Our era provides us enormous changes and unforeseen advancements in technology, which lead to specific changes in economic and socio-cultural values. As a result of this shift, consumer.s need and expectations have changed into a search for new experiences. Companies, in search of satisfying the new expectations of this era.sconsumer, aspire to be innovative. To achieve this, they are concentrate on the user as the main source of innovation and design their products taking into consideration ergonomic, user needs and functionality. Automotive Industries is the one of the most developed and changed industries. Nowadays, especially interior of the automobile has changed with significant development. This paper describes and discusses the approach development aspects, and evoluation phases of a new generation interior design of automobile. The primary interest in the driver.s environment is the relationship between the driver.s seat, steering wheel and dashboard location. These are the workstation components that the driver required to stay in constand contact with, and the location of these control dictates the driver.s posture. Consequently, this study mainly aims to explore the role of user-centered design criterias for design phase and the role of ergonomic and human factors for automobile dashboard design.