AEG and Peter Behrens: Symbolism in the first corporate identity design
tarafından
 
Boztepe, Uygar.

Başlık
AEG and Peter Behrens: Symbolism in the first corporate identity design

Yazar
Boztepe, Uygar.

Yazar Ek Girişi
Boztepe, Uygar.

Yayın Bilgileri
[s.l.]: [s.n.], 2012.

Fiziksel Tanımlama
xi, 116 leaves.: ill. + 1 computer laser optical disc.

Özet
Some historians called Peter Behrens' designs for AEG as first corporate identity design without a detailed analysis. Another group of the historians claimed that his works for AEG were shaped by only function or machine-aesthetic. Even some of these historians saw Behrens' works as inceptors of functionalism or rationalism in modern architecture. This thesis attempts to fill the gap in literature by analyzing Behrens' works for AEG in order to understand whether his designs formed a corporate identity or not. In order to show the shortcomings of such readings, the thesis explores the symbols that were used in the designs of Behrens, even in his most-functionalist design-works. The discussion was carried out through analysis of Behrens’ and his contemporaries’ written and design works, with materials available in Klingspor, Mathildenhöhe and TechnikMuseum Berlin Archives. This analysis is done through a review of scientific management techniques and their reflections in architectural culture and by parallel readings of literature and architecture in Germany at the turn of the century. As the discussion of the thesis pointed out, Peter Behrens' designs for AEG can be called as first corporate identity design since they have a consistent design vocabulary. While designing for AEG Behrens used scientific management and mass-production techniques in his designs. However these were not the only forces that shaped his design-work. One can see the vestiges of the symbols in his works that are coming from literature and antiquity. The thesis argues that it is not possible to fully understand the architecture of Behrens without understanding symbols. The thesis hopes to make a new reading of modern architecture from a different point of view, which includes a discussion on symbolism in modern architecture, avoiding oversimplification and reductionism present in readings with functionalist focus.

Konu Ek Girişi
Behrens, Peter, 1868-1940-Criticism and interpretation

Tüzel Kişi Konu Girişi
AEG-Telefunken.

Konu Başlığı
Corporate image.
 
Industrial design.
 
Architectural design.

Yazar Ek Girişi
Yücel, Şebnem.

Tüzel Kişi Ek Girişi
İzmir Institute of Technology. Architecture.

Tek Biçim Eser Adı
Thesis (Master)--İzmir Institute of Technology:Architecture.
 
İzmir Institute of Technology:Architecture--Thesis (Master).

Elektronik Erişim
Access to Electronic Versiyon.


LibraryMateryal TürüDemirbaş NumarasıYer NumarasıDurumu/İade Tarihi
IYTE LibraryTezT001049NA1088.B4 B79 2012Tez Koleksiyonu