Search Results for - Narrowed by: Marketing -- Gestion.

Launching & Building a Brand For Dummies

2024-06-04T12:51:13Z

by Will, Amy, author.
https://learning.oreilly.com/library/view/~/9781119748038 https://learning.oreilly.com/library/view/~/9781119748038/?ar https://go.oreilly.com/library-access/library/view/-/9781119748038/?ar
Format: Electronic Resources

Online Marketing Manager

2024-06-04T12:51:13Z

by Beilharz, Felix.
https://learning.oreilly.com/library/view/~/9781098125769 https://learning.oreilly.com/library/view/~/9781098125769/?ar https://go.oreilly.com/library-access/library/view/-/9781098125769/?ar
Format: Electronic Resources

DATA-FIRST MARKETING data-driven marketing in the age of analytics.

2024-06-04T12:51:13Z

by DRISCOLL MILLER.
https://go.oreilly.com/library-access/library/view/-/9781119701217/?ar https://learning.oreilly.com/library/view/~/9781119701217/?ar https://learning.oreilly.com/library/view/~/9781119701217
Format: Electronic Resources

Data science that works : building impactful products for media clients

2024-06-04T12:51:13Z

by Lombardo, Lauren, on-screen presenter.
https://go.oreilly.com/library-access/library/view/-/00000RMUXDKLCLYC/?ar https://learning.oreilly.com/videos/~/00000RMUXDKLCLYC/?ar https://learning.oreilly.com/videos/~/00000RMUXDKLCLYC
Format: Electronic Resources

The Science of Customer Connections

2024-06-04T12:51:13Z

by Karrh, Jim, author.
https://learning.oreilly.com/library/view/~/9781632657794/?ar https://go.oreilly.com/library-access/library/view/-/9781632657794/?ar https://learning.oreilly.com/library/view/~/9781632657794
Format: Electronic Resources

10 principles of modern marketing : to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches

2024-06-04T12:51:13Z

by Lewnes, Ann, author.
https://go.oreilly.com/library-access/library/view/-/53863MIT60431/?ar https://learning.oreilly.com/library/view/~/53863MIT60431/?ar https://learning.oreilly.com/library/view/~/53863MIT60431
Format: Electronic Resources

Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business

2024-06-04T12:51:13Z

by Revella, Adele, author.
https://go.oreilly.com/library-access/library/view/-/9781469076843/?ar https://learning.oreilly.com/library/view/~/9781469076843/?ar https://learning.oreilly.com/library/view/~/9781469076843
Format: Sound recording

Mapping out marketing : navigation lessons from the ivory trenches

2024-06-04T12:51:13Z

by Hill, Ronald Paul, editor.
https://go.oreilly.com/library-access/library/view/-/9781351622523/?ar https://learning.oreilly.com/library/view/~/9781351622523/?ar https://learning.oreilly.com/library/view/~/9781351622523
Format: Electronic Resources

Digital marketing analytics : making sense of consumer data in a digital world

2024-06-04T12:51:13Z

by Hemann, Chuck, author.
https://learning.oreilly.com/library/view/~/9780134997797/?ar https://go.oreilly.com/library-access/library/view/-/9780134997797/?ar
Format: Electronic Resources

Marketing management : Indian cases

2024-06-04T12:51:13Z

by Aggarwal, Ashita, author.
https://learning.oreilly.com/library/view/~/9789352861859/?ar https://go.oreilly.com/library-access/library/view/-/9789352861859/?ar https://learning.oreilly.com/library/view/~/9789352861859
Format: Electronic Resources

How to launch products in uncertain markets : In volatile times, uncertainty can be turned into a competitive advantage

2024-06-04T12:51:13Z

by Ross, Jan-Michael, author.
https://go.oreilly.com/library-access/library/view/-/53863MIT60114/?ar https://learning.oreilly.com/library/view/~/53863MIT60114/?ar https://learning.oreilly.com/library/view/~/53863MIT60114
Format: Electronic Resources

The Financial Times guide to social media strategy : boost your business, manage risk and develop your personal brand

2024-06-04T12:51:13Z

by Thomas, Martin, author.
https://learning.oreilly.com/library/view/~/9781292234847/?ar https://go.oreilly.com/library-access/library/view/-/9781292234847/?ar
Format: Electronic Resources

Killing marketing : how innovative businesses are turning marketing cost into profit

2024-06-04T12:51:13Z

by Pulizzi, Joe, author.
https://learning.oreilly.com/library/view/~/9781260026436/?ar https://go.oreilly.com/library-access/library/view/-/9781260026436/?ar https://learning.oreilly.com/library/view/~/9781260026436
Format: Electronic Resources

Product manager vs. project manager : what's the difference and which one do I need?

2024-06-04T12:51:13Z

by McCarthy, Bruce, author.
https://go.oreilly.com/library-access/library/view/-/9781492034452/?ar https://learning.oreilly.com/library/view/~/9781492034452/?ar https://learning.oreilly.com/library/view/~/9781492034452
Format: Electronic Resources

Getting your game out there : practical advice for getting a video game noticed in an insanely crowded marketplace

2024-06-04T12:51:13Z

by Imms, Jason, speaker.
https://learning.oreilly.com/videos/~/9781491970317/?ar https://go.oreilly.com/library-access/library/view/-/9781491970317/?ar
Format: Electronic Resources

Marketing for dummies

2024-06-04T12:51:13Z

by McMurtry, Jeanette Maw, author.
https://learning.oreilly.com/library/view/~/9781119365570 https://go.oreilly.com/library-access/library/view/-/9781119365570/?ar https://learning.oreilly.com/library/view/~/9781119365570/?ar
Format: Electronic Resources

Making Sense of Sensors : End-to-End Algorithms and Infrastructure Design from Wearable-Devices to Data Center

2024-06-04T12:51:13Z

by Tickoo, Omesh, author.
https://go.oreilly.com/library-access/library/view/-/9781430265931/?ar https://learning.oreilly.com/library/view/~/9781430265931/?ar
Format: Electronic Resources

Marketing digital que funciona

2024-06-04T12:51:13Z

by Somalo, Nacho, author.
https://go.oreilly.com/library-access/library/view/-/9788416624768/?ar https://learning.oreilly.com/library/view/~/9788416624768/?ar
Format: Electronic Resources

Content marketing : Das Praxis-Handbuch für Unternehmen, Strategie entwickeln, Content planen, Zielgruppe erreichen

2024-06-04T12:51:13Z

by Ansari, Sepita, author.
https://go.oreilly.com/library-access/library/view/-/9783958450462/?ar https://learning.oreilly.com/library/view/~/9783958450462/?ar https://learning.oreilly.com/library/view/~/9783958450462
Format: Electronic Resources

Powering content : building a nonstop content marketing machine

2024-06-04T12:51:13Z

by Busche, Laura, author.
https://learning.oreilly.com/library/view/~/9781491963739 https://learning.oreilly.com/library/view/~/9781491963739/?ar https://go.oreilly.com/library-access/library/view/-/9781491963739/?ar
Format: Electronic Resources

Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company

2024-06-04T12:51:13Z

by Lodish, Leonard M., author.
https://learning.oreilly.com/library/view/~/9780133994339/?ar https://go.oreilly.com/library-access/library/view/-/9780133994339/?ar
Format: Electronic Resources

Hacking marketing : agile practices to make marketing smarter, faster, and more innovative

2024-06-04T12:51:13Z

by Brinker, Scott, 1971- author.
https://go.oreilly.com/library-access/library/view/-/9781119183174/?ar https://learning.oreilly.com/library/view/~/9781119183174/?ar https://learning.oreilly.com/library/view/~/9781119183174
Format: Electronic Resources

Get scrappy : smarter digital marketing for businesses big and small

2024-06-04T12:51:13Z

by Westergaard, Nick, author.
https://learning.oreilly.com/library/view/~/9780814437322/?ar https://go.oreilly.com/library-access/library/view/-/9780814437322/?ar https://learning.oreilly.com/library/view/~/9780814437322
Format: Electronic Resources

Marketing performance : how marketers drive profitable growth

2024-06-04T12:51:13Z

by Bauer, Thomas, author.
https://learning.oreilly.com/library/view/~/9781119278337/?ar https://go.oreilly.com/library-access/library/view/-/9781119278337/?ar
Format: Electronic Resources

Small business marketing strategies : All-in-one for Dummies.

2024-06-04T12:51:13Z

https://go.oreilly.com/library-access/library/view/-/9781119236917/?ar https://learning.oreilly.com/library/view/~/9781119236917/?ar
Format: Electronic Resources

Inbound marketing for Dummies : a Wiley brand

2024-06-04T12:51:13Z

by Miller, Scott Anderson, author.
https://learning.oreilly.com/library/view/~/9781119120506/?ar https://go.oreilly.com/library-access/library/view/-/9781119120506/?ar
Format: Electronic Resources

Customer-centric marketing : build relationships, create advocates and influence your consumers

2024-06-04T12:51:13Z

by Cundari, Aldo, author.
https://go.oreilly.com/library-access/library/view/-/9781119092896/?ar https://learning.oreilly.com/library/view/~/9781119092896/?ar
Format: Electronic Resources

New brand leadership : managing at the intersection of globalization, localization, and personalization

2024-06-04T12:51:13Z

by Light, Larry, author.
https://learning.oreilly.com/library/view/~/9780134194486 https://go.oreilly.com/library-access/library/view/-/9780134194486/?ar https://learning.oreilly.com/library/view/~/9780134194486/?ar
Format: Electronic Resources

Does it work? : 10 principles for delivering true business value in digital marketing

2024-06-04T12:51:13Z

by Atchison, Shane, author.
https://go.oreilly.com/library-access/library/view/-/9780071847872/?ar https://learning.oreilly.com/library/view/~/9780071847872/?ar
Format: Electronic Resources

Buyer personas : how to gain insight into your customers expectations, align your marketing strategies, and win more business

2024-06-04T12:51:13Z

by Revella, Adele.
https://go.oreilly.com/library-access/library/view/-/9781118961667/?ar https://learning.oreilly.com/library/view/~/9781118961667/?ar https://learning.oreilly.com/library/view/~/9781118961667
Format: Electronic Resources

The marketing performance blueprint : strategies and technologies to build and measure business success

2024-06-04T12:51:13Z

by Roetzer, Paul, 1978-
https://go.oreilly.com/library-access/library/view/-/9781118883587/?ar https://learning.oreilly.com/library/view/~/9781118883587/?ar
Format: Electronic Resources

Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business

2024-06-04T12:51:13Z

by Rand, Paul, author.
https://learning.oreilly.com/library/view/~/9780071816212 https://go.oreilly.com/library-access/library/view/-/9780071816212/?ar https://learning.oreilly.com/library/view/~/9780071816212/?ar
Format: Electronic Resources

The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans

2024-06-04T12:51:13Z

by Hamper, Robert J.
https://learning.oreilly.com/library/view/~/9780071809092/?ar https://go.oreilly.com/library-access/library/view/-/9780071809092/?ar https://learning.oreilly.com/library/view/~/9780071809092
Format: Electronic Resources

Big data marketing : engage your customers more effectively and drive value

2024-06-04T12:51:13Z

by Arthur, Lisa.
https://learning.oreilly.com/library/view/~/9781118734025 https://learning.oreilly.com/library/view/~/9781118734025/?ar https://go.oreilly.com/library-access/library/view/-/9781118734025/?ar
Format: Electronic Resources

Lead generation for dummies

2024-06-04T12:51:13Z

by Rothman, Dayna, author.
https://go.oreilly.com/library-access/library/view/-/9781118815892/?ar https://learning.oreilly.com/library/view/~/9781118815892/?ar https://learning.oreilly.com/library/view/~/9781118815892
Format: Electronic Resources

The sponsorship seeker's toolkit

2024-06-04T12:51:13Z

by Skildum-Reid, Kim.
https://learning.oreilly.com/library/view/~/9780071825795/?ar https://go.oreilly.com/library-access/library/view/-/9780071825795/?ar
Format: Electronic Resources

Marketing For dummies.

2024-06-04T12:51:13Z

by Hiam, Alexander.
https://learning.oreilly.com/library/view/~/9781118880654/?ar https://go.oreilly.com/library-access/library/view/-/9781118880654/?ar
Format: Electronic Resources

The new rules of lead generation : proven strategies to maximize marketing ROI

2024-06-04T12:51:13Z

by Scott, David T.
https://learning.oreilly.com/library/view/~/9780814432617/?ar https://go.oreilly.com/library-access/library/view/-/9780814432617/?ar https://learning.oreilly.com/library/view/~/9780814432617
Format: Electronic Resources

Feed the startup beast : a 7-step guide to big, hairy, outrageous sales growth

2024-06-04T12:51:13Z

by Williams, Drew, 1959-
https://learning.oreilly.com/library/view/~/9780071809054 https://learning.oreilly.com/library/view/~/9780071809054/?ar https://go.oreilly.com/library-access/library/view/-/9780071809054/?ar
Format: Electronic Resources

How to innovate in marketing (collection), 2/e

2024-06-04T12:51:13Z

by Reece, Monique.
https://go.oreilly.com/library-access/library/view/-/9780133443103/?ar https://learning.oreilly.com/library/view/~/9780133443103/?ar https://learning.oreilly.com/library/view/~/9780133443103
Format: Electronic Resources

Digital marketing analytics : making sense of consumer data in a digital world

2024-06-04T12:51:13Z

by Hemann, Chuck.
https://learning.oreilly.com/library/view/~/9780133150933 https://learning.oreilly.com/library/view/~/9780133150933/?ar https://go.oreilly.com/library-access/library/view/-/9780133150933/?ar
Format: Electronic Resources

Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement

2024-06-04T12:51:13Z

by Paharia, Rajat, author.
https://go.oreilly.com/library-access/library/view/-/9780071813372/?ar https://learning.oreilly.com/library/view/~/9780071813372 https://learning.oreilly.com/library/view/~/9780071813372/?ar
Format: Electronic Resources

Advanced social media marketing : how to lead, launch, and manage a successful social media program

2024-06-04T12:51:13Z

by Funk, Tom, 1965-
https://learning.oreilly.com/library/view/~/9781430244073 https://learning.oreilly.com/library/view/~/9781430244073/?ar https://go.oreilly.com/library-access/library/view/-/9781430244073/?ar
Format: Electronic Resources

Compete smarter, not harder : a process for developing the right priorities through strategic thinking

2024-06-04T12:51:13Z

by Putsis, William, 1959-
https://go.oreilly.com/library-access/library/view/-/9781118708712/?ar https://learning.oreilly.com/library/view/~/9781118708712/?ar https://learning.oreilly.com/library/view/~/9781118708712
Format: Electronic Resources

DO IT! Marketing : 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

2024-06-04T12:51:13Z

by Newman, David, 1964- author.
https://learning.oreilly.com/library/view/~/9780814432860/?ar https://go.oreilly.com/library-access/library/view/-/9780814432860/?ar https://learning.oreilly.com/library/view/~/9780814432860
Format: Electronic Resources

Strategic planning and new product development

2024-06-04T12:51:13Z

by Tillman, Frank A., 1937-
https://go.oreilly.com/library-access/library/view/-/9780132981828/?ar https://learning.oreilly.com/library/view/~/9780132981828/?ar
Format: Electronic Resources

Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage

2024-06-04T12:51:13Z

by Middleton, Daina, author.
https://learning.oreilly.com/library/view/~/9781118431955/?ar https://go.oreilly.com/library-access/library/view/-/9781118431955/?ar https://learning.oreilly.com/library/view/~/9781118431955
Format: Electronic Resources

Por qué unas tiendas venden y otras no : claves del éxito en retail

2024-06-04T12:51:13Z

by Lara, Luis, author.
https://learning.oreilly.com/library/view/~/9788494004797 https://go.oreilly.com/library-access/library/view/-/9788494004797/?ar https://learning.oreilly.com/library/view/~/9788494004797/?ar
Format: Electronic Resources

Double your business : how to break through the barriers to higher growth, turnover, and profit

2024-06-04T12:51:13Z

by Duncan, Lee.
https://learning.oreilly.com/library/view/~/9780273759492/?ar https://go.oreilly.com/library-access/library/view/-/9780273759492/?ar
Format: Electronic Resources

The hidden agenda : a proven way to win business and create a following

2024-06-04T12:51:13Z

by Allen, Kevin, 1954-
https://go.oreilly.com/library-access/library/view/-/9781937134051/?ar https://learning.oreilly.com/library/view/~/9781937134051/?ar https://learning.oreilly.com/library/view/~/9781937134051
Format: Electronic Resources

Game on : energize your business with social media games

2024-06-04T12:51:13Z

by Radoff, Jon.
https://go.oreilly.com/library-access/library/view/-/9781118089309/?ar https://learning.oreilly.com/library/view/~/9781118089309 https://learning.oreilly.com/library/view/~/9781118089309/?ar
Format: Electronic Resources

Marketing plans : how to prepare them, how to use them

2024-06-04T12:51:13Z

by McDonald, Malcolm.
https://go.oreilly.com/library-access/library/view/-/9780470670125/?ar https://learning.oreilly.com/library/view/~/9780470670125/?ar https://learning.oreilly.com/library/view/~/9780470670125
Format: Electronic Resources

Launch : how to quickly propel your business beyond the competition

2024-06-04T12:51:13Z

by Stelzner, Michael A.
https://learning.oreilly.com/library/view/~/9781118102787 https://learning.oreilly.com/library/view/~/9781118102787/?ar https://go.oreilly.com/library-access/library/view/-/9781118102787/?ar
Format: Electronic Resources

Management skills in IT : shaping your career.

2024-06-04T12:51:13Z

by Atkins, Jooli.
https://learning.oreilly.com/library/view/~/9781780171029 https://learning.oreilly.com/library/view/~/9781780171029/?ar https://go.oreilly.com/library-access/library/view/-/9781780171029/?ar
Format: Electronic Resources

Breakthrough! : a 7-step system for developing unexpected and profitable ideas

2024-06-04T12:51:13Z

by Kurnit, Paul.
https://go.oreilly.com/library-access/library/view/-/9780814415627/?ar https://learning.oreilly.com/library/view/~/9780814415627/?ar https://learning.oreilly.com/library/view/~/9780814415627
Format: Electronic Resources

The secrets of success in marketing : how to accelerate your marketing performance

2024-06-04T12:51:13Z

by Linton, Ian.
https://go.oreilly.com/library-access/library/view/-/9780273742449/?ar https://learning.oreilly.com/library/view/~/9780273742449 https://learning.oreilly.com/library/view/~/9780273742449/?ar
Format: Electronic Resources

Online community management for dummies

2024-06-04T12:51:13Z

by Ng, Deborah.
https://go.oreilly.com/library-access/library/view/-/9781118099179/?ar https://learning.oreilly.com/library/view/~/9781118099179/?ar
Format: Electronic Resources

Real-time marketing for business growth : how to use social media, measure marketing, and create a culture of execution

2024-06-04T12:51:13Z

by Reece, Monique.
https://go.oreilly.com/library-access/library/view/-/9780137081363/?ar https://learning.oreilly.com/library/view/~/9780137081363/?ar
Format: Electronic Resources

Meatball sundae

2024-06-04T12:51:13Z

by Godin, Seth.
https://learning.oreilly.com/library/view/~/9781598875164 https://learning.oreilly.com/library/view/~/9781598875164/?ar https://go.oreilly.com/library-access/library/view/-/9781598875164/?ar
Format: Sound recording

Value above cost : driving superior financial performance with CVA, the most important metric you've never used

2024-06-04T12:51:13Z

by Sexton, Donald E., 1943-
https://learning.oreilly.com/library/view/~/9780137017379/?ar https://go.oreilly.com/library-access/library/view/-/9780137017379/?ar
Format: Electronic Resources

Web marketing all-in-one for dummies

2024-06-04T12:51:13Z

by Arnold, John, 1972-
https://go.oreilly.com/library-access/library/view/-/9780470413982/?ar https://learning.oreilly.com/library/view/~/9780470413982/?ar
Format: Electronic Resources

Think like a marketer : what it really takes to stand out from the crowd, the clutter, and the competition

2024-06-04T12:51:13Z

by Sonnier, Lauron.
https://go.oreilly.com/library-access/library/view/-/9781601630735/?ar https://learning.oreilly.com/library/view/~/9781601630735/?ar https://learning.oreilly.com/library/view/~/9781601630735
Format: Electronic Resources

Managing markets : managing markets and customers.

2024-06-04T12:51:13Z

https://go.oreilly.com/library-access/library/view/-/9780080557397/?ar https://learning.oreilly.com/library/view/~/9780080557397/?ar
Format: Electronic Resources

Habit : the 95% of behavior marketers ignore

2024-06-04T12:51:13Z

by Martin, Neale, 1957-
https://learning.oreilly.com/library/view/~/9780137148233/?ar https://go.oreilly.com/library-access/library/view/-/9780137148233/?ar
Format: Electronic Resources

Mastering the rules of competitive strategy : a resource guide for managers

2024-06-04T12:51:13Z

by Paley, Norton.
https://learning.oreilly.com/library/view/~/9781420068108/?ar https://go.oreilly.com/library-access/library/view/-/9781420068108/?ar https://learning.oreilly.com/library/view/~/9781420068108
Format: Electronic Resources

Improve your marketing to grow your business : insights and innovation that drive business and brand growth

2024-06-04T12:51:13Z

by Hastings, Hunter.
https://learning.oreilly.com/library/view/~/9780132331593/?ar https://go.oreilly.com/library-access/library/view/-/9780132331593/?ar
Format: Electronic Resources

Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company

2024-06-04T12:51:13Z

by Lodish, Leonard M.
https://learning.oreilly.com/library/view/~/9780132390750/?ar https://go.oreilly.com/library-access/library/view/-/9780132390750/?ar
Format: Electronic Resources

Smarter pricing : how to capture more value in your market

2024-06-04T12:51:13Z

by Cram, Tony.
https://go.oreilly.com/library-access/library/view/-/9780273706137/?ar https://learning.oreilly.com/library/view/~/9780273706137/?ar
Format: Electronic Resources

The highly effective marketing plan (HEMP) : a proven, practical, planning process for companies of all sizes

2024-06-04T12:51:13Z

by Knight, Peter, 1961 October 12-
https://go.oreilly.com/library-access/library/view/-/9780131370456/?ar https://learning.oreilly.com/library/view/~/9780131370456/?ar https://learning.oreilly.com/library/view/~/9780131370456
Format: Electronic Resources

Internal marketing : tools and concepts for customer-focused management

2024-06-04T12:51:13Z

by Ahmed, Pervaiz K.
https://learning.oreilly.com/library/view/~/9780750648387/?ar https://go.oreilly.com/library-access/library/view/-/9780750648387/?ar
Format: Electronic Resources