Cover -- Title -- Contents -- Acknowledgments -- Introduction -- I The Formative Years -- 1 The First Pros -- 2 Depression and War -- 3 The NFL Comes of Age -- II The Rozelle Era -- 4 Moving to Center Stage -- 5 A Troubled Decade -- 6 The Perfect Television Game -- 7 The Cartel -- 8 Unraveling -- 9 Labor Conflict -- III The New NFL -- 10 A New Era -- 11 Defending the Shield -- 12 Super Sunday -- Postscript -- Appendix -- Notes -- Bibliography -- Index.