International marketing in the Asia Pacific Region : Part 2.
tarafından
Chao, Paul.
Başlık
:
International marketing in the Asia Pacific Region : Part 2.
Yazar
:
Chao, Paul.
ISBN
:
9781845443672
Yazar Ek Girişi
:
Chao, Paul.
Fiziksel Tanımlama
:
1 online resource (103 pages)
İçerik
:
CONTENTS -- EDITORIAL ADVISORY BOARD -- Abstracts and keywords -- French abstracts -- Spanish abstracts -- Guest editorial International marketing in the Asia-Pacific region -- VIEWPOINT International marketing in Southeast Asia -- Identifying export opportunities: the case of Thailand -- China's entry to WTO: global marketing issues, impact, and implications for China -- Marketing and e-commerce as tools of development in the Asia-Pacific region: a dual path -- The marketing strategy-performance relationship in an export-driven developing economy.
Özet
:
A decision support model is presented and discussed which aims at identifying realistic export opportunities for a given exporting country. The model consists of a screening process of four consecutive filters, through which relevant information on markets (such as country risk indicators, macroeconomic data, imports per product group, etc.) is fed, and which allows the identification and deletion of less interesting market opportunities. Results are reported of the application of this decision support model to the case of Thailand, adapted for an analysis of foreign trade data at the SITC four-digit level up to 1997. These results are compared with previous results obtained using the same model. In this way, Thailand's export opportunities in individual countries, and in the Asia-Pacific region in particular, are listed and categorised according to criteria such as import market characteristics and Thailand's market share in the various markets.
Notlar
:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Konu Başlığı
:
Electronic books. -- local.
Export marketing -- Asia.
Export marketing -- China.
Export marketing -- Thailand.
Tür
:
Electronic books.
Yazar Ek Girişi
:
Samiee, Saeed.
Yip, Leslie Sai-Chung.
Elektronik Erişim
:
Library | Materyal Türü | Demirbaş Numarası | Yer Numarası | Durumu/İade Tarihi |
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IYTE Library | E-Kitap | 1191137-1001 | HF1416.6 .A78 -- I58 PT.2 2004 EB | Ebrary E-Books |