TM : The Untold Stories Behind 29 Classic Logos.
Başlık:
TM : The Untold Stories Behind 29 Classic Logos.
Yazar:
Sinclair, Mark.
ISBN:
9781780676357
Yazar Ek Girişi:
Basım Bilgisi:
1st ed.
Fiziksel Tanımlama:
1 online resource (363 pages)
İçerik:
Title Page -- Contents -- Introduction -- Bell System -- British Rail -- British Steel -- CBS -- Centre Pompidou -- Canadian National -- CND -- Coca-Cola -- Deutsche Bank -- ENO -- ERCO -- I Love New York -- London Underground -- Michelin -- München 1972 -- Musée d'Orsay -- NASA -- National Theatre -- Osborne Bull -- Penguin -- Perú -- Pirelli -- Randstad -- Sol de Miró -- Tate -- UPS -- V&A -- Woolmark -- WWF -- Index -- Picture credits -- Acknowledgements -- Copyright.
Özet:
TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognized logos and explains their development, design, usage, and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic, and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books' colophon, and the Michelin Man. Authoritatively written, comprehensively researched, and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.
Notlar:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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