Contents -- 1. Introduction: Overview of Intellectual property and knowledge assets -- 1.1 Purpose of this book -- 1.2 Who should read this book, and why? -- 1.3 Intellectual property law principals -- 1.4 Knowledge assets -- 1.5 Emerging digital rights management issues -- 2. Traditional software protection strategies -- 2.1 Copyrights and software -- 2.2 Patenting computer programs -- 2.3 Business method patents -- 2.4 Trade secrets protection for computer code -- 2.5 Moral rights -- 2.6 Licensing -- 2.7 Reverse-engineering -- 2.8 Comparing traditional protection strategies -- Selected bibliography -- 3. Open Source: An alternative model -- 3.1 Open Source principles -- 3.2 Open Source and traditional intellectual property principles -- 3.3 Different forms of Open Source -- 3.4 Open Source versus shareware -- 3.5 Open Source and Open Systems -- 3.6 Economic models for Open Source material -- 3.7 The challenge of fragmentation -- 3.8 Open Source applied beyond software -- 3.9 A battle for the heart and soul of Open Source -- 3.10 OPen Source: Place a premium on collaboration -- 3.11 Management stratagies in an Open Source environment -- Selected bibliography -- 4. Trademark protection online -- 4.1 Trademark overview -- 4.2 Trademarks and the domain name registration process -- 4.3 The problem of cybersquatting -- 4.4 Resolving domain name disputes -- 4.5 Reconciling the interests of legitimate trademark owners -- 4.6 Domain name property rights -- 4.7 Contry code TLDs -- 4.8 Multilingual domain names -- 4.9 Trademarks and hypertext links -- 4.10 Keywords and trademarks -- 4.11 Unfair competition claims -- 4.12 Strategies to manage domain names and keywords -- Selected bibliography -- 5. Protecting the look and feel of online content -- 5.1 Limits of copyright protection -- 5.2 Patents and digital look and feel -- 5.3 Trademark law protection.

5.4 Rights under the Database Directive and property law theories -- 5.5 Trespass to property -- 5.6 Rights under competition law -- 5.7 Moral rights -- 5.8 Managing look and feel -- Selected bibliography -- 6. Managing digital media -- 6.1 Print publishers -- 6.2 Music rights -- 6.3 Digital video rights -- 6.4 Secure systems for digital content -- 6.5 Role of ISPs and other content distributors -- 6.6 Criminal penalties for violation of digital media rights -- 6.7 Managing digital media rights -- Selected bibliography -- 7. The challenge of peer-to-peer and distributed computing -- 7.1 The P2P process and its challenge -- 7.2 Managing Napster -- 7.3 The DMCA as a threat to P2P systems -- 7.4 The next generation P2P systems -- 7.5 Distributed networks -- 7.6 P2P-driven content searches -- 7.7 Distributed computing in P2P systems -- 7.8 Content management in P2P and distributed networks -- Selected bibliography -- 8. Property law and commercial transactions law applied to digital content -- 8.1 Database ownership -- 8.2 Property law rights -- 8.3 Property rights and competition law -- 8.4 Commercial transaction laws -- 8.5 Computer Fraud and Abuse Act and the Electronic Communications Privacy Act -- 8.6 Future trends -- Selected bibliography -- 9. Controls on technology development and transfer -- 9.1 Technology export controls -- 9.2 Overview of technology export laws -- 9.3 Performance-based computer controls -- 9.4 Encryption controls -- 9.5 Knowledge controls -- 9.6 Restrictions on pass-through exports -- 9.7 Digital Milennium Copyright Act and anticircumvention -- 9.8 EC Cybercrime Treaty -- 9.9 Technology taxes and fees -- 9.10 Technology controls: Trends and strategies -- Selected bibliography -- 10. Valuing and managing knowledge assets -- 10.1 Valuation -- 10.2 Licensing -- 10.3 Auctions and exchanges.

10.4 Intellectual assets in corporate acquisitions and start-up enterprises -- 10.5 Securitization -- 10.6 Donating intellectual property -- 10.7 Abandonment -- 10.8 Internal asset transfers -- 10.9 Auditing intellectual assets -- 10.10 Antitrust and competition law constraints -- 10.11 Intellectual asset management strategies -- 10.12 Valuing intellectual assets in a networked setting -- Selected bibliography -- 11. Principals for managing intellectual property and knoledge assets -- 11.1 Understand the significance of computer networking for knowledge assets -- 11.2 Recognize diverse forms of knowledge assets -- 11.3 Apply all available management tools -- 11.4 Recognize transitory valus of assets -- 11.5 Make use of nontraditional commercial models -- 11.6 Recognize that different assets have different value -- 11.7 Accommodate open access and broad collaboration -- 11.8 Experiment with different distribution models -- 11.9 Understand the globalization of knowledge asstes -- 11.10 Understand the trend toward empowerment of asset users -- Appendix -- About the Author -- Index.