Noble metal nanocrystals, especially gold and silver, which have attracted a great deal of attention due to the supporting of surface plasmon polaritons (SPPs), have been extensively investigated and studied. With recent developments in colloid chemistry, synthesis of noble metal nanocrystals with tunable optical properties in the visible region of the electromagnetic spectrum has become easier. Until now, noble metal nanocrystals (NPs) synthesized by using various synthetic methods, have a variety of shapes, such as bipyramid, rod, disk, prism, and ring, etc. In the strong coupling regime, SPPs supported by metal nanocrystals interact strongly with excitons of organic dyes, semiconducting quantum dots (carbon or perovskite quantum dots) to generate a new hybrid optical mode called plexciton (plasmon-exciton). Plexcitonic nanocrystals have received interest owing to their ease of synthesis, scalability, and ability to provide sub-wavelength confinement of incident light and offer promising applications. Plasmon–exciton interaction at nanoscale dimension can be improved by generating new plexcitonic nanoparticles with tunable optical properties, which may be utilized in critical applications such as nanolasers, sensors, nano-optics, solar cells, and light emitting diodes. Therefore, there has been a tremendous amount of interest in the synthesis of new plexcitonic nanocrystals having excellent optical and chemical properties. The main goal of this thesis is to synthesize new plexcitonic nanoparticles with tunable optical properties in the visible spectrum: (i) synthesis of different shaped colloidal monometallic and bimetallic nanocrystals, (ii) synthesis of new colloidal plexcitonic nanocrystals, (iii) synthesis of carbon quantum dots (CDs), (iv) coupling of excitons of CDs and SPPs on the silver thin film.