Time and media markets
tarafından
 
Albarran, Alan B.

Başlık
Time and media markets

Yazar
Albarran, Alan B.

Yayın Bilgileri
Mahwah, N.J. : Lawrence Erlbaum, 2003.

Fiziksel Tanımlama
xi, 177 p.

Seri
LEA's communication series
 
LEA's communication series.

İçerik
Machine generated contents note: 1 Time and Media Markets: An Introduction -- Alan B. Albarran and Angel Arrese -- 2 Media and Representations of Time -- Jacques Durand -- 3 Time as a Niche Dimension: Competition Between the Internet and Television -- Daniel G. McDonald andJohn W Dimmick -- 4 Temporal Aspects of Media Distribution -- Robert G. Picard and Mikko Gronlund -- 5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost -- Dan Shaver and Mary Alice Shaver -- 6 Time Management and CNN strategies (1980-2000) -- Mercedes Medina -- 7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe -- David H. Goff -- 8 Advertising and Internet Usage: A Perspective From Time and Media Planning -- Francisco Javier P&eez-Latre -- 9 Media Markets as Time Markets: The Case of Spain -- Alfonso Nieto -- 10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences -- Patricia E Pbalen -- 11 Time and Media Markets: Summary and Research Agenda -- Angel Arrese and Alan B. Albarran -- Author Index -- Subject Index.

Konu Başlığı
Mass media -- Marketing.
 
Time management.

Tür
Electronic books.

Yazar Ek Girişi
Albarran, Alan B.
 
Arrese, Angel.

Tüzel Kişi Ek Girişi
ProQuest (Firm)

Elektronik Erişim
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LibraryMateryal TürüDemirbaş NumarasıYer NumarasıDurumu/İade Tarihi
IYTE LibraryE-Kitap2048094-1001P96 .M36 T56 2003Ebrary E-Books