Contents -- Contributors -- Acknowledgements -- Preface -- 1 Introduction -- PART I: THE WINE TOURISM SETTING -- 2 Do Tourism and Wine Always Fit Together? A Consideration of Business Motivations -- 3 Land Use Policy and Wine Tourism Development in North America's Pacific Northwest -- 4 Enhancing the Wine Tourism Experience: the Customers' Viewpoint -- PART II: WINE TOURISM AND REGIONAL DEVELOPMENT -- 5 Wine Tourism and Sustainable Development in Regional Australia -- 6 Emerging Wine Tourism Regions: Lessons for Development -- 7 The Determinants of Quality Experiences in an Emerging Wine Region -- PART III: WINE MARKETING AND WINE TOURISM -- 8 Influences on Post-visit Wine Purchase (and non-purchase) by New Zealand Winery Visitors -- 9 Electronic Marketing and Wine Tourism -- 10 Understanding the Impact of Wine Tourism on Post-tour Purchasing Behaviour -- PART IV: THE CELLAR DOOR -- 11 Wine Tourists in South Africa: a Demand-side Study -- 12 Younger Wine Tourists: a Study of Generational Differences in the Cellar Door Experience -- 13 Survey Timing and Visitor Perceptions of Cellar Door Quality -- PART V: WINE FESTIVALS AND EVENTS -- 14 Wine Festivals and Tourism: Developing a Longitudinal Approach to Festival Evaluation -- 15 Analysis of Motivational and Promotional Effects of a Wine Festival -- 16 Strategic Planning for a Regional Wine Festival: the Margaret River Wine Region Festival -- PART VI: WINE TOURS AND TRAILS -- 17 Nautical Wine Tourism: a Strategic Plan to Create a Nautical Wine Trail in the Finger Lakes Wine Tourism Region of New York State -- 18 Wine Tourism in Portugal: the Bairrada Wine Route -- 19 Are We There Yet? How to Navigate the Wine Trail -- 20 Conclusion: the Future of Wine Tourism Research, Management and Marketing -- Index -- A -- B -- C -- D -- E -- F -- G -- I -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U.

V -- W -- Y.