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SirsiDynix Enterprise https://catalog.iyte.edu.tr/client/en_US/default/default/qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026qf$003dSUBJECT$002509Subject$002509New$002bproducts.$002509New$002bproducts.$0026ps$003d300? 2024-06-09T03:40:23Z Marketing, creativity and experiential design ent://SD_ILS/0/SD_ILS:2351756 2024-06-09T03:40:23Z 2024-06-09T03:40:23Z by&#160;De Matos, Nelson, editor.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=6808969">Click to View</a><br/>Format:&#160;Electronic Resources<br/> Fit for Purpose : Wie Unternehmen Kunden finden, zufriedenstellen und binden ent://SD_ILS/0/SD_ILS:2318405 2024-06-09T03:40:23Z 2024-06-09T03:40:23Z by&#160;Anderson, David J., author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9781492070108/?ar">https://go.oreilly.com/library-access/library/view/-/9781492070108/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9781492070108">https://learning.oreilly.com/library/view/~/9781492070108</a> <a href="https://learning.oreilly.com/library/view/~/9781492070108/?ar">https://learning.oreilly.com/library/view/~/9781492070108/?ar</a><br/>Format:&#160;Electronic Resources<br/> Shift ahead : how the best companies stay relevant in a fast-changing world ent://SD_ILS/0/SD_ILS:2314502 2024-06-09T03:40:23Z 2024-06-09T03:40:23Z by&#160;Adamson, Allen P., author.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780814438343/?ar">https://go.oreilly.com/library-access/library/view/-/9780814438343/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780814438343/?ar">https://learning.oreilly.com/library/view/~/9780814438343/?ar</a><br/>Format:&#160;Electronic Resources<br/> Engineering innovative products : a practical experience ent://SD_ILS/0/SD_ILS:2279599 2024-06-09T03:40:23Z 2024-06-09T03:40:23Z by&#160;Woods, Roger, editor.<br/><a href="https://ebookcentral.proquest.com/lib/iyte/detail.action?docID=7104035">Click to View</a><br/>Format:&#160;Electronic Resources<br/> The product manager's desk reference ent://SD_ILS/0/SD_ILS:2304911 2024-06-09T03:40:23Z 2024-06-09T03:40:23Z by&#160;Haines, Steven.<br/><a href="https://learning.oreilly.com/library/view/~/9780071824507/?ar">https://learning.oreilly.com/library/view/~/9780071824507/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9780071824507/?ar">https://go.oreilly.com/library-access/library/view/-/9780071824507/?ar</a><br/>Format:&#160;Electronic Resources<br/> Global UX : design and research in a connected world ent://SD_ILS/0/SD_ILS:2292949 2024-06-09T03:40:23Z 2024-06-09T03:40:23Z by&#160;Quesenbery, Whitney.<br/><a href="https://learning.oreilly.com/library/view/~/9780123785916/?ar">https://learning.oreilly.com/library/view/~/9780123785916/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9780123785916/?ar">https://go.oreilly.com/library-access/library/view/-/9780123785916/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780123785916">https://learning.oreilly.com/library/view/~/9780123785916</a><br/>Format:&#160;Electronic Resources<br/> Branding strategies for success ent://SD_ILS/0/SD_ILS:2295331 2024-06-09T03:40:23Z 2024-06-09T03:40:23Z by&#160;Light, Larry. Six rules for brand revitalization.<br/><a href="https://learning.oreilly.com/library/view/~/9780133039030/?ar">https://learning.oreilly.com/library/view/~/9780133039030/?ar</a> <a href="https://go.oreilly.com/library-access/library/view/-/9780133039030/?ar">https://go.oreilly.com/library-access/library/view/-/9780133039030/?ar</a><br/>Format:&#160;Electronic Resources<br/> Baked In : Creating Products and Businesses That Market Themselves. ent://SD_ILS/0/SD_ILS:1224694 2024-06-09T03:40:23Z 2024-06-09T03:40:23Z by&#160;Bogusky, Alex.<br/><a href="http://ebookcentral.proquest.com/lib/iyte/detail.action?docID=676067">Click to View</a><br/>Format:&#160;Electronic Resources<br/> The product manager's desk reference ent://SD_ILS/0/SD_ILS:2286973 2024-06-09T03:40:23Z 2024-06-09T03:40:23Z by&#160;Haines, Steven.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780071591348/?ar">https://go.oreilly.com/library-access/library/view/-/9780071591348/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780071591348/?ar">https://learning.oreilly.com/library/view/~/9780071591348/?ar</a><br/>Format:&#160;Electronic Resources<br/> Selling blue elephants : how to make great products that people want before they even know they want them ent://SD_ILS/0/SD_ILS:2288366 2024-06-09T03:40:23Z 2024-06-09T03:40:23Z by&#160;Moskowitz, Howard R.<br/><a href="https://go.oreilly.com/library-access/library/view/-/9780136136682/?ar">https://go.oreilly.com/library-access/library/view/-/9780136136682/?ar</a> <a href="https://learning.oreilly.com/library/view/~/9780136136682/?ar">https://learning.oreilly.com/library/view/~/9780136136682/?ar</a><br/>Format:&#160;Electronic Resources<br/> The pursuit of new product development the business development process ent://SD_ILS/0/SD_ILS:64447 2024-06-09T03:40:23Z 2024-06-09T03:40:23Z by&#160;Annacchino, Marc A.<br/>ScienceDirect <a href="http://www.sciencedirect.com/science/book/9780750679930">An electronic book accessible through the World Wide Web; click for information</a> Table of contents only <a href="http://www.loc.gov/catdir/toc/fy0709/2007295616.html">http://www.loc.gov/catdir/toc/fy0709/2007295616.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0713/2007295616-d.html">http://www.loc.gov/catdir/enhancements/fy0713/2007295616-d.html</a><br/>Format:&#160;Electronic Resources<br/>