The scope of thesis is to explain the relation of the domestic product identities with the design industry. In order to identify the cultural identity, the craft and design concepts have been examined and the culture concept in design has been taken into consideration. The relation of globalization and localization concepts with the design industry has been analyzed. As a domestic product the tea and coffee making instruments had been explained. Moreover, the product samples designed to make tea and coffee were examined. Today the Turkish identity in design field has not been constituted yet. This thesis has been aimed to be considered as an example for Turkish design. As conclusion, the local product reflects the identity of the culture where it belongs to. The product should protect its own cultural values in order to take part in international circulation. The product should have the harmony with that culture to be recognized by the other cultures.