Search Results for - Narrowed by: Stratégie de marque.

Exponential : transform your brand by empowering instead of interrupting

2024-05-28T04:06:49Z

by Rosenblum, Jeff, author.
https://learning.oreilly.com/library/view/~/9781264268153 https://go.oreilly.com/library-access/library/view/-/9781264268153/?ar https://learning.oreilly.com/library/view/~/9781264268153/?ar
Format: Electronic Resources

Branding between the ears : using cognitive science to build lasting customer connections

2024-05-28T04:06:49Z

by Dayal, Sandeep, author.
https://learning.oreilly.com/library/view/~/9781264269853/?ar https://learning.oreilly.com/library/view/~/9781264269853 https://go.oreilly.com/library-access/library/view/-/9781264269853/?ar
Format: Electronic Resources

Launching & Building a Brand For Dummies

2024-05-28T04:06:49Z

by Will, Amy, author.
https://learning.oreilly.com/library/view/~/9781119748038 https://learning.oreilly.com/library/view/~/9781119748038/?ar https://go.oreilly.com/library-access/library/view/-/9781119748038/?ar
Format: Electronic Resources

Winfluence : reframing influencer marketing to ignite your brand

2024-05-28T04:06:49Z

by Falls, Jason, author, narrator.
https://go.oreilly.com/library-access/library/view/-/9781663711427/?ar https://learning.oreilly.com/library/view/~/9781663711427/?ar https://learning.oreilly.com/library/view/~/9781663711427
Format: Sound recording

Marketing mess to brand success : 30 challenges to transform your organization's brand (and your own)!

2024-05-28T04:06:49Z

by Miller, Scott Jeffrey, author, narrator.
https://learning.oreilly.com/library/view/~/9781705280959 https://learning.oreilly.com/library/view/~/9781705280959/?ar https://go.oreilly.com/library-access/library/view/-/9781705280959/?ar
Format: Electronic Resources

Meet the Expert : Kate Strachnyi on Building a Data Brand

2024-05-28T04:06:49Z

by Strachnyi, Kate, presenter.
https://go.oreilly.com/library-access/library/view/-/0636920629474/?ar https://learning.oreilly.com/videos/~/0636920629474 https://learning.oreilly.com/videos/~/0636920629474/?ar
Format: Electronic Resources

Make it, don't fake it : leading with authenticity for real business success

2024-05-28T04:06:49Z

by Horn, Sabrina, author.
https://learning.oreilly.com/library/view/~/9781523091515 https://learning.oreilly.com/library/view/~/9781523091515/?ar https://go.oreilly.com/library-access/library/view/-/9781523091515/?ar
Format: Electronic Resources

Growth opportunities for brands during the COVID-19 crisis : small and midtier brands have unique opportunities to provide value in the new consumer environment

2024-05-28T04:06:49Z

by Knowles, Jonathan, author.
https://learning.oreilly.com/library/view/~/53863MIT61423 https://learning.oreilly.com/library/view/~/53863MIT61423/?ar https://go.oreilly.com/library-access/library/view/-/53863MIT61423/?ar
Format: Electronic Resources

Public relations, branding and authenticity : brand communications in the digital age

2024-05-28T04:06:49Z

by Rees, Sian (Associate professor), author.
https://learning.oreilly.com/library/view/~/9780429663406 https://go.oreilly.com/library-access/library/view/-/9780429663406/?ar https://learning.oreilly.com/library/view/~/9780429663406/?ar
Format: Electronic Resources

The brand strategy canvas : a one-page guide for startups

2024-05-28T04:06:49Z

by Woods, Patrick (Branding consultant), author.
https://go.oreilly.com/library-access/library/view/-/9781484251591/?ar https://learning.oreilly.com/library/view/~/9781484251591/?ar
Format: Electronic Resources

Online Marketing Manager

2024-05-28T04:06:49Z

by Beilharz, Felix.
https://learning.oreilly.com/library/view/~/9781098125769 https://learning.oreilly.com/library/view/~/9781098125769/?ar https://go.oreilly.com/library-access/library/view/-/9781098125769/?ar
Format: Electronic Resources

Stop listening to the customer : try hearing your brand instead

2024-05-28T04:06:49Z

by Ferrier, Adam, author.
https://learning.oreilly.com/library/view/~/9780730370574 https://learning.oreilly.com/library/view/~/9780730370574/?ar https://go.oreilly.com/library-access/library/view/-/9780730370574/?ar
Format: Electronic Resources

Strategic Brand Management and Development

2024-05-28T04:06:49Z

by Lalaounis, Sotiris, author.
https://learning.oreilly.com/library/view/~/9781000298185 https://learning.oreilly.com/library/view/~/9781000298185/?ar https://go.oreilly.com/library-access/library/view/-/9781000298185/?ar
Format: Electronic Resources

Category creation : how to build a brand that customers, employees, and investors will love

2024-05-28T04:06:49Z

by Kennada, Anthony, 1986- author.
https://learning.oreilly.com/library/view/~/9781119611561/?ar https://learning.oreilly.com/library/view/~/9781119611561 https://go.oreilly.com/library-access/library/view/-/9781119611561/?ar
Format: Electronic Resources

Influencer marketing for brands : what YouTube and Instagram can teach you about the future of digital advertising

2024-05-28T04:06:49Z

by Levin, Aron (Marketing executive), author.
https://go.oreilly.com/library-access/library/view/-/9781484255032/?ar https://learning.oreilly.com/library/view/~/9781484255032/?ar
Format: Electronic Resources

Rock the tech stage : how the best speakers in tech present ideas and pitch products

2024-05-28T04:06:49Z

by Santolalla, Oscar, author.
https://go.oreilly.com/library-access/library/view/-/9781484263129/?ar https://learning.oreilly.com/library/view/~/9781484263129 https://learning.oreilly.com/library/view/~/9781484263129/?ar
Format: Electronic Resources

Why smart companies are giving customers more data : companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability

2024-05-28T04:06:49Z

by Wixom, Barbara Haley, 1969- author.
https://learning.oreilly.com/library/view/~/53863MIT61425 https://go.oreilly.com/library-access/library/view/-/53863MIT61425/?ar https://learning.oreilly.com/library/view/~/53863MIT61425/?ar
Format: Electronic Resources

Building brand communities : how organizations succeed by creating belonging

2024-05-28T04:06:49Z

by Jones, Carrie Melissa, author.
https://learning.oreilly.com/library/view/~/9781523086634 https://learning.oreilly.com/library/view/~/9781523086634/?ar https://go.oreilly.com/library-access/library/view/-/9781523086634/?ar
Format: Electronic Resources

Financial information and brand value : reflections, challenges and limitations

2024-05-28T04:06:49Z

by Ach, Yves-Alain.
https://go.oreilly.com/library-access/library/view/-/9781786305671/?ar https://learning.oreilly.com/library/view/~/9781786305671/?ar https://learning.oreilly.com/library/view/~/9781786305671
Format: Electronic Resources

Branding and design

2024-05-28T04:06:49Z

by Sinicki, Adam, author, speaker.
https://learning.oreilly.com/videos/~/9781484249581/?ar https://go.oreilly.com/library-access/library/view/-/9781484249581/?ar https://learning.oreilly.com/videos/~/9781484249581
Format: Electronic Resources

How to get ahead : a proven 6-step system to unleash your personal brand and build a world-class network so opportunities come to you

2024-05-28T04:06:49Z

by Slayback, Zak, author.
https://learning.oreilly.com/library/view/~/9781260441857/?ar https://learning.oreilly.com/library/view/~/9781260441857 https://go.oreilly.com/library-access/library/view/-/9781260441857/?ar
Format: Electronic Resources

Follow the Feeling : Branding Yourself in a Noisy World.

2024-05-28T04:06:49Z

by Wright, Kai D.
https://learning.oreilly.com/library/view/~/9781119600497/?ar https://go.oreilly.com/library-access/library/view/-/9781119600497/?ar https://learning.oreilly.com/library/view/~/9781119600497
Format: Electronic Resources

Expressive design systems

2024-05-28T04:06:49Z

by Perez-Cruz, Yesenia, author.
https://go.oreilly.com/library-access/library/view/-/9781098124007/?ar https://learning.oreilly.com/library/view/~/9781098124007/?ar
Format: Electronic Resources

Identity designed : the definitive guide to visual branding

2024-05-28T04:06:49Z

by Airey, David, author.
https://learning.oreilly.com/library/view/~/9781631595950 https://learning.oreilly.com/library/view/~/9781631595950/?ar https://go.oreilly.com/library-access/library/view/-/9781631595950/?ar
Format: Electronic Resources

Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter

2024-05-28T04:06:49Z

by Kerpen, Dave, author.
https://go.oreilly.com/library-access/library/view/-/9781260453294/?ar https://learning.oreilly.com/library/view/~/9781260453294/?ar https://learning.oreilly.com/library/view/~/9781260453294
Format: Electronic Resources

Instagram power : build your brand and reach more customers with visual influence

2024-05-28T04:06:49Z

by Miles, Jason, 1970- author.
https://learning.oreilly.com/library/view/~/9781260453317/?ar https://go.oreilly.com/library-access/library/view/-/9781260453317/?ar
Format: Electronic Resources

Friction : passion brands in the age of disruption

2024-05-28T04:06:49Z

by Rosenblum, Jeff, author.
https://go.oreilly.com/library-access/library/view/-/9781515930716/?ar https://learning.oreilly.com/library/view/~/9781515930716/?ar https://learning.oreilly.com/library/view/~/9781515930716
Format: Sound recording

Experiment-driven product development : how to use a data-informed approach to learn, iterate, and succeed faster

2024-05-28T04:06:49Z

by Rissen, Paul, author.
https://learning.oreilly.com/library/view/~/9781484255285/?ar https://go.oreilly.com/library-access/library/view/-/9781484255285/?ar
Format: Electronic Resources

Branding

2024-05-28T04:06:49Z

by Chiaravalle, Bill, author.
https://go.oreilly.com/library-access/library/view/-/9781618036803/?ar https://learning.oreilly.com/library/view/~/9781618036803 https://learning.oreilly.com/library/view/~/9781618036803/?ar
Format: Sound recording

Follow the feeling : brand building in a noisy world

2024-05-28T04:06:49Z

by Wright, Kai D., author, narrator.
https://learning.oreilly.com/library/view/~/9781469076041/?ar https://go.oreilly.com/library-access/library/view/-/9781469076041/?ar https://learning.oreilly.com/library/view/~/9781469076041
Format: Sound recording

Digital you : real personal branding in the virtual age

2024-05-28T04:06:49Z

by Arruda, William, 1961- author.
https://learning.oreilly.com/library/view/~/9781949036763/?ar https://go.oreilly.com/library-access/library/view/-/9781949036763/?ar
Format: Electronic Resources

Hello, my name is awesome : how to create brand names that stick

2024-05-28T04:06:49Z

by Watkins, Alexandra, author.
https://go.oreilly.com/library-access/library/view/-/9781523084890/?ar https://learning.oreilly.com/library/view/~/9781523084890/?ar
Format: Electronic Resources

Kellogg on branding in a hyper-connected world

2024-05-28T04:06:49Z

by Tybout, Alice M., editor.
https://learning.oreilly.com/library/view/~/9781119533184/?ar https://go.oreilly.com/library-access/library/view/-/9781119533184/?ar
Format: Electronic Resources

Do good : embracing brand citizenship to fuel both purpose and profit

2024-05-28T04:06:49Z

by Thompson, Anne Bahr, author.
https://learning.oreilly.com/library/view/~/9780814438404/?ar https://go.oreilly.com/library-access/library/view/-/9780814438404/?ar
Format: Electronic Resources

Legacy in the making : building a long-term brand to stand out in a short-term world

2024-05-28T04:06:49Z

by Miller, Mark, author.
https://go.oreilly.com/library-access/library/view/-/9781260117554/?ar https://learning.oreilly.com/library/view/~/9781260117554/?ar https://learning.oreilly.com/library/view/~/9781260117554
Format: Electronic Resources

Brand now : how to stand out in a crowded, distracted world

2024-05-28T04:06:49Z

by Westergaard, Nick, author, narrator.
https://learning.oreilly.com/library/view/~/9781469097855 https://learning.oreilly.com/library/view/~/9781469097855/?ar https://go.oreilly.com/library-access/library/view/-/9781469097855/?ar
Format: Sound recording

Conversation marketing : how to be relevant and engage your customer by speaking human

2024-05-28T04:06:49Z

by Lund, Kevin, author.
https://go.oreilly.com/library-access/library/view/-/9781632658692/?ar https://learning.oreilly.com/library/view/~/9781632658692/?ar https://learning.oreilly.com/library/view/~/9781632658692
Format: Electronic Resources

Cómo crear tu marca de moda

2024-05-28T04:06:49Z

by Jaquete, Covadonga, author.
https://learning.oreilly.com/library/view/~/9788416894390/?ar https://learning.oreilly.com/library/view/~/9788416894390 https://go.oreilly.com/library-access/library/view/-/9788416894390/?ar
Format: Electronic Resources

Legacy in the making : building a long-term brand to stand out in a short-term world

2024-05-28T04:06:49Z

by Miller, Mark, 1972- author.
https://go.oreilly.com/library-access/library/view/-/9781260117578/?ar https://learning.oreilly.com/library/view/~/9781260117578/?ar https://learning.oreilly.com/library/view/~/9781260117578
Format: Electronic Resources

Branding yourself : how to use social media to invent or reinvent yourself

2024-05-28T04:06:49Z

by Deckers, Erik, author.
https://learning.oreilly.com/library/view/~/9780134786636/?ar https://go.oreilly.com/library-access/library/view/-/9780134786636/?ar
Format: Electronic Resources

The storytelling edge : how to transform your business, stop screaming into the void, and make people love you

2024-05-28T04:06:49Z

by Lazauskas, Joe, author.
https://go.oreilly.com/library-access/library/view/-/9781119483359/?ar https://learning.oreilly.com/library/view/~/9781119483359/?ar https://learning.oreilly.com/library/view/~/9781119483359
Format: Electronic Resources

The Storytelling Edge

2024-05-28T04:06:49Z

by Lazauskas, Joe, author.
https://go.oreilly.com/library-access/library/view/-/9781469098791/?ar https://learning.oreilly.com/library/view/~/9781469098791/?ar https://learning.oreilly.com/library/view/~/9781469098791
Format: Electronic Resources

Employer branding for dummies

2024-05-28T04:06:49Z

by Mosley, Richard, 1964- author.
https://learning.oreilly.com/library/view/~/9781119071648/?ar https://go.oreilly.com/library-access/library/view/-/9781119071648/?ar
Format: Electronic Resources

Personal branding for entrepreneurial journalists and creative professionals

2024-05-28T04:06:49Z

by Kelly, Sara, 1970- author.
https://learning.oreilly.com/library/view/~/9781315437552 https://learning.oreilly.com/library/view/~/9781315437552/?ar https://go.oreilly.com/library-access/library/view/-/9781315437552/?ar
Format: Electronic Resources

When employees don't 'like' their employers on social media : many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors?

2024-05-28T04:06:49Z

by Cervellon, Marie-Cécile, author.
https://learning.oreilly.com/library/view/~/53863MIT58201 https://learning.oreilly.com/library/view/~/53863MIT58201/?ar https://go.oreilly.com/library-access/library/view/-/53863MIT58201/?ar
Format: Electronic Resources

Bricks to clicks : why some brands will thrive in e-commerce and others won't

2024-05-28T04:06:49Z

by Feinleib, David, author.
https://learning.oreilly.com/library/view/~/9781484228043 https://learning.oreilly.com/library/view/~/9781484228043/?ar https://go.oreilly.com/library-access/library/view/-/9781484228043/?ar
Format: Electronic Resources

The metrics that marketers muddle

2024-05-28T04:06:49Z

by Bendle, Neil T., author.
https://learning.oreilly.com/library/view/~/53863MIT57307 https://learning.oreilly.com/library/view/~/53863MIT57307/?ar https://go.oreilly.com/library-access/library/view/-/53863MIT57307/?ar
Format: Electronic Resources

The hook : how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success

2024-05-28T04:06:49Z

by Krevolin, Richard W., 1964- author.
https://learning.oreilly.com/library/view/~/9781632650122/?ar https://go.oreilly.com/library-access/library/view/-/9781632650122/?ar
Format: Electronic Resources

Disruptive marketing : what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal

2024-05-28T04:06:49Z

by Colon, Geoffrey, author.
https://go.oreilly.com/library-access/library/view/-/9780814437407/?ar https://learning.oreilly.com/library/view/~/9780814437407/?ar https://learning.oreilly.com/library/view/~/9780814437407
Format: Electronic Resources

The brand flip : why customers now run companies--and how to profit from it

2024-05-28T04:06:49Z

by Neumeier, Marty, 1947- author.
https://learning.oreilly.com/library/view/~/9780134173009 https://learning.oreilly.com/library/view/~/9780134173009/?ar https://go.oreilly.com/library-access/library/view/-/9780134173009/?ar
Format: Electronic Resources

Brand soul

2024-05-28T04:06:49Z

by Salas, Nicolás de, author.
https://learning.oreilly.com/library/view/~/9788416624393/?ar https://go.oreilly.com/library-access/library/view/-/9788416624393/?ar
Format: Electronic Resources

The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace

2024-05-28T04:06:49Z

by Sgroi, Anthony, author.
https://go.oreilly.com/library-access/library/view/-/9781482245271/?ar https://learning.oreilly.com/library/view/~/9781482245271/?ar
Format: Electronic Resources

The community manager's playbook : how to build brand awareness and customer engagement

2024-05-28T04:06:49Z

by Perkins, Lauren, author.
https://learning.oreilly.com/library/view/~/9781430249962/?ar https://go.oreilly.com/library-access/library/view/-/9781430249962/?ar https://learning.oreilly.com/library/view/~/9781430249962
Format: Electronic Resources

Success in programming : how to gain recognition, power, and influence through personal branding

2024-05-28T04:06:49Z

by Harper, Frédéric, author.
https://learning.oreilly.com/library/view/~/9781484200018 https://learning.oreilly.com/library/view/~/9781484200018/?ar https://go.oreilly.com/library-access/library/view/-/9781484200018/?ar
Format: Electronic Resources

Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position

2024-05-28T04:06:49Z

by VanAuken, Brad.
https://learning.oreilly.com/library/view/~/9780814434734 https://learning.oreilly.com/library/view/~/9780814434734/?ar https://go.oreilly.com/library-access/library/view/-/9780814434734/?ar
Format: Electronic Resources

The dream café : lessons in the art of radical innovation

2024-05-28T04:06:49Z

by Bruce, Duncan D., 1957-
https://learning.oreilly.com/library/view/~/9781118977835 https://learning.oreilly.com/library/view/~/9781118977835/?ar https://go.oreilly.com/library-access/library/view/-/9781118977835/?ar
Format: Electronic Resources

Branding for the public sector : creating, building and managing brands people will value

2024-05-28T04:06:49Z

by Temporal, Paul, author.
https://learning.oreilly.com/library/view/~/9781118756270/?ar https://go.oreilly.com/library-access/library/view/-/9781118756270/?ar
Format: Electronic Resources

SPIKE your brand ROI : how to maximize reputation and get results

2024-05-28T04:06:49Z

by Cehrs, Adele, author.
https://learning.oreilly.com/library/view/~/9781118976661 https://learning.oreilly.com/library/view/~/9781118976661/?ar https://go.oreilly.com/library-access/library/view/-/9781118976661/?ar
Format: Electronic Resources

Fizz : harness the power of word of mouth marketing to drive brand growth

2024-05-28T04:06:49Z

by Wright, Ted, 1967-
https://learning.oreilly.com/library/view/~/9780071835749 https://learning.oreilly.com/library/view/~/9780071835749/?ar https://go.oreilly.com/library-access/library/view/-/9780071835749/?ar
Format: Electronic Resources

Logo design love : a guide to creating iconic brand identities

2024-05-28T04:06:49Z

by Airey, David, 1979-
https://go.oreilly.com/library-access/library/view/-/9780133812589/?ar https://learning.oreilly.com/library/view/~/9780133812589/?ar
Format: Electronic Resources

Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on Facebook, Twitter, Linkedin, Instagram, Pinterest, and more

2024-05-28T04:06:49Z

by Kerpen, Dave, author.
https://learning.oreilly.com/library/view/~/9780071836333/?ar https://go.oreilly.com/library-access/library/view/-/9780071836333/?ar
Format: Electronic Resources

The road to luxury : the evolution, markets and strategies of luxury brand management

2024-05-28T04:06:49Z

by Som, Ashok, author.
https://go.oreilly.com/library-access/library/view/-/9780470830024/?ar https://learning.oreilly.com/library/view/~/9780470830024/?ar https://learning.oreilly.com/library/view/~/9780470830024
Format: Electronic Resources

X : the experience when business meets design

2024-05-28T04:06:49Z

by Solis, Brian.
https://learning.oreilly.com/library/view/~/9781118456545 https://go.oreilly.com/library-access/library/view/-/9781118456545/?ar https://learning.oreilly.com/library/view/~/9781118456545/?ar
Format: Electronic Resources

Mobile magic : the saatchi and saatchi guide to mobile marketing and design

2024-05-28T04:06:49Z

by Eslinger, Tom.
https://learning.oreilly.com/library/view/~/9781118855140/?ar https://go.oreilly.com/library-access/library/view/-/9781118855140/?ar https://learning.oreilly.com/library/view/~/9781118855140
Format: Electronic Resources

Romancing the brand : how brands create strong, intimate relationships with customers

2024-05-28T04:06:49Z

by Halloran, Tim, 1969-
https://learning.oreilly.com/library/view/~/9781118828977/?ar https://go.oreilly.com/library-access/library/view/-/9781118828977/?ar
Format: Electronic Resources

Social employee : how great companies make social media work

2024-05-28T04:06:49Z

by Burgess, Cheryl.
https://learning.oreilly.com/library/view/~/9780071816410/?ar https://go.oreilly.com/library-access/library/view/-/9780071816410/?ar https://learning.oreilly.com/library/view/~/9780071816410
Format: Electronic Resources

Designing effective logos

2024-05-28T04:06:49Z

by Macnab, Maggie.
https://learning.oreilly.com/videos/~/9780133855999/?ar https://go.oreilly.com/library-access/library/view/-/9780133855999/?ar
Format: Electronic Resources

Your brand, the next media company : how a social business strategy enables better content, smarter marketing, and deeper customer relationships

2024-05-28T04:06:49Z

by Brito, Michael.
https://go.oreilly.com/library-access/library/view/-/9780133479959/?ar https://learning.oreilly.com/library/view/~/9780133479959/?ar https://learning.oreilly.com/library/view/~/9780133479959
Format: Electronic Resources

Storyscaping : stop creating ads, start creating worlds

2024-05-28T04:06:49Z

by Legorburu, Gaston, author.
https://learning.oreilly.com/library/view/~/9781118871232/?ar https://go.oreilly.com/library-access/library/view/-/9781118871232/?ar https://learning.oreilly.com/library/view/~/9781118871232
Format: Electronic Resources

The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving

2024-05-28T04:06:49Z

by Brooks, Jeff, 1961-
https://learning.oreilly.com/library/view/~/9781118583401 https://go.oreilly.com/library-access/library/view/-/9781118583401/?ar https://learning.oreilly.com/library/view/~/9781118583401/?ar
Format: Electronic Resources

True story : how to combine story and action to transform your business

2024-05-28T04:06:49Z

by Montague, Ty, author.
https://learning.oreilly.com/library/view/~/9781622314591 https://go.oreilly.com/library-access/library/view/-/9781622314591/?ar https://learning.oreilly.com/library/view/~/9781622314591/?ar
Format: Sound recording

Hello, my name is awesome : how to create brand names that stick

2024-05-28T04:06:49Z

by Watkins, Alexandra.
https://go.oreilly.com/library-access/library/view/-/9781626561861/?ar https://learning.oreilly.com/library/view/~/9781626561861/?ar https://learning.oreilly.com/library/view/~/9781626561861
Format: Electronic Resources

Lean branding : creating dynamic brands to generate conversion

2024-05-28T04:06:49Z

by Busche, Laura.
https://learning.oreilly.com/library/view/~/9781449373481/?ar https://learning.oreilly.com/library/view/~/9781449373481 https://go.oreilly.com/library-access/library/view/-/9781449373481/?ar
Format: Electronic Resources

Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business

2024-05-28T04:06:49Z

by Rand, Paul, author.
https://learning.oreilly.com/library/view/~/9780071816212 https://go.oreilly.com/library-access/library/view/-/9780071816212/?ar https://learning.oreilly.com/library/view/~/9780071816212/?ar
Format: Electronic Resources

Brands That Dream : Only Companies That Dream Stand Out

2024-05-28T04:06:49Z

by Oliver Olivella, Xavier, author.
https://go.oreilly.com/library-access/library/view/-/9788494239779/?ar https://learning.oreilly.com/library/view/~/9788494239779/?ar https://learning.oreilly.com/library/view/~/9788494239779
Format: Electronic Resources

Lanmarq : la nueva economía de las marcas latinas analizada por expertos en "branding"

2024-05-28T04:06:49Z

by Brujó, Gonzalo, compiler.
https://learning.oreilly.com/library/view/~/9788483568323/?ar https://go.oreilly.com/library-access/library/view/-/9788483568323/?ar https://learning.oreilly.com/library/view/~/9788483568323
Format: Electronic Resources

Personal branding for dummies

2024-05-28T04:06:49Z

by Chritton, Susan, author.
https://go.oreilly.com/library-access/library/view/-/9781118915561/?ar https://learning.oreilly.com/library/view/~/9781118915561/?ar
Format: Electronic Resources

Brand famous : how to get everyone talking about your business

2024-05-28T04:06:49Z

by Boyd, Linzi, author.
https://learning.oreilly.com/library/view/~/9780857084910 https://learning.oreilly.com/library/view/~/9780857084910/?ar https://go.oreilly.com/library-access/library/view/-/9780857084910/?ar
Format: Electronic Resources

What great brands do : the seven brand-building principles that separate the best from the rest

2024-05-28T04:06:49Z

by Yohn, Denise Lee, 1967-
https://go.oreilly.com/library-access/library/view/-/9781118824337/?ar https://learning.oreilly.com/library/view/~/9781118824337/?ar https://learning.oreilly.com/library/view/~/9781118824337
Format: Electronic Resources

Las marcas que sueñan : Sólo las empresas que sueñan sobresalen

2024-05-28T04:06:49Z

by Oliver Conti, Xavier, author.
https://learning.oreilly.com/library/view/~/9788494106675 https://learning.oreilly.com/library/view/~/9788494106675/?ar https://go.oreilly.com/library-access/library/view/-/9788494106675/?ar
Format: Electronic Resources

La marca de la felicidad

2024-05-28T04:06:49Z

by Muñoz, Félix.
https://learning.oreilly.com/library/view/~/9788483567708 https://learning.oreilly.com/library/view/~/9788483567708/?ar https://go.oreilly.com/library-access/library/view/-/9788483567708/?ar
Format: Electronic Resources

The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave

2024-05-28T04:06:49Z

by Amos, James.
https://learning.oreilly.com/library/view/~/9780071799379 https://learning.oreilly.com/library/view/~/9780071799379/?ar https://go.oreilly.com/library-access/library/view/-/9780071799379/?ar
Format: Electronic Resources

60-minute brand strategist : the essential brand book for marketing professionals

2024-05-28T04:06:49Z

by Mootee, Idris, 1958-
https://learning.oreilly.com/library/view/~/9781118659960/?ar https://go.oreilly.com/library-access/library/view/-/9781118659960/?ar https://learning.oreilly.com/library/view/~/9781118659960
Format: Electronic Resources

Maximize your social : one-stop guide to building a social media strategy for marketing and business success

2024-05-28T04:06:49Z

by Schaffer, Neal.
https://go.oreilly.com/library-access/library/view/-/9781118756683/?ar https://learning.oreilly.com/library/view/~/9781118756683/?ar
Format: Electronic Resources

The Patrón way : from fantasy to fortune, lessons on taking any business from idea to iconic brand : the untold inside story of the world's most successful tequila

2024-05-28T04:06:49Z

by Edelstein, Ilana.
https://learning.oreilly.com/library/view/~/9780071817646 https://learning.oreilly.com/library/view/~/9780071817646/?ar https://go.oreilly.com/library-access/library/view/-/9780071817646/?ar
Format: Electronic Resources

Grow the core : how to focus on your core business for brand success

2024-05-28T04:06:49Z

by Taylor, David, 1964-
https://go.oreilly.com/library-access/library/view/-/9781118484708/?ar https://learning.oreilly.com/library/view/~/9781118484708/?ar https://learning.oreilly.com/library/view/~/9781118484708
Format: Electronic Resources

The digital crown : winning at content on the web

2024-05-28T04:06:49Z

by Leibtag, Ahava.
https://go.oreilly.com/library-access/library/view/-/9780124076747/?ar https://learning.oreilly.com/library/view/~/9780124076747/?ar
Format: Electronic Resources

Sharepoint 2013 branding and user interface design

2024-05-28T04:06:49Z

by Drisgill, Randy.
https://learning.oreilly.com/library/view/~/9781118495674/?ar https://go.oreilly.com/library-access/library/view/-/9781118495674/?ar
Format: Electronic Resources

Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success

2024-05-28T04:06:49Z

by Schultz, Mike, 1974-
https://learning.oreilly.com/library/view/~/9781118688434/?ar https://go.oreilly.com/library-access/library/view/-/9781118688434/?ar
Format: Electronic Resources

Manager's guide to online marketing

2024-05-28T04:06:49Z

by Weaver, Jason.
https://go.oreilly.com/library-access/library/view/-/9780071801874/?ar https://learning.oreilly.com/library/view/~/9780071801874 https://learning.oreilly.com/library/view/~/9780071801874/?ar
Format: Electronic Resources

Branding yourself : how to use social media to invent or reinvent yourself

2024-05-28T04:06:49Z

by Deckers, Erik.
https://go.oreilly.com/library-access/library/view/-/9780133056846/?ar https://learning.oreilly.com/library/view/~/9780133056846/?ar https://learning.oreilly.com/library/view/~/9780133056846
Format: Electronic Resources

The story of purpose : the path to creating a brighter brand, a greater company, and a lasting legacy

2024-05-28T04:06:49Z

by Reiman, Joey.
https://learning.oreilly.com/library/view/~/9781118463994/?ar https://go.oreilly.com/library-access/library/view/-/9781118463994/?ar https://learning.oreilly.com/library/view/~/9781118463994
Format: Electronic Resources

Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition

2024-05-28T04:06:49Z

by Morgan, John, 1961-
https://learning.oreilly.com/library/view/~/9781118160336 https://learning.oreilly.com/library/view/~/9781118160336/?ar https://go.oreilly.com/library-access/library/view/-/9781118160336/?ar
Format: Electronic Resources

Zero to 100,000 : social media tips and tricks for small businesses

2024-05-28T04:06:49Z

by Gratton, Sarah-Jayne.
https://go.oreilly.com/library-access/library/view/-/9780132731461/?ar https://learning.oreilly.com/library/view/~/9780132731461 https://learning.oreilly.com/library/view/~/9780132731461/?ar
Format: Electronic Resources

Propel : five ways to amp up your marketing and accelerate business

2024-05-28T04:06:49Z

by Keyes, Whitney.
https://go.oreilly.com/library-access/library/view/-/9781601632333/?ar https://learning.oreilly.com/library/view/~/9781601632333/?ar https://learning.oreilly.com/library/view/~/9781601632333
Format: Electronic Resources

Brand you : turn your unique talents into a winning formula

2024-05-28T04:06:49Z

by Purkiss, John.
https://learning.oreilly.com/library/view/~/9780273777694/?ar https://go.oreilly.com/library-access/library/view/-/9780273777694/?ar
Format: Electronic Resources

Uprising : how to build a brand--and change the world--by sparking cultural movements

2024-05-28T04:06:49Z

by Goodson, Scott.
https://learning.oreilly.com/library/view/~/9780071782821 https://go.oreilly.com/library-access/library/view/-/9780071782821/?ar https://learning.oreilly.com/library/view/~/9780071782821/?ar
Format: Electronic Resources

The social media MBA : your competitive edge in social media strategy development & delivery

2024-05-28T04:06:49Z

by Holloman, Christer.
https://go.oreilly.com/library-access/library/view/-/9781119963233/?ar https://learning.oreilly.com/library/view/~/9781119963233/?ar https://learning.oreilly.com/library/view/~/9781119963233
Format: Electronic Resources

Content strategy at work : real-world stories to strengthen every interactive project

2024-05-28T04:06:49Z

by Bloomstein, Margot.
https://learning.oreilly.com/library/view/~/9780123919229/?ar https://go.oreilly.com/library-access/library/view/-/9780123919229/?ar https://learning.oreilly.com/library/view/~/9780123919229
Format: Electronic Resources

Brand real : how smart companies live their brand promise and inspire fierce customer loyalty

2024-05-28T04:06:49Z

by Vincent, Laurence, author.
https://learning.oreilly.com/library/view/~/9780814416761 https://go.oreilly.com/library-access/library/view/-/9780814416761/?ar https://learning.oreilly.com/library/view/~/9780814416761/?ar
Format: Electronic Resources

Brand Bible : the complete guide to building, designing, and sustaining brands

2024-05-28T04:06:49Z

by Millman, Debbie.
https://go.oreilly.com/library-access/library/view/-/9781592537266/?ar https://learning.oreilly.com/library/view/~/9781592537266/?ar https://learning.oreilly.com/library/view/~/9781592537266
Format: Electronic Resources

Personal branding for dummies

2024-05-28T04:06:49Z

by Chritton, Susan L.
https://learning.oreilly.com/library/view/~/9781118238189/?ar https://go.oreilly.com/library-access/library/view/-/9781118238189/?ar
Format: Electronic Resources

Measure up : a step-by-step guide to social media measurement

2024-05-28T04:06:49Z

by Kelly, Nichole.
https://learning.oreilly.com/library/view/~/9780133099812/?ar https://go.oreilly.com/library-access/library/view/-/9780133099812/?ar
Format: Electronic Resources

The new emerging market multinationals : four strategies for disrupting markets and building brands

2024-05-28T04:06:49Z

by Chattopadhyay, Amitava.
https://go.oreilly.com/library-access/library/view/-/9780071782890/?ar https://learning.oreilly.com/library/view/~/9780071782890 https://learning.oreilly.com/library/view/~/9780071782890/?ar
Format: Electronic Resources

Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference

2024-05-28T04:06:49Z

by Post, Karen.
https://learning.oreilly.com/library/view/~/9780071775281/?ar https://go.oreilly.com/library-access/library/view/-/9780071775281/?ar
Format: Electronic Resources

The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges

2024-05-28T04:06:49Z

by Bates, Sandra M.
https://learning.oreilly.com/library/view/~/9780071754996 https://learning.oreilly.com/library/view/~/9780071754996/?ar https://go.oreilly.com/library-access/library/view/-/9780071754996/?ar
Format: Electronic Resources

Brand advocates : turning enthusiastic customers into a powerful marketing force

2024-05-28T04:06:49Z

by Fuggetta, Rob.
https://learning.oreilly.com/library/view/~/9781118336540 https://learning.oreilly.com/library/view/~/9781118336540/?ar https://go.oreilly.com/library-access/library/view/-/9781118336540/?ar
Format: Electronic Resources

Follow me! : creating a personal brand with Twitter

2024-05-28T04:06:49Z

by Gratton, Sarah-Jayne.
https://learning.oreilly.com/library/view/~/9781118461891/?ar https://go.oreilly.com/library-access/library/view/-/9781118461891/?ar
Format: Electronic Resources

Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader

2024-05-28T04:06:49Z

by Bates, Suzanne.
https://learning.oreilly.com/library/view/~/9780071762861 https://learning.oreilly.com/library/view/~/9780071762861/?ar https://go.oreilly.com/library-access/library/view/-/9780071762861/?ar
Format: Electronic Resources

Customers first : dominate your market by winning them over where it counts the most

2024-05-28T04:06:49Z

by Bueno, Bolivar J.
https://go.oreilly.com/library-access/library/view/-/9780071787871/?ar https://learning.oreilly.com/library/view/~/9780071787871/?ar https://learning.oreilly.com/library/view/~/9780071787871
Format: Electronic Resources

Logo savvy : top brand-design firms share their naming and identity strategies

2024-05-28T04:06:49Z

by Chua, Perry.
https://learning.oreilly.com/library/view/~/9781592535071 https://learning.oreilly.com/library/view/~/9781592535071/?ar https://go.oreilly.com/library-access/library/view/-/9781592535071/?ar
Format: Electronic Resources

LogoLounge 3 : 2,000 international identities by leading designers

2024-05-28T04:06:49Z

by Fishel, Catharine M.
https://learning.oreilly.com/library/view/~/9781592535101/?ar https://learning.oreilly.com/library/view/~/9781592535101 https://go.oreilly.com/library-access/library/view/-/9781592535101/?ar
Format: Electronic Resources

Powerful social media, branding, PR practices.

2024-05-28T04:06:49Z

https://go.oreilly.com/library-access/library/view/-/9780132489522/?ar https://learning.oreilly.com/library/view/~/9780132489522/?ar
Format: Electronic Resources

The truth about best branding practices : collection.

2024-05-28T04:06:49Z

https://learning.oreilly.com/library/view/~/9780132655743/?ar https://go.oreilly.com/library-access/library/view/-/9780132655743/?ar
Format: Electronic Resources

Branding yourself : how to use social media to invent or reinvent yourself

2024-05-28T04:06:49Z

by Deckers, Erik.
https://learning.oreilly.com/library/view/~/9780132654111 https://go.oreilly.com/library-access/library/view/-/9780132654111/?ar https://learning.oreilly.com/library/view/~/9780132654111/?ar
Format: Electronic Resources

Brand relevance : making competitors irrelevant

2024-05-28T04:06:49Z

by Aaker, David A.
https://go.oreilly.com/library-access/library/view/-/9780470613580/?ar https://learning.oreilly.com/library/view/~/9780470613580/?ar https://learning.oreilly.com/library/view/~/9780470613580
Format: Electronic Resources

Design to compete

2024-05-28T04:06:49Z

by Prahalad, Deepa, 1972-
https://learning.oreilly.com/library/view/~/9780132480659/?ar https://learning.oreilly.com/library/view/~/9780132480659 https://go.oreilly.com/library-access/library/view/-/9780132480659/?ar
Format: Electronic Resources

The truth about successful entrepreneurship : collection.

2024-05-28T04:06:49Z

https://go.oreilly.com/library-access/library/view/-/9780132655248/?ar https://learning.oreilly.com/library/view/~/9780132655248/?ar
Format: Electronic Resources

1000 restaurant, bar, and café graphics : from signage to logos and everything in-between

2024-05-28T04:06:49Z

by Herriott, Luke.
https://go.oreilly.com/library-access/library/view/-/9781592533329/?ar https://learning.oreilly.com/library/view/~/9781592533329/?ar
Format: Electronic Resources

Really good logos explained : top design professionals critique 500 logos & explain what makes them work

2024-05-28T04:06:49Z

by Chase, Margo.
https://learning.oreilly.com/library/view/~/9781592534272 https://learning.oreilly.com/library/view/~/9781592534272/?ar https://go.oreilly.com/library-access/library/view/-/9781592534272/?ar
Format: Electronic Resources

Marketing strategy from the masters : collections.

2024-05-28T04:06:49Z

https://go.oreilly.com/library-access/library/view/-/9780132617642/?ar https://learning.oreilly.com/library/view/~/9780132617642 https://learning.oreilly.com/library/view/~/9780132617642/?ar
Format: Electronic Resources

Listen first! : turning social media conversations into business advantage

2024-05-28T04:06:49Z

by Rappaport, Stephen D., 1952-
https://learning.oreilly.com/library/view/~/9780470935514 https://go.oreilly.com/library-access/library/view/-/9780470935514/?ar https://learning.oreilly.com/library/view/~/9780470935514/?ar
Format: Electronic Resources

We first : how brands and consumers use social media to build a better world

2024-05-28T04:06:49Z

by Mainwaring, Simon.
https://learning.oreilly.com/library/view/~/9781452623856 https://learning.oreilly.com/library/view/~/9781452623856/?ar https://go.oreilly.com/library-access/library/view/-/9781452623856/?ar
Format: Sound recording

Jamie Oliver, Erfolg nach Rezept

2024-05-28T04:06:49Z

by Clawson, Trevor.
https://go.oreilly.com/library-access/library/view/-/9783527506033/?ar https://learning.oreilly.com/library/view/~/9783527506033/?ar https://learning.oreilly.com/library/view/~/9783527506033
Format: Electronic Resources

LogoLounge. 4 : 2,000 international identities by leading designers

2024-05-28T04:06:49Z

by Fishel, Catharine M.
https://learning.oreilly.com/library/view/~/9781592535804/?ar https://go.oreilly.com/library-access/library/view/-/9781592535804/?ar https://learning.oreilly.com/library/view/~/9781592535804
Format: Electronic Resources

LogoLounge 6 : 2000 international identities by leading designers

2024-05-28T04:06:49Z

by Fishel, Catharine M.
https://go.oreilly.com/library-access/library/view/-/9781592536184/?ar https://learning.oreilly.com/library/view/~/9781592536184/?ar https://learning.oreilly.com/library/view/~/9781592536184
Format: Electronic Resources

Package design workbook : the art and science of successful packaging

2024-05-28T04:06:49Z

by DuPuis, Steven.
https://learning.oreilly.com/library/view/~/9781592537082 https://learning.oreilly.com/library/view/~/9781592537082/?ar https://go.oreilly.com/library-access/library/view/-/9781592537082/?ar
Format: Electronic Resources

Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web

2024-05-28T04:06:49Z

by Solis, Brian.
https://learning.oreilly.com/library/view/~/9781118003763/?ar https://learning.oreilly.com/library/view/~/9781118003763 https://go.oreilly.com/library-access/library/view/-/9781118003763/?ar
Format: Electronic Resources

LogoLounge master library. Vol. 1, 3000 initial & crest logos

2024-05-28T04:06:49Z

by Fishel, Catharine M.
https://learning.oreilly.com/library/view/~/9781592535675/?ar https://go.oreilly.com/library-access/library/view/-/9781592535675/?ar
Format: Electronic Resources

Free marketing : 101 low and no-cost ways to grow your business, online and off

2024-05-28T04:06:49Z

by Cockrum, Jim, 1969-
https://learning.oreilly.com/library/view/~/9781118034712/?ar https://go.oreilly.com/library-access/library/view/-/9781118034712/?ar https://learning.oreilly.com/library/view/~/9781118034712
Format: Electronic Resources

The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world

2024-05-28T04:06:49Z

by Mathieson, Rick.
https://learning.oreilly.com/library/view/~/9780814415726/?ar https://go.oreilly.com/library-access/library/view/-/9780814415726/?ar https://learning.oreilly.com/library/view/~/9780814415726
Format: Electronic Resources

Professional SharePoint® 2010 Branding and User Interface Design

2024-05-28T04:06:49Z

by Drisgill, Randy, author.
https://learning.oreilly.com/library/view/~/9780470584644 https://go.oreilly.com/library-access/library/view/-/9780470584644/?ar https://learning.oreilly.com/library/view/~/9780470584644/?ar
Format: Electronic Resources

Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands

2024-05-28T04:06:49Z

by Cato, Mac.
https://go.oreilly.com/library-access/library/view/-/9781592535170/?ar https://learning.oreilly.com/library/view/~/9781592535170/?ar https://learning.oreilly.com/library/view/~/9781592535170
Format: Electronic Resources

Design matters : portfolios 01 : an essential primer for today's competitive market

2024-05-28T04:06:49Z

by Keller, Maura, author.
https://learning.oreilly.com/library/view/~/9781592536023 https://learning.oreilly.com/library/view/~/9781592536023/?ar https://go.oreilly.com/library-access/library/view/-/9781592536023/?ar
Format: Electronic Resources

Tu marca personal

2024-05-28T04:06:49Z

by Rampersad, Hubert K.
https://go.oreilly.com/library-access/library/view/-/9788483563779/?ar https://learning.oreilly.com/library/view/~/9788483563779/?ar https://learning.oreilly.com/library/view/~/9788483563779
Format: Electronic Resources

Packaging 01 : an essential primer for today's competitive market

2024-05-28T04:06:49Z

by Capsule (Firm)
https://learning.oreilly.com/library/view/~/9781592533428/?ar https://go.oreilly.com/library-access/library/view/-/9781592533428/?ar https://learning.oreilly.com/library/view/~/9781592533428
Format: Electronic Resources

1000 retail graphics : from signage to logos and everything in-store.

2024-05-28T04:06:49Z

by JGA (Southfield, Mich.)
https://go.oreilly.com/library-access/library/view/-/9781592533367/?ar https://learning.oreilly.com/library/view/~/9781592533367/?ar
Format: Electronic Resources

The 22 immutable laws of branding : how to build a product or service into a world-class brand

2024-05-28T04:06:49Z

by Ries, Al, author.
https://go.oreilly.com/library-access/library/view/-/9780061983672/?ar https://learning.oreilly.com/library/view/~/9780061983672/?ar
Format: Electronic Resources