Search Results for - Narrowed by: Médias sociaux -- Aspect économique.

Social Media Marketing For Dummies, 4th Edition

2024-06-04T12:49:34Z

by Singh, Shiv, author.
https://go.oreilly.com/library-access/library/view/-/9781119617006/?ar https://learning.oreilly.com/library/view/~/9781119617006/?ar https://learning.oreilly.com/library/view/~/9781119617006
Format: Electronic Resources

Social media marketing : Praxishandbuch für Twitter, Facebook, Instagram & Co.

2024-06-04T12:49:34Z

by Pahrmann, Corina, author.
https://learning.oreilly.com/library/view/~/9781098123840/?ar https://go.oreilly.com/library-access/library/view/-/9781098123840/?ar https://learning.oreilly.com/library/view/~/9781098123840
Format: Electronic Resources

Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter

2024-06-04T12:49:34Z

by Kerpen, Dave, author.
https://go.oreilly.com/library-access/library/view/-/9781260453294/?ar https://learning.oreilly.com/library/view/~/9781260453294/?ar https://learning.oreilly.com/library/view/~/9781260453294
Format: Electronic Resources

The Financial Times guide to social media strategy : boost your business, manage risk and develop your personal brand

2024-06-04T12:49:34Z

by Thomas, Martin, author.
https://learning.oreilly.com/library/view/~/9781292234847/?ar https://go.oreilly.com/library-access/library/view/-/9781292234847/?ar
Format: Electronic Resources

Coming to grips with dangerous algorithms : algorithms power transformative technology but also present many threats to users - which raises the question of how to prevent and regulate against potential disaster

2024-06-04T12:49:34Z

by Ali, Haslina, author.
https://go.oreilly.com/library-access/library/view/-/53863MIT60215/?ar https://learning.oreilly.com/library/view/~/53863MIT60215/?ar https://learning.oreilly.com/library/view/~/53863MIT60215
Format: Electronic Resources

How to protect (or destroy) your reputation online : the essential guide to avoid digital damage, lock down your brand, and defend your business

2024-06-04T12:49:34Z

by David, John P., author.
https://learning.oreilly.com/library/view/~/9781632650641/?ar https://go.oreilly.com/library-access/library/view/-/9781632650641/?ar
Format: Electronic Resources

Social media in the marketing context : a state of the art analysis and future directions

2024-06-04T12:49:34Z

by Plume, Cherniece J., author.
https://go.oreilly.com/library-access/library/view/-/9780081017579/?ar https://learning.oreilly.com/library/view/~/9780081017579/?ar
Format: Electronic Resources

When employees don't 'like' their employers on social media : many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors?

2024-06-04T12:49:34Z

by Cervellon, Marie-Cécile, author.
https://learning.oreilly.com/library/view/~/53863MIT58201 https://learning.oreilly.com/library/view/~/53863MIT58201/?ar https://go.oreilly.com/library-access/library/view/-/53863MIT58201/?ar
Format: Electronic Resources

Introduction to social media marketing : a guide for absolute beginners

2024-06-04T12:49:34Z

by Kelsey, Todd, author.
https://learning.oreilly.com/library/view/~/9781484228548 https://learning.oreilly.com/library/view/~/9781484228548/?ar https://go.oreilly.com/library-access/library/view/-/9781484228548/?ar
Format: Electronic Resources

A new era of corporate conversation : with workers who expect to have their voices heard, and social media tools to enable that, it is now possible -- perhaps even paramount -- to build a far more open communication environment within organizations

2024-06-04T12:49:34Z

by Turco, Catherine, author.
https://learning.oreilly.com/library/view/~/53863MIT58124/?ar https://learning.oreilly.com/library/view/~/53863MIT58124 https://go.oreilly.com/library-access/library/view/-/53863MIT58124/?ar
Format: Electronic Resources

Social media marketing all-in-one for dummies

2024-06-04T12:49:34Z

by Zimmerman, Jan, author.
https://learning.oreilly.com/library/view/~/9781118951354/?ar https://go.oreilly.com/library-access/library/view/-/9781118951354/?ar
Format: Electronic Resources

Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on Facebook, Twitter, Linkedin, Instagram, Pinterest, and more

2024-06-04T12:49:34Z

by Kerpen, Dave, author.
https://learning.oreilly.com/library/view/~/9780071836333/?ar https://go.oreilly.com/library-access/library/view/-/9780071836333/?ar
Format: Electronic Resources

How to make money with social media : an insider's guide to using new and emerging media to grow your business

2024-06-04T12:49:34Z

by Turner, Jamie, 1961-
https://go.oreilly.com/library-access/library/view/-/9780133888423/?ar https://learning.oreilly.com/library/view/~/9780133888423/?ar
Format: Electronic Resources

Social data analytics : collaboration for the enterprise

2024-06-04T12:49:34Z

by Krishnan, Krish, author.
https://go.oreilly.com/library-access/library/view/-/9780123971869/?ar https://learning.oreilly.com/library/view/~/9780123971869 https://learning.oreilly.com/library/view/~/9780123971869/?ar
Format: Electronic Resources

Social media marketing : strategien für Twitter, Facebook & Co.

2024-06-04T12:49:34Z

by Weinberg, Tamar.
https://learning.oreilly.com/library/view/~/9783955617912/?ar https://go.oreilly.com/library-access/library/view/-/9783955617912/?ar
Format: Electronic Resources

Social employee : how great companies make social media work

2024-06-04T12:49:34Z

by Burgess, Cheryl.
https://learning.oreilly.com/library/view/~/9780071816410/?ar https://go.oreilly.com/library-access/library/view/-/9780071816410/?ar https://learning.oreilly.com/library/view/~/9780071816410
Format: Electronic Resources

Your brand, the next media company : how a social business strategy enables better content, smarter marketing, and deeper customer relationships

2024-06-04T12:49:34Z

by Brito, Michael.
https://go.oreilly.com/library-access/library/view/-/9780133479959/?ar https://learning.oreilly.com/library/view/~/9780133479959/?ar https://learning.oreilly.com/library/view/~/9780133479959
Format: Electronic Resources

Social media und der ROI

2024-06-04T12:49:34Z

by Ziegler, Cai-Nicolas.
https://learning.oreilly.com/library/view/~/9783868999891 https://learning.oreilly.com/library/view/~/9783868999891/?ar https://go.oreilly.com/library-access/library/view/-/9783868999891/?ar
Format: Electronic Resources

Social media commerce for dummies

2024-06-04T12:49:34Z

by Collier, Marsha, author.
https://learning.oreilly.com/library/view/~/9781118461501 https://learning.oreilly.com/library/view/~/9781118461501/?ar https://go.oreilly.com/library-access/library/view/-/9781118461501/?ar
Format: Electronic Resources

The social commerce handbook : 20 secrets for turning social media into social sales

2024-06-04T12:49:34Z

by Marsden, Paul.
https://learning.oreilly.com/library/view/~/9780071802024 https://go.oreilly.com/library-access/library/view/-/9780071802024/?ar https://learning.oreilly.com/library/view/~/9780071802024/?ar
Format: Electronic Resources

Corporate blogs : Von der Strategie zum lebendigen Dialog

2024-06-04T12:49:34Z

by Leopold, Meike.
https://go.oreilly.com/library-access/library/view/-/9783955614874/?ar https://learning.oreilly.com/library/view/~/9783955614874/?ar https://learning.oreilly.com/library/view/~/9783955614874
Format: Electronic Resources

The crowdfunding revolution : how to raise venture capital using social media

2024-06-04T12:49:34Z

by Lawton, Kevin.
https://learning.oreilly.com/library/view/~/9780071790451 https://go.oreilly.com/library-access/library/view/-/9780071790451/?ar https://learning.oreilly.com/library/view/~/9780071790451/?ar
Format: Electronic Resources

Social machines : how to develop connected products that change customers' lives

2024-06-04T12:49:34Z

by Semmelhack, Peter, 1965-
https://go.oreilly.com/library-access/library/view/-/9781118637296/?ar https://learning.oreilly.com/library/view/~/9781118637296/?ar https://learning.oreilly.com/library/view/~/9781118637296
Format: Electronic Resources

Get bold : using social media to create a new type of social business

2024-06-04T12:49:34Z

by Carter, Sandy, 1963-
https://go.oreilly.com/library-access/library/view/-/9780132618427/?ar https://learning.oreilly.com/library/view/~/9780132618427/?ar https://learning.oreilly.com/library/view/~/9780132618427
Format: Electronic Resources

Outsmarting social media : profiting in the age of friendship marketing

2024-06-04T12:49:34Z

by Bailyn, Evan.
https://learning.oreilly.com/library/view/~/9780132859486 https://go.oreilly.com/library-access/library/view/-/9780132859486/?ar https://learning.oreilly.com/library/view/~/9780132859486/?ar
Format: Electronic Resources

Socialnomics : how social media transforms the way we live and do business

2024-06-04T12:49:34Z

by Qualman, Erik, 1972-
https://learning.oreilly.com/library/view/~/9781118282786/?ar https://go.oreilly.com/library-access/library/view/-/9781118282786/?ar
Format: Electronic Resources

The PayPal official insider guide to social media : make money through viral marketing

2024-06-04T12:49:34Z

by Proffitt, Brian.
https://learning.oreilly.com/library/view/~/9780132869188 https://learning.oreilly.com/library/view/~/9780132869188/?ar https://go.oreilly.com/library-access/library/view/-/9780132869188/?ar
Format: Electronic Resources

The Social Media Handbook : Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential.

2024-06-04T12:49:34Z

by Flynn, Nancy.
https://go.oreilly.com/library-access/library/view/-/9781118084625/?ar https://learning.oreilly.com/library/view/~/9781118084625/?ar
Format: Electronic Resources

Who cares wins : why good business is better business

2024-06-04T12:49:34Z

by Jones, David.
https://learning.oreilly.com/library/view/~/9780273762539/?ar https://go.oreilly.com/library-access/library/view/-/9780273762539/?ar
Format: Electronic Resources

Social media marketing for dummies : eLearning kit

2024-06-04T12:49:34Z

by Khare, Phyllis.
https://go.oreilly.com/library-access/library/view/-/9781118034705/?ar https://learning.oreilly.com/library/view/~/9781118034705/?ar
Format: Electronic Resources

The social media bible : tactics, tools & strategies for business success

2024-06-04T12:49:34Z

by Safko, Lon, author.
https://learning.oreilly.com/library/view/~/9781118283455 https://learning.oreilly.com/library/view/~/9781118283455/?ar https://go.oreilly.com/library-access/library/view/-/9781118283455/?ar
Format: Electronic Resources

The social media strategist : build a successful program from the inside out

2024-06-04T12:49:34Z

by Barger, Christopher.
https://learning.oreilly.com/library/view/~/9780071768252/?ar https://go.oreilly.com/library-access/library/view/-/9780071768252/?ar https://learning.oreilly.com/library/view/~/9780071768252
Format: Electronic Resources

Working the Crowd : Social media marketing for business.

2024-06-04T12:49:34Z

by Brown, Eileen.
https://go.oreilly.com/library-access/library/view/-/9781780171265/?ar https://learning.oreilly.com/library/view/~/9781780171265/?ar
Format: Electronic Resources

Zero to 100,000 : social media tips and tricks for small businesses

2024-06-04T12:49:34Z

by Gratton, Sarah-Jayne.
https://go.oreilly.com/library-access/library/view/-/9780132731461/?ar https://learning.oreilly.com/library/view/~/9780132731461 https://learning.oreilly.com/library/view/~/9780132731461/?ar
Format: Electronic Resources

No bullshit social media : the all-business, no-hype guide to social media marketing

2024-06-04T12:49:34Z

by Falls, Jason.
https://learning.oreilly.com/library/view/~/9780132748896/?ar https://learning.oreilly.com/library/view/~/9780132748896 https://go.oreilly.com/library-access/library/view/-/9780132748896/?ar
Format: Electronic Resources

The social tradeshow : leveraging social media and virtual events to connect with your customers

2024-06-04T12:49:34Z

by Browne, Traci.
https://go.oreilly.com/library-access/library/view/-/9780132918022/?ar https://learning.oreilly.com/library/view/~/9780132918022/?ar
Format: Electronic Resources

Social Media Metrics For Dummies

2024-06-04T12:49:34Z

by Poston, Leslie.
https://go.oreilly.com/library-access/library/view/-/9781118236024/?ar https://learning.oreilly.com/library/view/~/9781118236024/?ar
Format: Electronic Resources

How to make money with social media : an insider's guide on using new and emerging media to grow your business

2024-06-04T12:49:34Z

by Turner, Jamie, 1961-
https://learning.oreilly.com/library/view/~/9780132311908/?ar https://go.oreilly.com/library-access/library/view/-/9780132311908/?ar
Format: Electronic Resources

Game on : energize your business with social media games

2024-06-04T12:49:34Z

by Radoff, Jon.
https://go.oreilly.com/library-access/library/view/-/9781118089309/?ar https://learning.oreilly.com/library/view/~/9781118089309 https://learning.oreilly.com/library/view/~/9781118089309/?ar
Format: Electronic Resources

How to make money marketing your business on Facebook

2024-06-04T12:49:34Z

by Shih, Clara Chung-wai.
https://learning.oreilly.com/library/view/~/9780132693509/?ar https://go.oreilly.com/library-access/library/view/-/9780132693509/?ar
Format: Electronic Resources

Social location marketing : outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites

2024-06-04T12:49:34Z

by Salt, Simon.
https://go.oreilly.com/library-access/library/view/-/9780132653756/?ar https://learning.oreilly.com/library/view/~/9780132653756 https://learning.oreilly.com/library/view/~/9780132653756/?ar
Format: Electronic Resources

How to make money with social media optimization

2024-06-04T12:49:34Z

by Corbett, R. Scott.
https://go.oreilly.com/library-access/library/view/-/9780132711883/?ar https://learning.oreilly.com/library/view/~/9780132711883/?ar
Format: Electronic Resources

We first : how brands and consumers use social media to build a better world

2024-06-04T12:49:34Z

by Mainwaring, Simon.
https://learning.oreilly.com/library/view/~/9781452623856 https://learning.oreilly.com/library/view/~/9781452623856/?ar https://go.oreilly.com/library-access/library/view/-/9781452623856/?ar
Format: Sound recording

Social media is more than just YouTube, LinkedIn, Facebook, and Twitter

2024-06-04T12:49:34Z

by Turner, Jamie, 1961-
https://go.oreilly.com/library-access/library/view/-/9780132612760/?ar https://learning.oreilly.com/library/view/~/9780132612760/?ar
Format: Electronic Resources

The executive's guide to enterprise social media strategy : how social networks are radically transforming your business

2024-06-04T12:49:34Z

by Thomas, David B., 1952-
https://learning.oreilly.com/library/view/~/9781118005231/?ar https://go.oreilly.com/library-access/library/view/-/9781118005231/?ar https://learning.oreilly.com/library/view/~/9781118005231
Format: Electronic Resources

Establishing your major social media objectives and key strategies

2024-06-04T12:49:34Z

by Turner, Jamie, 1961-
https://learning.oreilly.com/library/view/~/9780132603515/?ar https://go.oreilly.com/library-access/library/view/-/9780132603515/?ar
Format: Electronic Resources

How to integrate social media into your marketing plan

2024-06-04T12:49:34Z

by Turner, Jamie, 1961-
https://go.oreilly.com/library-access/library/view/-/9780132603546/?ar https://learning.oreilly.com/library/view/~/9780132603546/?ar
Format: Electronic Resources

Social media ROI : managing and measuring social media efforts in your organization

2024-06-04T12:49:34Z

by Blanchard, Olivier.
https://go.oreilly.com/library-access/library/view/-/9780132678032/?ar https://learning.oreilly.com/library/view/~/9780132678032/?ar
Format: Electronic Resources

How to make money marketing your business with Tumblr

2024-06-04T12:49:34Z

by Bishop, Scott.
https://learning.oreilly.com/library/view/~/9780132731898/?ar https://go.oreilly.com/library-access/library/view/-/9780132731898/?ar
Format: Electronic Resources

ROI of $ocial media : how to improve the return on your social marketing investment

2024-06-04T12:49:34Z

by Powell, Guy R.
https://go.oreilly.com/library-access/library/view/-/9780470827413/?ar https://learning.oreilly.com/library/view/~/9780470827413/?ar https://learning.oreilly.com/library/view/~/9780470827413
Format: Electronic Resources

Marketing shortcuts for the self-employed : leverage resources, establish online credibility, and crush your competition

2024-06-04T12:49:34Z

by Schwerdtfeger, Patrick.
https://go.oreilly.com/library-access/library/view/-/9781118078075/?ar https://learning.oreilly.com/library/view/~/9781118078075/?ar https://learning.oreilly.com/library/view/~/9781118078075
Format: Electronic Resources

Social media für Quereinsteiger : best Practice für Marketing, Vertrieb and PR

2024-06-04T12:49:34Z

by Brogan, Chris.
https://learning.oreilly.com/library/view/~/9783527506064 https://go.oreilly.com/library-access/library/view/-/9783527506064/?ar https://learning.oreilly.com/library/view/~/9783527506064/?ar
Format: Electronic Resources

Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web

2024-06-04T12:49:34Z

by Solis, Brian.
https://learning.oreilly.com/library/view/~/9781118003763/?ar https://learning.oreilly.com/library/view/~/9781118003763 https://go.oreilly.com/library-access/library/view/-/9781118003763/?ar
Format: Electronic Resources

How to make money marketing your business with foursquare

2024-06-04T12:49:34Z

by Bishop, Scott.
https://go.oreilly.com/library-access/library/view/-/9780132623254/?ar https://learning.oreilly.com/library/view/~/9780132623254/?ar
Format: Electronic Resources

How to generate effective press releases for social networks

2024-06-04T12:49:34Z

by Solis, Brian.
https://go.oreilly.com/library-access/library/view/-/9780131377769/?ar https://learning.oreilly.com/library/view/~/9780131377769/?ar
Format: Electronic Resources

Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web

2024-06-04T12:49:34Z

by Solis, Brian.
https://learning.oreilly.com/library/view/~/9780470571095 https://learning.oreilly.com/library/view/~/9780470571095/?ar https://go.oreilly.com/library-access/library/view/-/9780470571095/?ar
Format: Electronic Resources

Working the crowd : social media marketing for business

2024-06-04T12:49:34Z

by Brown, Eileen.
https://learning.oreilly.com/library/view/~/9781906124717/?ar https://go.oreilly.com/library-access/library/view/-/9781906124717/?ar
Format: Electronic Resources

PR 2.0 in a Web 2.0 world : what is public relations 2.0?

2024-06-04T12:49:34Z

by Solis, Brian.
https://learning.oreilly.com/library/view/~/9780131377813/?ar https://go.oreilly.com/library-access/library/view/-/9780131377813/?ar
Format: Electronic Resources

Social media 101 : tactics and tips to develop your business online

2024-06-04T12:49:34Z

by Brogan, Chris.
https://learning.oreilly.com/library/view/~/9780470563410 https://learning.oreilly.com/library/view/~/9780470563410/?ar https://go.oreilly.com/library-access/library/view/-/9780470563410/?ar
Format: Electronic Resources

Social networking for promoting you as a brand

2024-06-04T12:49:34Z

by Solis, Brian.
https://learning.oreilly.com/library/view/~/9780131377721/?ar https://go.oreilly.com/library-access/library/view/-/9780131377721/?ar
Format: Electronic Resources

Active storytelling : using video news releases for PR professionals

2024-06-04T12:49:34Z

by Solis, Brian.
https://go.oreilly.com/library-access/library/view/-/9780131377646/?ar https://learning.oreilly.com/library/view/~/9780131377646/?ar
Format: Electronic Resources

Professional blogging for dummies

2024-06-04T12:49:34Z

by Getgood, Susan.
https://go.oreilly.com/library-access/library/view/-/9780470601792/?ar https://learning.oreilly.com/library/view/~/9780470601792/?ar
Format: Electronic Resources

Trust Agents : Using the Web to Build Influence, Improve Reputation, and Earn Trust.

2024-06-04T12:49:34Z

by Brogan, Chris.
https://learning.oreilly.com/library/view/~/9780470743089/?ar https://learning.oreilly.com/library/view/~/9780470743089 https://go.oreilly.com/library-access/library/view/-/9780470743089/?ar
Format: Electronic Resources

The social media bible : tactics, tools, and strategies for business success

2024-06-04T12:49:34Z

by Safko, Lon.
https://learning.oreilly.com/library/view/~/9780470623978/?ar https://go.oreilly.com/library-access/library/view/-/9780470623978/?ar
Format: Electronic Resources

Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history

2024-06-04T12:49:34Z

by Scott, David Meerman.
https://go.oreilly.com/library-access/library/view/-/9780470900529/?ar https://learning.oreilly.com/library/view/~/9780470900529/?ar https://learning.oreilly.com/library/view/~/9780470900529
Format: Electronic Resources

Social nation how to harness the power of social media to attract customers, motivate employees, and grow your business

2024-06-04T12:49:34Z

by Libert, Barry.
https://learning.oreilly.com/library/view/~/9780470599266/?ar https://go.oreilly.com/library-access/library/view/-/9780470599266/?ar https://learning.oreilly.com/library/view/~/9780470599266
Format: Electronic Resources

Putting the public back in public relations : how social media is reinventing the aging business of PR

2024-06-04T12:49:34Z

by Solis, Brian.
https://go.oreilly.com/library-access/library/view/-/9780137011247/?ar https://learning.oreilly.com/library/view/~/9780137011247/?ar
Format: Electronic Resources

The new community rules : marketing on the social web

2024-06-04T12:49:34Z

by Weinberg, Tamar.
https://go.oreilly.com/library-access/library/view/-/9780596804237/?ar https://learning.oreilly.com/library/view/~/9780596804237/?ar https://learning.oreilly.com/library/view/~/9780596804237
Format: Electronic Resources

The social media bible : tactics, tools, and strategies for business success

2024-06-04T12:49:34Z

by Safko, Lon.
https://go.oreilly.com/library-access/library/view/-/9780470411551/?ar https://learning.oreilly.com/library/view/~/9780470411551/?ar https://learning.oreilly.com/library/view/~/9780470411551
Format: Electronic Resources

This is social media : how to tweet, post, link and blog your way to business success

2024-06-04T12:49:34Z

by Clapperton, Guy.
https://learning.oreilly.com/library/view/~/9781906465704/?ar https://go.oreilly.com/library-access/library/view/-/9781906465704/?ar
Format: Electronic Resources