Front cover -- Development Matters -- Title page -- Copyright -- Contents -- Figures and tables -- Acknowledgements -- Introduction -- Three ways of thinking about media and development -- Integrating media studies and development studies -- Defining media and development -- 1 Media for Development: Magic Bullet or Corporate Tool? -- Defining features of the M4D approach -- 1.1 Makutano Junction viewers' response to the notion that 'all parents have the right to become school committee members' -- 1.2 Percentage of viewers and non-viewers of Makutano Junction who claim to own a mosquito net -- Critiques of the M4D approach -- M4D hybrids -- 1.3 Adam Smith International's approach to development communication -- Conclusion -- 2 Participatory Communication in Development: More Questions than Answers -- What is participatory communication? What is development? -- Participatory communication and Paulo Freire -- Participatory communication and diffusion -- Table 2.1 Key distinctions between diffusion and participatory approaches to development communication -- Table 2.2 Arnstein's ladder of participation -- New technologies and participatory communication -- Conclusion -- 3 Defining Media Development: Nailing Jelly to a Wall -- Defining media development -- Defining media development through media for development -- External interventions or domestic initiatives? -- The affordances of different technologies within media development -- Measuring media development -- Conclusion -- 4 From Media Development to Development: A Long and Winding Road -- Democracy, good governance and media development -- Empirical evidence linking media development to democracy and good governance -- Media development and economic development -- 'We communicate, therefore we are' (Panneerselvan and Nair 2008) -- Community media -- Conclusion.

5 Strategies of Humanitarian Communication: Choose Wisely -- 'Shock effect' appeals -- Deliberate positivism -- Post-humanitarian communication -- Humanitarian communication online -- Conclusion -- 6 Media Coverage of the Global South: Who Cares? -- The media's influence on foreign aid budgets -- The media's influence on cosmopolitan attitudes -- The media's influence on global relations of power -- Conclusion -- Conclusion -- Media and development: three fields or one? -- References -- Index -- About Zed Books -- Back cover.