Rural Tourism and Recreation Principles to Practice -- Dedication -- Contents -- List of Tables -- List of Boxes -- List of Figues -- List of Plates -- Contributors -- Preface -- Acknowledgements -- Abbreviations and Acronyms -- 1 Prelude -- 2 Social Contruction -- 3 The 'S' Word -- 4 Managing? -- 5 Embedding Rural Tourism Development? -- 6 A Sideways Look at Tourism Demand -- 7 The Nature of Suppy or the Supply of Nature? -- 8 Where Demand Meets Supply: Markets for Tourism and Recreation in Rural Areas9 Synthesis and Conclusions -- Key Texts -- Untitled.