.com/library/view/~/53863MIT61423/?ar https://go.oreilly.com/library-access/library/view/-/53863MIT61423/?ar
Format: Electronic Resources

Category creation : how to build a brand that customers, employees, and investors will love

2024-05-26T05:53:12Z

by Kennada, Anthony, 1986- author.
https://learning.oreilly.com/library/view/~/9781119611561/?ar https://learning.oreilly.com/library/view/~/9781119611561 https://go.oreilly.com/library-access/library/view/-/9781119611561/?ar
Format: Electronic Resources

Public relations, branding and authenticity : brand communications in the digital age

2024-05-26T05:53:12Z

by Rees, Sian (Associate professor), author.
https://learning.oreilly.com/library/view/~/9780429663406 https://go.oreilly.com/library-access/library/view/-/9780429663406/?ar https://learning.oreilly.com/library/view/~/9780429663406/?ar
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From mopping floors to making millions on Instagram : 5 steps to building an online brand

2024-05-26T05:53:12Z

by Brown, Ronne, author.
https://learning.oreilly.com/library/view/~/9781705237014 https://go.oreilly.com/library-access/library/view/-/9781705237014/?ar https://learning.oreilly.com/library/view/~/9781705237014/?ar
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Tell me about yourself : personal branding and social media recruiting in the brave new online world

2024-05-26T05:53:12Z

by Papakonstantinidis, Stavros, author.
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Format: Electronic Resources

Consumer negativity towards brands

2024-05-26T05:53:12Z

by Grappi, Sylvia, editor.
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Format: Electronic Resources

Bottom of the pyramid marketing : making, shaping and developing BOP markets

2024-05-26T05:53:12Z

by Singh, Ramendra, editor.
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Format: Electronic Resources

Follow the feeling : brand building in a noisy world

2024-05-26T05:53:12Z

by Wright, Kai, author.
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Format: Electronic Resources

Identity designed : the definitive guide to visual branding

2024-05-26T05:53:12Z

by Airey, David, author.
https://learning.oreilly.com/library/view/~/9781631595950 https://learning.oreilly.com/library/view/~/9781631595950/?ar https://go.oreilly.com/library-access/library/view/-/9781631595950/?ar
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Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter

2024-05-26T05:53:12Z

by Kerpen, Dave, author.
https://go.oreilly.com/library-access/library/view/-/9781260453294/?ar https://learning.oreilly.com/library/view/~/9781260453294/?ar https://learning.oreilly.com/library/view/~/9781260453294
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Instagram power : build your brand and reach more customers with visual influence

2024-05-26T05:53:12Z

by Miles, Jason, 1970- author.
https://learning.oreilly.com/library/view/~/9781260453317/?ar https://go.oreilly.com/library-access/library/view/-/9781260453317/?ar
Format: Electronic Resources

Follow the Feeling : Branding Yourself in a Noisy World.

2024-05-26T05:53:12Z

by Wright, Kai D.
https://learning.oreilly.com/library/view/~/9781119600497/?ar https://go.oreilly.com/library-access/library/view/-/9781119600497/?ar https://learning.oreilly.com/library/view/~/9781119600497
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Friction : passion brands in the age of disruption

2024-05-26T05:53:12Z

by Rosenblum, Jeff, author.
https://go.oreilly.com/library-access/library/view/-/9781515930716/?ar https://learning.oreilly.com/library/view/~/9781515930716/?ar https://learning.oreilly.com/library/view/~/9781515930716
Format: Sound recording

How to get ahead : a proven 6-step system to unleash your personal brand and build a world-class network so opportunities come to you

2024-05-26T05:53:12Z

by Slayback, Zak, author.
https://learning.oreilly.com/library/view/~/9781260441857/?ar https://learning.oreilly.com/library/view/~/9781260441857 https://go.oreilly.com/library-access/library/view/-/9781260441857/?ar
Format: Electronic Resources

Branding and design

2024-05-26T05:53:12Z

by Sinicki, Adam, author, speaker.
https://learning.oreilly.com/videos/~/9781484249581/?ar https://go.oreilly.com/library-access/library/view/-/9781484249581/?ar https://learning.oreilly.com/videos/~/9781484249581
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Hello, my name is awesome : how to create brand names that stick

2024-05-26T05:53:12Z

by Watkins, Alexandra, author.
https://go.oreilly.com/library-access/library/view/-/9781523084890/?ar https://learning.oreilly.com/library/view/~/9781523084890/?ar
Format: Electronic Resources

Experiment-driven product development : how to use a data-informed approach to learn, iterate, and succeed faster

2024-05-26T05:53:12Z

by Rissen, Paul, author.
https://learning.oreilly.com/library/view/~/9781484255285/?ar https://go.oreilly.com/library-access/library/view/-/9781484255285/?ar
Format: Electronic Resources

Digital you : real personal branding in the virtual age

2024-05-26T05:53:12Z

by Arruda, William, 1961- author.
https://learning.oreilly.com/library/view/~/9781949036763/?ar https://go.oreilly.com/library-access/library/view/-/9781949036763/?ar
Format: Electronic Resources

Branding

2024-05-26T05:53:12Z

by Chiaravalle, Bill, author.
https://go.oreilly.com/library-access/library/view/-/9781618036803/?ar https://learning.oreilly.com/library/view/~/9781618036803 https://learning.oreilly.com/library/view/~/9781618036803/?ar
Format: Sound recording

Follow the feeling : brand building in a noisy world

2024-05-26T05:53:12Z

by Wright, Kai D., author, narrator.
https://learning.oreilly.com/library/view/~/9781469076041/?ar https://go.oreilly.com/library-access/library/view/-/9781469076041/?ar https://learning.oreilly.com/library/view/~/9781469076041
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Kellogg on branding in a hyper-connected world

2024-05-26T05:53:12Z

by Tybout, Alice M., editor.
https://learning.oreilly.com/library/view/~/9781119533184/?ar https://go.oreilly.com/library-access/library/view/-/9781119533184/?ar
Format: Electronic Resources

Expressive design systems

2024-05-26T05:53:12Z

by Perez-Cruz, Yesenia, author.
https://go.oreilly.com/library-access/library/view/-/9781098124007/?ar https://learning.oreilly.com/library/view/~/9781098124007/?ar
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The shopping revolution : how successful retailers win customers in an era of endless disruption

2024-05-26T05:53:12Z

by Kahn, Barbara E., author.
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Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO method

2024-05-26T05:53:12Z

by Canalichio, Pete, author.
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Format: Electronic Resources

The shopping revolution : how successful retailers win customers in an era of endless disruption

2024-05-26T05:53:12Z

by Kahn, Barbara E., author.
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Creating signature stories : strategic messaging that persuades, energizes and inspires

2024-05-26T05:53:12Z

by Aaker, David A., author.
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Format: Electronic Resources

New technologies and branding

2024-05-26T05:53:12Z

by Sachetti, Philippe, author.
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Designing brand identity : an essential guide for the entire branding team

2024-05-26T05:53:12Z

by Wheeler, Alina, author.
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Format: Electronic Resources

Cómo crear tu marca de moda

2024-05-26T05:53:12Z

by Jaquete, Covadonga, author.
https://learning.oreilly.com/library/view/~/9788416894390/?ar https://learning.oreilly.com/library/view/~/9788416894390 https://go.oreilly.com/library-access/library/view/-/9788416894390/?ar
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Legacy in the making : building a long-term brand to stand out in a short-term world

2024-05-26T05:53:12Z

by Miller, Mark, 1972- author.
https://go.oreilly.com/library-access/library/view/-/9781260117578/?ar https://learning.oreilly.com/library/view/~/9781260117578/?ar https://learning.oreilly.com/library/view/~/9781260117578
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Brand now : how to stand out in a crowded, distracted world

2024-05-26T05:53:12Z

by Westergaard, Nick, author, narrator.
https://learning.oreilly.com/library/view/~/9781469097855 https://learning.oreilly.com/library/view/~/9781469097855/?ar https://go.oreilly.com/library-access/library/view/-/9781469097855/?ar
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Conversation marketing : how to be relevant and engage your customer by speaking human

2024-05-26T05:53:12Z

by Lund, Kevin, author.
https://go.oreilly.com/library-access/library/view/-/9781632658692/?ar https://learning.oreilly.com/library/view/~/9781632658692/?ar https://learning.oreilly.com/library/view/~/9781632658692
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Branding yourself : how to use social media to invent or reinvent yourself

2024-05-26T05:53:12Z

by Deckers, Erik, author.
https://learning.oreilly.com/library/view/~/9780134786636/?ar https://go.oreilly.com/library-access/library/view/-/9780134786636/?ar
Format: Electronic Resources

Do good : embracing brand citizenship to fuel both purpose and profit

2024-05-26T05:53:12Z

by Thompson, Anne Bahr, author.
https://learning.oreilly.com/library/view/~/9780814438404/?ar https://go.oreilly.com/library-access/library/view/-/9780814438404/?ar
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The storytelling edge : how to transform your business, stop screaming into the void, and make people love you

2024-05-26T05:53:12Z

by Lazauskas, Joe, author.
https://go.oreilly.com/library-access/library/view/-/9781119483359/?ar https://learning.oreilly.com/library/view/~/9781119483359/?ar https://learning.oreilly.com/library/view/~/9781119483359
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Legacy in the making : building a long-term brand to stand out in a short-term world

2024-05-26T05:53:12Z

by Miller, Mark, author.
https://go.oreilly.com/library-access/library/view/-/9781260117554/?ar https://learning.oreilly.com/library/view/~/9781260117554/?ar https://learning.oreilly.com/library/view/~/9781260117554
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The Storytelling Edge

2024-05-26T05:53:12Z

by Lazauskas, Joe, author.
https://go.oreilly.com/library-access/library/view/-/9781469098791/?ar https://learning.oreilly.com/library/view/~/9781469098791/?ar https://learning.oreilly.com/library/view/~/9781469098791
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Legacy in the making : building a long-term brand to stand out in a short-term world

2024-05-26T05:53:12Z

by Miller, Mark, 1972- author.
https://learning.oreilly.com/library/view/~/9781639293582 https://learning.oreilly.com/library/view/~/9781639293582/?ar https://go.oreilly.com/library-access/library/view/-/9781639293582/?ar
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Nation Branding Österreichs : eine Untersuchung der "Marke Österreich" in Polen

2024-05-26T05:53:12Z

by Kapuscinska, Katarzyna, author.
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Format: Electronic Resources

Branding of emerging nations : a multidisciplinary perspective

2024-05-26T05:53:12Z

by Deb, Madhurima, editor.
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Format: Electronic Resources

Digital branding fever

2024-05-26T05:53:12Z

by Poulis, Athanasios, author.
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Format: Electronic Resources

The activation imperative : how to build brands and business by inspiring action

2024-05-26T05:53:12Z

by Rosen, William, 1963- author.
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Format: Electronic Resources

BrandEd : tell your story, build relationships, and empower learning

2024-05-26T05:53:12Z

by Sheninger, Eric C., author.
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Format: Electronic Resources

Storytelling : Strategien und Best Practices für PR und marketing

2024-05-26T05:53:12Z

by Sammer, Petra, author.
https://go.oreilly.com/library-access/library/view/-/9781492065067/?ar https://learning.oreilly.com/library/view/~/9781492065067/?ar https://learning.oreilly.com/library/view/~/9783955618216
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Employer branding for dummies

2024-05-26T05:53:12Z

by Mosley, Richard, 1964- author.
https://learning.oreilly.com/library/view/~/9781119071648/?ar https://go.oreilly.com/library-access/library/view/-/9781119071648/?ar
Format: Electronic Resources

Personal branding for entrepreneurial journalists and creative professionals

2024-05-26T05:53:12Z

by Kelly, Sara, 1970- author.
https://learning.oreilly.com/library/view/~/9781315437552 https://learning.oreilly.com/library/view/~/9781315437552/?ar https://go.oreilly.com/library-access/library/view/-/9781315437552/?ar
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Bricks to clicks : why some brands will thrive in e-commerce and others won't

2024-05-26T05:53:12Z

by Feinleib, David, author.
https://learning.oreilly.com/library/view/~/9781484228043 https://learning.oreilly.com/library/view/~/9781484228043/?ar https://go.oreilly.com/library-access/library/view/-/9781484228043/?ar
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When employees don't 'like' their employers on social media : many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors?

2024-05-26T05:53:12Z

by Cervellon, Marie-Cécile, author.
https://learning.oreilly.com/library/view/~/53863MIT58201 https://learning.oreilly.com/library/view/~/53863MIT58201/?ar https://go.oreilly.com/library-access/library/view/-/53863MIT58201/?ar
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The brand mapping strategy : design, build, and accelerate your brand

2024-05-26T05:53:12Z

by Leland, Karen, author.
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Project management in product development : leadership skills and management techniques to deliver great products

2024-05-26T05:53:12Z

by Ellis, George, author.
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Format: Electronic Resources

Brand desire : how to create consumer involvement and inspiration

2024-05-26T05:53:12Z

by Ind, Nicholas, author.
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So, what's the bottom line? : 76 proven marketing tips & techniques for building your business and personal brand

2024-05-26T05:53:12Z

by Saftlas, Yitzchok, author.
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Format: Electronic Resources

Redskins : insult and brand

2024-05-26T05:53:12Z

by King, C. Richard, 1968- author.
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Format: Electronic Resources

Willingness to accept for instagram accounts : first empirical evidence

2024-05-26T05:53:12Z

by Banzerus, Anas, author.
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Format: Electronic Resources

Fostering brand community through social media

2024-05-26T05:53:12Z

by Humphrey, William F., author.
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Format: Electronic Resources

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

2024-05-26T05:53:12Z

by Smith, Kerry, 1963- author.
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Format: Electronic Resources

Brand admiration : building a business people love

2024-05-26T05:53:12Z

by Park, C. Whan, author.
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Build your reputation : grow your personal brand for career and business success

2024-05-26T05:53:12Z

by Brown, Robert Hildyard, 1965- author.
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Format: Electronic Resources

The brand flip : why customers now run companies--and how to profit from it

2024-05-26T05:53:12Z

by Neumeier, Marty, 1947- author.
https://learning.oreilly.com/library/view/~/9780134173009 https://learning.oreilly.com/library/view/~/9780134173009/?ar https://go.oreilly.com/library-access/library/view/-/9780134173009/?ar
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The metrics that marketers muddle

2024-05-26T05:53:12Z

by Bendle, Neil T., author.
https://learning.oreilly.com/library/view/~/53863MIT57307 https://learning.oreilly.com/library/view/~/53863MIT57307/?ar https://go.oreilly.com/library-access/library/view/-/53863MIT57307/?ar
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Brand soul

2024-05-26T05:53:12Z

by Salas, Nicolás de, author.
https://learning.oreilly.com/library/view/~/9788416624393/?ar https://go.oreilly.com/library-access/library/view/-/9788416624393/?ar
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Whaling for Beginners Book Two : Reputations.

2024-05-26T05:53:12Z

by Vincent, Jerome.
https://learning.oreilly.com/library/view/~/9780113315048 https://learning.oreilly.com/library/view/~/9780113315048/?ar https://go.oreilly.com/library-access/library/view/-/9780113315048/?ar
Format: Electronic Resources

The hook : how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success

2024-05-26T05:53:12Z

by Krevolin, Richard W., 1964- author.
https://learning.oreilly.com/library/view/~/9781632650122/?ar https://go.oreilly.com/library-access/library/view/-/9781632650122/?ar
Format: Electronic Resources

Disruptive marketing : what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal

2024-05-26T05:53:12Z

by Colon, Geoffrey, author.
https://go.oreilly.com/library-access/library/view/-/9780814437407/?ar https://learning.oreilly.com/library/view/~/9780814437407/?ar https://learning.oreilly.com/library/view/~/9780814437407
Format: Electronic Resources

Como convertir tu empresa en una marca lider en el mercado

2024-05-26T05:53:12Z

by Jose Jurado, Juan, author.
Click to View
Format: Electronic Resources

Social media branding for small business : the 5-sources model : a manifesto for your branding revolution

2024-05-26T05:53:12Z

by Davis, Robert, 1967-, author.
Click to View
Format: Electronic Resources

Corporate branding in Facebook fan pages : ideas for improving your brand value

2024-05-26T05:53:12Z

by Zamith Brito, Eliane Pereira., author.
Click to View
Format: Electronic Resources

Katy Perry

2024-05-26T05:53:12Z

by Dickinson, Stephanie, author.
Click to View
Format: Electronic Resources

Logo design love : a guide to creating iconic brand identities

2024-05-26T05:53:12Z

by Airey, David, 1979-
https://go.oreilly.com/library-access/library/view/-/9780133812589/?ar https://learning.oreilly.com/library/view/~/9780133812589/?ar
Format: Electronic Resources

Fizz : harness the power of word of mouth marketing to drive brand growth

2024-05-26T05:53:12Z

by Wright, Ted, 1967-
https://learning.oreilly.com/library/view/~/9780071835749 https://learning.oreilly.com/library/view/~/9780071835749/?ar https://go.oreilly.com/library-access/library/view/-/9780071835749/?ar
Format: Electronic Resources

Success in programming : how to gain recognition, power, and influence through personal branding

2024-05-26T05:53:12Z

by Harper, Frédéric, author.
https://learning.oreilly.com/library/view/~/9781484200018 https://learning.oreilly.com/library/view/~/9781484200018/?ar https://go.oreilly.com/library-access/library/view/-/9781484200018/?ar
Format: Electronic Resources

X : the experience when business meets design

2024-05-26T05:53:12Z

by Solis, Brian.
https://learning.oreilly.com/library/view/~/9781118456545 https://go.oreilly.com/library-access/library/view/-/9781118456545/?ar https://learning.oreilly.com/library/view/~/9781118456545/?ar
Format: Electronic Resources

The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace

2024-05-26T05:53:12Z

by Sgroi, Anthony, author.
https://go.oreilly.com/library-access/library/view/-/9781482245271/?ar https://learning.oreilly.com/library/view/~/9781482245271/?ar
Format: Electronic Resources

Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on Facebook, Twitter, Linkedin, Instagram, Pinterest, and more

2024-05-26T05:53:12Z

by Kerpen, Dave, author.
https://learning.oreilly.com/library/view/~/9780071836333/?ar https://go.oreilly.com/library-access/library/view/-/9780071836333/?ar
Format: Electronic Resources

Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position

2024-05-26T05:53:12Z

by VanAuken, Brad.
https://learning.oreilly.com/library/view/~/9780814434734 https://learning.oreilly.com/library/view/~/9780814434734/?ar https://go.oreilly.com/library-access/library/view/-/9780814434734/?ar
Format: Electronic Resources

The road to luxury : the evolution, markets and strategies of luxury brand management

2024-05-26T05:53:12Z

by Som, Ashok, author.
https://go.oreilly.com/library-access/library/view/-/9780470830024/?ar https://learning.oreilly.com/library/view/~/9780470830024/?ar https://learning.oreilly.com/library/view/~/9780470830024
Format: Electronic Resources

The dream café : lessons in the art of radical innovation

2024-05-26T05:53:12Z

by Bruce, Duncan D., 1957-
https://learning.oreilly.com/library/view/~/9781118977835 https://learning.oreilly.com/library/view/~/9781118977835/?ar https://go.oreilly.com/library-access/library/view/-/9781118977835/?ar
Format: Electronic Resources

The community manager's playbook : how to build brand awareness and customer engagement

2024-05-26T05:53:12Z

by Perkins, Lauren, author.
https://learning.oreilly.com/library/view/~/9781430249962/?ar https://go.oreilly.com/library-access/library/view/-/9781430249962/?ar https://learning.oreilly.com/library/view/~/9781430249962
Format: Electronic Resources

Branding for the public sector : creating, building and managing brands people will value

2024-05-26T05:53:12Z

by Temporal, Paul, author.
https://learning.oreilly.com/library/view/~/9781118756270/?ar https://go.oreilly.com/library-access/library/view/-/9781118756270/?ar
Format: Electronic Resources

SPIKE your brand ROI : how to maximize reputation and get results

2024-05-26T05:53:12Z

by Cehrs, Adele, author.
https://learning.oreilly.com/library/view/~/9781118976661 https://learning.oreilly.com/library/view/~/9781118976661/?ar https://go.oreilly.com/library-access/library/view/-/9781118976661/?ar
Format: Electronic Resources

Handbook of brand semiotics

2024-05-26T05:53:12Z

by Rossolatos, George, editor.
Click to View
Format: Electronic Resources

Appetite for design: eat me : product. packaging. art. branding. interior

2024-05-26T05:53:12Z

by Viction:ary
Format: Books

Building your brand : a practical guide for nonprofit organizations

2024-05-26T05:53:12Z

by Levy, Michèle, author.
Click to View
Format: Electronic Resources

Point-Of-Sale-Qualität : Konzeptualisierung, Operationalisierung und Validierung

2024-05-26T05:53:12Z

by Neuhaus, Sarah, author.
Click to View
Format: Electronic Resources

Brand management and marketing of luxury goods

2024-05-26T05:53:12Z

by Scholz, Lucie, author.
Click to View
Format: Electronic Resources

The definitive book of branding

2024-05-26T05:53:12Z

by Kompella, Kartikeya, editor.
Click to View
Format: Electronic Resources

What great brands do : the seven brand-building principles that separate the best from the rest

2024-05-26T05:53:12Z

by Yohn, Denise Lee, 1967-
https://go.oreilly.com/library-access/library/view/-/9781118824337/?ar https://learning.oreilly.com/library/view/~/9781118824337/?ar https://learning.oreilly.com/library/view/~/9781118824337
Format: Electronic Resources

The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving

2024-05-26T05:53:12Z

by Brooks, Jeff, 1961-
https://learning.oreilly.com/library/view/~/9781118583401 https://go.oreilly.com/library-access/library/view/-/9781118583401/?ar https://learning.oreilly.com/library/view/~/9781118583401/?ar
Format: Electronic Resources

Storyscaping : stop creating ads, start creating worlds

2024-05-26T05:53:12Z

by Legorburu, Gaston, author.
https://learning.oreilly.com/library/view/~/9781118871232/?ar https://go.oreilly.com/library-access/library/view/-/9781118871232/?ar https://learning.oreilly.com/library/view/~/9781118871232
Format: Electronic Resources

Romancing the brand : how brands create strong, intimate relationships with customers

2024-05-26T05:53:12Z

by Halloran, Tim, 1969-
https://learning.oreilly.com/library/view/~/9781118828977/?ar https://go.oreilly.com/library-access/library/view/-/9781118828977/?ar
Format: Electronic Resources

Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business

2024-05-26T05:53:12Z

by Rand, Paul, author.
https://learning.oreilly.com/library/view/~/9780071816212 https://go.oreilly.com/library-access/library/view/-/9780071816212/?ar https://learning.oreilly.com/library/view/~/9780071816212/?ar
Format: Electronic Resources

Designing effective logos

2024-05-26T05:53:12Z

by Macnab, Maggie.
https://learning.oreilly.com/videos/~/9780133855999/?ar https://go.oreilly.com/library-access/library/view/-/9780133855999/?ar
Format: Electronic Resources

Hello, my name is awesome : how to create brand names that stick

2024-05-26T05:53:12Z

by Watkins, Alexandra.
https://go.oreilly.com/library-access/library/view/-/9781626561861/?ar https://learning.oreilly.com/library/view/~/9781626561861/?ar https://learning.oreilly.com/library/view/~/9781626561861
Format: Electronic Resources

Brand famous : how to get everyone talking about your business

2024-05-26T05:53:12Z

by Boyd, Linzi, author.
https://learning.oreilly.com/library/view/~/9780857084910 https://learning.oreilly.com/library/view/~/9780857084910/?ar https://go.oreilly.com/library-access/library/view/-/9780857084910/?ar
Format: Electronic Resources

Storytelling : die zukunft von PR and marketing

2024-05-26T05:53:12Z

by Sammer, Petra.
https://go.oreilly.com/library-access/library/view/-/9783955618216/?ar https://learning.oreilly.com/library/view/~/9783955618216/?ar
Format: Electronic Resources

Lean branding : creating dynamic brands to generate conversion

2024-05-26T05:53:12Z

by Busche, Laura.
https://learning.oreilly.com/library/view/~/9781449373481/?ar https://learning.oreilly.com/library/view/~/9781449373481 https://go.oreilly.com/library-access/library/view/-/9781449373481/?ar
Format: Electronic Resources

Personal branding for dummies

2024-05-26T05:53:12Z

by Chritton, Susan, author.
https://go.oreilly.com/library-access/library/view/-/9781118915561/?ar https://learning.oreilly.com/library/view/~/9781118915561/?ar
Format: Electronic Resources

Brands That Dream : Only Companies That Dream Stand Out

2024-05-26T05:53:12Z

by Oliver Olivella, Xavier, author.
https://go.oreilly.com/library-access/library/view/-/9788494239779/?ar https://learning.oreilly.com/library/view/~/9788494239779/?ar https://learning.oreilly.com/library/view/~/9788494239779
Format: Electronic Resources

Lanmarq : la nueva economía de las marcas latinas analizada por expertos en "branding"

2024-05-26T05:53:12Z

by Brujó, Gonzalo, compiler.
https://learning.oreilly.com/library/view/~/9788483568323/?ar https://go.oreilly.com/library-access/library/view/-/9788483568323/?ar https://learning.oreilly.com/library/view/~/9788483568323
Format: Electronic Resources

Social employee : how great companies make social media work

2024-05-26T05:53:12Z

by Burgess, Cheryl.
https://learning.oreilly.com/library/view/~/9780071816410/?ar https://go.oreilly.com/library-access/library/view/-/9780071816410/?ar https://learning.oreilly.com/library/view/~/9780071816410
Format: Electronic Resources

True story : how to combine story and action to transform your business

2024-05-26T05:53:12Z

by Montague, Ty, author.
https://learning.oreilly.com/library/view/~/9781622314591 https://go.oreilly.com/library-access/library/view/-/9781622314591/?ar https://learning.oreilly.com/library/view/~/9781622314591/?ar
Format: Sound recording

Your brand, the next media company : how a social business strategy enables better content, smarter marketing, and deeper customer relationships

2024-05-26T05:53:12Z

by Brito, Michael.
https://go.oreilly.com/library-access/library/view/-/9780133479959/?ar https://learning.oreilly.com/library/view/~/9780133479959/?ar https://learning.oreilly.com/library/view/~/9780133479959
Format: Electronic Resources

Mobile magic : the saatchi and saatchi guide to mobile marketing and design

2024-05-26T05:53:12Z

by Eslinger, Tom.
https://learning.oreilly.com/library/view/~/9781118855140/?ar https://go.oreilly.com/library-access/library/view/-/9781118855140/?ar https://learning.oreilly.com/library/view/~/9781118855140
Format: Electronic Resources

Branding the nation : the global business of national identity

2024-05-26T05:53:12Z

by Aronczyk, Melissa.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=639329
Format: Electronic Resources

Basics of branding : a practical guide for managers

2024-05-26T05:53:12Z

by Gronlund, Jay., author.
Click to View
Format: Electronic Resources

İlk marka Hz. Adem mi? : iyi bir marka yaratmanın yolu: anla, markala, parçala ve yönet

2024-05-26T05:53:12Z

by Ok, Serhan, author.
Format: Books

Markalı güzellik: pazarlama görünüşümüzü nasıl değiştirdi

2024-05-26T05:53:12Z

by Tungate, Mark, 1967- author
Format: Books

Eco-business a big-brand takeover of sustainability

2024-05-26T05:53:12Z

by Dauvergne, Peter.
Click to View
Format: Electronic Resources

The Routledge companion to advertising and promotional culture

2024-05-26T05:53:12Z

by McAllister, Matthew P.
Click to View
Format: Electronic Resources

Promotional culture and convergence markets, methods, media

2024-05-26T05:53:12Z

by Powell, Helen.
Click to View
Format: Electronic Resources

Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and communications in the twenty-first century

2024-05-26T05:53:12Z

by Balmer, John M. T.
Click to View
Format: Electronic Resources

Sharepoint 2013 branding and user interface design

2024-05-26T05:53:12Z

by Drisgill, Randy.
https://learning.oreilly.com/library/view/~/9781118495674/?ar https://go.oreilly.com/library-access/library/view/-/9781118495674/?ar
Format: Electronic Resources

Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success

2024-05-26T05:53:12Z

by Schultz, Mike, 1974-
https://learning.oreilly.com/library/view/~/9781118688434/?ar https://go.oreilly.com/library-access/library/view/-/9781118688434/?ar
Format: Electronic Resources

La marca de la felicidad

2024-05-26T05:53:12Z

by Muñoz, Félix.
https://learning.oreilly.com/library/view/~/9788483567708 https://learning.oreilly.com/library/view/~/9788483567708/?ar https://go.oreilly.com/library-access/library/view/-/9788483567708/?ar
Format: Electronic Resources

The digital crown : winning at content on the web

2024-05-26T05:53:12Z

by Leibtag, Ahava.
https://go.oreilly.com/library-access/library/view/-/9780124076747/?ar https://learning.oreilly.com/library/view/~/9780124076747/?ar
Format: Electronic Resources

The story of purpose : the path to creating a brighter brand, a greater company, and a lasting legacy

2024-05-26T05:53:12Z

by Reiman, Joey.
https://learning.oreilly.com/library/view/~/9781118463994/?ar https://go.oreilly.com/library-access/library/view/-/9781118463994/?ar https://learning.oreilly.com/library/view/~/9781118463994
Format: Electronic Resources

Branding yourself : how to use social media to invent or reinvent yourself

2024-05-26T05:53:12Z

by Deckers, Erik.
https://go.oreilly.com/library-access/library/view/-/9780133056846/?ar https://learning.oreilly.com/library/view/~/9780133056846/?ar https://learning.oreilly.com/library/view/~/9780133056846
Format: Electronic Resources

Grow the core : how to focus on your core business for brand success

2024-05-26T05:53:12Z

by Taylor, David, 1964-
https://go.oreilly.com/library-access/library/view/-/9781118484708/?ar https://learning.oreilly.com/library/view/~/9781118484708/?ar https://learning.oreilly.com/library/view/~/9781118484708
Format: Electronic Resources

Maximize your social : one-stop guide to building a social media strategy for marketing and business success

2024-05-26T05:53:12Z

by Schaffer, Neal.
https://go.oreilly.com/library-access/library/view/-/9781118756683/?ar https://learning.oreilly.com/library/view/~/9781118756683/?ar
Format: Electronic Resources

60-minute brand strategist : the essential brand book for marketing professionals

2024-05-26T05:53:12Z

by Mootee, Idris, 1958-
https://learning.oreilly.com/library/view/~/9781118659960/?ar https://go.oreilly.com/library-access/library/view/-/9781118659960/?ar https://learning.oreilly.com/library/view/~/9781118659960
Format: Electronic Resources

Manager's guide to online marketing

2024-05-26T05:53:12Z

by Weaver, Jason.
https://go.oreilly.com/library-access/library/view/-/9780071801874/?ar https://learning.oreilly.com/library/view/~/9780071801874 https://learning.oreilly.com/library/view/~/9780071801874/?ar
Format: Electronic Resources

The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave

2024-05-26T05:53:12Z

by Amos, James.
https://learning.oreilly.com/library/view/~/9780071799379 https://learning.oreilly.com/library/view/~/9780071799379/?ar https://go.oreilly.com/library-access/library/view/-/9780071799379/?ar
Format: Electronic Resources

The Patrón way : from fantasy to fortune, lessons on taking any business from idea to iconic brand : the untold inside story of the world's most successful tequila

2024-05-26T05:53:12Z

by Edelstein, Ilana.
https://learning.oreilly.com/library/view/~/9780071817646 https://learning.oreilly.com/library/view/~/9780071817646/?ar https://go.oreilly.com/library-access/library/view/-/9780071817646/?ar
Format: Electronic Resources

Las marcas que sueñan : Sólo las empresas que sueñan sobresalen

2024-05-26T05:53:12Z

by Oliver Conti, Xavier, author.
https://learning.oreilly.com/library/view/~/9788494106675 https://learning.oreilly.com/library/view/~/9788494106675/?ar https://go.oreilly.com/library-access/library/view/-/9788494106675/?ar
Format: Electronic Resources

Branding and sustainable competitive advantage building virtual presence

2024-05-26T05:53:12Z

by Kapoor, Avinash.
Click to View
Format: Electronic Resources

Content strategy at work real-world stories to strengthen every interactive project

2024-05-26T05:53:12Z

by Bloomstein, Margot.
Click to View
Format: Electronic Resources

Consumer-brand relationships insights for theory and practice

2024-05-26T05:53:12Z

by Fournier, Susan.
Click to View
Format: Electronic Resources

Branding in governance and public management

2024-05-26T05:53:12Z

by Eshuis, Jasper, 1972-
Click to View
Format: Electronic Resources

Positioning the brand an inside-out approach

2024-05-26T05:53:12Z

by Riezebos, H. J., 1960-
Click to View
Format: Electronic Resources

Zero to 100,000 : social media tips and tricks for small businesses

2024-05-26T05:53:12Z

by Gratton, Sarah-Jayne.
https://go.oreilly.com/library-access/library/view/-/9780132731461/?ar https://learning.oreilly.com/library/view/~/9780132731461 https://learning.oreilly.com/library/view/~/9780132731461/?ar
Format: Electronic Resources

The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges

2024-05-26T05:53:12Z

by Bates, Sandra M.
https://learning.oreilly.com/library/view/~/9780071754996 https://learning.oreilly.com/library/view/~/9780071754996/?ar https://go.oreilly.com/library-access/library/view/-/9780071754996/?ar
Format: Electronic Resources

Follow me! : creating a personal brand with Twitter

2024-05-26T05:53:12Z

by Gratton, Sarah-Jayne.
https://learning.oreilly.com/library/view/~/9781118461891/?ar https://go.oreilly.com/library-access/library/view/-/9781118461891/?ar
Format: Electronic Resources

Brand advocates : turning enthusiastic customers into a powerful marketing force

2024-05-26T05:53:12Z

by Fuggetta, Rob.
https://learning.oreilly.com/library/view/~/9781118336540 https://learning.oreilly.com/library/view/~/9781118336540/?ar https://go.oreilly.com/library-access/library/view/-/9781118336540/?ar
Format: Electronic Resources

Uprising : how to build a brand--and change the world--by sparking cultural movements

2024-05-26T05:53:12Z

by Goodson, Scott.
https://learning.oreilly.com/library/view/~/9780071782821 https://go.oreilly.com/library-access/library/view/-/9780071782821/?ar https://learning.oreilly.com/library/view/~/9780071782821/?ar
Format: Electronic Resources

The social media MBA : your competitive edge in social media strategy development & delivery

2024-05-26T05:53:12Z

by Holloman, Christer.
https://go.oreilly.com/library-access/library/view/-/9781119963233/?ar https://learning.oreilly.com/library/view/~/9781119963233/?ar https://learning.oreilly.com/library/view/~/9781119963233
Format: Electronic Resources

Customers first : dominate your market by winning them over where it counts the most

2024-05-26T05:53:12Z

by Bueno, Bolivar J.
https://go.oreilly.com/library-access/library/view/-/9780071787871/?ar https://learning.oreilly.com/library/view/~/9780071787871/?ar https://learning.oreilly.com/library/view/~/9780071787871
Format: Electronic Resources

Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition

2024-05-26T05:53:12Z

by Morgan, John, 1961-
https://learning.oreilly.com/library/view/~/9781118160336 https://learning.oreilly.com/library/view/~/9781118160336/?ar https://go.oreilly.com/library-access/library/view/-/9781118160336/?ar
Format: Electronic Resources

Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader

2024-05-26T05:53:12Z

by Bates, Suzanne.
https://learning.oreilly.com/library/view/~/9780071762861 https://learning.oreilly.com/library/view/~/9780071762861/?ar https://go.oreilly.com/library-access/library/view/-/9780071762861/?ar
Format: Electronic Resources

Brand Bible : the complete guide to building, designing, and sustaining brands

2024-05-26T05:53:12Z

by Millman, Debbie.
https://go.oreilly.com/library-access/library/view/-/9781592537266/?ar https://learning.oreilly.com/library/view/~/9781592537266/?ar https://learning.oreilly.com/library/view/~/9781592537266
Format: Electronic Resources

Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference

2024-05-26T05:53:12Z

by Post, Karen.
https://learning.oreilly.com/library/view/~/9780071775281/?ar https://go.oreilly.com/library-access/library/view/-/9780071775281/?ar
Format: Electronic Resources

Content strategy at work : real-world stories to strengthen every interactive project

2024-05-26T05:53:12Z

by Bloomstein, Margot.
https://learning.oreilly.com/library/view/~/9780123919229/?ar https://go.oreilly.com/library-access/library/view/-/9780123919229/?ar https://learning.oreilly.com/library/view/~/9780123919229
Format: Electronic Resources

Brand real : how smart companies live their brand promise and inspire fierce customer loyalty

2024-05-26T05:53:12Z

by Vincent, Laurence, author.
https://learning.oreilly.com/library/view/~/9780814416761 https://go.oreilly.com/library-access/library/view/-/9780814416761/?ar https://learning.oreilly.com/library/view/~/9780814416761/?ar
Format: Electronic Resources

Personal branding for dummies

2024-05-26T05:53:12Z

by Chritton, Susan L.
https://learning.oreilly.com/library/view/~/9781118238189/?ar https://go.oreilly.com/library-access/library/view/-/9781118238189/?ar
Format: Electronic Resources

Measure up : a step-by-step guide to social media measurement

2024-05-26T05:53:12Z

by Kelly, Nichole.
https://learning.oreilly.com/library/view/~/9780133099812/?ar https://go.oreilly.com/library-access/library/view/-/9780133099812/?ar
Format: Electronic Resources

The new emerging market multinationals : four strategies for disrupting markets and building brands

2024-05-26T05:53:12Z

by Chattopadhyay, Amitava.
https://go.oreilly.com/library-access/library/view/-/9780071782890/?ar https://learning.oreilly.com/library/view/~/9780071782890 https://learning.oreilly.com/library/view/~/9780071782890/?ar
Format: Electronic Resources

Brand you : turn your unique talents into a winning formula

2024-05-26T05:53:12Z

by Purkiss, John.
https://learning.oreilly.com/library/view/~/9780273777694/?ar https://go.oreilly.com/library-access/library/view/-/9780273777694/?ar
Format: Electronic Resources

Propel : five ways to amp up your marketing and accelerate business

2024-05-26T05:53:12Z

by Keyes, Whitney.
https://go.oreilly.com/library-access/library/view/-/9781601632333/?ar https://learning.oreilly.com/library/view/~/9781601632333/?ar https://learning.oreilly.com/library/view/~/9781601632333
Format: Electronic Resources

Bir marka adı yaratmak

2024-05-26T05:53:12Z

by Sutherland, Fraser
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=580789
Format: Electronic Resources

Advocacy championing ideas & influencing others

2024-05-26T05:53:12Z

by Daly, John A. (John Augustine), 1952-
Click to View
Format: Electronic Resources

Package design workbook : the art and science of successful packaging

2024-05-26T05:53:12Z

by DuPuis, Steven.
https://learning.oreilly.com/library/view/~/9781592537082 https://learning.oreilly.com/library/view/~/9781592537082/?ar https://go.oreilly.com/library-access/library/view/-/9781592537082/?ar
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Powerful social media, branding, PR practices.

2024-05-26T05:53:12Z

https://go.oreilly.com/library-access/library/view/-/9780132489522/?ar https://learning.oreilly.com/library/view/~/9780132489522/?ar
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Marketing strategy from the masters : collections.

2024-05-26T05:53:12Z

https://go.oreilly.com/library-access/library/view/-/9780132617642/?ar https://learning.oreilly.com/library/view/~/9780132617642 https://learning.oreilly.com/library/view/~/9780132617642/?ar
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Branding yourself : how to use social media to invent or reinvent yourself

2024-05-26T05:53:12Z

by Deckers, Erik.
https://learning.oreilly.com/library/view/~/9780132654111 https://go.oreilly.com/library-access/library/view/-/9780132654111/?ar https://learning.oreilly.com/library/view/~/9780132654111/?ar
Format: Electronic Resources

Really good logos explained : top design professionals critique 500 logos & explain what makes them work

2024-05-26T05:53:12Z

by Chase, Margo.
https://learning.oreilly.com/library/view/~/9781592534272 https://learning.oreilly.com/library/view/~/9781592534272/?ar https://go.oreilly.com/library-access/library/view/-/9781592534272/?ar
Format: Electronic Resources

1000 restaurant, bar, and café graphics : from signage to logos and everything in-between

2024-05-26T05:53:12Z

by Herriott, Luke.
https://go.oreilly.com/library-access/library/view/-/9781592533329/?ar https://learning.oreilly.com/library/view/~/9781592533329/?ar
Format: Electronic Resources

LogoLounge 6 : 2000 international identities by leading designers

2024-05-26T05:53:12Z

by Fishel, Catharine M.
https://go.oreilly.com/library-access/library/view/-/9781592536184/?ar https://learning.oreilly.com/library/view/~/9781592536184/?ar https://learning.oreilly.com/library/view/~/9781592536184
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Listen first! : turning social media conversations into business advantage

2024-05-26T05:53:12Z

by Rappaport, Stephen D., 1952-
https://learning.oreilly.com/library/view/~/9780470935514 https://go.oreilly.com/library-access/library/view/-/9780470935514/?ar https://learning.oreilly.com/library/view/~/9780470935514/?ar
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Logo savvy : top brand-design firms share their naming and identity strategies

2024-05-26T05:53:12Z

by Chua, Perry.
https://learning.oreilly.com/library/view/~/9781592535071 https://learning.oreilly.com/library/view/~/9781592535071/?ar https://go.oreilly.com/library-access/library/view/-/9781592535071/?ar
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LogoLounge 3 : 2,000 international identities by leading designers

2024-05-26T05:53:12Z

by Fishel, Catharine M.
https://learning.oreilly.com/library/view/~/9781592535101/?ar https://learning.oreilly.com/library/view/~/9781592535101 https://go.oreilly.com/library-access/library/view/-/9781592535101/?ar
Format: Electronic Resources

Brand relevance : making competitors irrelevant

2024-05-26T05:53:12Z

by Aaker, David A.
https://go.oreilly.com/library-access/library/view/-/9780470613580/?ar https://learning.oreilly.com/library/view/~/9780470613580/?ar https://learning.oreilly.com/library/view/~/9780470613580
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The truth about successful entrepreneurship : collection.

2024-05-26T05:53:12Z

https://go.oreilly.com/library-access/library/view/-/9780132655248/?ar https://learning.oreilly.com/library/view/~/9780132655248/?ar
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LogoLounge. 4 : 2,000 international identities by leading designers

2024-05-26T05:53:12Z

by Fishel, Catharine M.
https://learning.oreilly.com/library/view/~/9781592535804/?ar https://go.oreilly.com/library-access/library/view/-/9781592535804/?ar https://learning.oreilly.com/library/view/~/9781592535804
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Free marketing : 101 low and no-cost ways to grow your business, online and off

2024-05-26T05:53:12Z

by Cockrum, Jim, 1969-
https://learning.oreilly.com/library/view/~/9781118034712/?ar https://go.oreilly.com/library-access/library/view/-/9781118034712/?ar https://learning.oreilly.com/library/view/~/9781118034712
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The truth about best branding practices : collection.

2024-05-26T05:53:12Z

https://learning.oreilly.com/library/view/~/9780132655743/?ar https://go.oreilly.com/library-access/library/view/-/9780132655743/?ar
Format: Electronic Resources

We first : how brands and consumers use social media to build a better world

2024-05-26T05:53:12Z

by Mainwaring, Simon.
https://learning.oreilly.com/library/view/~/9781452623856 https://learning.oreilly.com/library/view/~/9781452623856/?ar https://go.oreilly.com/library-access/library/view/-/9781452623856/?ar
Format: Sound recording

LogoLounge master library. Vol. 1, 3000 initial & crest logos

2024-05-26T05:53:12Z

by Fishel, Catharine M.
https://learning.oreilly.com/library/view/~/9781592535675/?ar https://go.oreilly.com/library-access/library/view/-/9781592535675/?ar
Format: Electronic Resources

Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web

2024-05-26T05:53:12Z

by Solis, Brian.
https://learning.oreilly.com/library/view/~/9781118003763/?ar https://learning.oreilly.com/library/view/~/9781118003763 https://go.oreilly.com/library-access/library/view/-/9781118003763/?ar
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Design to compete

2024-05-26T05:53:12Z

by Prahalad, Deepa, 1972-
https://learning.oreilly.com/library/view/~/9780132480659/?ar https://learning.oreilly.com/library/view/~/9780132480659 https://go.oreilly.com/library-access/library/view/-/9780132480659/?ar
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Jamie Oliver, Erfolg nach Rezept

2024-05-26T05:53:12Z

by Clawson, Trevor.
https://go.oreilly.com/library-access/library/view/-/9783527506033/?ar https://learning.oreilly.com/library/view/~/9783527506033/?ar https://learning.oreilly.com/library/view/~/9783527506033
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Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)

2024-05-26T05:53:12Z

by Kerpen, Dave, author.
https://learning.oreilly.com/library/view/~/9781639293667 https://learning.oreilly.com/library/view/~/9781639293667/?ar https://go.oreilly.com/library-access/library/view/-/9781639293667/?ar
Format: Sound recording

Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader

2024-05-26T05:53:12Z

by Bates, Suzanne, author.
https://learning.oreilly.com/library/view/~/9781639291441 https://learning.oreilly.com/library/view/~/9781639291441/?ar https://go.oreilly.com/library-access/library/view/-/9781639291441/?ar
Format: Sound recording

Advocacy championing ideas & influencing others

2024-05-26T05:53:12Z

by Daly, John A. (John Augustine), 1952-
Click to View
Format: Electronic Resources

Building a design-driven corporate culture

2024-05-26T05:53:12Z

by Brunner, Robert, 1958-
https://go.oreilly.com/library-access/library/view/-/9780132476249/?ar https://learning.oreilly.com/library/view/~/9780132476249/?ar
Format: Electronic Resources

Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love

2024-05-26T05:53:12Z

by Till, Brian, 1960-
https://go.oreilly.com/library-access/library/view/-/9780132142960/?ar https://learning.oreilly.com/library/view/~/9780132142960 https://learning.oreilly.com/library/view/~/9780132142960/?ar
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The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world

2024-05-26T05:53:12Z

by Mathieson, Rick.
https://learning.oreilly.com/library/view/~/9780814415726/?ar https://go.oreilly.com/library-access/library/view/-/9780814415726/?ar https://learning.oreilly.com/library/view/~/9780814415726
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How great products and services supply great user experiences

2024-05-26T05:53:12Z

by Brunner, Robert, 1958-
https://learning.oreilly.com/library/view/~/9780132143615 https://learning.oreilly.com/library/view/~/9780132143615/?ar https://go.oreilly.com/library-access/library/view/-/9780132143615/?ar
Format: Electronic Resources

Enhance your training brand

2024-05-26T05:53:12Z

by Hand, Amy.
https://learning.oreilly.com/library/view/~/9781562867263/?ar https://go.oreilly.com/library-access/library/view/-/9781562867263/?ar
Format: Electronic Resources

Walking the walk : having your customers love you

2024-05-26T05:53:12Z

by Brunner, Robert, 1958-
https://learning.oreilly.com/library/view/~/9780132476454/?ar https://go.oreilly.com/library-access/library/view/-/9780132476454/?ar
Format: Electronic Resources

Compete by meeting unmet needs : how Zipcar rethought the car rental business

2024-05-26T05:53:12Z

by Champy, James, 1942-
https://learning.oreilly.com/library/view/~/9780132138505/?ar https://go.oreilly.com/library-access/library/view/-/9780132138505/?ar https://learning.oreilly.com/library/view/~/9780132138505
Format: Electronic Resources

Compete by bursting the bubble : how MinuteClinic met the unmet health care needs of millions--cheaply and conveniently

2024-05-26T05:53:12Z

by Champy, James, 1942-
https://learning.oreilly.com/library/view/~/9780132130431 https://learning.oreilly.com/library/view/~/9780132130431/?ar https://go.oreilly.com/library-access/library/view/-/9780132130431/?ar
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When you and your customers make the products together

2024-05-26T05:53:12Z

by Powell, Juliette, 1976-
https://learning.oreilly.com/library/view/~/9780132120081/?ar https://go.oreilly.com/library-access/library/view/-/9780132120081/?ar
Format: Electronic Resources

Positioning for professionals : how professional knowledge firms can differentiate their way to success

2024-05-26T05:53:12Z

by Williams, Tim, 1954-
https://learning.oreilly.com/library/view/~/9780470587157 https://learning.oreilly.com/library/view/~/9780470587157/?ar https://go.oreilly.com/library-access/library/view/-/9780470587157/?ar
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Social media as your new business platform

2024-05-26T05:53:12Z

by Powell, Juliette, 1976-
https://go.oreilly.com/library-access/library/view/-/9780132120111/?ar https://learning.oreilly.com/library/view/~/9780132120111/?ar
Format: Electronic Resources

Design is how it works : how the smartest companies turn products into icons

2024-05-26T05:53:12Z

by Greene, Jay.
Format: Books

Marka yaratmanın 22 kuralı

2024-05-26T05:53:12Z

by Ries, Al, author.
Format: Books

The connected customer the changing nature of consumer and business markets

2024-05-26T05:53:12Z

by Wuyts, Stefan.
Click to View
Format: Electronic Resources

Marty Neumeier's innovation workshop : brand strategy + design thinking = transformation

2024-05-26T05:53:12Z

by Neumeier, Marty.
https://go.oreilly.com/library-access/library/view/-/9780321683977/?ar https://learning.oreilly.com/videos/~/9780321683977/?ar https://learning.oreilly.com/videos/~/9780321683977
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Effective branding begins with a name ... and other keys to creating brands people love

2024-05-26T05:53:12Z

by Till, Brian, 1960-
https://go.oreilly.com/library-access/library/view/-/9780132143233/?ar https://learning.oreilly.com/library/view/~/9780132143233/?ar https://learning.oreilly.com/library/view/~/9780132143233
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Why your company must have a design culture

2024-05-26T05:53:12Z

by Brunner, Robert, 1958-
https://learning.oreilly.com/library/view/~/9780132144247 https://go.oreilly.com/library-access/library/view/-/9780132144247/?ar https://learning.oreilly.com/library/view/~/9780132144247/?ar
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Being design driven : why you care

2024-05-26T05:53:12Z

by Brunner, Robert, 1958-
https://go.oreilly.com/library-access/library/view/-/9780132476201/?ar https://learning.oreilly.com/library/view/~/9780132476201 https://learning.oreilly.com/library/view/~/9780132476201/?ar
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Do you matter? : (and how to make sure you do)

2024-05-26T05:53:12Z

by Brunner, Robert, 1958-
https://learning.oreilly.com/library/view/~/9780132143875/?ar https://go.oreilly.com/library-access/library/view/-/9780132143875/?ar https://learning.oreilly.com/library/view/~/9780132143875
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Design matters : portfolios 01 : an essential primer for today's competitive market

2024-05-26T05:53:12Z

by Keller, Maura, author.
https://learning.oreilly.com/library/view/~/9781592536023 https://learning.oreilly.com/library/view/~/9781592536023/?ar https://go.oreilly.com/library-access/library/view/-/9781592536023/?ar
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Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands

2024-05-26T05:53:12Z

by Cato, Mac.
https://go.oreilly.com/library-access/library/view/-/9781592535170/?ar https://learning.oreilly.com/library/view/~/9781592535170/?ar https://learning.oreilly.com/library/view/~/9781592535170
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Your brand is not your logo : it is an experience that lives in your customer's gut

2024-05-26T05:53:12Z

by Brunner, Robert, 1958-
https://learning.oreilly.com/library/view/~/9780132144193 https://learning.oreilly.com/library/view/~/9780132144193/?ar https://go.oreilly.com/library-access/library/view/-/9780132144193/?ar
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How being a design-driven company will get you from good to great

2024-05-26T05:53:12Z

by Brunner, Robert, 1958-
https://go.oreilly.com/library-access/library/view/-/9780132476638/?ar https://learning.oreilly.com/library/view/~/9780132476638/?ar
Format: Electronic Resources

Simplifying complexity : how Go Daddy met its customers' unmet needs

2024-05-26T05:53:12Z

by Champy, James, 1942-
https://learning.oreilly.com/library/view/~/9780131375253/?ar https://go.oreilly.com/library-access/library/view/-/9780131375253/?ar https://learning.oreilly.com/library/view/~/9780131375253
Format: Electronic Resources

The experience effect : engage your customers with a consistent and memorable brand experience

2024-05-26T05:53:12Z

by Joseph, Jim, 1963-
https://learning.oreilly.com/library/view/~/9780814415542 https://learning.oreilly.com/library/view/~/9780814415542/?ar https://go.oreilly.com/library-access/library/view/-/9780814415542/?ar
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Brand rewired : connecting intellectual property, branding, and creativity strategy

2024-05-26T05:53:12Z

by Chasser, Anne H.
https://go.oreilly.com/library-access/library/view/-/9780470575420/?ar https://learning.oreilly.com/library/view/~/9780470575420/?ar https://learning.oreilly.com/library/view/~/9780470575420
Format: Electronic Resources

Professional SharePoint® 2010 Branding and User Interface Design

2024-05-26T05:53:12Z

by Drisgill, Randy, author.
https://learning.oreilly.com/library/view/~/9780470584644 https://go.oreilly.com/library-access/library/view/-/9780470584644/?ar https://learning.oreilly.com/library/view/~/9780470584644/?ar
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Branding : tendencias y retos en la comunicacion de marca

2024-05-26T05:53:12Z

by Velilla, Javier, author.
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Format: Electronic Resources

Design matters : how great design will make people love your company

2024-05-26T05:53:12Z

by Brunner, Robert, 1958- author.
Format: Books

Contemporary research in e-branding

2024-05-26T05:53:12Z

by Bandyopadhyay, Subir, 1958-
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-59904-813-0
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Seven steps to a rewarding transitional career : getting work in a tough economy

2024-05-26T05:53:12Z

by Pinsker, Richard J.
https://go.oreilly.com/library-access/library/view/-/9781599961781/?ar https://learning.oreilly.com/library/view/~/9781599961781 https://learning.oreilly.com/library/view/~/9781599961781/?ar
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Conversational capital : how to create stuff people will love to talk about

2024-05-26T05:53:12Z

by Cesvet, Bertrand, 1964-
https://learning.oreilly.com/library/view/~/9780136064114/?ar https://go.oreilly.com/library-access/library/view/-/9780136064114/?ar
Format: Electronic Resources

Primal branding : create zealots for your brand, your company, and your future

2024-05-26T05:53:12Z

by Hanlon, Patrick.
https://learning.oreilly.com/library/view/~/9781400122196 https://learning.oreilly.com/library/view/~/9781400122196/?ar https://go.oreilly.com/library-access/library/view/-/9781400122196/?ar
Format: Sound recording

Do you matter? : how great design will make people love your company

2024-05-26T05:53:12Z

by Brunner, Robert, 1958-
https://go.oreilly.com/library-access/library/view/-/9780137149506/?ar https://learning.oreilly.com/library/view/~/9780137149506/?ar
Format: Electronic Resources

The truth about creating brands people love

2024-05-26T05:53:12Z

by Till, Brian, 1960-
https://go.oreilly.com/library-access/library/view/-/9780136064336/?ar https://learning.oreilly.com/library/view/~/9780136064336/?ar
Format: Electronic Resources

Convergence marketing : combining brand and direct for unprecedented profits

2024-05-26T05:53:12Z

by Rosen, Richard G.
https://learning.oreilly.com/library/view/~/9780470522394 https://learning.oreilly.com/library/view/~/9780470522394/?ar https://go.oreilly.com/library-access/library/view/-/9780470522394/?ar
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Tu marca personal

2024-05-26T05:53:12Z

by Rampersad, Hubert K.
https://go.oreilly.com/library-access/library/view/-/9788483563779/?ar https://learning.oreilly.com/library/view/~/9788483563779/?ar https://learning.oreilly.com/library/view/~/9788483563779
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Consumer behaviour and branding : concepts, readings and cases : the Indian context

2024-05-26T05:53:12Z

by Ramesh Kumar, S.
https://go.oreilly.com/library-access/library/view/-/9789332501386/?ar https://learning.oreilly.com/library/view/~/9789332501386/?ar https://learning.oreilly.com/library/view/~/9789332501386
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Brand enigma : decoding the secrets of your brand

2024-05-26T05:53:12Z

by Bruce, Duncan, 1951-
https://go.oreilly.com/library-access/library/view/-/9780470779606/?ar https://learning.oreilly.com/library/view/~/9780470779606/?ar https://learning.oreilly.com/library/view/~/9780470779606
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Connective branding : building brand equity in a demanding world

2024-05-26T05:53:12Z

by Fisher-Buttinger, Claudia.
https://go.oreilly.com/library-access/library/view/-/9780470512401/?ar https://learning.oreilly.com/library/view/~/9780470512401/?ar https://learning.oreilly.com/library/view/~/9780470512401
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Pazarlamanın sihirli lambası

2024-05-26T05:53:12Z

by Trout, Jack.
Contributor biographical information http://www.loc.gov/catdir/bios/wiley044/2002014454.html Publisher description http://www.loc.gov/catdir/description/wiley036/2002014454.html Table of contents http://www.loc.gov/catdir/toc/wiley031/2002014454.html
Format: Books

Flagship marketing

2024-05-26T05:53:12Z

by Kent, Tony (A. E.)
Click to View
Format: Electronic Resources

The open brand : when push comes to pull in a web-made world

2024-05-26T05:53:12Z

by Mooney, Kelly.
https://learning.oreilly.com/library/view/~/9780321550255/?ar https://learning.oreilly.com/library/view/~/9780321550255 https://go.oreilly.com/library-access/library/view/-/9780321550255/?ar
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Managing brand you : seven steps to creating your most successful self

2024-05-26T05:53:12Z

by Wilson, Jerry S.
https://learning.oreilly.com/library/view/~/9780814410691 https://learning.oreilly.com/library/view/~/9780814410691/?ar https://go.oreilly.com/library-access/library/view/-/9780814410691/?ar
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Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

2024-05-26T05:53:12Z

by Hatch, Mary Jo.
https://learning.oreilly.com/library/view/~/9780787998301/?ar https://go.oreilly.com/library-access/library/view/-/9780787998301/?ar https://learning.oreilly.com/library/view/~/9780787998301
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Packaging 01 : an essential primer for today's competitive market

2024-05-26T05:53:12Z

by Capsule (Firm)
https://learning.oreilly.com/library/view/~/9781592533428/?ar https://go.oreilly.com/library-access/library/view/-/9781592533428/?ar https://learning.oreilly.com/library/view/~/9781592533428
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Strategic Brand Communication Product Design

2024-05-26T05:53:12Z

by Ekmekçi, Handan Tirit.
Access to Electronic Version.
Format: Manuscript

1000 retail graphics : from signage to logos and everything in-store.

2024-05-26T05:53:12Z

by JGA (Southfield, Mich.)
https://go.oreilly.com/library-access/library/view/-/9781592533367/?ar https://learning.oreilly.com/library/view/~/9781592533367/?ar
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Improve your marketing to grow your business : insights and innovation that drive business and brand growth

2024-05-26T05:53:12Z

by Hastings, Hunter.
https://learning.oreilly.com/library/view/~/9780132331593/?ar https://go.oreilly.com/library-access/library/view/-/9780132331593/?ar
Format: Electronic Resources

Marketing and branding : the Indian scenario

2024-05-26T05:53:12Z

by Ramesh Kumar, S.
https://go.oreilly.com/library-access/library/view/-/9788131700976/?ar https://learning.oreilly.com/library/view/~/9788131700976/?ar
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Brand failures the truth about the 100 biggest branding mistakes of all time

2024-05-26T05:53:12Z

by Haig, Matt.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=232768
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Competitive strategy for media firms strategic and brand management in changing media markets

2024-05-26T05:53:12Z

by Chan-Olmsted, Sylvia M.
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Creating passion brands getting to the heart of branding

2024-05-26T05:53:12Z

by Edwards, Helen, 1965-
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=137389
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ProfitBrand how to increase the profitability, accountability & sustainability of brands

2024-05-26T05:53:12Z

by Wreden, Nick.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=137382
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The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

2024-05-26T05:53:12Z

by Neumeier, Marty.
https://learning.oreilly.com/library/view/~/0321348109 https://go.oreilly.com/library-access/library/view/-/0321348109/?ar https://learning.oreilly.com/library/view/~/0321348109/?ar
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Brain tattoos creating unique brands that stick in your customers' minds

2024-05-26T05:53:12Z

by Post, Karen.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117771
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There's No Business That's Not Show Business: Marketing in an Experience Culture

2024-05-26T05:53:12Z

by Schmitt, Bernd, author.
https://go.oreilly.com/library-access/library/view/-/0130471194/?ar https://learning.oreilly.com/library/view/~/0130471194 https://learning.oreilly.com/library/view/~/0130471194/?ar
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Global brand strategy unlocking brand potential across countries, cultures & markets

2024-05-26T05:53:12Z

by Van Gelder, Sicco, 1964-
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=125913
Format: Electronic Resources

The 22 immutable laws of branding : how to build a product or service into a world-class brand

2024-05-26T05:53:12Z

by Ries, Al, author.
https://go.oreilly.com/library-access/library/view/-/9780061983672/?ar https://learning.oreilly.com/library/view/~/9780061983672/?ar
Format: Electronic Resources