Search Results for - Narrowed by: Branding (Marketing) - Stratégie de marque.SirsiDynix Enterprisehttps://catalog.iyte.edu.tr/client/en_US/default/default/qf$003dSUBJECT$002509Subject$002509Branding$002b$002528Marketing$002529$002509Branding$002b$002528Marketing$002529$0026qf$003dSUBJECT$002509Subject$002509Strat$0025C3$0025A9gie$002bde$002bmarque.$002509Strat$0025C3$0025A9gie$002bde$002bmarque.$0026ps$003d300?2024-06-22T20:10:59ZLaunching & Building a Brand For Dummiesent://SD_ILS/0/SD_ILS:23311712024-06-22T20:10:59Z2024-06-22T20:10:59Zby Will, Amy, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781119748038">https://learning.oreilly.com/library/view/~/9781119748038</a>
<a href="https://learning.oreilly.com/library/view/~/9781119748038/?ar">https://learning.oreilly.com/library/view/~/9781119748038/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781119748038/?ar">https://go.oreilly.com/library-access/library/view/-/9781119748038/?ar</a><br/>Format: Electronic Resources<br/>Exponential : transform your brand by empowering instead of interruptingent://SD_ILS/0/SD_ILS:23301222024-06-22T20:10:59Z2024-06-22T20:10:59Zby Rosenblum, Jeff, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781264268153">https://learning.oreilly.com/library/view/~/9781264268153</a>
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<a href="https://learning.oreilly.com/library/view/~/9781264269853">https://learning.oreilly.com/library/view/~/9781264269853</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781264269853/?ar">https://go.oreilly.com/library-access/library/view/-/9781264269853/?ar</a><br/>Format: Electronic Resources<br/>Meet the Expert : Kate Strachnyi on Building a Data Brandent://SD_ILS/0/SD_ILS:23309022024-06-22T20:10:59Z2024-06-22T20:10:59Zby Strachnyi, Kate, presenter.<br/><a href="https://go.oreilly.com/library-access/library/view/-/0636920629474/?ar">https://go.oreilly.com/library-access/library/view/-/0636920629474/?ar</a>
<a href="https://learning.oreilly.com/videos/~/0636920629474">https://learning.oreilly.com/videos/~/0636920629474</a>
<a href="https://learning.oreilly.com/videos/~/0636920629474/?ar">https://learning.oreilly.com/videos/~/0636920629474/?ar</a><br/>Format: Electronic Resources<br/>Winfluence : reframing influencer marketing to ignite your brandent://SD_ILS/0/SD_ILS:23289692024-06-22T20:10:59Z2024-06-22T20:10:59Zby Falls, Jason, author, narrator.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781663711427/?ar">https://go.oreilly.com/library-access/library/view/-/9781663711427/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781663711427/?ar">https://learning.oreilly.com/library/view/~/9781663711427/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781663711427">https://learning.oreilly.com/library/view/~/9781663711427</a><br/>Format: Sound recording<br/>Make it, don't fake it : leading with authenticity for real business successent://SD_ILS/0/SD_ILS:23292942024-06-22T20:10:59Z2024-06-22T20:10:59Zby Horn, Sabrina, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781523091515">https://learning.oreilly.com/library/view/~/9781523091515</a>
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<a href="https://learning.oreilly.com/library/view/~/9781705280959/?ar">https://learning.oreilly.com/library/view/~/9781705280959/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781705280959/?ar">https://go.oreilly.com/library-access/library/view/-/9781705280959/?ar</a><br/>Format: Electronic Resources<br/>Building brand communities : how organizations succeed by creating belongingent://SD_ILS/0/SD_ILS:23255102024-06-22T20:10:59Z2024-06-22T20:10:59Zby Jones, Carrie Melissa, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781523086634">https://learning.oreilly.com/library/view/~/9781523086634</a>
<a href="https://learning.oreilly.com/library/view/~/9781523086634/?ar">https://learning.oreilly.com/library/view/~/9781523086634/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781523086634/?ar">https://go.oreilly.com/library-access/library/view/-/9781523086634/?ar</a><br/>Format: Electronic Resources<br/>Why smart companies are giving customers more data : companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitabilityent://SD_ILS/0/SD_ILS:23259112024-06-22T20:10:59Z2024-06-22T20:10:59Zby Wixom, Barbara Haley, 1969- author.<br/><a href="https://learning.oreilly.com/library/view/~/53863MIT61425">https://learning.oreilly.com/library/view/~/53863MIT61425</a>
<a href="https://go.oreilly.com/library-access/library/view/-/53863MIT61425/?ar">https://go.oreilly.com/library-access/library/view/-/53863MIT61425/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/53863MIT61425/?ar">https://learning.oreilly.com/library/view/~/53863MIT61425/?ar</a><br/>Format: Electronic Resources<br/>Influencer marketing for brands : what YouTube and Instagram can teach you about the future of digital advertisingent://SD_ILS/0/SD_ILS:23232412024-06-22T20:10:59Z2024-06-22T20:10:59Zby Levin, Aron (Marketing executive), author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781484255032/?ar">https://go.oreilly.com/library-access/library/view/-/9781484255032/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781484255032/?ar">https://learning.oreilly.com/library/view/~/9781484255032/?ar</a><br/>Format: Electronic Resources<br/>Category creation : how to build a brand that customers, employees, and investors will loveent://SD_ILS/0/SD_ILS:23216332024-06-22T20:10:59Z2024-06-22T20:10:59Zby Kennada, Anthony, 1986- author.<br/><a href="https://learning.oreilly.com/library/view/~/9781119611561/?ar">https://learning.oreilly.com/library/view/~/9781119611561/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781469076041">https://learning.oreilly.com/library/view/~/9781469076041</a><br/>Format: Sound recording<br/>Experiment-driven product development : how to use a data-informed approach to learn, iterate, and succeed fasterent://SD_ILS/0/SD_ILS:23230612024-06-22T20:10:59Z2024-06-22T20:10:59Zby Rissen, Paul, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781484255285/?ar">https://learning.oreilly.com/library/view/~/9781484255285/?ar</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9781631595950/?ar">https://go.oreilly.com/library-access/library/view/-/9781631595950/?ar</a><br/>Format: Electronic Resources<br/>Instagram power : build your brand and reach more customers with visual influenceent://SD_ILS/0/SD_ILS:23190812024-06-22T20:10:59Z2024-06-22T20:10:59Zby Miles, Jason, 1970- author.<br/><a href="https://learning.oreilly.com/library/view/~/9781260453317/?ar">https://learning.oreilly.com/library/view/~/9781260453317/?ar</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9780134786636/?ar">https://go.oreilly.com/library-access/library/view/-/9780134786636/?ar</a><br/>Format: Electronic Resources<br/>Cómo crear tu marca de modaent://SD_ILS/0/SD_ILS:23159662024-06-22T20:10:59Z2024-06-22T20:10:59Zby Jaquete, Covadonga, author.<br/><a href="https://learning.oreilly.com/library/view/~/9788416894390/?ar">https://learning.oreilly.com/library/view/~/9788416894390/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9788416894390">https://learning.oreilly.com/library/view/~/9788416894390</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9788416894390/?ar">https://go.oreilly.com/library-access/library/view/-/9788416894390/?ar</a><br/>Format: Electronic Resources<br/>The storytelling edge : how to transform your business, stop screaming into the void, and make people love youent://SD_ILS/0/SD_ILS:23153662024-06-22T20:10:59Z2024-06-22T20:10:59Zby Lazauskas, Joe, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781119483359/?ar">https://go.oreilly.com/library-access/library/view/-/9781119483359/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781119483359/?ar">https://learning.oreilly.com/library/view/~/9781119483359/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781119483359">https://learning.oreilly.com/library/view/~/9781119483359</a><br/>Format: Electronic Resources<br/>Brand now : how to stand out in a crowded, distracted worldent://SD_ILS/0/SD_ILS:23165172024-06-22T20:10:59Z2024-06-22T20:10:59Zby Westergaard, Nick, author, narrator.<br/><a href="https://learning.oreilly.com/library/view/~/9781469097855">https://learning.oreilly.com/library/view/~/9781469097855</a>
<a href="https://learning.oreilly.com/library/view/~/9781469097855/?ar">https://learning.oreilly.com/library/view/~/9781469097855/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781469097855/?ar">https://go.oreilly.com/library-access/library/view/-/9781469097855/?ar</a><br/>Format: Sound recording<br/>Legacy in the making : building a long-term brand to stand out in a short-term worldent://SD_ILS/0/SD_ILS:23160052024-06-22T20:10:59Z2024-06-22T20:10:59Zby Miller, Mark, 1972- author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781260117578/?ar">https://go.oreilly.com/library-access/library/view/-/9781260117578/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781260117578">https://learning.oreilly.com/library/view/~/9781260117578</a><br/>Format: Electronic Resources<br/>Conversation marketing : how to be relevant and engage your customer by speaking humanent://SD_ILS/0/SD_ILS:23177362024-06-22T20:10:59Z2024-06-22T20:10:59Zby Lund, Kevin, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781632658692/?ar">https://go.oreilly.com/library-access/library/view/-/9781632658692/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781632658692">https://learning.oreilly.com/library/view/~/9781632658692</a><br/>Format: Electronic Resources<br/>The Storytelling Edgeent://SD_ILS/0/SD_ILS:23307532024-06-22T20:10:59Z2024-06-22T20:10:59Zby Lazauskas, Joe, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781469098791/?ar">https://go.oreilly.com/library-access/library/view/-/9781469098791/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781469098791/?ar">https://learning.oreilly.com/library/view/~/9781469098791/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781469098791">https://learning.oreilly.com/library/view/~/9781469098791</a><br/>Format: Electronic Resources<br/>When employees don't 'like' their employers on social media : many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors?ent://SD_ILS/0/SD_ILS:23124982024-06-22T20:10:59Z2024-06-22T20:10:59Zby Cervellon, Marie-Cécile, author.<br/><a href="https://learning.oreilly.com/library/view/~/53863MIT58201">https://learning.oreilly.com/library/view/~/53863MIT58201</a>
<a href="https://learning.oreilly.com/library/view/~/53863MIT58201/?ar">https://learning.oreilly.com/library/view/~/53863MIT58201/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/53863MIT58201/?ar">https://go.oreilly.com/library-access/library/view/-/53863MIT58201/?ar</a><br/>Format: Electronic Resources<br/>Personal branding for entrepreneurial journalists and creative professionalsent://SD_ILS/0/SD_ILS:23131662024-06-22T20:10:59Z2024-06-22T20:10:59Zby Kelly, Sara, 1970- author.<br/><a href="https://learning.oreilly.com/library/view/~/9781315437552">https://learning.oreilly.com/library/view/~/9781315437552</a>
<a href="https://learning.oreilly.com/library/view/~/9781315437552/?ar">https://learning.oreilly.com/library/view/~/9781315437552/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781315437552/?ar">https://go.oreilly.com/library-access/library/view/-/9781315437552/?ar</a><br/>Format: Electronic Resources<br/>Employer branding for dummiesent://SD_ILS/0/SD_ILS:23126592024-06-22T20:10:59Z2024-06-22T20:10:59Zby Mosley, Richard, 1964- author.<br/><a href="https://learning.oreilly.com/library/view/~/9781119071648/?ar">https://learning.oreilly.com/library/view/~/9781119071648/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781119071648/?ar">https://go.oreilly.com/library-access/library/view/-/9781119071648/?ar</a><br/>Format: Electronic Resources<br/>Bricks to clicks : why some brands will thrive in e-commerce and others won'tent://SD_ILS/0/SD_ILS:23133402024-06-22T20:10:59Z2024-06-22T20:10:59Zby Feinleib, David, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781484228043">https://learning.oreilly.com/library/view/~/9781484228043</a>
<a href="https://learning.oreilly.com/library/view/~/9781484228043/?ar">https://learning.oreilly.com/library/view/~/9781484228043/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781484228043/?ar">https://go.oreilly.com/library-access/library/view/-/9781484228043/?ar</a><br/>Format: Electronic Resources<br/>The brand flip : why customers now run companies--and how to profit from itent://SD_ILS/0/SD_ILS:23080602024-06-22T20:10:59Z2024-06-22T20:10:59Zby Neumeier, Marty, 1947- author.<br/><a href="https://learning.oreilly.com/library/view/~/9780134173009">https://learning.oreilly.com/library/view/~/9780134173009</a>
<a href="https://learning.oreilly.com/library/view/~/9780134173009/?ar">https://learning.oreilly.com/library/view/~/9780134173009/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780134173009/?ar">https://go.oreilly.com/library-access/library/view/-/9780134173009/?ar</a><br/>Format: Electronic Resources<br/>The hook : how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt successent://SD_ILS/0/SD_ILS:23092292024-06-22T20:10:59Z2024-06-22T20:10:59Zby Krevolin, Richard W., 1964- author.<br/><a href="https://learning.oreilly.com/library/view/~/9781632650122/?ar">https://learning.oreilly.com/library/view/~/9781632650122/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781632650122/?ar">https://go.oreilly.com/library-access/library/view/-/9781632650122/?ar</a><br/>Format: Electronic Resources<br/>The metrics that marketers muddleent://SD_ILS/0/SD_ILS:23102932024-06-22T20:10:59Z2024-06-22T20:10:59Zby Bendle, Neil T., author.<br/><a href="https://learning.oreilly.com/library/view/~/53863MIT57307">https://learning.oreilly.com/library/view/~/53863MIT57307</a>
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<a href="https://learning.oreilly.com/library/view/~/9780814437407">https://learning.oreilly.com/library/view/~/9780814437407</a><br/>Format: Electronic Resources<br/>Brand soulent://SD_ILS/0/SD_ILS:23150882024-06-22T20:10:59Z2024-06-22T20:10:59Zby Salas, Nicolás de, author.<br/><a href="https://learning.oreilly.com/library/view/~/9788416624393/?ar">https://learning.oreilly.com/library/view/~/9788416624393/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9788416624393/?ar">https://go.oreilly.com/library-access/library/view/-/9788416624393/?ar</a><br/>Format: Electronic Resources<br/>The dream café : lessons in the art of radical innovationent://SD_ILS/0/SD_ILS:23053602024-06-22T20:10:59Z2024-06-22T20:10:59Zby Bruce, Duncan D., 1957-<br/><a href="https://learning.oreilly.com/library/view/~/9781118977835">https://learning.oreilly.com/library/view/~/9781118977835</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9781118977835/?ar">https://go.oreilly.com/library-access/library/view/-/9781118977835/?ar</a><br/>Format: Electronic Resources<br/>Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing positionent://SD_ILS/0/SD_ILS:23050492024-06-22T20:10:59Z2024-06-22T20:10:59Zby VanAuken, Brad.<br/><a href="https://learning.oreilly.com/library/view/~/9780814434734">https://learning.oreilly.com/library/view/~/9780814434734</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9780814434734/?ar">https://go.oreilly.com/library-access/library/view/-/9780814434734/?ar</a><br/>Format: Electronic Resources<br/>SPIKE your brand ROI : how to maximize reputation and get resultsent://SD_ILS/0/SD_ILS:23060502024-06-22T20:10:59Z2024-06-22T20:10:59Zby Cehrs, Adele, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781118976661">https://learning.oreilly.com/library/view/~/9781118976661</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9781118976661/?ar">https://go.oreilly.com/library-access/library/view/-/9781118976661/?ar</a><br/>Format: Electronic Resources<br/>Fizz : harness the power of word of mouth marketing to drive brand growthent://SD_ILS/0/SD_ILS:23046452024-06-22T20:10:59Z2024-06-22T20:10:59Zby Wright, Ted, 1967-<br/><a href="https://learning.oreilly.com/library/view/~/9780071835749">https://learning.oreilly.com/library/view/~/9780071835749</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9781484200018/?ar">https://go.oreilly.com/library-access/library/view/-/9781484200018/?ar</a><br/>Format: Electronic Resources<br/>The road to luxury : the evolution, markets and strategies of luxury brand managementent://SD_ILS/0/SD_ILS:23061072024-06-22T20:10:59Z2024-06-22T20:10:59Zby Som, Ashok, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780470830024/?ar">https://go.oreilly.com/library-access/library/view/-/9780470830024/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780470830024">https://learning.oreilly.com/library/view/~/9780470830024</a><br/>Format: Electronic Resources<br/>Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on Facebook, Twitter, Linkedin, Instagram, Pinterest, and moreent://SD_ILS/0/SD_ILS:23064132024-06-22T20:10:59Z2024-06-22T20:10:59Zby Kerpen, Dave, author.<br/><a href="https://learning.oreilly.com/library/view/~/9780071836333/?ar">https://learning.oreilly.com/library/view/~/9780071836333/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781482245271/?ar">https://learning.oreilly.com/library/view/~/9781482245271/?ar</a><br/>Format: Electronic Resources<br/>X : the experience when business meets designent://SD_ILS/0/SD_ILS:23079952024-06-22T20:10:59Z2024-06-22T20:10:59Zby Solis, Brian.<br/><a href="https://learning.oreilly.com/library/view/~/9781118456545">https://learning.oreilly.com/library/view/~/9781118456545</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781118456545/?ar">https://go.oreilly.com/library-access/library/view/-/9781118456545/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781118456545/?ar">https://learning.oreilly.com/library/view/~/9781118456545/?ar</a><br/>Format: Electronic Resources<br/>Romancing the brand : how brands create strong, intimate relationships with customersent://SD_ILS/0/SD_ILS:23008592024-06-22T20:10:59Z2024-06-22T20:10:59Zby Halloran, Tim, 1969-<br/><a href="https://learning.oreilly.com/library/view/~/9781118828977/?ar">https://learning.oreilly.com/library/view/~/9781118828977/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781622314591/?ar">https://learning.oreilly.com/library/view/~/9781622314591/?ar</a><br/>Format: Sound recording<br/>Lean branding : creating dynamic brands to generate conversionent://SD_ILS/0/SD_ILS:23044502024-06-22T20:10:59Z2024-06-22T20:10:59Zby Busche, Laura.<br/><a href="https://learning.oreilly.com/library/view/~/9781449373481/?ar">https://learning.oreilly.com/library/view/~/9781449373481/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780071816410">https://learning.oreilly.com/library/view/~/9780071816410</a><br/>Format: Electronic Resources<br/>Highly recommended : harnessing the power of word of mouth and social media to build your brand and your businessent://SD_ILS/0/SD_ILS:23009522024-06-22T20:10:59Z2024-06-22T20:10:59Zby Rand, Paul, author.<br/><a href="https://learning.oreilly.com/library/view/~/9780071816212">https://learning.oreilly.com/library/view/~/9780071816212</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780071816212/?ar">https://go.oreilly.com/library-access/library/view/-/9780071816212/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780071816212/?ar">https://learning.oreilly.com/library/view/~/9780071816212/?ar</a><br/>Format: Electronic Resources<br/>Your brand, the next media company : how a social business strategy enables better content, smarter marketing, and deeper customer relationshipsent://SD_ILS/0/SD_ILS:23010202024-06-22T20:10:59Z2024-06-22T20:10:59Zby Brito, Michael.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780133479959/?ar">https://go.oreilly.com/library-access/library/view/-/9780133479959/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780133479959/?ar">https://learning.oreilly.com/library/view/~/9780133479959/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780133479959">https://learning.oreilly.com/library/view/~/9780133479959</a><br/>Format: Electronic Resources<br/>The money-raising nonprofit brand : motivating donors to give, give happily, and keep on givingent://SD_ILS/0/SD_ILS:23024372024-06-22T20:10:59Z2024-06-22T20:10:59Zby Brooks, Jeff, 1961-<br/><a href="https://learning.oreilly.com/library/view/~/9781118583401">https://learning.oreilly.com/library/view/~/9781118583401</a>
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<a href="https://learning.oreilly.com/library/view/~/9781118583401/?ar">https://learning.oreilly.com/library/view/~/9781118583401/?ar</a><br/>Format: Electronic Resources<br/>Mobile magic : the saatchi and saatchi guide to mobile marketing and designent://SD_ILS/0/SD_ILS:23013262024-06-22T20:10:59Z2024-06-22T20:10:59Zby Eslinger, Tom.<br/><a href="https://learning.oreilly.com/library/view/~/9781118855140/?ar">https://learning.oreilly.com/library/view/~/9781118855140/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781118855140/?ar">https://go.oreilly.com/library-access/library/view/-/9781118855140/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781118855140">https://learning.oreilly.com/library/view/~/9781118855140</a><br/>Format: Electronic Resources<br/>Storyscaping : stop creating ads, start creating worldsent://SD_ILS/0/SD_ILS:23017792024-06-22T20:10:59Z2024-06-22T20:10:59Zby Legorburu, Gaston, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781118871232/?ar">https://learning.oreilly.com/library/view/~/9781118871232/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781118871232">https://learning.oreilly.com/library/view/~/9781118871232</a><br/>Format: Electronic Resources<br/>Personal branding for dummiesent://SD_ILS/0/SD_ILS:23068822024-06-22T20:10:59Z2024-06-22T20:10:59Zby Chritton, Susan, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781118915561/?ar">https://go.oreilly.com/library-access/library/view/-/9781118915561/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781118915561/?ar">https://learning.oreilly.com/library/view/~/9781118915561/?ar</a><br/>Format: Electronic Resources<br/>What great brands do : the seven brand-building principles that separate the best from the restent://SD_ILS/0/SD_ILS:22996292024-06-22T20:10:59Z2024-06-22T20:10:59Zby Yohn, Denise Lee, 1967-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781118824337/?ar">https://go.oreilly.com/library-access/library/view/-/9781118824337/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781118824337">https://learning.oreilly.com/library/view/~/9781118824337</a><br/>Format: Electronic Resources<br/>Lanmarq : la nueva economía de las marcas latinas analizada por expertos en "branding"ent://SD_ILS/0/SD_ILS:23075172024-06-22T20:10:59Z2024-06-22T20:10:59Zby Brujó, Gonzalo, compiler.<br/><a href="https://learning.oreilly.com/library/view/~/9788483568323/?ar">https://learning.oreilly.com/library/view/~/9788483568323/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9788483568323/?ar">https://go.oreilly.com/library-access/library/view/-/9788483568323/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9788483568323">https://learning.oreilly.com/library/view/~/9788483568323</a><br/>Format: Electronic Resources<br/>The story of purpose : the path to creating a brighter brand, a greater company, and a lasting legacyent://SD_ILS/0/SD_ILS:22958942024-06-22T20:10:59Z2024-06-22T20:10:59Zby Reiman, Joey.<br/><a href="https://learning.oreilly.com/library/view/~/9781118463994/?ar">https://learning.oreilly.com/library/view/~/9781118463994/?ar</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9780071799379/?ar">https://go.oreilly.com/library-access/library/view/-/9780071799379/?ar</a><br/>Format: Electronic Resources<br/>Branding yourself : how to use social media to invent or reinvent yourselfent://SD_ILS/0/SD_ILS:22953252024-06-22T20:10:59Z2024-06-22T20:10:59Zby Deckers, Erik.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780133056846/?ar">https://go.oreilly.com/library-access/library/view/-/9780133056846/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780133056846">https://learning.oreilly.com/library/view/~/9780133056846</a><br/>Format: Electronic Resources<br/>Grow the core : how to focus on your core business for brand successent://SD_ILS/0/SD_ILS:22964612024-06-22T20:10:59Z2024-06-22T20:10:59Zby Taylor, David, 1964-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781118484708/?ar">https://go.oreilly.com/library-access/library/view/-/9781118484708/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781118484708">https://learning.oreilly.com/library/view/~/9781118484708</a><br/>Format: Electronic Resources<br/>Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development successent://SD_ILS/0/SD_ILS:22979482024-06-22T20:10:59Z2024-06-22T20:10:59Zby Schultz, Mike, 1974-<br/><a href="https://learning.oreilly.com/library/view/~/9781118688434/?ar">https://learning.oreilly.com/library/view/~/9781118688434/?ar</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9788483567708/?ar">https://go.oreilly.com/library-access/library/view/-/9788483567708/?ar</a><br/>Format: Electronic Resources<br/>Manager's guide to online marketingent://SD_ILS/0/SD_ILS:22983692024-06-22T20:10:59Z2024-06-22T20:10:59Zby Weaver, Jason.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780071801874/?ar">https://go.oreilly.com/library-access/library/view/-/9780071801874/?ar</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9780071817646/?ar">https://go.oreilly.com/library-access/library/view/-/9780071817646/?ar</a><br/>Format: Electronic Resources<br/>The digital crown : winning at content on the webent://SD_ILS/0/SD_ILS:23006732024-06-22T20:10:59Z2024-06-22T20:10:59Zby Leibtag, Ahava.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780124076747/?ar">https://go.oreilly.com/library-access/library/view/-/9780124076747/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780124076747/?ar">https://learning.oreilly.com/library/view/~/9780124076747/?ar</a><br/>Format: Electronic Resources<br/>60-minute brand strategist : the essential brand book for marketing professionalsent://SD_ILS/0/SD_ILS:22977942024-06-22T20:10:59Z2024-06-22T20:10:59Zby Mootee, Idris, 1958-<br/><a href="https://learning.oreilly.com/library/view/~/9781118659960/?ar">https://learning.oreilly.com/library/view/~/9781118659960/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781118659960">https://learning.oreilly.com/library/view/~/9781118659960</a><br/>Format: Electronic Resources<br/>Las marcas que sueñan : Sólo las empresas que sueñan sobresalenent://SD_ILS/0/SD_ILS:23055162024-06-22T20:10:59Z2024-06-22T20:10:59Zby Oliver Conti, Xavier, author.<br/><a href="https://learning.oreilly.com/library/view/~/9788494106675">https://learning.oreilly.com/library/view/~/9788494106675</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9788494106675/?ar">https://go.oreilly.com/library-access/library/view/-/9788494106675/?ar</a><br/>Format: Electronic Resources<br/>The new emerging market multinationals : four strategies for disrupting markets and building brandsent://SD_ILS/0/SD_ILS:22961732024-06-22T20:10:59Z2024-06-22T20:10:59Zby Chattopadhyay, Amitava.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780071782890/?ar">https://go.oreilly.com/library-access/library/view/-/9780071782890/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780071782890/?ar">https://learning.oreilly.com/library/view/~/9780071782890/?ar</a><br/>Format: Electronic Resources<br/>Propel : five ways to amp up your marketing and accelerate businessent://SD_ILS/0/SD_ILS:22967492024-06-22T20:10:59Z2024-06-22T20:10:59Zby Keyes, Whitney.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781601632333/?ar">https://go.oreilly.com/library-access/library/view/-/9781601632333/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781601632333">https://learning.oreilly.com/library/view/~/9781601632333</a><br/>Format: Electronic Resources<br/>Brand real : how smart companies live their brand promise and inspire fierce customer loyaltyent://SD_ILS/0/SD_ILS:22936802024-06-22T20:10:59Z2024-06-22T20:10:59Zby Vincent, Laurence, author.<br/><a href="https://learning.oreilly.com/library/view/~/9780814416761">https://learning.oreilly.com/library/view/~/9780814416761</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780814416761/?ar">https://go.oreilly.com/library-access/library/view/-/9780814416761/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780814416761/?ar">https://learning.oreilly.com/library/view/~/9780814416761/?ar</a><br/>Format: Electronic Resources<br/>Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competitionent://SD_ILS/0/SD_ILS:22932492024-06-22T20:10:59Z2024-06-22T20:10:59Zby Morgan, John, 1961-<br/><a href="https://learning.oreilly.com/library/view/~/9781118160336">https://learning.oreilly.com/library/view/~/9781118160336</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9781118160336/?ar">https://go.oreilly.com/library-access/library/view/-/9781118160336/?ar</a><br/>Format: Electronic Resources<br/>Brand advocates : turning enthusiastic customers into a powerful marketing forceent://SD_ILS/0/SD_ILS:22938042024-06-22T20:10:59Z2024-06-22T20:10:59Zby Fuggetta, Rob.<br/><a href="https://learning.oreilly.com/library/view/~/9781118336540">https://learning.oreilly.com/library/view/~/9781118336540</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9781118336540/?ar">https://go.oreilly.com/library-access/library/view/-/9781118336540/?ar</a><br/>Format: Electronic Resources<br/>Uprising : how to build a brand--and change the world--by sparking cultural movementsent://SD_ILS/0/SD_ILS:22946952024-06-22T20:10:59Z2024-06-22T20:10:59Zby Goodson, Scott.<br/><a href="https://learning.oreilly.com/library/view/~/9780071782821">https://learning.oreilly.com/library/view/~/9780071782821</a>
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<a href="https://learning.oreilly.com/library/view/~/9780071782821/?ar">https://learning.oreilly.com/library/view/~/9780071782821/?ar</a><br/>Format: Electronic Resources<br/>Personal branding for dummiesent://SD_ILS/0/SD_ILS:22950612024-06-22T20:10:59Z2024-06-22T20:10:59Zby Chritton, Susan L.<br/><a href="https://learning.oreilly.com/library/view/~/9781118238189/?ar">https://learning.oreilly.com/library/view/~/9781118238189/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781118238189/?ar">https://go.oreilly.com/library-access/library/view/-/9781118238189/?ar</a><br/>Format: Electronic Resources<br/>Content strategy at work : real-world stories to strengthen every interactive projectent://SD_ILS/0/SD_ILS:22936202024-06-22T20:10:59Z2024-06-22T20:10:59Zby Bloomstein, Margot.<br/><a href="https://learning.oreilly.com/library/view/~/9780123919229/?ar">https://learning.oreilly.com/library/view/~/9780123919229/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780123919229">https://learning.oreilly.com/library/view/~/9780123919229</a><br/>Format: Electronic Resources<br/>Follow me! : creating a personal brand with Twitterent://SD_ILS/0/SD_ILS:22954672024-06-22T20:10:59Z2024-06-22T20:10:59Zby Gratton, Sarah-Jayne.<br/><a href="https://learning.oreilly.com/library/view/~/9781118461891/?ar">https://learning.oreilly.com/library/view/~/9781118461891/?ar</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9780273777694/?ar">https://go.oreilly.com/library-access/library/view/-/9780273777694/?ar</a><br/>Format: Electronic Resources<br/>Zero to 100,000 : social media tips and tricks for small businessesent://SD_ILS/0/SD_ILS:22927302024-06-22T20:10:59Z2024-06-22T20:10:59Zby Gratton, Sarah-Jayne.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780132731461/?ar">https://go.oreilly.com/library-access/library/view/-/9780132731461/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780132731461/?ar">https://learning.oreilly.com/library/view/~/9780132731461/?ar</a><br/>Format: Electronic Resources<br/>Discover your CEO brand : secrets to embracing and maximizing your unique value as a leaderent://SD_ILS/0/SD_ILS:22933652024-06-22T20:10:59Z2024-06-22T20:10:59Zby Bates, Suzanne.<br/><a href="https://learning.oreilly.com/library/view/~/9780071762861">https://learning.oreilly.com/library/view/~/9780071762861</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9780071762861/?ar">https://go.oreilly.com/library-access/library/view/-/9780071762861/?ar</a><br/>Format: Electronic Resources<br/>Measure up : a step-by-step guide to social media measurementent://SD_ILS/0/SD_ILS:22961702024-06-22T20:10:59Z2024-06-22T20:10:59Zby Kelly, Nichole.<br/><a href="https://learning.oreilly.com/library/view/~/9780133099812/?ar">https://learning.oreilly.com/library/view/~/9780133099812/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780133099812/?ar">https://go.oreilly.com/library-access/library/view/-/9780133099812/?ar</a><br/>Format: Electronic Resources<br/>Brand Bible : the complete guide to building, designing, and sustaining brandsent://SD_ILS/0/SD_ILS:22948542024-06-22T20:10:59Z2024-06-22T20:10:59Zby Millman, Debbie.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781592537266/?ar">https://go.oreilly.com/library-access/library/view/-/9781592537266/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780071787871">https://learning.oreilly.com/library/view/~/9780071787871</a><br/>Format: Electronic Resources<br/>The social innovation imperative : create winning products, services, and programs that solve society's most pressing challengesent://SD_ILS/0/SD_ILS:22937932024-06-22T20:10:59Z2024-06-22T20:10:59Zby Bates, Sandra M.<br/><a href="https://learning.oreilly.com/library/view/~/9780071754996">https://learning.oreilly.com/library/view/~/9780071754996</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9781592534272/?ar">https://go.oreilly.com/library-access/library/view/-/9781592534272/?ar</a><br/>Format: Electronic Resources<br/>LogoLounge master library. Vol. 1, 3000 initial & crest logosent://SD_ILS/0/SD_ILS:22942252024-06-22T20:10:59Z2024-06-22T20:10:59Zby Fishel, Catharine M.<br/><a href="https://learning.oreilly.com/library/view/~/9781592535675/?ar">https://learning.oreilly.com/library/view/~/9781592535675/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780132654111/?ar">https://learning.oreilly.com/library/view/~/9780132654111/?ar</a><br/>Format: Electronic Resources<br/>Listen first! : turning social media conversations into business advantageent://SD_ILS/0/SD_ILS:22911792024-06-22T20:10:59Z2024-06-22T20:10:59Zby Rappaport, Stephen D., 1952-<br/><a href="https://learning.oreilly.com/library/view/~/9780470935514">https://learning.oreilly.com/library/view/~/9780470935514</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9781452623856/?ar">https://go.oreilly.com/library-access/library/view/-/9781452623856/?ar</a><br/>Format: Sound recording<br/>Design to competeent://SD_ILS/0/SD_ILS:22906422024-06-22T20:10:59Z2024-06-22T20:10:59Zby Prahalad, Deepa, 1972-<br/><a href="https://learning.oreilly.com/library/view/~/9780132480659/?ar">https://learning.oreilly.com/library/view/~/9780132480659/?ar</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9780132480659/?ar">https://go.oreilly.com/library-access/library/view/-/9780132480659/?ar</a><br/>Format: Electronic Resources<br/>Brand relevance : making competitors irrelevantent://SD_ILS/0/SD_ILS:22909422024-06-22T20:10:59Z2024-06-22T20:10:59Zby Aaker, David A.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780470613580/?ar">https://go.oreilly.com/library-access/library/view/-/9780470613580/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780470613580">https://learning.oreilly.com/library/view/~/9780470613580</a><br/>Format: Electronic Resources<br/>The truth about best branding practices : collection.ent://SD_ILS/0/SD_ILS:22908832024-06-22T20:10:59Z2024-06-22T20:10:59Z<a href="https://learning.oreilly.com/library/view/~/9780132655743/?ar">https://learning.oreilly.com/library/view/~/9780132655743/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780132655743/?ar">https://go.oreilly.com/library-access/library/view/-/9780132655743/?ar</a><br/>Format: Electronic Resources<br/>Do you matter? : (and how to make sure you do)ent://SD_ILS/0/SD_ILS:22881842024-06-22T20:10:59Z2024-06-22T20:10:59Zby Brunner, Robert, 1958-<br/><a href="https://learning.oreilly.com/library/view/~/9780132143875/?ar">https://learning.oreilly.com/library/view/~/9780132143875/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780132143875/?ar">https://go.oreilly.com/library-access/library/view/-/9780132143875/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780132143875">https://learning.oreilly.com/library/view/~/9780132143875</a><br/>Format: Electronic Resources<br/>Simplifying complexity : how Go Daddy met its customers' unmet needsent://SD_ILS/0/SD_ILS:22882122024-06-22T20:10:59Z2024-06-22T20:10:59Zby Champy, James, 1942-<br/><a href="https://learning.oreilly.com/library/view/~/9780131375253/?ar">https://learning.oreilly.com/library/view/~/9780131375253/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780131375253">https://learning.oreilly.com/library/view/~/9780131375253</a><br/>Format: Electronic Resources<br/>How being a design-driven company will get you from good to greatent://SD_ILS/0/SD_ILS:22878762024-06-22T20:10:59Z2024-06-22T20:10:59Zby Brunner, Robert, 1958-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780132476638/?ar">https://go.oreilly.com/library-access/library/view/-/9780132476638/?ar</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9780132476454/?ar">https://go.oreilly.com/library-access/library/view/-/9780132476454/?ar</a><br/>Format: Electronic Resources<br/>Compete by bursting the bubble : how MinuteClinic met the unmet health care needs of millions--cheaply and convenientlyent://SD_ILS/0/SD_ILS:22882112024-06-22T20:10:59Z2024-06-22T20:10:59Zby Champy, James, 1942-<br/><a href="https://learning.oreilly.com/library/view/~/9780132130431">https://learning.oreilly.com/library/view/~/9780132130431</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9780132130431/?ar">https://go.oreilly.com/library-access/library/view/-/9780132130431/?ar</a><br/>Format: Electronic Resources<br/>Marty Neumeier's innovation workshop : brand strategy + design thinking = transformationent://SD_ILS/0/SD_ILS:22872882024-06-22T20:10:59Z2024-06-22T20:10:59Zby Neumeier, Marty.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780321683977/?ar">https://go.oreilly.com/library-access/library/view/-/9780321683977/?ar</a>
<a href="https://learning.oreilly.com/videos/~/9780321683977/?ar">https://learning.oreilly.com/videos/~/9780321683977/?ar</a>
<a href="https://learning.oreilly.com/videos/~/9780321683977">https://learning.oreilly.com/videos/~/9780321683977</a><br/>Format: Electronic Resources<br/>Your brand is not your logo : it is an experience that lives in your customer's gutent://SD_ILS/0/SD_ILS:22881402024-06-22T20:10:59Z2024-06-22T20:10:59Zby Brunner, Robert, 1958-<br/><a href="https://learning.oreilly.com/library/view/~/9780132144193">https://learning.oreilly.com/library/view/~/9780132144193</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9780132144193/?ar">https://go.oreilly.com/library-access/library/view/-/9780132144193/?ar</a><br/>Format: Electronic Resources<br/>How great products and services supply great user experiencesent://SD_ILS/0/SD_ILS:22881422024-06-22T20:10:59Z2024-06-22T20:10:59Zby Brunner, Robert, 1958-<br/><a href="https://learning.oreilly.com/library/view/~/9780132143615">https://learning.oreilly.com/library/view/~/9780132143615</a>
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<a href="https://go.oreilly.com/library-access/library/view/-/9780132143615/?ar">https://go.oreilly.com/library-access/library/view/-/9780132143615/?ar</a><br/>Format: Electronic Resources<br/>Effective branding begins with a name ... and other keys to creating brands people loveent://SD_ILS/0/SD_ILS:22881442024-06-22T20:10:59Z2024-06-22T20:10:59Zby Till, Brian, 1960-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780132143233/?ar">https://go.oreilly.com/library-access/library/view/-/9780132143233/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780132143233">https://learning.oreilly.com/library/view/~/9780132143233</a><br/>Format: Electronic Resources<br/>Being design driven : why you careent://SD_ILS/0/SD_ILS:22881772024-06-22T20:10:59Z2024-06-22T20:10:59Zby Brunner, Robert, 1958-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780132476201/?ar">https://go.oreilly.com/library-access/library/view/-/9780132476201/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780132476201/?ar">https://learning.oreilly.com/library/view/~/9780132476201/?ar</a><br/>Format: Electronic Resources<br/>Enhance your training brandent://SD_ILS/0/SD_ILS:22895572024-06-22T20:10:59Z2024-06-22T20:10:59Zby Hand, Amy.<br/><a href="https://learning.oreilly.com/library/view/~/9781562867263/?ar">https://learning.oreilly.com/library/view/~/9781562867263/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781562867263/?ar">https://go.oreilly.com/library-access/library/view/-/9781562867263/?ar</a><br/>Format: Electronic Resources<br/>When you and your customers make the products togetherent://SD_ILS/0/SD_ILS:22894062024-06-22T20:10:59Z2024-06-22T20:10:59Zby Powell, Juliette, 1976-<br/><a href="https://learning.oreilly.com/library/view/~/9780132120081/?ar">https://learning.oreilly.com/library/view/~/9780132120081/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780132120081/?ar">https://go.oreilly.com/library-access/library/view/-/9780132120081/?ar</a><br/>Format: Electronic Resources<br/>Go logo! a handbook to the art of global branding : 12 keys to creating successful global brandsent://SD_ILS/0/SD_ILS:22940692024-06-22T20:10:59Z2024-06-22T20:10:59Zby Cato, Mac.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781592535170/?ar">https://go.oreilly.com/library-access/library/view/-/9781592535170/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9781592535170">https://learning.oreilly.com/library/view/~/9781592535170</a><br/>Format: Electronic Resources<br/>Design matters : portfolios 01 : an essential primer for today's competitive marketent://SD_ILS/0/SD_ILS:22942532024-06-22T20:10:59Z2024-06-22T20:10:59Zby Keller, Maura, author.<br/><a href="https://learning.oreilly.com/library/view/~/9781592536023">https://learning.oreilly.com/library/view/~/9781592536023</a>
<a href="https://learning.oreilly.com/library/view/~/9781592536023/?ar">https://learning.oreilly.com/library/view/~/9781592536023/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781592536023/?ar">https://go.oreilly.com/library-access/library/view/-/9781592536023/?ar</a><br/>Format: Electronic Resources<br/>Brand rewired : connecting intellectual property, branding, and creativity strategyent://SD_ILS/0/SD_ILS:22894502024-06-22T20:10:59Z2024-06-22T20:10:59Zby Chasser, Anne H.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780470575420/?ar">https://go.oreilly.com/library-access/library/view/-/9780470575420/?ar</a>
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<a href="https://learning.oreilly.com/library/view/~/9780470575420">https://learning.oreilly.com/library/view/~/9780470575420</a><br/>Format: Electronic Resources<br/>Social media as your new business platforment://SD_ILS/0/SD_ILS:22894052024-06-22T20:10:59Z2024-06-22T20:10:59Zby Powell, Juliette, 1976-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780132120111/?ar">https://go.oreilly.com/library-access/library/view/-/9780132120111/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780132120111/?ar">https://learning.oreilly.com/library/view/~/9780132120111/?ar</a><br/>Format: Electronic Resources<br/>Positioning for professionals : how professional knowledge firms can differentiate their way to successent://SD_ILS/0/SD_ILS:22894712024-06-22T20:10:59Z2024-06-22T20:10:59Zby Williams, Tim, 1954-<br/><a href="https://learning.oreilly.com/library/view/~/9780470587157">https://learning.oreilly.com/library/view/~/9780470587157</a>
<a href="https://learning.oreilly.com/library/view/~/9780470587157/?ar">https://learning.oreilly.com/library/view/~/9780470587157/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780470587157/?ar">https://go.oreilly.com/library-access/library/view/-/9780470587157/?ar</a><br/>Format: Electronic Resources<br/>The experience effect : engage your customers with a consistent and memorable brand experienceent://SD_ILS/0/SD_ILS:22888692024-06-22T20:10:59Z2024-06-22T20:10:59Zby Joseph, Jim, 1963-<br/><a href="https://learning.oreilly.com/library/view/~/9780814415542">https://learning.oreilly.com/library/view/~/9780814415542</a>
<a href="https://learning.oreilly.com/library/view/~/9780814415542/?ar">https://learning.oreilly.com/library/view/~/9780814415542/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780814415542/?ar">https://go.oreilly.com/library-access/library/view/-/9780814415542/?ar</a><br/>Format: Electronic Resources<br/>The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere worldent://SD_ILS/0/SD_ILS:22888772024-06-22T20:10:59Z2024-06-22T20:10:59Zby Mathieson, Rick.<br/><a href="https://learning.oreilly.com/library/view/~/9780814415726/?ar">https://learning.oreilly.com/library/view/~/9780814415726/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780814415726/?ar">https://go.oreilly.com/library-access/library/view/-/9780814415726/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780814415726">https://learning.oreilly.com/library/view/~/9780814415726</a><br/>Format: Electronic Resources<br/>Building a design-driven corporate cultureent://SD_ILS/0/SD_ILS:22879112024-06-22T20:10:59Z2024-06-22T20:10:59Zby Brunner, Robert, 1958-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780132476249/?ar">https://go.oreilly.com/library-access/library/view/-/9780132476249/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780132476249/?ar">https://learning.oreilly.com/library/view/~/9780132476249/?ar</a><br/>Format: Electronic Resources<br/>Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people loveent://SD_ILS/0/SD_ILS:22881862024-06-22T20:10:59Z2024-06-22T20:10:59Zby Till, Brian, 1960-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780132142960/?ar">https://go.oreilly.com/library-access/library/view/-/9780132142960/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780132142960">https://learning.oreilly.com/library/view/~/9780132142960</a>
<a href="https://learning.oreilly.com/library/view/~/9780132142960/?ar">https://learning.oreilly.com/library/view/~/9780132142960/?ar</a><br/>Format: Electronic Resources<br/>Compete by meeting unmet needs : how Zipcar rethought the car rental businessent://SD_ILS/0/SD_ILS:22882082024-06-22T20:10:59Z2024-06-22T20:10:59Zby Champy, James, 1942-<br/><a href="https://learning.oreilly.com/library/view/~/9780132138505/?ar">https://learning.oreilly.com/library/view/~/9780132138505/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780132138505/?ar">https://go.oreilly.com/library-access/library/view/-/9780132138505/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780132138505">https://learning.oreilly.com/library/view/~/9780132138505</a><br/>Format: Electronic Resources<br/>Why your company must have a design cultureent://SD_ILS/0/SD_ILS:22879982024-06-22T20:10:59Z2024-06-22T20:10:59Zby Brunner, Robert, 1958-<br/><a href="https://learning.oreilly.com/library/view/~/9780132144247">https://learning.oreilly.com/library/view/~/9780132144247</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780132144247/?ar">https://go.oreilly.com/library-access/library/view/-/9780132144247/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780132144247/?ar">https://learning.oreilly.com/library/view/~/9780132144247/?ar</a><br/>Format: Electronic Resources<br/>Professional SharePoint® 2010 Branding and User Interface Designent://SD_ILS/0/SD_ILS:23248292024-06-22T20:10:59Z2024-06-22T20:10:59Zby Drisgill, Randy, author.<br/><a href="https://learning.oreilly.com/library/view/~/9780470584644">https://learning.oreilly.com/library/view/~/9780470584644</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780470584644/?ar">https://go.oreilly.com/library-access/library/view/-/9780470584644/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780470584644/?ar">https://learning.oreilly.com/library/view/~/9780470584644/?ar</a><br/>Format: Electronic Resources<br/>Tu marca personalent://SD_ILS/0/SD_ILS:23028882024-06-22T20:10:59Z2024-06-22T20:10:59Zby Rampersad, Hubert K.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9788483563779/?ar">https://go.oreilly.com/library-access/library/view/-/9788483563779/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9788483563779/?ar">https://learning.oreilly.com/library/view/~/9788483563779/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9788483563779">https://learning.oreilly.com/library/view/~/9788483563779</a><br/>Format: Electronic Resources<br/>Convergence marketing : combining brand and direct for unprecedented profitsent://SD_ILS/0/SD_ILS:22872692024-06-22T20:10:59Z2024-06-22T20:10:59Zby Rosen, Richard G.<br/><a href="https://learning.oreilly.com/library/view/~/9780470522394">https://learning.oreilly.com/library/view/~/9780470522394</a>
<a href="https://learning.oreilly.com/library/view/~/9780470522394/?ar">https://learning.oreilly.com/library/view/~/9780470522394/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780470522394/?ar">https://go.oreilly.com/library-access/library/view/-/9780470522394/?ar</a><br/>Format: Electronic Resources<br/>The truth about creating brands people loveent://SD_ILS/0/SD_ILS:22855632024-06-22T20:10:59Z2024-06-22T20:10:59Zby Till, Brian, 1960-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780136064336/?ar">https://go.oreilly.com/library-access/library/view/-/9780136064336/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780136064336/?ar">https://learning.oreilly.com/library/view/~/9780136064336/?ar</a><br/>Format: Electronic Resources<br/>Primal branding : create zealots for your brand, your company, and your futureent://SD_ILS/0/SD_ILS:22863422024-06-22T20:10:59Z2024-06-22T20:10:59Zby Hanlon, Patrick.<br/><a href="https://learning.oreilly.com/library/view/~/9781400122196">https://learning.oreilly.com/library/view/~/9781400122196</a>
<a href="https://learning.oreilly.com/library/view/~/9781400122196/?ar">https://learning.oreilly.com/library/view/~/9781400122196/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781400122196/?ar">https://go.oreilly.com/library-access/library/view/-/9781400122196/?ar</a><br/>Format: Sound recording<br/>Conversational capital : how to create stuff people will love to talk aboutent://SD_ILS/0/SD_ILS:22848882024-06-22T20:10:59Z2024-06-22T20:10:59Zby Cesvet, Bertrand, 1964-<br/><a href="https://learning.oreilly.com/library/view/~/9780136064114/?ar">https://learning.oreilly.com/library/view/~/9780136064114/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780136064114/?ar">https://go.oreilly.com/library-access/library/view/-/9780136064114/?ar</a><br/>Format: Electronic Resources<br/>Do you matter? : how great design will make people love your companyent://SD_ILS/0/SD_ILS:22853842024-06-22T20:10:59Z2024-06-22T20:10:59Zby Brunner, Robert, 1958-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780137149506/?ar">https://go.oreilly.com/library-access/library/view/-/9780137149506/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780137149506/?ar">https://learning.oreilly.com/library/view/~/9780137149506/?ar</a><br/>Format: Electronic Resources<br/>Packaging 01 : an essential primer for today's competitive marketent://SD_ILS/0/SD_ILS:22939842024-06-22T20:10:59Z2024-06-22T20:10:59Zby Capsule (Firm)<br/><a href="https://learning.oreilly.com/library/view/~/9781592533428/?ar">https://learning.oreilly.com/library/view/~/9781592533428/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9781592533428/?ar">https://go.oreilly.com/library-access/library/view/-/9781592533428/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781592533428">https://learning.oreilly.com/library/view/~/9781592533428</a><br/>Format: Electronic Resources<br/>The open brand : when push comes to pull in a web-made worldent://SD_ILS/0/SD_ILS:22842422024-06-22T20:10:59Z2024-06-22T20:10:59Zby Mooney, Kelly.<br/><a href="https://learning.oreilly.com/library/view/~/9780321550255/?ar">https://learning.oreilly.com/library/view/~/9780321550255/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780321550255">https://learning.oreilly.com/library/view/~/9780321550255</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780321550255/?ar">https://go.oreilly.com/library-access/library/view/-/9780321550255/?ar</a><br/>Format: Electronic Resources<br/>Taking brand initiative : how companies can align strategy, culture, and identity through corporate brandingent://SD_ILS/0/SD_ILS:22845572024-06-22T20:10:59Z2024-06-22T20:10:59Zby Hatch, Mary Jo.<br/><a href="https://learning.oreilly.com/library/view/~/9780787998301/?ar">https://learning.oreilly.com/library/view/~/9780787998301/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780787998301/?ar">https://go.oreilly.com/library-access/library/view/-/9780787998301/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780787998301">https://learning.oreilly.com/library/view/~/9780787998301</a><br/>Format: Electronic Resources<br/>Brand enigma : decoding the secrets of your brandent://SD_ILS/0/SD_ILS:22874112024-06-22T20:10:59Z2024-06-22T20:10:59Zby Bruce, Duncan, 1951-<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780470779606/?ar">https://go.oreilly.com/library-access/library/view/-/9780470779606/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780470779606/?ar">https://learning.oreilly.com/library/view/~/9780470779606/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780470779606">https://learning.oreilly.com/library/view/~/9780470779606</a><br/>Format: Electronic Resources<br/>Managing brand you : seven steps to creating your most successful selfent://SD_ILS/0/SD_ILS:22851892024-06-22T20:10:59Z2024-06-22T20:10:59Zby Wilson, Jerry S.<br/><a href="https://learning.oreilly.com/library/view/~/9780814410691">https://learning.oreilly.com/library/view/~/9780814410691</a>
<a href="https://learning.oreilly.com/library/view/~/9780814410691/?ar">https://learning.oreilly.com/library/view/~/9780814410691/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780814410691/?ar">https://go.oreilly.com/library-access/library/view/-/9780814410691/?ar</a><br/>Format: Electronic Resources<br/>Connective branding : building brand equity in a demanding worldent://SD_ILS/0/SD_ILS:22892872024-06-22T20:10:59Z2024-06-22T20:10:59Zby Fisher-Buttinger, Claudia.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780470512401/?ar">https://go.oreilly.com/library-access/library/view/-/9780470512401/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780470512401/?ar">https://learning.oreilly.com/library/view/~/9780470512401/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780470512401">https://learning.oreilly.com/library/view/~/9780470512401</a><br/>Format: Electronic Resources<br/>1000 retail graphics : from signage to logos and everything in-store.ent://SD_ILS/0/SD_ILS:22939822024-06-22T20:10:59Z2024-06-22T20:10:59Zby JGA (Southfield, Mich.)<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781592533367/?ar">https://go.oreilly.com/library-access/library/view/-/9781592533367/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9781592533367/?ar">https://learning.oreilly.com/library/view/~/9781592533367/?ar</a><br/>Format: Electronic Resources<br/>Improve your marketing to grow your business : insights and innovation that drive business and brand growthent://SD_ILS/0/SD_ILS:22838632024-06-22T20:10:59Z2024-06-22T20:10:59Zby Hastings, Hunter.<br/><a href="https://learning.oreilly.com/library/view/~/9780132331593/?ar">https://learning.oreilly.com/library/view/~/9780132331593/?ar</a>
<a href="https://go.oreilly.com/library-access/library/view/-/9780132331593/?ar">https://go.oreilly.com/library-access/library/view/-/9780132331593/?ar</a><br/>Format: Electronic Resources<br/>The brand gap : how to bridge the distance between business strategy and design : a whiteboard overviewent://SD_ILS/0/SD_ILS:22828872024-06-22T20:10:59Z2024-06-22T20:10:59Zby Neumeier, Marty.<br/><a href="https://learning.oreilly.com/library/view/~/0321348109">https://learning.oreilly.com/library/view/~/0321348109</a>
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<a href="https://learning.oreilly.com/library/view/~/0321348109/?ar">https://learning.oreilly.com/library/view/~/0321348109/?ar</a><br/>Format: Electronic Resources<br/>The 22 immutable laws of branding : how to build a product or service into a world-class brandent://SD_ILS/0/SD_ILS:23094082024-06-22T20:10:59Z2024-06-22T20:10:59Zby Ries, Al, author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780061983672/?ar">https://go.oreilly.com/library-access/library/view/-/9780061983672/?ar</a>
<a href="https://learning.oreilly.com/library/view/~/9780061983672/?ar">https://learning.oreilly.com/library/view/~/9780061983672/?ar</a><br/>Format: Electronic Resources<br/>