Strategic Management for Tourism Communities : Bridging the Gaps.
Başlık:
Strategic Management for Tourism Communities : Bridging the Gaps.
Yazar:
Murphy, Peter E.
ISBN:
9781873150856
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Fiziksel Tanımlama:
1 online resource (456 pages)
Seri:
Aspects of Tourism S., No. 16 ; v.No. 16
Aspects of Tourism S., No. 16
İçerik:
Contents -- Acknowledgements -- Part 1 Prologue -- Chapter 1 Definitions, Theory and Practice -- Chapter 2 Key Business Management Functions -- Part 2 Key Business Management Functions in Tourism -- Chapter 3 Planning -- Chapter 4 Organising -- Chapter 5 Leadership -- Chapter 6 Controlling -- Part 3 Tourism Community Stakeholders -- Chapter 7 Customers -- Chapter 8 Industry -- Chapter 9 Residents -- Chapter 10 Government -- Part 4 A New Paradigm -- Chapter 11 Working Together -- Chapter 12 Bridging Tourism Gaps Through Strategic Management -- Epilogue -- Appendix: Strategic Tourism Planning Resources -- Bibliography -- Index.
Özet:
Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. Authors from La Trobe University, Vic.
Notlar:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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