This thesis focuses on designing some elements of a RIB (Rigid Inflatable Boat), NorthStar 910 RS is a high segment pleasure boat and has been manufacturing for two years by RIBTECH. The driver environment on today’s boat did not design ergonomically, and this project has aimed to design a new driver environment with enhanced ergonomics, user experience and aesthetically compelling for the market. The objective was to produce a product that is implementable in 2018. The project has been studied by using a user-centered design methodology, meaning that all team members have been involved through the product development process to add a design value for users with new solutions suit their needs. The result is a console, seating unit, and hardtop designed for that embraces the importance of ergonomics, user experience, and producibility. These elements have not only integrated all equipment in a user-friendly but also with easy maintenance and easy manufacture abilities. They additionally enable RIBTECH to modify electronic parts of the user interface through time to expand market opportunities as upcoming customers that they can upgrade or update. By using international standards for design, features of ergonomics and ease of production are sufficiently considered throughout the process, that they improve the production process by means of decreased time. This thesis aims to contribute a better understanding of the importance of design methods for the company’s competence in the commercial world and the significance of integration design into the product development process in the early phases.