Chinese Communication Theory and Research : Reflections, New Frontiers and New Directions.

Contents -- Acknowledgments -- Introduction: The Significance of Chinese Communication Theory and Research in a Glocalizing World -- I State of the Field -- 1 Communication Studies in China: State of the Art -- 2 Intercultural/ Interpersonal Communication Research in China: A Preliminary Review -- 3 Chinese Communication Theory and Practice: A Tier- Based Perspective -- II Metatheoretical Critique -- 4 A Critical Examination of the Eurocentric Representation of Chinese Communication -- 5 Masculinity Index and Communication Style: An East Asian Perspective -- III Theory and Research in Context -- 6 Comparative Studies of Chinese and Western Rhetorics: Reflections and Challenges -- 7 "The Assimilation of Western Learning": An Overlooked Area of Intercultural Communication -- 8 Research on Chinese Communication Campaigns: A Historical Review -- 9 Balancing Ideals and Interests: Toward a Chinese Perspective of Development Communication -- 10 Chinese Health Communication in the Old and New Millennia -- 11 What We Still Need to Know about Chinese Negotiation -- 12 Advertising with Chinese Characteristics: The Development of Advertising in China, 1979- 1999 -- IV Challenges of Glocalization -- 13 The Interface Between Culture and Technology in Chinese Communication -- 14 Computer- Mediated Communication: Internet Development and New Challenges in China -- 15 The Essential Role of Chinese as the World's Leading Logographic Writing System in Global Communication -- 16 Problems and Prospects of Chinese Communication Study -- Index -- About the Editors and Contributors.