In this,packaging design is studicd from the industrial designer's point of view.One of the main purpose of this thesis is to show importance that packaging has various aspects.and analytical researchis used to indicate this aspects.Chapter 1, will include; analyzing the packaging from point of consumer society and graphic aplications.Packaging will be shown as a communication tool and understanding for consumers and also their attitudes, beliefs, expectations and identity through their patterns.In chapter 2, material and production techniques are considered as a unavoidabled part of the total packaging. Four main group of materials are mentioned in this study namely, (1) paper and board, (2) flexible material, (3) plastic, (4) glass, (5) metal and they are supported with projects and images.In chapter 3, environmental impact which is one of the role of packaging is analayzed.Environmental impact has to be considered to cope with reuse, reduce, recycle, disposal and waste in packaging process.Packaging designers should try to avoid or minimise the use of any materials that are damaging to health or to the environment during protection, use and disposal.Finally, the thesis include a case study stress ball which is designed by taking into consideration of packaging design context.Keyword: Packaging, consumption, graphic applications, material, production tecniques, environment, recycling.