The Turns of Translation Studies -- Editorial page -- Title page -- LCC data -- dedication page -- Table of Contents -- Preface -- Introduction -- 1. Translation Studies -- 1.1 Great precursors -- 1.2 Paving the way: from Jakobson to Paepcke -- 1.3 The pragmatic turn in linguistics -- 1.4 The legacy of James Holmes -- 2. The cultural turn of the 1980s -- 2.1 Descriptive Translation Studies: The "Manipulation School" revisited -- 2.2 The skopos theory and its functional approach -- 2.3 The model of translatorial action -- 2.4 Deconstruction, or the "cannibalistic" approach -- 2.5 The 1980s in retrospect -- 3. The "interdiscipline" of the 1990s -- 3.1 Beyond language -- 3.1.1 Of norms, memes and ethics -- 3.1.2 Translation and nonverbal communication -- 3.1.3 Translating multimodal texts -- 3.2 "Imperial eyes" -- 3.2.1 Postcolonial translation -- 3.2.2 Gender-based Translation Studies -- 3.3 The positions of the reader -- 3.3.1 Applying a functional model of translation critique -- 4. The turns of the 1990s -- 4.1 The empirical turn -- 4.1.1 New fields of interpreting studies -- 4.1.2 Empirical studies in translation -- 4.2 The globalization turn -- 4.2.1 Technology and the translator -- 4.2.2 Translation and advertising -- 4.2.3 The empire of English -- 4.3 Venuti's foreignization: a new paradigm? -- 5. At the turn of the millenium -- 5.1 The U-turns - back to square one? -- 5.2 New paradigms or shifting viewpoints? -- 5.3 "Make dialogue, not war": Moving towards a "translation turn" -- 6. Translation studies - future perspectives -- References -- Subject index -- Author index -- The series Benjamins Translation Library.