The main purpose of this study is to introduce and explain the terms .meme. and .memetics. with a brief description of the principles of natural selection and survival of the fittest rule in Biology. It also shows that memetic and genetic evolution are subjected to the same basic principles. With the help of memes, the study focuses on the idea that the principles of evolution of Industrial Product Design ideas work similar to the principles of natural selection in Biology and analyses the world of Industrial Product Design from a Darwinist point of view. Therefore, design ideas are presented as memes, mostly built on previous ones within the case study of typing including keyboards, keyboard layouts, and some functional keys. As a conclusion, the study suggests Biology and memetics to be put to practical use in Industrial Product Design world beside other sciences.