Today, new production forms of rural space, which receive immigration and meet the entrepreneurial activities created by this population change, constitute the main aim of study. Thesis focuses on the mutual influence of rural space and rural entrepreneurship in terms of the architecture discipline. The main source of rural livelihood is agricultural production and animal husbandry from past to present. As a result of these migrations, the main livelihoods in the rural area are changing, developing and renewing. Rural architectural space is also in a process of change in line with these activities. In addition, what entrepreneurs understand from the countryside and their reflections gain importance in the transformed space. Based on the migration stories and spatial preferences of individuals who migrated from urban areas to rural, the study deals with thirty-four entrepreneurs and their enterprises located in the rural areas of Urla district of İzmir. Semi-structured interviews were conducted to measure the spatial context of enterprises located on Urla Wine Route and feeding this route. The spatial contexts of enterprises were grouped through the themes that emerged as a result of the analysis. As a result of the analyzes, it has been seen that the site plan, clousure movements, orientation and building form are the most used parameters in architectural design by newcomers. It is aimed that the study will contribute to the literature as it allows the rural entrepreneurship and ispatial context, which has been examined at an upper scale so far, to be evaluated at the scale of architectural space.